GM sales increased 19 percent to 691,978 units during the second quarter of 2023 in the United States market. Sales increase at all four GM brands, including Buick, Cadillac, Chevrolet and GMC.
GM Sales Notes – U.S. Q2 2023
Total GM sales during Q2 2023 increased 18.8 percent to 691,978 units
GM retail sales grew 15 percent
GM Envolve (fleet, including BrightDrop) grew 34 percent during the quarter
The Q2 2023 was the fourth consecutive quarter of GM retail share growth
GM sold 15,652 electric vehicles during the quarter
All four GM brands delivered double-digit year-over-year increases in the second quarter
GM’s Average Transaction Price (ATP) increased $1,482 USD compared to first quarter
GM ended the second quarter with flat inventory compared to first quarter, with 427,973 vehicles includes units in-transit to dealers
Overall, this looks pretty good, BUT they still can’t seem to deliver Ultium products in any meaningful way. Maybe next quarter? …not holding my breath.
Ultium has been a complete disaster for GM. They cannot make the battery packs. Anyone thinking the Blazer or Equinox EVs will be any sort of volume in 2023 is delusional.
Allow me to point something out: Malibu sales in total were just 2,021 less than the Buick TOTAL and about that same number higher than Cadillac’s total.
Not bad for a car that’s rather old and been given zero attention by GM. Just imagine if they actually put effort into the Malibu and then advertised it. But then it would outshine every SUV in GM’s line and they can’t let that happen.
Malibu was just ranked best sedan by JP Power which is impressive considering it isn’t an import. Chevrolet must have picked up some Fusion buyers, as well. I’ve driven Malibu on rental and it’s a good car. Barra would be insane not to reskin soon. That or tweak Lacrosse for sale as a Malibu.
Sedans have a loyal following. Accord and Camry get all the media love but Malibu is a worthy offering. Impressive sales considering there is no marketing or discount.
I think it’s important to point out that the ANCIENT Malibu OUTSOLD every GM SUV and crossover except Equinox. I think it has more to do with that consumers are desperate for a mainstream FWD sedan, and the Malibu is the ONLY ONE offered by an American automaker. As i have said time and time again, people still buy Japanese, German and Korean sedans of all classes. The CUV SUV push was by supply-side design, not by changing consumer preference. Crossovers generate higher profit margins as they have a perceived higher price point with consumers due to their “SUV-like” proportions, even though they ride on the same platforms and are produced on the same assembly lines as their compact and mid-size sedan counterparts. Sheep will always follow the shepherds lead…
@Buick City: You are correct. I’ve been saying this for a very long time going back into the 90’s. Dealers have a huge amount of “power” in what buyers can buy. Example: The Buick, Cadillac, GMC and Honda store I worked at for many years hated the GMC Canyon and the 1992-1998 Buick Skylark, so they refused to stock any. Buyers were coming in for them, but we had nothing to sell them. This dealers answer was to “sell them a Honda”. I refused to do so while explaining to them that the Sunday lot crawlers (dealers in the midwest are closed on Sunday’s) would not find these vehicles and therefor not come back to us. Instead they would go to a dealer who had them in stock. I could go on and on with example of this, but the point it there.
When the consumer goes out looking for a car and all they find is CUV/SUV’s, they either continue on to a dealer that has what they want (Buick buyers now = Toyota or Kia buyers) OR they succumb to the dealer/sales person pressure and take what they can get (SUV). Just because sales back the theory of SUV’s being way more popular, that doesn’t tell the entire story. If we have nearly 3 million sedan’s sold in 2022 with the limited product, just imagine what those numbers would be like if Chevy, Buick. Cadillac, Ford, Lincoln and Chrysler/Dodge actually had more sedans to offer. But of all those brands, there are 6 sedans offered and almost zero advertising or commitment for them.
The GM playbook is to discontinue a product once they get it right. In this case, with no marketing or discounts, they’re hoping for a sales decline which, at the moment, is not happening.
As a frequent car renter at airports, I can assure you Malibu is a huge percentage fleet sales, as are many other sedans from other manufacturers.
Sedans are dead, get over it. The increased utility of a compact or even subcompact SUV over a midsize sedan is well worth the slightly higher price and slightly lower MPG vs. a sedan.
Sedans are far from dead. Here’s a partial list of available sedans accounting for millions of unit sold (but GM and Ford walked away completely or in part from this market??):
Kia Rio
Kia Forte
Kia Stinger
Nissan Versa
Honda Civic
Hyundai Elantra
Mazda 3
Volkswagen Jetta
Hyundai Sonata
Kia K5
Audi A3
BMW 3-Series
Genesis G70
Cadillac CT4 & 5
Chevrolet Malibu
Audi A6
Mercedes-Benz E-Class
Mercedes Benz A-Class
BMW M5
Honda Accord
Dodge Charger
I see hundreds upon hundreds of sedans around my town on a daily basis.
Dodge Charger and Chrysler 300 are gone after this year.
Cadillac CT4 is gone after this generation.
Cadillac CT5 is gone after this generation.
Kia Stinger is gone after this generation.
Mercedes-Benz A-Class has already been discontinued.
VW Jetta will LIKELY be gone after this generation.
Of the remaining list, how many of these will still be around in five years?
Don’t get me wrong, I personally am a fan of sedans, but my point is that sedans are still around, but they are becoming an ever smaller part of the overall mix.
Alex: Thus why I responded like I did to him. You just picked the ones going away. VW has a new one coming out (EV) and he missed a lot of the big ones. Either way, it’s why I like to put it down in numbers. I’ve listed this before so don’t need to again. If memory serves correctly, my count last time was around 3 million sedans/cars last year.
morrisangelo: I know you said partial, but there’s a lot more. Several from BMW and MB. The Accord, Camry, Corolla, Sentra, Altima, etc.
It amazes me that someone like Bruce would say what they said. We are talking well over a million sedans/cars just last year. That’s not something to blow off.
Sedans are now about 20 percent of US sales and SUV’s are about 60 percent. The question I have been asking is will sedans ever go as low as Minivans in market share? TBD. I know I will never own a sedan again, just too limited for my lifestyle. My company car I got stuck with is a Camry hybrid, and it feels like I am sitting on the road. I also need to take one of our SUV’s every time we need to haul something large/awkwardly shaped.
To be fair, individual models aside, the market has shifted hard toward CUVs, which account for 45.1% of light vehicles sold in the US last year, compared to 7.1% for small cars, 8.1% for midsized cars, 5.3% for luxury cars, and 0.7% for large cars. Nothing to sneeze at, but it’s understandable why there is a shift in focus.
I believe Police and Fire Departments’ SUVs are considered fleet sales vehicles, most of your Police and Fire Departments have SUVs, this inflates the sales of SUVs.
Very good sales results for GM! Nice to see the Malibu moving metal, hopefully there will be a up to date replacement. I hope GM knows they cant give up on Chevy Bolt sales just like that, what a comeback! Still concerned about Cadillac Lyric and GMC Hummer EV production and availability, GM need to iron out whatever issues are there and get things moving.
Evo69: I can only hope that GM re-visits the Bolt decision and reverses it. I really have to say that I loved my 2021 Malibu. Unlike many, I found it to be a very quiet, smooth, efficient and quality car. But I wanted to go back to an EV, so I purchased my 2023 Bolt EV. I’m not in love with the styling of the Bolt, but everything about the car has met and exceeded my expectations. My range is so good (well above the stated range of 259) that I now only charge it to 90% and I’m still well above the 259. So yes, the Malibu deserves so much more love than it’s gotten and the Bolt needs to stay.
Barra has hinted at the Bolt returning on the Ultium platform. But it was also said in context of re-using popular model names. I personally suspect that it would “come back” rather as a Trax/Trailblazer EV. But who knows.
They may recycle the Bolt name on an Ultium platform vehicle in the future, but there is zero chance GM will reconsider discontinuing the current Bolt. The Bolt platform costs far too much to make, GM is losing many thousands of dollars on every Bolt, for all we know it they could be losing $5K or more per unit. Ultium platform vehicles cost far less to make, the Bolt on the current platform is dead.
Sad part GM got almost 0 coverage from our corrupt media. Only CNBC mention the number. All the business networks to busy pimping Tesla along with our news wires.
Why? She is still making the same mistakes she has made in the past. The problem is we don’t go deep enough into detail because the numbers never tell the whole story. Remember in 2016 Ford pulled out of the sedan market and Mary Barra over built sedans claiming Ford owners would flock to GM. Well, we know that didn’t happen and she ended up pushing those sedans onto rental lots for very cheap. Of course she told shareholders that sedan sales were up but we know manufacturers are on the hook to buy rental fleet vehicles back.
This year she did the same with over building the Bolt and losing money on every single one. Even as we speak, GM is pushing bolts off on Domino’s pizza and other for cheap. Mary Barra’s hot air is old at this point. Claiming GM is getting away from fleet sales but she continues to do the exact opposite.
Camaro sales up over 110%. People buying it before it’s gone. Mustang sales will increase after Camaro is killed again by GM. Let it die on the vine. Big mistake again. Sad.
Why are the sales numbers of the GMC Hummer EV and Cadillac Lyriq EV so low? Maybe they’re not as popular as GM thinks, especially the useless, overweight and overpriced GMC Hummer EV.
Comments
Overall, this looks pretty good, BUT they still can’t seem to deliver Ultium products in any meaningful way. Maybe next quarter? …not holding my breath.
Ultium has been a complete disaster for GM. They cannot make the battery packs. Anyone thinking the Blazer or Equinox EVs will be any sort of volume in 2023 is delusional.
This is great for GM and with China sales declining, the US may once again be GM’s largest market this year.
Like Avenir said. This all looks good for them.
Allow me to point something out: Malibu sales in total were just 2,021 less than the Buick TOTAL and about that same number higher than Cadillac’s total.
Not bad for a car that’s rather old and been given zero attention by GM. Just imagine if they actually put effort into the Malibu and then advertised it. But then it would outshine every SUV in GM’s line and they can’t let that happen.
Malibu was just ranked best sedan by JP Power which is impressive considering it isn’t an import. Chevrolet must have picked up some Fusion buyers, as well. I’ve driven Malibu on rental and it’s a good car. Barra would be insane not to reskin soon. That or tweak Lacrosse for sale as a Malibu.
Sedans have a loyal following. Accord and Camry get all the media love but Malibu is a worthy offering. Impressive sales considering there is no marketing or discount.
I think it’s important to point out that the ANCIENT Malibu OUTSOLD every GM SUV and crossover except Equinox. I think it has more to do with that consumers are desperate for a mainstream FWD sedan, and the Malibu is the ONLY ONE offered by an American automaker. As i have said time and time again, people still buy Japanese, German and Korean sedans of all classes. The CUV SUV push was by supply-side design, not by changing consumer preference. Crossovers generate higher profit margins as they have a perceived higher price point with consumers due to their “SUV-like” proportions, even though they ride on the same platforms and are produced on the same assembly lines as their compact and mid-size sedan counterparts. Sheep will always follow the shepherds lead…
@Buick City: You are correct. I’ve been saying this for a very long time going back into the 90’s. Dealers have a huge amount of “power” in what buyers can buy. Example: The Buick, Cadillac, GMC and Honda store I worked at for many years hated the GMC Canyon and the 1992-1998 Buick Skylark, so they refused to stock any. Buyers were coming in for them, but we had nothing to sell them. This dealers answer was to “sell them a Honda”. I refused to do so while explaining to them that the Sunday lot crawlers (dealers in the midwest are closed on Sunday’s) would not find these vehicles and therefor not come back to us. Instead they would go to a dealer who had them in stock. I could go on and on with example of this, but the point it there.
When the consumer goes out looking for a car and all they find is CUV/SUV’s, they either continue on to a dealer that has what they want (Buick buyers now = Toyota or Kia buyers) OR they succumb to the dealer/sales person pressure and take what they can get (SUV). Just because sales back the theory of SUV’s being way more popular, that doesn’t tell the entire story. If we have nearly 3 million sedan’s sold in 2022 with the limited product, just imagine what those numbers would be like if Chevy, Buick. Cadillac, Ford, Lincoln and Chrysler/Dodge actually had more sedans to offer. But of all those brands, there are 6 sedans offered and almost zero advertising or commitment for them.
The GM playbook is to discontinue a product once they get it right. In this case, with no marketing or discounts, they’re hoping for a sales decline which, at the moment, is not happening.
As a frequent car renter at airports, I can assure you Malibu is a huge percentage fleet sales, as are many other sedans from other manufacturers.
Sedans are dead, get over it. The increased utility of a compact or even subcompact SUV over a midsize sedan is well worth the slightly higher price and slightly lower MPG vs. a sedan.
Sedans are far from dead. Here’s a partial list of available sedans accounting for millions of unit sold (but GM and Ford walked away completely or in part from this market??):
Kia Rio
Kia Forte
Kia Stinger
Nissan Versa
Honda Civic
Hyundai Elantra
Mazda 3
Volkswagen Jetta
Hyundai Sonata
Kia K5
Audi A3
BMW 3-Series
Genesis G70
Cadillac CT4 & 5
Chevrolet Malibu
Audi A6
Mercedes-Benz E-Class
Mercedes Benz A-Class
BMW M5
Honda Accord
Dodge Charger
I see hundreds upon hundreds of sedans around my town on a daily basis.
Dodge Charger and Chrysler 300 are gone after this year.
Cadillac CT4 is gone after this generation.
Cadillac CT5 is gone after this generation.
Kia Stinger is gone after this generation.
Mercedes-Benz A-Class has already been discontinued.
VW Jetta will LIKELY be gone after this generation.
Of the remaining list, how many of these will still be around in five years?
Don’t get me wrong, I personally am a fan of sedans, but my point is that sedans are still around, but they are becoming an ever smaller part of the overall mix.
Alex: Thus why I responded like I did to him. You just picked the ones going away. VW has a new one coming out (EV) and he missed a lot of the big ones. Either way, it’s why I like to put it down in numbers. I’ve listed this before so don’t need to again. If memory serves correctly, my count last time was around 3 million sedans/cars last year.
As I stated, my list was partial as I didn’t want to spend hours searching for all of the variant….and there are many.
Bottom line, sedans are significantly popular despite the ongoing trend toward SUVs.
That is indisputable.
morrisangelo: I know you said partial, but there’s a lot more. Several from BMW and MB. The Accord, Camry, Corolla, Sentra, Altima, etc.
It amazes me that someone like Bruce would say what they said. We are talking well over a million sedans/cars just last year. That’s not something to blow off.
Sedans are now about 20 percent of US sales and SUV’s are about 60 percent. The question I have been asking is will sedans ever go as low as Minivans in market share? TBD. I know I will never own a sedan again, just too limited for my lifestyle. My company car I got stuck with is a Camry hybrid, and it feels like I am sitting on the road. I also need to take one of our SUV’s every time we need to haul something large/awkwardly shaped.
To be fair, individual models aside, the market has shifted hard toward CUVs, which account for 45.1% of light vehicles sold in the US last year, compared to 7.1% for small cars, 8.1% for midsized cars, 5.3% for luxury cars, and 0.7% for large cars. Nothing to sneeze at, but it’s understandable why there is a shift in focus.
I believe Police and Fire Departments’ SUVs are considered fleet sales vehicles, most of your Police and Fire Departments have SUVs, this inflates the sales of SUVs.
Very good sales results for GM! Nice to see the Malibu moving metal, hopefully there will be a up to date replacement. I hope GM knows they cant give up on Chevy Bolt sales just like that, what a comeback! Still concerned about Cadillac Lyric and GMC Hummer EV production and availability, GM need to iron out whatever issues are there and get things moving.
Evo69: I can only hope that GM re-visits the Bolt decision and reverses it. I really have to say that I loved my 2021 Malibu. Unlike many, I found it to be a very quiet, smooth, efficient and quality car. But I wanted to go back to an EV, so I purchased my 2023 Bolt EV. I’m not in love with the styling of the Bolt, but everything about the car has met and exceeded my expectations. My range is so good (well above the stated range of 259) that I now only charge it to 90% and I’m still well above the 259. So yes, the Malibu deserves so much more love than it’s gotten and the Bolt needs to stay.
Barra has hinted at the Bolt returning on the Ultium platform. But it was also said in context of re-using popular model names. I personally suspect that it would “come back” rather as a Trax/Trailblazer EV. But who knows.
Would also love to see them do a Malibu EV.
They may recycle the Bolt name on an Ultium platform vehicle in the future, but there is zero chance GM will reconsider discontinuing the current Bolt. The Bolt platform costs far too much to make, GM is losing many thousands of dollars on every Bolt, for all we know it they could be losing $5K or more per unit. Ultium platform vehicles cost far less to make, the Bolt on the current platform is dead.
I prefer a sporty sedan over a crossover every day, but my kids are grown. Sedans are classy and fun to drive.
Good news but could be better because there still isn’t much inventory to choose from on the lots.
Sad part GM got almost 0 coverage from our corrupt media. Only CNBC mention the number. All the business networks to busy pimping Tesla along with our news wires.
With GM gaining speed every quarter, the Mary Barra haters are laying kinda low…
Why? She is still making the same mistakes she has made in the past. The problem is we don’t go deep enough into detail because the numbers never tell the whole story. Remember in 2016 Ford pulled out of the sedan market and Mary Barra over built sedans claiming Ford owners would flock to GM. Well, we know that didn’t happen and she ended up pushing those sedans onto rental lots for very cheap. Of course she told shareholders that sedan sales were up but we know manufacturers are on the hook to buy rental fleet vehicles back.
This year she did the same with over building the Bolt and losing money on every single one. Even as we speak, GM is pushing bolts off on Domino’s pizza and other for cheap. Mary Barra’s hot air is old at this point. Claiming GM is getting away from fleet sales but she continues to do the exact opposite.
Camaro sales up over 110%. People buying it before it’s gone. Mustang sales will increase after Camaro is killed again by GM. Let it die on the vine. Big mistake again. Sad.
Why are the sales numbers of the GMC Hummer EV and Cadillac Lyriq EV so low? Maybe they’re not as popular as GM thinks, especially the useless, overweight and overpriced GMC Hummer EV.