Chevrolet Korea sales increased 86 percent to 1,963 units in February 2024 compared to February 2023 results.
Individual model sales performance was as follows:
- Chevrolet Bolt EUV sales totaled 3 units
- Chevrolet Bolt EV sales totaled 3 units
- Chevrolet Colorado sales decreased 88.78 percent to 11 units
- Chevrolet Equinox sales decreased 90.91 percent to 5 units
- Chevrolet Tahoe sales decreased 65 percent to 7 units
- Chevrolet Trailblazer sales decreased 3.42 percent to 367 units
- Chevrolet Traverse sales increased 37.65 percent to 117 units
- Chevrolet Trax sales totaled 1,447 units
During the first two months of the 2024 calendar year, Chevrolet Korea sales increased 133 percent to 4,843 units.
Sales Results - February 2024 - South Korea - Chevrolet
| MODEL | FEB 2024 / FEB 2023 | FEBRUARY 2024 | FEBRUARY 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BOLT EUV | * | 3 | * | * | 5 | * |
| BOLT EV | * | 3 | * | * | 5 | * |
| COLORADO | -88.78% | 11 | 98 | -76.10% | 49 | 205 |
| EQUINOX | -90.91% | 5 | 55 | -91.38% | 10 | 116 |
| TAHOE | -65.00% | 7 | 20 | -57.58% | 14 | 33 |
| TRAILBLAZER | -3.42% | 367 | 380 | +2.22% | 828 | 810 |
| TRAVERSE | +37.65% | 117 | 85 | +43.03% | 236 | 165 |
| TRAX | * | 1,447 | * | * | 3,693 | * |
| CHEVROLET TOTAL | +86.24% | 1,963 | 1,054 | +133.40% | 4,843 | 2,075 |
The GM Authority Take
After the drastic triple-digit increase recorded in January, Chevrolet Korea sales continued to perform positively, with high growth in February. Despite a significant monthly volume reduction of almost 1,000 units, Chevrolet obtained a good result in the second month of the year in South Korea, continuing good performance. It has become the brand’s fifth consecutive increase in Asia.
As usual, the all-new Chevy Trax was the standout model and leader of Chevrolet Korea’s healthy increase in February. The entry-level crossover accounted for nearly 80 percent of the Bow-Tie brand’s total sales volume for the month. It far outweighed the loss of just over 400 units sold by discontinued models like the Chevy Spark and Malibu in February 2023. As such, the Trax continues solidifying its position as Chevrolet’s best-selling and most competitive model in the South Korean market.
For its part, the Chevy Traverse was the only model of the brand that managed to increase its sales year over year and also contributed to the overall performance – although with a modest figure of 32 additional units. The good performance of both crossovers contrasted with the notable falls of four other brand nameplates, including the domestically manufactured Chevy Trailblazer, which once again suffered a decrease in volume after the recovery it had experienced the previous month.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in February 2023, unless noted otherwise
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q1 2024 sales reports:
- GM Q1 2024 sales U.S.A.
- GM Canada sales Q1 2024
- GM Mexico sales Q1 2024
- GM China sales Q1 2024
- GM Brazil sales Q1 2024
- GM Argentina sales Q1 2024
- GM Chile sales Q1 2024
- GM Colombia sales Q1 2024
- GM South Korea sales Q1 2024
- GM South Korea January 2024 sales
- Chevrolet South Korea January 2024 sales
- Cadillac South Korea January 2024 sales
- GM South Korea February 2024 sales
- Chevrolet South Korea February 2024 sales (this page)
- GMC South Korea February 2024 sales
- Cadillac South Korea February 2024 sales (this page)
- GM South Korea March 2024 sales
- Chevrolet South Korea March 2024 sales
- Cadillac South Korea March 2024 sales
- GM South Korea January 2024 sales
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