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U.S. Buick Sales Jump 57 Percent During Q4 2023

U.S. Buick sales increased 57 percent to 42,162 units during the fourth quarter of 2023. Individual model sales performance was as follows:

During the 2023 calendar year, Buick sales increased 61 percent to 167,030 units.

Sales Results - Q4 2023 - USA - Buick

MODELQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
ENCLAVE+41.59% 10,9297,719+29.08%39,411 30,533
ENCORE-95.09% 1222,487-57.09%5,887 13,718
ENCORE GX+51.96% 13,7559,052+92.36%64,149 33,348
ENVISION+23.18% 9,4397,663+71.16%44,281 25,871
ENVISTA* 7,917**13,302 0
BUICK TOTAL+56.61% 42,16226,921+61.35%167,030 103,519

The GM Authority Take

U.S. Buick sales posted a very strong increase during Q4 2023, though the 2023 calendar year showed even better gains overall. The premium marque only offers crossovers, and just four models at that.

Refreshed 2024 Buick Encore GX in range-topping Avenir trim

The subcompact Buick Encore GX saw the highest level of growth and the most deliveries, accounting for a third of all Buick sales during the quarter. The refreshed 2024 Buick Encore GX arrives incorporating fresh styling cues and big updates inside while also debuting a new Sport Touring (ST) trim level and a range-topping Avenir trim, available for the first time ever on the Encore GX, while dropping the Select and Essence trims.

The three-row Buick Enclave posted the next-highest growth rate, and was responsible for over a quarter of all sales.

A next-generation Buick Enclave will arrive as a 2025 model. The upcoming model includes an all-new interior with a dash featuring a widescreen infotainment layout somewhat similar to that of the Cadillac Lyriq, with reworked exterior styling to fit in with the rest of Buick’s refreshed crossover lineup. Furthermore, the 2025 Buick Enclave will offer the award-winning GM Super Cruise semi-autonomous driving assist technology.

Refreshed 2024 Buick Envision in range-topping Avenir trim

The compact Buick Envision followed the Encore GX and Enclave in overall sales volume. The 2024 Buick Envision will bring a mid-cycle refresh consisting of new exterior styling and a revised interior. The lineup now includes Preferred, Sport Touring (ST), and Avenir trim levels. A first for the nameplate, ST is a new standalone trim that replaces the mid-tier Essence trim along as well as the Sport Touring Package offered previously on Preferred and Essence.

The first-ever 2024 Buick Envista, meanwhile, made solid gains during its second quarter of sales. The all-new subcompact crossover indirectly replaces the discontinued Encore, whose remaining inventory accounted for 122 sales. It’s worth noting that Envista sales were within about 1.5K deliveries of the Envision.

First-ever 2024 Buick Envista in Sport Touring (ST) trim

As GM’s first crossover coupe, the Buick Envista incorporates the Tri-Shield brand’s latest design language originally introduced by the Buick Wildcat EV concept. Highlights include a long wheelbase, a rapidly-sloping roofline resulting in a sleek profile, along with LED checkmark headlamps placed high within the fascia.

This crossover coupe for the masses offers three distinct trim levels, including Preferred, ST, and range-topping Avenir.

Out-of-the-gate, Envista sales have have enabled Buick to deliver a very healthy growth trajectory, showing that GM has another winner on its hands, much like the all-new, ever-popular Chevy Trax, with which the Envista shares is VSS-F platform, while delivering a completely different exterior design and a softer ride.

Current-generation Buick Enclave in the Avenir trim

All signs point to continued growth for Buick, which has the smallest model lineup of any GM consumer brand. That lineup, however, will soon expand to include an EV or two. More on that soon, so stay tuned to GM Authority.

About The Numbers

  • All percent change figures compared to Buick USA sales for Q4 2022, unless noted otherwise
  • There were 78 selling days for Q4 2023 and 78 selling days for Q4 2022

Further Reading & Sales Reporting

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. I’m starting to see plenty of these Envistas up by me. I have to say its quite an attractive little vehicle.

    The hopeful in me thinks GM will learn their lesson, take the success story of the Trax and Envista and apply it to an Ultium vehicle but the removal of CarPlay and Android Auto makes me think otherwise. But who knows.

    Reply
    1. Buick seems to be thriving! Thank goodness. Just trust Mary.

      Reply
  2. All they have is four boring soccer mom crossovers. Where is the 2 door rear wheel drive Regal? It was a shame when GM went crazy with that front wheel drive, downsizing nonsense in the mid 1980’s. Buick never recovered from it. Why can’t they give us a big 225 inch long Electra or a Riviera personal luxury coupe ? The most comfortable car that I ever sat in was a 1976 Electra. It had those real soft seats with pillow top cushions on it and that boulevard cruiser ride.I once owned a 1984 Lesabre. A previous owner took out the weak 307 Oldsmobile engine and swapped in a strong running 455 Buick engine along with a TH 350 transmission. I added a few goodies like 3 inch exhaust pipes with glasspack mufflers and a 160 MPH speedometer. One day I wanted to find out how fast it could go but i chickened out when I got to 150. That car was fun to drive and the only bad thing was the gas mileage. I was getting about 8 or 9 miles to the gallon on the highway.

    Reply
    1. I’ll save ya Cooper! Totally agree with you! Nothing rides as smooth as a land yacht with all the metal and chrome in you “225”. 30MPH fender benders, not 5MPH like the plastic used today.. And yes, the Regal too. Maybe the nay sayers want a functioning car in the shape of an IPHONE?! To each his own.

      Reply
  3. It must be baby boomers night on GM authority… Buick is doing better now then it has since the 80s I don’t miss the boring old 90s and 2000s cars. As far as ride out enclave rides like it’s on a cloud and it has plenty of space and power. Old cars are nice but I like my technology in our modern car.

    Reply
    1. I’m a boomer, and about all I miss about older cars is that some had headroom to spare. Studebaker and American Motors to be specific. Same thing with outward visibility. Climb behind the wheel of a Studebaker Wagonaire, or a Buick Estate. One could actually see out.

      I do NOT miss floaty suspension that needed casters under the rocker panels to go around a corner without excessive body roll. I do not miss 12 mpg. I do not miss fading brakes. I do not miss chrome-encrusted dashboards where the sun reflects off of it and blinds me.

      Fast forward to the newer cars. All I want that makes me a boomer and not a (whatever today’s generation is called) is actual knobs, dials, and buttons to control HVAC and other such things. Having everything on the screen, including headlights (!) is insanity.

      As for Buick: build the Envision or the Envista in not-China and I will go look at one. Build an Enclave without a console that crowds out my foot room, and I will buy one in the blink of an eye.

      To each his own.

      Reply
      1. What I don’t understand is how can a touch screen, 2.2 inch, 3.3 inch, 10, 12, 18, 20 inch (TV on your dash), etc. can be LESS distracting than ANY phone?! Where does it end? Any now they protrude above the dash blocking your view. Impossible. You can’t be on your phone while driving, BUT you can use the same commands touch or touch free on the screen. Give us a box to check the ‘Plain Jane’ option on every car and truck and see how many you sell! Oh, and one more thing, a tax should be paid on a new vehicle purchase only, not a 2nd, 3rd ownership, etc.
        -35 years plus driving and I’m not a boomer.

        Reply
  4. Because you don’t have the hold the touch screen in your hand like a phone, my equinox has buttons for the HVAC, and Volume/mute knob for the radio, and half the time eyes are ahead looking at the road most of the time I don’t even look at screen…if you can’t drive with a touch screen on the dash then you shouldn’t be driving if your distracted that easily…this coming from a generation X person who used to try to look for a CD to play then mess with the radio trying to fit the CD in the slot while I was driving that was much more distracting oh and I used to smoke while driving lighting a cigarette while driving as well. I mean seriously welcome to 2024.

    Reply
  5. BTW, as a lefty (not political) am I the only one who finds it inconvenient to use all these
    multiplying touch screens positioned on the right and center?
    Maybe I’m admitting I’m stupid, but using my right hand to search around takes more
    time and concentration than it would with my left hand.
    Maybe I should sue for discrimination?

    Reply
    1. Oswald lol how about some old GM cars that the HVAC controls on the left of the steering wheel? Back then almost everything was focused on the driver no your not stupid.

      Reply
  6. Interesting nobody mentions that the whole Buick lineup now is made in China and shipped over. It is pretty funny since so many automakers come to the US to build the vehicles they sell here, such as every BMW SUVs, Mercedes SUVs, Toyota trucks and SUVs, Honda’s, Kia’s, Hyundai’s, and etc. But GM decides to completely outsource the Buick lineup to China cause they they gobbled them up in China. So I would assume whatever premium cost involved with a Buick’s MSRP would be to cover the import tax GM has to pay in order to sell Buicks here.
    But the worst thing GM and other automakers have started to do more and more is make FWD Crossovers/SUVs instead of a sedan. Makes no sense why people buy them, since they are the same thing as a car but priced as an AWD. Maybe it’s just cause I live in Minnesota and it’s hard to get pissed at the person in front of me spinning their wheels on the slush trying to get traction when the light turns green and they are in a FWD Crossover. Cause I just end up laughing at the situation and the choices someone has to make to think that’s a good financial decision. Less ability, worse mpg, higher insurance, feeling stupid half the year. LoL makes me forget Buick isn’t made in the US anymore, almost.

    Reply
  7. So Mat I have an AWD drive Equinox that operates in FWD more then half the year so it’s stupid that I bought that instead of a FWD ONLY sedan that I can not fit as much in…it’s my only car BTW so I don’t have access to another vehicle so I need the AWD in the winter. Also to the Chevy Trax and Buick Envista are the only GM FWD only crossovers the Encore, Envision, Enclave, Trailblazer, Equinox, Blazer, Traverse, GMC ACADIA, GMC TERRAIN are all offered in FWD OR AWD shame on that person for living in Minnesota or a northern state like NJ where I am from and being cheap and not getting the AWD model you can’t blame the car manufacturers for people’s stupidity I mean Toyota does this to with the RAV4 FWD or AWD…as for me I put A/T tires on my Equinox AWD for winter and she goes right through the snow no problem usually unless it’s a blizzard. And the whole Buick lineup is not made in China the Enclave is made here in the USA and the Encore and Envista are made in Korea…which nobody should complain about if you drive a Hyundai or Kia. And finally the reason why the foreign makes come here to build cars is because it’s cost effective and because politicians in certain states give them breaks to build assembly plants in that state believe me I know it’s confusing but Toyota, Honda, BMW AND Mercedes, Kia abd Hyundai don’t have America’s best interest in mind they are companies out to make money believe me if it wasn’t cost effective Toyota would be gone and building cars in Japan again. And finally Buick makes cars in China because the Chinese love Buicks so why not go where the money is or should GM just not build cars in China and discontinue Buick like they did Pontiac and Saturn!?

    Reply
  8. Oh and Mat I missed one point an FWD only Equinox is cheaper then an AWD model they are not the same price. That goes for all the crossovers. And one more thing the Chevy Trax FWD only crossover starts at about $23,000 the Trailblazer AWD is about $26,000…so they are not the same price either.

    Reply

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