U.S. Cadillac sales decreased seven percent to 36,378 units during the fourth quarter of 2023. Individual model sales performance was as follows:
- Cadillac CT4 sales decreased 17.20 percent to 1,805 units
- Cadillac CT5 sales decreased 22.17 percent to 4,196 units
- Cadillac Escalade sales increased 4.66 percent to 6,648 units
- Cadillac Escalade ESV sales decreased 15.61 percent to 3,558 units
- Cadillac Lyriq sales posted 3,558 deliveries
- Cadillac XT4 sales decreased 27.97 percent to 4,900 units
- Cadillac XT5 sales decreased 23.09 percent to 6,496 units
- Cadillac XT6 sales decreased 12.47 percent to 4,955 units
During the 2023 calendar year, Cadillac sales increased nine percent to 147,214 units.
Sales Results - Q4 2023 - USA - Cadillac
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| CT4 | -17.20% | 1,805 | 2,180 | -1.37% | 9,144 | 9,271 |
| CT5 | -22.17% | 4,196 | 5,391 | +16.97% | 18,593 | 15,896 |
| ESCALADE | +4.66% | 6,648 | 6,352 | +8.10% | 26,257 | 24,290 |
| ESCALADE ESV | -15.61% | 3,558 | 4,216 | -3.29% | 15,432 | 15,957 |
| LYRIQ | +4,341.33% | 3,820 | 86 | +7,403.28% | 9,154 | 122 |
| XT4 | -27.97% | 4,900 | 6,803 | +4.28% | 22,707 | 21,774 |
| XT5 | -23.09% | 6,496 | 8,446 | -1.95% | 26,808 | 27,340 |
| XT6 | -12.47% | 4,955 | 5,661 | -4.66% | 19,119 | 20,053 |
| CADILLAC TOTAL | -7.04% | 36,378 | 39,135 | +9.27% | 147,214 | 134,726 |
The GM Authority Take
U.S. Cadillac sales slipped a bit on a year-over-year basis but grew during the 2023 calendar year overall. The luxury marque is the only GM brand to offer sedans for sale other than the Chevy Malibu.
2023 Cadillac Escalade-V
Most models were in the red during the quarter, with only the full-size, regular-length Cadillac Escalade posting sales gains. It has a modest increase of less than five percent. It also posted the most deliveries, with 6,648 units sold. However, deliveries are spread somewhat evenly between models, with the subcompact Cadillac XT4 moving 1,805 units at the low end and each model averaging just 4.5K deliveries.
The luxury marque’s first-ever all-electric model, the Cadillac Lyriq compact crossover, moved 3,820 units as the new EV continues to gain sales.
All-electric 2024 Cadillac Lyriq in Luxury trim
Overall, 2023 calendar year sales were slightly better, but with half the models in the red.
While Cadillac continues to focus on expanding its EV portfolio, some ICE model refreshes could help sales, but that remains to be seen.
A fully refreshed 2024 Cadillac XT4 debuted with a new exterior design and an overhauled cabin headlined by a new 33-inch, 9K-resolution LED color touchscreen lifted straight from the Cadillac Lyriq. It also boasts new tech features, including more than a dozen safety features that are now standard.
GM is considering a second-generation Cadillac XT5 for North America after the original plan was to discontinue the nameplate and offer a next-gen XT5 exclusively in China.
The upcoming refreshed 2025 Cadillac Escalade, which has been delayed from the 2024 model year, will receive exterior styling revisions and feature a full-width, pillar-to-pillar infotainment display panel.
Refreshed 2024 Cadillac XT4
Finally, this past September, GM debuted the refreshed 2025 Cadillac CT5, revealing new styling and tech along with more standard safety items. CT5 trim levels (not including the V-Series models) include Luxury, Premium Luxury, and Sport. Outside, we find new styling with an updated front fascia and a lower, wider front grille. Inside, the refreshed CT5 features an all-new curving 33-inch-diagonal LED color touchscreen with 9K resolution and a customizable user interface. In January, GM revealed the refreshed 2025 Cadillac CT5-V and updated Cadillac CT5-V Blackwing to round out the lineup.
Refreshed 2025 Cadillac CT5-V Blackwing
About The Numbers
- All percent change figures compared to Cadillac USA sales for Q4 2022, unless noted otherwise
- There were 78 selling days for Q4 2023 and 78 selling days for Q4 2022
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Cadillac sales results
- GM Q4 2023 sales reports:
- GM Q4 2023 sales U.S.A.
- Chevrolet sales Q4 2023 U.S.A.
- Cadillac sales Q4 2023 U.S.A. (this page)
- Buick sales Q4 2023 U.S.A.
- GMC sales Q4 2023 U.S.A.
- GM Canada Q4 2023 sales
- Chevrolet Canada sales Q4 2023
- Cadillac Canada sales Q4 2023
- Buick Canada sales Q4 2023
- GMC Canada sales Q4 2023
- GM Mexico sales Q4 2023
- GM Mexico sales October 2023
- Chevrolet Mexico October 2023 sales
- Buick Mexico October 2023 sales
- GMC Mexico October 2023 sales
- Cadillac Mexico October 2023 sales
- GM Mexico sales November 2023 sales
- Chevrolet Mexico November 2023 sales
- Buick Mexico November 2023 sales
- GMC Mexico November 2023 sales
- Cadillac Mexico November 2023 sales
- GM Mexico sales December 2023
- Chevrolet Mexico December 2023 sales
- Buick Mexico December 2023 sales
- GMC Mexico December 2023 sales
- Cadillac Mexico December 2023 sales
- GM Mexico sales October 2023
- GM China sales Q4 2023
- GM Brazil sales Q4 2023
- GM Argentina sales Q4 2023
- GM Chile sales Q4 2023
- GM Colombia sales Q4 2023
- GM South Korea sales Q4 2023
- GM South Korea October 2023 sales
- Chevrolet South Korea October 2023 sales
- Cadillac South Korea October 2023 sales
- GM South Korea November 2023 sales
- Chevrolet South Korea November 2023 sales
- Cadillac South Korea November 2023 sales
- GM South Korea December 2023 sales
- Chevrolet South Korea December 2023 sales
- Cadillac South Korea December 2023 sales
- GM South Korea October 2023 sales
- GM Q4 2023 sales U.S.A.
Comments
cadillac seems to want to follow and way too late. they need to give value and wow factor instead waiting til bimmer ,mercedes and genesis have something new and all model are more equipped.i have had 3 caddys and nothing new excites me , i am even looking at lincolin nxt
Dealers in upstate ny don’t have the ct4/5 on the lots so u can’t test drive check out, can’t sell them that way. Bigger profits with the suvs
I would sure like to be able to trade my 2020 CT6 Premium Luxury for a new one. I don’t like the ugly and boxy SUV’s and Crossovers. The CT4 and CT5 are not in my eyes real luxury cars as they are just too small and cramped. I remember when the look and style of your ride mattered and you took pride in your Cadillac, as it was a good looking car!!