Chevrolet Argentina sales decreased 36 percent to 959 units in December 2023. The figures place Chevrolet as the seventh best-selling automobile brand in Argentina during the month, behind Toyota, Volkswagen, Renault, Ford, Fiat and Peugeot.
Individual model sales performance was as follows:
- Chevrolet Cruze sales decreased 79.29 percent to 129 units
- Chevrolet Equinox sales decreased 86.96 percent to 3 units
- Chevrolet Montana sales totaled 22 units
- Chevrolet Onix sales decreased 45.56 percent to 196 units
- Chevrolet S10 sales decreased 64.9 percent to 53 units
- Chevrolet Spin sales increased 300 percent to 16 units
- Chevrolet Tracker sales increased 66.67 percent to 540 units
- Chevrolet Trailblazer sales decreased 100 percent to 0 units
During the complete 2023 calendar year, Chevrolet Argentina sales increased 4.9 percent to 30,617 units.
Sales Results - December 2023 - Argentina - Chevrolet
MODEL | DEC 2023 / DEC 2022 | DECEMBER 2023 | DECEMBER 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
CRUZE | -79.29% | 129 | 623 | -38.70% | 9,330 | 15,221 |
EQUINOX | -86.96% | 3 | 23 | +23.99% | 398 | 321 |
MONTANA | * | 22 | * | * | 303 | * |
ONIX | -45.56% | 196 | 360 | -11.12% | 5,395 | 6,070 |
S10 | -64.90% | 53 | 151 | -23.54% | 2,023 | 2,646 |
SPIN | +300.00% | 16 | 4 | +43.84% | 735 | 511 |
TRACKER | +66.67% | 540 | 324 | +192.34% | 12,363 | 4,229 |
TRAILBLAZER | -100.00% | 0 | 7 | -64.12% | 61 | 170 |
CHEVROLET TOTAL | -35.72% | 959 | 1,492 | +4.86% | 30,617 | 29,197 |
The GM Authority Take
The notable decrease in Chevrolet Argentina sales during December 2023 further deepens the Bow Tie brand’s negative performance in the South American country, which is facing a severe economic crisis marked by high inflation rates along with various difficulties in terms of manufacturing and importing vehicles. The results represent Chevrolet’s second consecutive decline in the Argentine market and one of the lowest monthly figures of the entire 2023 calendar year.
Most of the models offered by Chevy in Argentina suffered drastic double- and triple-digit drops in sales volume in December. Like in prior months, the most significant drop was experienced by the Chevy Cruze, which sold almost 500 units less year-over-year. That resulted in the model slipping from first place among best-selling Chevy models to third in the domestic market during the month. In addition, notable drops posted by the Chevy Onix and S10 – the other two models that shared the best-selling podium with the Cruze in December 2022 – were also in the red.
As was the case during November, the Chevy Tracker and Chevy Spin were the only Chevrolet Argentina nameplates that were in the green last month. The subcompact crossover experienced a growth of nearly 70 percent, allowing it to add 216 units to the bottom line, consolidating itself as the brand’s best-selling model in December and during the entire calendar year in Argentina. Meanwhile, the Spin registered a three-digit increase, but its overall volume was only 16 units. As such, neither the Tracker nor the Spin sold in big enough quantities to make a substantial difference within the bottom line.
About The Numbers
- All percent change figures compared to Chevrolet Argentina sales for December 2022, unless noted otherwise
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q4 2023 sales reports:
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- Chevrolet sales Q4 2023 U.S.A.
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- Chevrolet Argentina October 2023 sales
- Chevrolet Argentina November 2023 sales
- Chevrolet Argentina December 2023 sales (this page)
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