Cadillac Escalade Sales Dominate Segment, Lose Share During Q2 2022
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Cadillac Escalade sales decreased in the United States and Canada but increased in Mexico during the second quarter of 2022.
Cadillac Escalade Sales - Q2 2022 - United States
In the United States, Cadillac Escalade deliveries totaled 5,403 units in Q2 2022, a decrease of about 50 percent compared to 10,874 units sold in Q2 2021.In the first six months of the year, Escalade sales decreased about 43 percent to 11,827 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ESCALADE | -50.31% | 5,403 | 10,874 | -42.91% | 11,827 | 20,716 |
Cadillac Escalade Sales - Q2 2022 - Canada
In Canada, Cadillac Escalade deliveries totaled 628 units in Q2 2022, a decrease of about 21 percent compared to 799 units sold in Q2 2021.In the first six months of the year, Escalade sales increased about 4 percent to 1,351 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ESCALADE | -21.40% | 628 | 799 | +4.16% | 1,351 | 1,297 |
Cadillac Escalade Sales - Q2 2022 - Mexico
In Mexico, Cadillac Escalade deliveries totaled 263 units in Q2 2022, an increase of about 7 percent compared to 245 units sold in Q2 2021.In the first six months of the year, Escalade sales increased about 36 percent to 549 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ESCALADE | +7.35% | 263 | 245 | +35.89% | 549 | 404 |
Cadillac Escalade Sales - Q2 2022 - Russia
In Russia, Cadillac Escalade deliveries totaled 0 units in Q2 2022.In the first six months of the year, Escalade sales were flat at 0 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ESCALADE | * | 0 | * | * | 0 | 0 |
Competitive Sales Comparison (USA)
Despite the 15 percent drop in Cadillac Escalade sales during the second quarter of 2022, the marque’s flagship SUV was still very much ahead of all rivals in the full-size luxury SUV segment.
The Jeep Grand Wagoneer remained in second place with 3,932 units, continuing to make waves in the segment since coming onto the scene during the third quarter of last year. The Lincoln Navigator (see running Lincoln Navigator sales) was a close third with an 11 percent decline to 3,902 units, putting it within just 30 units of second. The Infiniti QX80 placed a distant fourth with a 45 percent decline to 1,803 units. The Lexus LX took fifth in spite of a 31 percent bump in sales to 1,239 units, being the only entry besides the Grand Wagoneer to show a sales gain.
Sales Numbers - Full-Size Luxury SUVs - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| CADILLAC ESCALADE | -50.31% | 5,403 | 10,874 | 27% | 56% | -42.91% | 11,827 | 20,716 |
| CADILLAC ESCALADE ESV | * | 3,818 | * | 19% | 0% | * | 7,899 | 0 |
| JEEP GRAND WAGONEER | * | 3,932 | * | 20% | 0% | * | 7,101 | 0 |
| LINCOLN NAVIGATOR | -11.24% | 3,902 | 4,396 | 19% | 23% | -34.44% | 6,050 | 9,228 |
| INFINITI QX80 | -45.18% | 1,803 | 3,289 | 9% | 17% | -62.43% | 2,867 | 7,631 |
| LEXUS LX | +30.56% | 1,239 | 949 | 6% | 5% | -21.49% | 1,797 | 2,289 |
| TOTAL | +3.02% | 20,097 | 19,508 | -5.83% | 37,541 | 39,864 |
From a segment share standpoint, the Cadillac Escalade held a 46 percent share, down ten percentage points, dropping below the 50 percent mark for the first time in the past year. The Grand Wagoneer posted a 20 percent segment share while the Navigator held a close 19 percent, down four percentage points. The QX80 posted a nine percent share, down eight percentage points, while the LX held a six percent share, up one percentage point.
Below, we’ve included sales figures of full-size luxury crossovers for the sake of reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives to the full-size luxury SUVs. Currently, the only full-size luxury crossovers are the Mercedes-Benz GLS-Class, the BMW X7 and Land Rover Range Rover, though Audi is rumored to be working on a future Q9 that would slot into this space.
Sales Numbers - Full-Size Luxury CUVs - Q1 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| X7 | +18.26% | 7,706 | 6,516 | +25.61% | 14,168 | 11,279 |
| GLS-CLASS | -4.89% | 6,191 | 6,509 | -11.74% | 12,394 | 14,042 |
| RANGE ROVER | -65.80% | 1,153 | 3,371 | -56.84% | 3,287 | 7,615 |
| TOTAL | -8.21% | 15,050 | 16,396 | -9.37% | 29,849 | 32,936 |
The full-size luxury SUV segment expanded three percent to 20,097 units in Q2 2022, meaning that Escalade sales underperformed the segment average.
The GM Authority Take
Cadillac Escalade sales performance in the second quarter of 2022 lost some of its luster for the first time in a year. We attribute the drop to production issues caused by but not limited to the much-publicized microchip shortage. In addition, the new Jeep Grand Wagoneer continues to make a dent, as does the Lincoln Navigator, albeit to a lesser extent.
The space in which the Escalade competes is a significant profit center for all participants, and the competition is not sitting still. For instance, Jeep recently added the Grand Wagoneer L to its stable to compete against the extended-length Escalade ESV.
Supercharged 6.2L V8 LT4 engine in the 2023 Cadillac Escalade-V
For its part, Cadillac continues raising the bar, recently introducing the supercharged 2023 Cadillac Escalade-V. The luxury automaker’s new model sits at the intersection of opulence and ultra-high-performance, bringing a range-topping supercharged powerhouse to the luxury SUV. The model, which wears the crown as the most powerful Cadillac made to date, sounds beastly and made its grand debut on May 11th, 2022. Dealers started taking orders for the Escalade-V on May 19th and production of all 2023 Cadillac Escalade models began on July 18th.
2023 Cadillac Escalade-V
The upcoming Escalade-V is powered by GM’s supercharged 6.2L V8 LT4 engine used in the Cadillac CT5-V Blackwing, among other high-performance GM models like the Camaro ZL1, third-generation Cadillac CTS-V, and C7 Corvette Z06.
During a media presentation attended by GM Authority, Global Vice President of Cadillac Rory Harvey said he had the opportunity to drive the 2023 Cadillac Escalade-V “through various phases of its development,” an experience that he classifies as “absolutely stunning.”
Rivals may try to answer the Escalade with their own luxury offerings, but Cadillac’s industry-leading tech like the GM Super Cruise semi-autonomous driver assist system and high-performance offerings like the Escalade-V will leave competitors in the dust, both on the road and in the sales charts.
2023 Cadillac Escalade-V
About The Numbers
- All percent change figures compared to Cadillac Escalade sales for Q2 2021, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2022 and 77 selling days for Q2 2021
- Escalade and Escalade ESV model line break-outs contingent on data availability by market
- GM Q2 2022 sales reports:
- GM Q2 2022 sales U.S.A.
- Chevrolet sales Q2 2022 U.S.A.
- Cadillac sales Q2 2022 U.S.A.
- Buick sales Q2 2022 U.S.A.
- GMC sales Q2 2022 U.S.A.
- GM Canada sales Q2 2022
- Chevrolet Canada sales Q2 2022
- Cadillac Canada sales Q2 2022
- Buick Canada sales Q2 2022
- GMC Canada sales Q2 2022
- GM Mexico sales Q2 2022
- GM Mexico sales April 2022
- Chevrolet Mexico April 2022 sales
- Buick Mexico April 2022 sales
- GMC Mexico April 2022 sales
- Cadillac Mexico April 2022 sales
- GM Mexico sales May 2022 sales
- Chevrolet Mexico May 2022 sales
- Buick Mexico May 2022 sales
- GMC Mexico May 2022 sales
- Cadillac Mexico May 2022 sales
- GM Mexico sales June 2022
- Chevrolet Mexico June 2022 sales
- Buick Mexico June 2022 sales
- GMC Mexico June 2022 sales
- Cadillac Mexico June 2022 sales
- GM Mexico sales April 2022
- GM China sales Q2 2022
- Chevrolet China Q2 2022 sales
- Buick China Q2 2022 sales
- Cadillac China Q2 2022 sales
- GM Brazil sales Q2 2022
- GM Argentina sales Q2 2022
- GM Chile sales Q2 2022
- GM Colombia sales Q2 2022
- Chevrolet Colombia April 2022 sales
- Chevrolet Colombia May 2022 sales
- Chevrolet Colombia June 2022 sales
- GM South Korea sales Q2 2022
- GM South Korea April 2022 sales
- Chevrolet South Korea April 2022 sales
- Cadillac South Korea April 2022 sales
- GM South Korea May 2022 sales
- Chevrolet South Korea May 2022 sales
- Cadillac South Korea May 2022 sales
- GM South Korea June 2022 sales
- Chevrolet South Korea June 2022 sales
- Cadillac South Korea June 2022 sales
- GM South Korea April 2022 sales
- GM Russia sales Q2 2022
- GM Russia sales April 2022
- GM Russia sales May 2022
- GM Russia sales June 2022
- GM Q2 2022 sales U.S.A.
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You can’t buy what doesn’t exist. And whatever makes it to dealer lots are getting sacked with 15-20k over MSRP.
These things are nice. but not $140k nice. I suppose someone’s buying them though if dealers are getting them sold like this. Its a shame. I know people waiting 8 months++ for Escalades Yukon Denalis, and High Country Tahoes.
Sales volume I feel could be much better than these numbers suggest. If there was inventory, and dealers had enough to not take advantage of customers for the ones that they do get.