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Cadillac Escalade Sales Dominate Segment (Again) During Q2 2023

Cadillac Escalade sales increased in the United States and Canada but decreased in Mexico during the second quarter of 2023.

Cadillac Escalade Sales – Q2 2023 – United States

Cumulative deliveries of the Cadillac Escalade family in the United States increased 25 percent to 11,555 units in Q2 2023, comprised of:

  • 7,265 units of the regular-length Escalade, and
  • 4,290 units of the extended-length Escalade ESV

Sales Numbers - Cadillac Escalade - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
ESCALADE +34.46% 7,265 5,403 +8.13% 12,788 11,827
ESCALADE ESV +12.36% 4,290 3,818 +1.22% 7,995 7,899
TOTAL +25.31% 11,555 9,221 +5.36% 20,783 19,726

(Sometimes, like this quarter, U.S. sales figures are broken out for the regular-length Escalade and extended-length Escalade ESV, and sometimes combined.)

Cadillac Escalade Sales – Q2 2023 – Canada

Cumulative deliveries of the Cadillac Escalade family in Canada increased 24 percent to 1,015 units in Q2 2023, comprised of:

  • 758 units of the regular-length Escalade, an increase of nearly 21 percent compared to 628 units sold in Q2 2022 and
  • 257 units of the extended-length Escalade ESV, an increase of nearly 34 percent compared to 192 units sold in Q2 2022

Sales Numbers - Cadillac Escalade - Q2 2023 - Canada

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
ESCALADE +20.70% 758 628 +7.25% 1,449 1,351
ESCALADE ESV +33.86% 257 192 +12.06% 483 431
TOTAL +23.78% 1,015 820 +8.42% 1,932 1,782

Cadillac Escalade Sales – Q2 2023 – Mexico

Sales Numbers - Cadillac Escalade - Q2 2023 - Mexico

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
ESCALADE -7.22% 244 263 -27.50% 398 549
TOTAL -7.22% 244 263 -27.50% 398 549

Shown here is the 2023 Cadillac Escalade ESV extended-length full-size SUV in the Premium Luxury trim.

Competitive Sales Comparison (USA)

Cadillac Escalade sales during the second quarter of 2023 kept the full-size luxury SUV in full command of its segment when ranked by sales volume, as it has for over a dozen years now since we started tracking Escalade sales. On a combined basis, the Escalade family – comprised of the regular-length Escalade and extended-length Escalade ESV – saw sales grow 25 percent to 11,555 units, accounting for nearly half all sales in this space.

The Lincoln Navigator (see running Lincoln Navigator sales) duo – those of the regular-length Navigator and extended-length Navigator L – placed second with a 20 percent bump to 4,688 units. The Escalade ESV alone had nearly as many deliveries as the Navigator family. The Jeep Grand Wagoneer family – comprised of the regular-length Grand Wagoneer and extended-length Grand Wagoneer L – followed in third with a 18 percent drop to 3,224 units. The Infiniti QX80 took fourth with a 63 percent jump to 2,947 units. Finally, the Lexus LX finished last with a 51 percent swell to 1,874 units.

Sales Numbers - Full-Size Luxury SUVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CADILLAC ESCALADE +34.46% 7,265 5,403 30% 27% +8.13% 12,788 11,827
CADILLAC ESCALADE ESV +12.36% 4,290 3,818 18% 19% +1.22% 7,995 7,899
LINCOLN NAVIGATOR +20.14% 4,688 3,902 19% 19% +46.41% 8,858 6,050
JEEP GRAND WAGONEER -18.01% 3,224 3,932 13% 20% -25.81% 5,268 7,101
INFINITI QX80 +63.45% 2,947 1,803 12% 9% +113.81% 6,130 2,867
LEXUS LX +51.25% 1,874 1,239 8% 6% +91.76% 3,446 1,797
TOTAL +20.85% 24,288 20,097 +18.50% 44,485 37,541

From a segment share standpoint, the Cadillac Escalade duo posted a combined 48 percent segment share, up two percentage points year-over-year. It was the only family to be in the green this quarter. The Lincoln Navigator duo maintained a 19 percent share. The Jeep Grand Wagoneer duo posted a 13 percent segment share, down seven percentage points. The QX80 earned a 12 percent share, up three percentage points, while the LX held an eight percent share, up two percentage points.

The full-size luxury SUV segment grew 21 percent to 24,288 units in Q2 2023, meaning that combined Escalade sales outperformed the segment average.

Sales Numbers - Full-Cadillac Full-Size SUVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 Q2 23 SHARE Q2 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CADILLAC ESCALADE +34.46% 7,265 5,403 63% 59% +8.13% 12,788 11,827
CADILLAC ESCALADE ESV +12.36% 4,290 3,818 37% 41% +1.22% 7,995 7,899
TOTAL +25.31% 11,555 9,221 +5.36% 20,783 19,726

Below, we’ve included sales figures of full-size luxury crossovers for the sake of reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by utilizing a unibody construction, they are typically cross-shopped and considered as alternatives to the regular-length full-size luxury SUVs. Currently, the only full-size luxury crossovers are the BMW X7, the Mercedes-Benz GLS-Class, and Land Rover Range Rover. Audi is rumored to be working on a future Q9 that would slot into this space. Notably, the Escalade alone outsells each of them individually, and the Escalade duo makes up around 65 percent of combined sales of these models.

Sales Numbers - Full-Size Luxury CUVs - Q2 2023 - USA

MODEL Q2 23 / Q2 22 Q2 23 Q2 22 YTD 23 / YTD 22 YTD 23 YTD 22
X7 -6.90% 7,174 7,706 -1.58% 13,944 14,168
GLS-CLASS -9.82% 5,583 6,191 -9.60% 11,204 12,394
RANGE ROVER +258.20% 4,130 1,153 +114.48% 7,050 3,287
TOTAL +12.21% 16,887 15,050 +7.87% 32,198 29,849

The GM Authority Take

Cadillac Escalade sales during during the second quarter of 2023 made it the only luxury full-size SUV family to gain segment share, commanding nearly half of all sales in this highly lucrative space.

Going forward, we expect Escalade sales to continue at roughly similar levels, so long as production and availability all remain unaffected. However, it’s increasingly looking like this will not be the case, as the UAW is currently working on an expired contract at the Arlington plant where the Escalade is built.

About Cadillac Escalade

The 2023 Cadillac Escalade introduces the third model year for the latest fifth-generation luxury SUV, debuting a variety of important changes and updates. The biggest is the introduction of the 2023 Cadillac Escalade-V, a new high-performance variant that boasts the supercharged 6.2L V8 LT4 gasoline engine, rated at 682 horsepower and 653 pound-feet of torque. Output is routed through the same updated GM 10-speed automatic transmission and fed to a four-wheel drive system, yielding a sprint from 0 to 60 mph in 4.4 seconds. Upgraded brakes and Magnetic Ride Control suspension with special tuning help to keep it all under control.

The 2023 Escalade also adds a new Surround Vision Recorder system, standard on all trim levels, plus expanded driving coverage for GM’s Super Cruise semi-autonomous driver assistance feature, and return of the Brembo Performance Brake Package.

While the 2024 Cadillac Escalade was originally expected to introduce a mid-cycle enhancement for both SUVs, GM Authority has learned that the refresh has been delayed to the 2025 model year. According to GM Authority sources, in addition to exterior styling revisions, the refreshed Escalade will feature a full-width, pillar-to-pillar infotainment display panel similar to that of the Cadillac Celestiq ultra-luxury sedan.

However, the 2024 Cadillac Escalade gets standard Super Cruise on most trim levels, and the 2024 Escalade-V will get 20th Anniversary features to celebrate two decades of the Cadillac V-Series sub-brand.

The all-electric 2025 Cadillac Escalade IQ Sport

GM recently debuted the 2025 Cadillac Escalade IQ, the first-ever all-electric model to bear the Escalade moniker. Highlights of the 2025 Cadillac Escalade IQ include new styling, a tech-heavy feature list, 55-inch infotainment screen, and 450 miles of range with 750 horsepower on tap. Production is slated to kick off in 2024.

While Cadillac’s full-size SUV ICE-powered Escalade family continues to dominate its segment year after year, even outselling cross-shopped full-size crossovers, it’ll be interesting to see how things shake out when the all-electric Escalade IQ hits the market.

The all-electric 2025 Cadillac Escalade IQ Sport

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. They will kiss this dominance goodbye when they try to supplant the original with the Escaladick (?) EV or whatever it’s called.

    Reply
  2. Let’s be honest here. They have no competition. They are comparing to what… grand wagoneer?? thats smaller and you get to interact with wrangler dealers. cadillac has its own after sales experience. further it’s not body on frame. no need to go over the rest of the alleged competitors.

    . there is nothing to compete with here. you want big bof luxo boat, you get an escalade. clear as day.

    Reply
    1. “further it’s not body on frame. no need to go over the rest of the alleged competitors.”

      What do you mean? All of the models listed in the direct segment (Escalade, Navigator, Grand Wagoneer, QX80, LX) are body on frame.

      I think the Navigator and Grand Wagoneer are actually quite capable contenders here. The new LX also delivers an attractive selling proposition. Next-gen QX80 is promising to be more competitive, too…

      Reply
      1. shocked face emoji.

        jeep stopped making frames with the XJ no? WJ onward line was all unibody. that would be very embarrassing if the wagoneer slipped by me with an actual frame. if im wrong im wrong. ill eat the correction.

        Reply
    2. I think you might want to re-educate yourself that grand wagonner is same size as caddilac , is body on frame also . The new grand wagonner L is also .6 inches shorter than a esv but has more interior volume . The in-line twin turbo motor has 510 hp and 500 torque and beats the Chevy 6.2 in fuel numbers . So before posting get the facts , just saying . Still waiting to see new Chevy small block v8 specs also . New electric caddy is a disaster in my books , Buying a full size 3 row suv for size in itself . The series 3 GW also has a superior transfer case and off road manners currently than anything chev , gm or caddilac has currently .

      Reply
    3. To be fair, the Escalade would not exist or thought of without competition. You are aware that the Navigator, LX and Range Rover been around longer right?
      Also, it appears you don’t like anything in this segment but the Cadillac based on what I observed from your post.

      Reply

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