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Chevrolet Brazil Sales Down 17 Percent In January 2024

Chevrolet Brazil sales decreased 17 percent to 18,912 units in January 2024. The figures rank GM as the third-largest car manufacturer in the country behind Stellantis and Volkswagen Group. At the same time, Chevrolet finished as the third best-selling automobile brand, behind Fiat and VW.

Individual model sales performance was as follows:

Sales Results - January 2024 - Brazil - Chevrolet

MODELJAN 2024 / JAN 2023JANUARY 2024JANUARY 2023
CAMARO+450.00% 224
CORVETTE+50.00% 96
CRUZE+25.23% 139111
EQUINOX-40.19% 189316
MONTANA+1,891.11% 1,79290
ONIX-30.41% 9,27313,326
S10-20.55% 1,6202,039
SILVERADO* 437*
SPIN-22.19% 1,1011,415
TRACKER-19.18% 4,2805,296
TRAILBLAZER-29.58% 5071
CHEVROLET TOTAL-16.64% 18,91222,688

The GM Authority Take

The notable drop in Chevrolet Brazil sales in January once again deepens the negative performance of the brand in South America’s largest country, where it had experienced two consecutive months of stable sales with slight drops of less than one percent. As such, Chevrolet’s setback in the first month of the new calendar year represents the brand’s third consecutive contraction in the Brazilian market.

Last month, Chevrolet Brazil’s top-selling models suffered notable sales declines – including the best-selling Chevy Onix and Chevy Tracker. The Onix had the most significant year-over-year loss, subtracting a substantial volume of 4,053 units compared to the result of the same month last year, which put it on the verge of losing sales leadership compared to the 9,180 deliveries of the Hyundai HB20 line in January. Despite everything, Chevrolet’s subcompact car remained the best-selling vehicle in the country.

In contrast, several nameplates posted healthy monthly sales increases, led by the all-new Chevy Montana compact pickup with a big four-digit jump over the last units of the discontinued previous-generation model. The excellent performance of the Chevy Camaro also stands out thanks to the start of marketing the Collection Series. Additionally, the Chevy Silverado recorded its highest monthly figure ever in the country in its second month of sales.

About The Numbers

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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