GM China sales decreased one percent to 568,850 units during the fourth quarter 2023. Sales decreased at Buick, Cadillac and Chevrolet, while increasing at Wuling and Baojun.
SAIC-GM Sales – Q4 2023
Fourth-quarter 2023 sales at SAIC-GM – GM’s primary joint venture in China responsible for Buick, Chevrolet and Cadillac operations – decreased 22.1 percent to 211,150 units.
Buick sales decreased 25.91 percent to 124,100 units
- Demand for its Buick GL8 Century flagship MPV and the Envision Plus stayed strong
- Buick GL8 range remained strong as the MPV segment leader
- The brand sharpened its EV offensive with its first Ultium-powered models Buick Electra E5 and Electra E4
Chevrolet sales decreased 27.44 percent to 36,500 units
- The Chevy Monza remained the brand’s best-selling carline
- The Chevy Blazer, the three-row model exclusive to the Chinese market, also posted strong growth momentum during the quarter
Cadillac sales decreased 4.98 percent to 50,550 units
- The Cadillac CT5 luxury sedan sustained robust growth during the fourth quarter
- The sedan strengthen its position as the brand’s top-selling model
- Cadillac Lyriq is gradually increasing its popularity in the Chinese market
- Cadillac continued to build its EV momentum in the country with the launch of new base variant of the Lyriq
SAIC-GM-Wuling Sales – Q4 2023
Fourth-quarter 2023 sales at SAIC-GM-Wuling (SGMW) – GM’s other Chinese joint venture responsible for Wuling and Baojun brands – increased 17.3 percent to 357,700 units.
Baojun sales increased 84.81 percent to 14,600 units
- For the first time in 2023, GM released total Baojun sales for both Q4 and the entire calendar year
- Baojun sales grew substantially year-over-year thanks to its EV portfolio, which includes the all-new Baojun Yep and Baojun Yun Duo
Wuling sales increased 15.64 percent to 343,100 units
- The Wuling Bingo EV led the growth in the Wuling EV portfolio with a high level of popularity
- Sales of the all-new Wuling Starlight PHEV started at the end of November, topping 10,000 units in just over a month
- Wuling strengthened its foothold in the passenger vehicle segment during the fourth quarter
During the complete 2023 calendar year, GM China sales decreased 8.9 percent to 2,098,980 units.
Sales Results - Q4 2023 - China - Baojun
MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
BAOJUN TOTAL | +84.81% | 14,600 | 7,900 | -33.20% | 33,000 | 49,400 |
Sales Results - Q4 2023 - China - Wuling
MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
WULING TOTAL | +15.64% | 343,100 | 296,700 | -1.72% | 1,195,900 | 1,216,850 |
Sales Results - Q4 2023 - China - Chevrolet
MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
CHEVROLET TOTAL | -27.44% | 36,500 | 50,300 | -14.90% | 168,830 | 198,400 |
Sales Results - Q4 2023 - China - Cadillac
MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
CADILLAC TOTAL | -4.98% | 50,550 | 53,200 | -5.41% | 183,600 | 194,100 |
Sales Results - Q4 2023 - China - Buick
MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
BUICK TOTAL | -25.91% | 124,100 | 167,500 | -19.66% | 517,650 | 644,350 |
Sales Results - Q4 2023 - China - GM Totals
BRAND | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
BAOJUN TOTAL | +84.81% | 14,600 | 7,900 | -33.20% | 33,000 | 49,400 |
WULING TOTAL | +15.64% | 343,100 | 296,700 | -1.72% | 1,195,900 | 1,216,850 |
CHEVROLET TOTAL | -27.44% | 36,500 | 50,300 | -14.90% | 168,830 | 198,400 |
CADILLAC TOTAL | -4.98% | 50,550 | 53,200 | -5.41% | 183,600 | 194,100 |
BUICK TOTAL | -25.91% | 124,100 | 167,500 | -19.66% | 517,650 | 644,350 |
GM CHINA TOTAL | -1.17% | 568,850 | 575,600 | -8.86% | 2,098,980 | 2,303,100 |
About The Numbers
- All percent change figures compared to GM China sales for Q4 2022, unless noted otherwise
- GM China sales figures represent retail sales
- GM does not provide individual sales performance of sales in China
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Buick sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- GM Q4 2023 sales reports:
- GM Q4 2023 sales U.S.A.
- Chevrolet sales Q4 2023 U.S.A.
- Cadillac sales Q4 2023 U.S.A.
- Buick sales Q4 2023 U.S.A.
- GMC sales Q4 2023 U.S.A.
- GM Canada Q4 2023 sales
- Chevrolet Canada sales Q4 2023
- Cadillac Canada sales Q4 2023
- Buick Canada sales Q4 2023
- GMC Canada sales Q4 2023
- GM Mexico sales Q4 2023
- GM Mexico sales October 2023
- Chevrolet Mexico October 2023 sales
- Buick Mexico October 2023 sales
- GMC Mexico October 2023 sales
- Cadillac Mexico October 2023 sales
- GM Mexico sales November 2023 sales
- Chevrolet Mexico November 2023 sales
- Buick Mexico November 2023 sales
- GMC Mexico November 2023 sales
- Cadillac Mexico November 2023 sales
- GM Mexico sales December 2023
- Chevrolet Mexico December 2023 sales
- Buick Mexico December 2023 sales
- GMC Mexico December 2023 sales
- Cadillac Mexico December 2023 sales
- GM Mexico sales October 2023
- GM China sales Q4 2023 (this page)
- GM Brazil sales Q4 2023
- GM Argentina sales Q4 2023
- GM Chile sales Q4 2023
- GM Colombia sales Q4 2023
- GM South Korea sales Q4 2023
- GM South Korea October 2023 sales
- Chevrolet South Korea October 2023 sales
- Cadillac South Korea October 2023 sales
- GM South Korea November 2023 sales
- Chevrolet South Korea November 2023 sales
- Cadillac South Korea November 2023 sales
- GM South Korea December 2023 sales
- Chevrolet South Korea December 2023 sales
- Cadillac South Korea December 2023 sales
- GM South Korea October 2023 sales
- GM Q4 2023 sales U.S.A.
Comments
Saleswise, Cadillac is in a better position and not losing much market share compared to Buick and Chevy. So what is going on with Buick for them to be in the red for ’23 with -19.66%?
What’s happening is increased nationalism and increased anti-western sentiment in the mainland. Which also shows in how the two Chinese brands mentioned above were the only ones with sales increases. This is only going to get worse for GM as US-Sino relations deteriorate and China makes a play for Taiwan so they better be thinking about diversifying their markets and not put all their eggs in China’s basket. Again, I am not saying they should abandon China, but they can’t be taking this market for granted and just abandon all other markets for it.
Nailed it.
GM over-relies on China and will suffer as domestic brands continue to gain traction. Quitting Europe as Opel was breaking even was dumb, did not help stock. Accounting did not take into account Opel vehicle sold as Buick–no license fee to Russelheim for cars or platform technology. Europe has embraced EVs and Opel would have been ideal for GM’s current EVs.
Lastly, GM would be far smaller without Wurling which is owned in a 3way partnership and not very profitable.