Chevy Equinox sales increased in the United States and Canada but decreased in Brazil, Argentina, Colombia, and South Korea during the first quarter of 2024.
Chevrolet Equinox Sales - Q1 2024 - United States
In the United States, Chevrolet Equinox deliveries totaled 54,185 units in Q1 2024, an increase of about 2 percent compared to 52,902 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| EQUINOX | +2.43% | 54,185 | 52,902 |
Chevrolet Equinox Sales - Q1 2024 - Canada
In Canada, Chevrolet Equinox deliveries totaled 3,247 units in Q1 2024, an increase of about 1 percent compared to 3,204 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| EQUINOX | +1.34% | 3,247 | 3,204 |
Chevrolet Equinox Sales - Q1 2024 - South Korea
In South Korea, Chevrolet Equinox deliveries totaled 12 units in Q1 2024, a decrease of about 94 percent compared to 186 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| EQUINOX | -93.55% | 12 | 186 |
Chevrolet Equinox Sales - Q1 2024 - Brazil
In Brazil, Chevrolet Equinox deliveries totaled 614 units in Q1 2024, a decrease of about 34 percent compared to 927 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| EQUINOX | -33.76% | 614 | 927 |
Chevrolet Equinox Sales - Q1 2024 - Argentina
In Argentina, Chevrolet Equinox deliveries totaled 19 units in Q1 2024, a decrease of about 82 percent compared to 103 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| EQUINOX | -81.55% | 19 | 103 |
Chevrolet Equinox Sales - Q1 2024 - Colombia
In Colombia, Chevrolet Equinox deliveries totaled 89 units in Q1 2024, a decrease of about 6 percent compared to 95 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| EQUINOX | -6.32% | 89 | 95 |
Competitive Sales Comparison (USA)
Chevy Equinox sales during Q1 2024 kept GM’s best-selling crossover in fourth place among 15 entries from the previous quarter in the mainstream C-segment crossover segment when ranked by sales volume.
Leading once again, the Toyota RAV4 posted a 47 percent jump in sales year-over-year to 124,822 units. The Honda CR-V followed in second place with a 41 percent bump to 95,038 units, but still nearly 30K deliveries behind Toyota. The Nissan Rogue placed third with a 19 percent swell to 90,804 units. The Equinox (see running Chevy Equinox sales), the first of two entries from GM, took fourth with a sales uptick of just nearly two and a half percent to 54,185 units. The Subaru Forester, following in fifth place, posted a 60 percent increase to 48,546 units. The two entries from the Hyundai-Kia conglomerate, the Hyundai Tucson and Kia Sportage, placed sixth and seventh, respectively, with the Tucson down about one and a half percent to 45,509 units and the Sportage up 18 percent for 37,286 deliveries. The Ford Escape (see running Ford Escape sales), one of two entries from The Blue Oval, took eighth with a 73 jump to 36,595 units, the Mazda CX-5 placed ninth with an 11 percent drop to 34,345 units, and the Ford Bronco Sport (see running Ford Bronco Sport sales) grabbed tenth place with a six percent uptick to 31,565 units. The GMC Terrain (see running GMC Terrain sales), the Equinox’s corporate cousin and D2 platform mate, placed 11th with a 22 percent rise for 21,864 deliveries, and the VW Tiguan saw sales increase 10 percent for 12th place, moving 21,626 units. The remaining three entries combined for 18,505 deliveries.
The discontinued Dodge Journey dropped off the list this quarter.
Sales Numbers - Mainstream C-Segment Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| TOYOTA RAV4 | +47.36% | 124,822 | 84,704 | 19% | 16% |
| HONDA CR-V | +41.34% | 95,038 | 67,241 | 14% | 12% |
| NISSAN ROGUE | +18.70% | 90,804 | 76,499 | 14% | 14% |
| CHEVROLET EQUINOX | +2.43% | 54,185 | 52,902 | 8% | 10% |
| SUBARU FORESTER | +59.65% | 48,546 | 30,408 | 7% | 6% |
| HYUNDAI TUCSON | -1.43% | 45,509 | 46,170 | 7% | 9% |
| KIA SPORTAGE | +17.68% | 37,286 | 31,684 | 6% | 6% |
| FORD ESCAPE | +73.03% | 36,595 | 21,149 | 6% | 4% |
| MAZDA CX-5 | -11.32% | 34,345 | 38,727 | 5% | 7% |
| FORD BRONCO SPORT | +5.67% | 31,565 | 29,871 | 5% | 6% |
| GMC TERRAIN | +21.95% | 21,864 | 17,928 | 3% | 3% |
| VOLKSWAGEN TIGUAN | +9.52% | 21,626 | 19,747 | 3% | 4% |
| MITSUBISHI OUTLANDER | +41.08% | 13,846 | 9,814 | 2% | 2% |
| MITSUBISHI ECLIPSE CROSS | +120.29% | 3,463 | 1,572 | 1% | 0% |
| JEEP CHEROKEE | -90.95% | 1,196 | 13,213 | 0% | 2% |
| TOTAL | +21.98% | 660,690 | 541,629 |
The Equinox earned an eight percent market share in its segment, down two percentage points year-over-year. The RAV4 led with a 19 percent segment share, up three percentage points, while the CR-V posted a 14 percent segment share, up two percentage points, and the Rogue maintained a 14 percent share. These three crossovers alone accounted for nearly half of all sales in this segment at 47 percent combined. Both the Forester and Tucson each held a seven percent share, up one and down two percentage points, respectively. The Sportage maintained a six percent share, while the Escape also held a six percent share, up two percentage points. The CX-5 and Bronco Sport each posted a five percent share, down two and one percentage point, respectively, followed by the Terrain maintaining a three percent share and the Tiguan also earning a three percent share, down one percentage point. The other three models each held a two percent share or less.
Chevy Equinox sales combined with the GMC Terrain total 76,049 deliveries for an 11 percent segment share for GM in this segment.
GM Mainstream C-Segment Crossover Sales - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| CHEVROLET EQUINOX | +2.43% | 54,185 | 52,902 | 71% | 75% |
| GMC TERRAIN | +21.95% | 21,864 | 17,928 | 29% | 25% |
| TOTAL | +7.37% | 76,049 | 70,830 |
Overall, mainstream C-segment crossovers grew 19 percent to 687,375 units during Q1 2024, meaning that Chevy Equinox sales underperformed the segment average.
The GM Authority Take
While Chevy Equinox sales were up during the quarter, the performance lagged that of the segment, as has been the case for the past year. Combining sales of the Equinox and GMC Terrain keeps The General somewhat competitive, though the top three entries in this space – Toyota RAV4, Honda CR-V, and Nissan Rogue – still beat it out, combining for nearly half of all deliveries. And cumulative sales of the Hyundai Motor Group conglomerate – those of the Hyundai Tucson and Kia Sportage – beat the GM as well.
Furthermore, regarding competitors, a refreshed 2025 Hyundai Tucson was recently unveiled, featuring revised styling inside and out, a variety of new infotainment and tech items, and more power for the hybrid powertrain options.
The arrival of the next-generation 2025 Chevy Equinox later this year will hopefully help boost sales of GM’s best-selling crossover, and the next-generation 2025 GMC Terrain has been teased in a new image, ready to do its part at some point.
About Chevrolet Equinox
The 2024 Chevy Equinox arrives with only a handful of changes and updates before the debut of an all-new fourth generation.
As in prior model years, front-wheel drive is standard across all 2024 Chevy Equinox trim levels, with all-wheel drive offered as an optional upgrade. Motivation for the 2024 Equinox comes from the new-for-2023 turbocharged 1.5L I4 LSD gasoline engine, which produces 175 horsepower and 203 pound-feet of torque.
Here is everything that’s new and different for the 2024 Chevy Equinox.
This past August, the Chevy Equinox was praised for ease of child seat installation and noted for having top-quality seats.
Next-generation 2025 Chevy Equinox in the first-ever outdoorsy Activ trim
In January, GM unveiled the all-new 2025 Chevy Equinox, debuting the fourth generation of its best-selling crossover. Highlights include larger screens in the cabin and additional safety features. Joining the sporty-looking RS trim level is the new-for-2025 Activ trim, offering a more rugged look and setup for outdoorsy activities. The 2025 Chevy Equinox is wider and taller than the 2024 model, with a slightly more spacious interior. However, the all-new model offers the same turbocharged 1.5L gasoline engine as before, placing its powertrain mid-pack compared to direct rivals.
Production of the 2025 Equinox has been pushed back two months to  June 17th, though dealers can now order the new model.
Next-generation 2025 Chevrolet Equinox RS
Meanwhile, the first-ever 2024 Chevy Equinox EV debuted in September, featuring as standard a single Ultium Drive electric motor powering the front wheels, rated at 210 horsepower and 242 pound-feet of torque. An optional ‘eAWD’ system will also be offered, rated at 290 horsepower and 346 pound-feet of torque.
Driving range confirmed by GM for the 2024 Chevy Equinox EV AWD reveals that it will offer an EPA-estimated 285 miles of range per charge, while the Equinox EV FWD will offer 319 miles of range. GM also expects the Equinox EV FWD to be the most-affordable all-electric vehicle to offer 319 miles of range.
Pricing for the 2024 Equinox EV starts at $35K for the FWD 1LT trim and ranges up to $52K for the AWD 2RS Launch Edition. GM says the new all-electric Equinox will be eligible for a Clean Vehicle Federal Tax Credit of up to $7,500, which would knock the final price for the Equinox EV 1LT FWD down to less than $27K. For comparison, the ICE Chevy Equinox’s price ranges from $28K to $35K.
Both the all-new Equinox EV as well as the next-gen, 2025 Equinox internal combustion model will be sold side-by-side for the foreseeable future, especially since the ICE version just got a makeover.
Production of the 2024 Equinox EV is underway.
First-ever all-electric 2024 Chevy Equinox EV LT
About The Numbers
- All percent change figures compared to Chevy Equinox sales for Q1 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q1 2024 and 75 selling days for Q1 2023
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q1 2024 sales reports:
- GM Q1 2024 sales U.S.A.
- GM Canada sales Q1 2024
- GM Mexico sales Q1 2024
- GM China sales Q1 2024
- GM Brazil sales Q1 2024
- GM Argentina sales Q1 2024
- GM Chile sales Q1 2024
- GM Colombia sales Q1 2024
- GM South Korea sales Q1 2024
- GM South Korea January 2024 sales
- Chevrolet South Korea January 2024 sales
- Cadillac South Korea January 2024 sales
- GM South Korea February 2024 sales
- Chevrolet South Korea February 2024 sales
- GMC South Korea February 2024 sales
- Cadillac South Korea February 2024 sales
- GM South Korea March 2024 sales
- Chevrolet South Korea March 2024 sales
- Cadillac South Korea March 2024 sales
- GM South Korea January 2024 sales
Comments
Not bad considering the following. The current Nox is one of the oldest in that segment. It offers just one powertrain. The brand new one will be out soon.
It’s still a good distance behind the cra**y Rav4, but once the new one is out and you can get it in substantially different trims along with the pure EV version, I truly think it will be giving the Rav4 a real run for the sales title.
Keep living in fantasy land. The RAV4 will stay the sales king.
The reason the turd Rav4 is “sales king” is because they push the heck out of it. They offer it in many trims and with numerous powertrain configurations. It’s not at the top because it’s the best. It’s at the top because there’s a lot of sheep and those sheep can get it in many ways.
Once the new Equinox is out and selling along side the EV Equinox and (hopefully) the PHEV version, Chevy will be able to peel some of those sheep away from Toyota while gaining new customers from other brands as well. So yes, it’s possible.
The reason the Rav is sales king is because its a reliable, easy to live with, no nonsense vehicle. I am not gonna say its a nicer vehicle than the Equinox (I don’t think it is. I see the Nox as homely and smooth while my 2016 Rav is a raspy sounding taxicab), but I currently trust my Rav more than my XT5 in not leaving my wife stranded and will always start on the dime. She is a solid and reliable workhorse and expect to get 200k miles at the very least out of her. The XT5 at only 10k miles still needs to prove itself to me at the level the Rav already has. That being said though, life is short and I am willing to go for something slightly less reliable for something more appealing. If my XT5 proves to be reliable I will give the Nox or Terrain a look when it comes time to replace the Rav.
Never happen, but it might give the Rogue and CR-V a run.
Our Rav4 has a 2.5 liter engine vs a 1.5 liter engine. Yes, it has some flaws, but my wife love it. It is an easy car to live with and only needs routine maintenance.
The GM cars I previously drove were full of issues, too many to list!
An all-new Equinox should generate more interest for the Equinox.