Chevrolet Brazil sales decreased 11 percent to 16,535 units in February 2024. The figures rank GM as the third-largest car manufacturer in the country behind Stellantis and Volkswagen Group. At the same time, Chevrolet finished as the third best-selling automobile brand, behind Fiat and VW.
Individual model sales performance was as follows:
- Chevrolet Camaro sales increased 700 percent to 16 units
- Chevrolet Corvette sales increased 100 percent to 8 units
- Chevrolet Cruze sales increased 266.67 percent to 253 units
- Chevrolet Equinox sales decreased 28.25 percent to 193 units
- Chevrolet Montana sales increased 430.86 percent to 1,858 units
- Chevrolet Onix sales decreased 32.57 percent to 7,558 units
- Onix hatchback sales totaled 4,299 units
- Onix Plus sedan sales totaled 3,259 units
- Chevrolet S10 sales increased 33.6 percent to 2,020 units
- Chevrolet Silverado sales totaled 124 units
- Chevrolet Spin sales decreased 42.32 percent to 755 units
- Chevrolet Tracker sales decreased 2.52 percent to 3,674 units
- Chevrolet Trailblazer sales decreased 8.75 percent to 73 units
During the first two months of the 2024 calendar year, Chevrolet Brazil sales decreased 14 percent to 35,447 units.
Sales Results - February 2024 - Brazil - Chevrolet
MODEL | FEB 2024 / FEB 2023 | FEBRUARY 2024 | FEBRUARY 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
---|---|---|---|---|---|---|
CAMARO | +700.00% | 16 | 2 | +533.33% | 38 | 6 |
CORVETTE | +100.00% | 8 | 4 | +70.00% | 17 | 10 |
CRUZE | +266.67% | 253 | 69 | +117.78% | 392 | 180 |
EQUINOX | -28.25% | 193 | 269 | -34.70% | 382 | 585 |
MONTANA | +430.86% | 1,858 | 350 | +729.55% | 3,650 | 440 |
ONIX | -32.57% | 7,558 | 11,209 | -31.40% | 16,831 | 24,535 |
S10 | +33.60% | 2,020 | 1,512 | +2.51% | 3,640 | 3,551 |
SILVERADO | * | 124 | * | * | 561 | * |
SPIN | -42.32% | 755 | 1,309 | -31.86% | 1,856 | 2,724 |
TRACKER | -2.52% | 3,674 | 3,769 | -12.26% | 7,954 | 9,065 |
TRAILBLAZER | -8.75% | 73 | 80 | -18.54% | 123 | 151 |
CHEVROLET TOTAL | -11.02% | 16,535 | 18,583 | -14.11% | 35,447 | 41,271 |
The GM Authority Take
Once again, the negative performance of Chevrolet Brazil sales in February deepens the brand’s poor streak in the South American country – its second-largest volume market internationally. Last month’s new double-digit drop represents Chevrolet’s fourth consecutive contraction in the Brazilian market, where it continues to lose market share and is positioned in third place among the best-selling brands.
Chevrolet Brazil’s poor performance in February was caused by significant declines in several popular models, including the top-selling Chevy Onix and Chevy Tracker. Notably, the subcompact car officially lost sales leadership in Brazil and dropped to third position on the podium last month, when it was surpassed by the Fiat Strada (8,568 units) and the Volkswagen Polo (8,063 units). Even so, the Onix remained the best seller in the year’s first two months.
On the other hand, several Chevy nameplates managed to increase their monthly sales. Among them, the most significant were the drastic increase of the all-new Chevy Montana and the healthy growth of the Chevy S10, which once again exceeded 2,000 units to regain second place among the best-selling pickups in Brazil. Additionally, the notable triple-digit increases experienced by the Chevy Camaro, Corvette, and Cruze in February also stand out.
About The Numbers
- All percent change figures compared to Chevrolet Brazil sales for February 2023, unless noted otherwise
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q1 2024 sales reports:
- GM Q1 2024 sales U.S.A.
- GM Canada sales Q1 2024
- GM Mexico sales Q1 2024
- GM China sales Q1 2024
- GM Brazil sales Q1 2024
- Chevrolet Brazil January 2024 sales
- Chevrolet Brazil February 2024 sales (this page)
- Chevrolet Brazil March 2024 sales
- GM Argentina sales Q1 2024
- GM Chile sales Q1 2024
- GM Colombia sales Q1 2024
- GM South Korea sales Q1 2024
- GM South Korea January 2024 sales
- Chevrolet South Korea January 2024 sales
- Cadillac South Korea January 2024 sales
- GM South Korea February 2024 sales
- Chevrolet South Korea February 2024 sales
- GMC South Korea February 2024 sales
- Cadillac South Korea February 2024 sales
- GM South Korea March 2024 sales
- Chevrolet South Korea March 2024 sales
- Cadillac South Korea March 2024 sales
- GM South Korea January 2024 sales
Comment
I guess the new black logo is appropriate then.