Segment-leading seat quality is offered by the Chevy Equinox, which came first in the category of “Mass Market Small / Compact SUV” for satisfactory seats, per data supplied by major analysis firm J.D. Power as part of recent research.
The J.D. Power 2023 U.S. Seat Quality and Satisfaction Study identifies the 2023 Chevy Equinox as having the least problems with seats in its market category at 5.2 per 100 vehicles, coming in ahead of the Kia Niro and the Ford Bronco, as the following chart shows:
The study canvassed owners of a wide range of vehicles, including the Chevy Equinox, within 90 days of their purchase of a new 2023 model-year vehicle of the given type. It measured both satisfaction with the vehicle’s seats and the number of problems the new owner encountered with those seats (problems per hundred vehicles, PP100).
One of the takeaways from the study is that power-adjustable seats appear to be rated as more satisfactory than manually adjusted seats, all while experiencing less problems. While the 2023 Chevy Equinox comes standard with four-way manually adjustable seats, eight-way power-adjustable driver and front passenger seats are available.
Memory seats also increased satisfaction, though they remain rare on mass-market models versus premium vehicles. J.D. Power noted “mass-market vehicles typically follow the trends of premium vehicles” and that studies of seat satisfaction give automakers a window onto what features provide the best seating quality and satisfaction.
The J.D. Power seat study ran during four months, starting in February 2023. Aiming to make its study results “a powerful benchmarking tool that allows suppliers and manufacturers to easily identify strengths and weaknesses,” the analysis firm used a large pool of respondents, gathering information from 93,380 vehicle owners, including both purchasers and those with leases.
The Chevy Equinox, meanwhile, is one of the Bow Tie’s best-selling nameplates, taking second place only to the Chevy Silverado. Its 2023 model year received a “recommended” rating from Consumer Reports. A 77/100 road test rating, transmission and braking, and driving experience contributed, while reliability rated relatively low.
The biggest change from the refreshed 2022 model year is the turbocharged 1.5L I4 LSD gasoline engine developing 175 horsepower and 203 pound-feet of torque, which replaced the turbocharged 1.5L I4 LYX gasoline engine. The only transmission option is a GM six-speed automatic.