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Cadillac CT5 Sales Fall 22 Percent, Staying Mid-Pack In Segment During Q4 2023

Cadillac CT5 sales decreased in the United States and Canada during the fourth quarter of 2023.

Cadillac CT5 Sales - Q4 2023 - United States

In the United States, Cadillac CT5 deliveries totaled 4,196 units in Q4 2023, a decrease of about 22 percent compared to 5,391 units sold in Q4 2022.

During the complete 2023 calendar year, CT5 sales increased about 17 percent to 18,593 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CT5 -22.17% 4,196 5,391 +16.97% 18,593 15,896

Cadillac CT5 Sales - Q4 2023 - Canada

In Canada, Cadillac CT5 deliveries totaled 266 units in Q4 2023, a decrease of about 15 percent compared to 312 units sold in Q4 2022.

During the complete 2023 calendar year, CT5 sales were flat at 1,038 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
CT5 -14.74% 266 312 0.00% 1,038 1,038

Shown here is the Cadillac CT5 in the Premium Luxury trim. The CT5 lineup receives a mid-cycle refresh for the 2025 model year.

Competitive Sales Comparison (USA)

Cadillac CT5 sales during the fourth quarter of 2023 kept the luxury sedan mid-pack from last quarter in a crowded segment of 15 entries when ranked by sales volume. BMW again took the top two spots, with the 4 Series maintaining the lead despite a 17 percent slip in sales to 11,347 units, followed by the 3 Series in second, with flat sales totaling 10,729 deliveries. The Mercedes-Benz C-Class stayed at third with a six percent uptick to 8,553 units, followed by Audi A5 moving up to fourth with a 15 percent swell to 5,484 units. The Lexus IS slipped to fifth place with a six percent increase to 5,353 units, within 131 deliveries of fourth. The Volvo S60 moved up to sixth with a 170 percent leap to 4,265 units, while the Cadillac CT5 (see running Cadillac CT5 sales) maintained seventh place with 22 percent drop to 4,196 units, within 69 deliveries of sixth. The rest of the field each saw less than 3.2K deliveries.

Sales Numbers - D-Segment Luxury Cars - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
BMW 4 SERIES -16.27% 11,347 13,552 19% 22% +37.41% 50,777 36,954
BMW 3 SERIES -0.04% 10,729 10,733 18% 17% +11.83% 33,997 30,400
MERCEDES-BENZ C-CLASS +6.01% 8,553 8,068 14% 13% +24.84% 32,698 26,192
AUDI A5 +14.92% 5,484 4,772 9% 8% +29.58% 23,777 18,349
LEXUS IS +5.90% 5,353 5,055 9% 8% +5.31% 22,521 21,386
VOLVO S60 +169.77% 4,265 1,581 7% 3% +68.38% 10,357 6,151
CADILLAC CT5 -22.17% 4,196 5,391 7% 9% +16.97% 18,593 15,896
ACURA TLX +34.15% 3,158 2,354 5% 4% +45.39% 16,731 11,508
AUDI A4 -40.12% 2,643 4,414 4% 7% -11.08% 13,550 15,239
GENESIS G70 -4.97% 2,563 2,697 4% 4% +4.72% 13,246 12,649
INFINITI Q50 +113.97% 1,179 551 2% 1% +29.70% 6,201 4,781
ALFA ROMEO GIULIA -46.36% 767 1,430 1% 2% -32.03% 3,461 5,092
LEXUS RC -37.25% 438 698 1% 1% -33.84% 1,752 2,648
INFINITI Q60 -39.81% 124 206 0% 0% -42.61% 1,060 1,847
VOLVO V60 +173.68% 104 38 0% 0% * 0 0
TOTAL -1.04% 60,903 61,540 +18.95% 248,721 209,092

From a segment share standpoint, the CT5 earned a seven percent share, down two percentage points year-over-year. The 4 Series led with a 19 percent segment share, down three percentage points, followed by the 3 Series, which maintained an 18 percent segment share. The C-Class held a 14 percent share, up one percentage point. The A5 and IS each posted a nine percent share, both up one percentage point, while the S60 held a seven percent share, up four percentage points. The other entries each earned a segment share of five percent or less.

Below, we’re providing a summary for models with more than one entry:

  • BMW: 22,076 units / 37 percent share
  • Audi: 8,127 units / 13 percent share
  • Lexus: 5,791 units / 10 percent share
  • Volvo: 4,369 units / 7 percent share
  • Cadillac CT5: 4,196 / 7 percent share
  • Infiniti: 1,303 units / 2 percent share

Cumulative sales of the BMW 3 Series and 4 Series garnered the Bavarian automaker 22,076 deliveries for a 37 percent segment share.

Sales Numbers - BMW D-Segment Luxury Cars - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
BMW 3 SERIES -0.04% 10,729 10,733 49% 44% +11.83% 33,997 30,400
BMW 4 SERIES -16.27% 11,347 13,552 51% 56% +37.41% 50,777 36,954
TOTAL -9.10% 22,076 24,285 +25.86% 84,774 67,354

Combined sales of the Audi A4 and A5 gave the German automaker 8,127 deliveries for a 13 percent segment share, placing it second.

Sales Numbers - Audi D-Segment Luxury Cars - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
AUDI A4 -40.12% 2,643 4,414 33% 48% -11.08% 13,550 15,239
AUDI A5 +14.92% 5,484 4,772 67% 52% +29.58% 23,777 18,349
TOTAL -11.53% 8,127 9,186 +11.13% 37,327 33,588

Both Lexus entries, the IS and its two-door coupe derivative, the RC, enabled the Japanese automaker to post a combined 5,791 sales for a 10 percent segment share.

Sales Numbers - Lexus D-Segment Luxury Cars - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
LEXUS IS +5.90% 5,353 5,055 92% 88% +5.31% 22,521 21,386
LEXUS RC -37.25% 438 698 8% 12% -33.84% 1,752 2,648
TOTAL +0.66% 5,791 5,753 +0.99% 24,273 24,034

Volvo’s two entries, the S60 and V60 ranges, posted combined sales of 4,369 deliveries for a seven percent segment share.

Sales Numbers - Volvo D-Segment Luxury Cars - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
VOLVO S60 +169.77% 4,265 1,581 98% 98% +68.38% 10,357 6,151
VOLVO V60 +173.68% 104 38 2% 2% * 0 0
TOTAL +169.86% 4,369 1,619 +68.38% 10,357 6,151

Infiniti’s two entries, the Q50 and, its two-door coupe variant, the Q60, garnered the Japanese automaker a combined 1,303 deliveries for a mere two percent segment share.

Sales Numbers - Infiniti D-Segment Luxury Cars - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
INFINITI Q50 +113.97% 1,179 551 90% 73% +29.70% 6,201 4,781
INFINITI Q60 -39.81% 124 206 10% 27% -42.61% 1,060 1,847
TOTAL +72.12% 1,303 757 +9.55% 7,261 6,628

The D-segment luxury car segment sales were nearly flat with 60,006 deliveries in Q4 2023, meaning CT5 sales significantly underperformed the segment average.

The GM Authority Take

The drop in Cadillac CT5 sales during the fourth quarter reverse the positive trend we’ve seen during the prior quarters of 2023. Even so, it maintained its seventh-place, mid-pack showing among 15 entries while being within just 69 deliveries of sixth. Many of its rivals – namely BMW, Mercedes-Benz, Lexus, and Audi – continue to beat the CT5 on a collective basis.

Overall Cadillac new-vehicle inventory ran at 46 days supply in September, increasing slightly to 48 days supply in October, and 61 days supply in November. While a 60-day supply is considered optimal in the U.S. auto industry by many automotive sales organizations such as the National Automotive Dealers Association (NADA), Cadillac is running slight below the industry average of 71 days. As such, it seems that inventory/availability were not issues for the CT5 during the quarter.

Unless GM opts to increase production output while finding ways to increase demand for the model, we expect CT5 sales to remain unremarkable. However, the upcoming CT5 refresh should help substantially in terms of product competitiveness.

About Cadillac CT5

The 2023 Cadillac CT5 arrives with just a handful of changes and updates over the 2022 Cadillac CT5.

While in December a year ago Consumer Reports said the 2023 Cadillac CT5 was a compact luxury car to avoid buying, just a week later Car and Driver named the Cadillac CT5-V Blackwing to its 2023 10Best cars list. “The Cadillac CT5-V Blackwing is the greatest sports sedan on sale today,” the editors proclaimed, “if not of all time.”

The 2024 Cadillac CT5 arrives as the fifth model year of the luxury four-door, offering up a few important changes and updates across the lineup compared to the preceding 2023 model year. That includes standard IntelliBeam headlamps across the entire CT5 for all trim levels. Furthermore, the 2024 model year gets a new Red Accent Package on the CT5 as does the CT5-V as well as the CT5-V Blackwing. Additionally, the 2024 CT5 Onyx Package will include a new decklid spoiler.

The 2024 Cadillac CT5-V, CT5-V Blackwing both get additional elements to commemorate the 20th anniversary of the V-Series sub-brand, namely a 20th Anniversary grille header decal and unique instrument cluster wake-up animation.

Here is what’s new and different for the 2024 Cadillac CT5, as well as the CT5-V and the CT5-V Blackwing.

The Cadillac CT5-V Blackwing won the Car and Driver 2024 10Best award, marking the high-performance luxury sedan’s third appearance on the annual list.

This past December, the 2024 Cadillac CT5 received a Recommended rating from Consumer Reports.

Overall, Cadillac ranked Average in the Consumer Reports 2024 Reliability Report, though it still placed above the average dependability of U.S. automakers.

Refreshed 2025 Cadillac CT5 Premium Luxury

This past September month, GM debuted the refreshed 2025 Cadillac CT5, revealing new styling and tech features along with more standard safety items. Notably, this refresh only applies to the Cadillac CT5 Luxury, Premium Luxury, and Sport for now. The refreshed 2025 Cadillac CT5-V and Cadillac CT5-V Blackwing will soon follow.

Production of the 2025 Cadillac CT5 at the GM Lansing Grand River plan will kick off on April 2nd.

Refreshed 2025 Cadillac CT5 Premium Luxury

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Where did you see it? I can’t seem to find anything on it

    Reply
    1. Carscoops

      Reply
  2. How does GM make any money on volumes this low?

    Reply
    1. I don’t think GM turns a profit on their sedans, but the only reason I can think of is that the CT4/5 exist because GM needs to keep their halo versions on the market: the V/Blackwing series- for historical, cache and engineering reputation purposes.

      Reply
      1. GM is most definitely turning a profit on these. The Alpha 2 platform is essentially a carry over so the R&D costs were minimal.

        Reply
  3. I think it’s a great looking car at a good price.

    Reply
  4. I’ve got to buy one before they discontinue these.. it’s only a matter of time. I do not want a truck/suv

    Reply

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