mobile-menu-icon
GM Authority

Cadillac Escalade Sales Dominate Segment, Lose Share During Q2 2022

Cadillac Escalade sales decreased in the United States and Canada but increased in Mexico during the second quarter of 2022.

Cadillac Escalade Sales - Q2 2022 - United States

In the United States, Cadillac Escalade deliveries totaled 5,403 units in Q2 2022, a decrease of about 50 percent compared to 10,874 units sold in Q2 2021.

In the first six months of the year, Escalade sales decreased about 43 percent to 11,827 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCALADE -50.31% 5,403 10,874 -42.91% 11,827 20,716

Cadillac Escalade Sales - Q2 2022 - Canada

In Canada, Cadillac Escalade deliveries totaled 628 units in Q2 2022, a decrease of about 21 percent compared to 799 units sold in Q2 2021.

In the first six months of the year, Escalade sales increased about 4 percent to 1,351 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCALADE -21.40% 628 799 +4.16% 1,351 1,297

Cadillac Escalade Sales - Q2 2022 - Mexico

In Mexico, Cadillac Escalade deliveries totaled 263 units in Q2 2022, an increase of about 7 percent compared to 245 units sold in Q2 2021.

In the first six months of the year, Escalade sales increased about 36 percent to 549 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCALADE +7.35% 263 245 +35.89% 549 404

Cadillac Escalade Sales - Q2 2022 - Russia

In Russia, Cadillac Escalade deliveries totaled 0 units in Q2 2022.

In the first six months of the year, Escalade sales were flat at 0 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCALADE * 0 * * 0 0

Competitive Sales Comparison (USA)

Despite the 15 percent drop in Cadillac Escalade sales during the second quarter of 2022, the marque’s flagship SUV was still very much ahead of all rivals in the full-size luxury SUV segment.

The Jeep Grand Wagoneer remained in second place with 3,932 units, continuing to make waves in the segment since coming onto the scene during the third quarter of last year. The Lincoln Navigator (see running Lincoln Navigator sales) was a close third with an 11 percent decline to 3,902 units, putting it within just 30 units of second. The Infiniti QX80 placed a distant fourth with a 45 percent decline to 1,803 units. The Lexus LX took fifth in spite of a 31 percent bump in sales to 1,239 units, being the only entry besides the Grand Wagoneer to show a sales gain.

Sales Numbers - Full-Size Luxury SUVs - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CADILLAC ESCALADE -50.31% 5,403 10,874 27% 56% -42.91% 11,827 20,716
CADILLAC ESCALADE ESV * 3,818 * 19% 0% * 7,899 0
JEEP GRAND WAGONEER * 3,932 * 20% 0% * 7,101 0
LINCOLN NAVIGATOR -11.24% 3,902 4,396 19% 23% -34.44% 6,050 9,228
INFINITI QX80 -45.18% 1,803 3,289 9% 17% -62.43% 2,867 7,631
LEXUS LX +30.56% 1,239 949 6% 5% -21.49% 1,797 2,289
TOTAL +3.02% 20,097 19,508 -5.83% 37,541 39,864

From a segment share standpoint, the Cadillac Escalade held a 46 percent share, down ten percentage points, dropping below the 50 percent mark for the first time in the past year. The Grand Wagoneer posted a 20 percent segment share while the Navigator held a close 19 percent, down four percentage points. The QX80 posted a nine percent share, down eight percentage points, while the LX held a six percent share, up one percentage point.

Below, we’ve included sales figures of full-size luxury crossovers for the sake of reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives to the full-size luxury SUVs. Currently, the only full-size luxury crossovers are the Mercedes-Benz GLS-Class, the BMW X7 and Land Rover Range Rover, though Audi is rumored to be working on a future Q9 that would slot into this space.

Sales Numbers - Full-Size Luxury CUVs - Q1 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
X7 +18.26% 7,706 6,516 +25.61% 14,168 11,279
GLS-CLASS -4.89% 6,191 6,509 -11.74% 12,394 14,042
RANGE ROVER -65.80% 1,153 3,371 -56.84% 3,287 7,615
TOTAL -8.21% 15,050 16,396 -9.37% 29,849 32,936

The full-size luxury SUV segment expanded three percent to 20,097 units in Q2 2022, meaning that Escalade sales underperformed the segment average.

The GM Authority Take

Cadillac Escalade sales performance in the second quarter of 2022 lost some of its luster for the first time in a year. We attribute the drop to production issues caused by but not limited to the much-publicized microchip shortage. In addition, the new Jeep Grand Wagoneer continues to make a dent, as does the Lincoln Navigator,  albeit to a lesser extent.

The space in which the Escalade competes is a significant profit center for all participants, and the competition is not sitting still. For instance, Jeep recently added the Grand Wagoneer L to its stable to compete against the extended-length Escalade ESV.

Supercharged 6.2L V8 LT4 engine in the 2023 Cadillac Escalade-V

For its part, Cadillac continues raising the bar, recently introducing the supercharged 2023 Cadillac Escalade-V. The luxury automaker’s new model sits at the intersection of opulence and ultra-high-performance, bringing a range-topping supercharged powerhouse to the luxury SUV. The model, which wears the crown as the most powerful Cadillac made to date, sounds beastly and made its grand debut on May 11th, 2022. Dealers started taking orders for the Escalade-V on May 19th and production of all 2023 Cadillac Escalade models began on July 18th.

2023 Cadillac Escalade-V

The upcoming Escalade-V is powered by GM’s supercharged 6.2L V8 LT4 engine used in the Cadillac CT5-V Blackwing, among other high-performance GM models like the Camaro ZL1, third-generation Cadillac CTS-V, and C7 Corvette Z06.

During a media presentation attended by GM Authority, Global Vice President of Cadillac Rory Harvey said he had the opportunity to drive the 2023 Cadillac Escalade-V “through various phases of its development,” an experience that he classifies as “absolutely stunning.”

Rivals may try to answer the Escalade with their own luxury offerings, but Cadillac’s industry-leading tech like the GM Super Cruise semi-autonomous driver assist system and high-performance offerings like the Escalade-V will leave competitors in the dust, both on the road and in the sales charts.

2023 Cadillac Escalade-V

About The Numbers

Escalade News

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. You can’t buy what doesn’t exist. And whatever makes it to dealer lots are getting sacked with 15-20k over MSRP.
    These things are nice. but not $140k nice. I suppose someone’s buying them though if dealers are getting them sold like this. Its a shame. I know people waiting 8 months++ for Escalades Yukon Denalis, and High Country Tahoes.

    Sales volume I feel could be much better than these numbers suggest. If there was inventory, and dealers had enough to not take advantage of customers for the ones that they do get.

    Reply

Leave a comment

Cancel