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Chevrolet Argentina Sales Fell 45 Percent In January 2024

Chevrolet Argentina sales decreased 45 percent to 2,291 units in January 2024. The figures place Chevrolet as the seventh best-selling automobile brand in Argentina during the month, behind Fiat, Volkswagen, Toyota, Peugeot, Renault and Ford.

Individual model sales performance was as follows:

Sales Results - January 2024 - Argentina - Chevrolet

MODELJAN 2024 / JAN 2023JANUARY 2024JANUARY 2023
CRUZE-65.58% 3901,133
EQUINOX-68.42% 1238
MONTANA* 30*
ONIX-65.16% 3541,016
S10-67.08% 106322
SPIN+9.09% 3633
TRACKER-13.80% 1,3621,580
TRAILBLAZER-90.00% 110
CHEVROLET TOTAL-44.59% 2,2914,135

The GM Authority Take

The drastic drop in Chevrolet Argentina sales during January deepens the Bow Tie brand’s negative performance in the South American country, with the results represent the third consecutive monthly decrease in sales. Severe difficulties in manufacturing and marketing vehicles in the local market are to blame for the disheartening performance.

While Chevrolet’s results are in line with major auto brands in the local market, the 45 percent drop was higher than the 33 percent decrease in the entire Argentine automotive market during the month.

In January, the vast majority of Chevrolet models offered in suffered double-digit drops, including the Chevy Tracker, which had recorded growth during previous months. Even so, the subcompact crossover continues as the brand’s best-selling model and the most popular utility vehicle in the South American country.

Meanwhile, the Chevy Cruze and Onix saw the highest decreases, sapping the Bow Tie brand of a combined 1,405 units year-over-year.

The Chevy Spin was the brand’s only nameplate that was in the green, though its increase was a minimal three units. Finally, the all-new Chevy Montana – imported from Brazil – continued to post low volume, recording 30 units per month in the Argentine market.

About The Numbers

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comment

  1. Argentina favors European cars. This is a market where Opel would have been successful. Amazing how GM dominates Brazil yet not other LATAM nations

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