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Chevrolet Argentina Sales Fell 10 Percent In April 2023

Chevrolet Argentina sales decreased 10 percent to 2,296 units in April 2023. The figures place Chevrolet as the seventh best-selling automobile brand in Argentina during the month, behind Toyota, Renault, Fiat, Peugeot, Volkswagen and Ford.

Individual model sales performance was as follows:

During the first four month of the 2023 calendar year, Chevrolet Argentina sales increased 17 percent to 11,267 units.

Sales Results - April 2023 - Argentina - Chevrolet

MODELAPR 2023 / APR 2022APRIL 2023APRIL 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
CRUZE-33.33% 8661,299-34.92%3,466 5,326
EQUINOX+41.67% 3424-13.45%103 119
ONIX+18.83% 612515+68.97%2,690 1,592
S10-58.77% 94228-29.73%683 972
SPIN-16.42% 5667+5.88%216 204
TRACKER+62.18% 626386+207.07%4,041 1,316
TRAILBLAZER-11.11% 89-67.12%24 73
CHEVROLET TOTAL-9.54% 2,2962,538+16.90%11,267 9,638

The GM Authority Take

Following 11 consecutive months of gains, Chevrolet Argentina sales saw a notable decrease in April. This setback interrupts the Bow Tie brand’s positive performance in the Argentine market, which was achieved by a constant improvement in the production volume and inventory levels of locally manufactured vehicles.

April’s decline was led primarily by lower sales of the Chevy Cruze, which suffered a significant volume reduction of 433 units on a year-over-year basis. However, the compact car did reclaim the top spot within Chevy sales thanks to an increase in local inventory. The Chevy S10 further contributed to the drop in Chevy’s April sales. The midsize pickup further reduced its market share in Argentina due to the import ban imposed by local authorities for the entire month of April.

By contrast, the Chevy Tracker managed to post a solid double-digit increase last month, albeit recording a reduction in deliveries compared to previous months. This caused the subcompact crossover to drop from first to second place among the brand’s best sellers, after three consecutive months leading the ranking. Even so, the Tracker maintains a notable lead in the year-to-date figures.

About The Numbers

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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