The Cadillac brand is well-established for offering sumptuous luxury, but its performance chops aren’t to be forgotten either, as demonstrated by nearly two decades of V-Series production models and race cars. Now, Cadillac is commemorating 20 years of V-Series performance with the launch of a year-long celebration.
The Cadillac V-Series sub-brand originally launched in March of the 2004 calendar year with the debut of the CTS-V.R in the SCCA Pro Racing World Challenge GT race at Sebring International Raceway. The racing machine was followed by the inaugural production V-Series model, the 2004 Cadillac CTS-V, which in turn was only the first of 13 V-Series sedans, coupes, roadsters, and utility models.
“Nearly 20 years ago, Cadillac made a bold move with V-Series that continues to resonate,” said Global Vice President of Cadillac, Rory Harvey. “From the racetrack to the road, V-Series has transformed Cadillac and helped redefine performance luxury for thousands of enthusiasts. Over the next 12 months we will celebrate V-Series with a number of significant moments.”
Cadillac says that the one-year celebration will include “new products and features” that commemorate the 20th anniversary of V-Series, with further information to be announced at a later date. The 20th anniversary celebration will conclude at Sebring in March of the 2024 calendar year, marking 20 years since the CTS-V’s first win on track.
With regard to Cadillac’s motorsport efforts, Cadillac Racing has expanded with the all-new, electrified Cadillac V-Series.R prototype race car, which is set to compete internationally in the IMSA WeatherTech Sports Car Championship and FIA World Endurance Championship. Cadillac is also poised to return to the 24 Hours of Le Mans this coming June for the first time in more than two decades, hitting the grid with three cars to compete for the overall win.