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Chevy Colorado Sales Place Third In Segment During Q1 2022

Chevy Colorado sales decreased in the United States, Canada, and Colombia while increasing in South Korea, Mexico and Chile during the first quarter of 2022. Additionally, 466 units of the (international-market) midsize pickup truck were sold in Chile.

Chevrolet Colorado Sales - Q1 2022 - United States

In the United States, Chevrolet Colorado deliveries totaled 21,693 units in Q1 2022, a decrease of about 10 percent compared to 24,083 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
COLORADO -9.92% 21,693 24,083

Chevrolet Colorado Sales - Q1 2022 - Canada

In Canada, Chevrolet Colorado deliveries totaled 1,597 units in Q1 2022, a decrease of about 18 percent compared to 1,956 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
COLORADO -18.35% 1,597 1,956

Chevrolet Colorado Sales - Q1 2022 - South Korea

In South Korea, Chevrolet Colorado deliveries totaled 1,009 units in Q1 2022, an increase of about 7 percent compared to 940 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
COLORADO +7.34% 1,009 940

Chevrolet Colorado Sales - Q1 2022 - Mexico

In Mexico, Chevrolet Colorado deliveries totaled 380 units in Q1 2022, an increase of about 85 percent compared to 205 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
COLORADO +85.37% 380 205

Chevrolet Colorado Sales - Q1 2022 - Chile

In Chile, Chevrolet Colorado deliveries totaled 734 units in Q1 2022, an increase of about 111 percent compared to 348 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
COLORADO +110.92% 734 348

Chevrolet Colorado Sales - Q1 2022 - Colombia

In Colombia, Chevrolet Colorado deliveries totaled 298 units in Q1 2022, an increase of about 11 percent compared to 269 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
COLORADO +10.78% 298 269

Competitive Sales Comparison (USA)

Chevy Colorado sales during the first quarter of 2022 place the midsize pickup in third place in its segment when ranked by sales volume. The Toyota Tacoma remained in first with a 20 percent decrease in sales to 53,182 units while the new Nissan Frontier placed second with a 108 percent jump to 22,405 units. The Colorado placed third with a 10 percent drop to 21,693 units, putting it within just over 700 units of second. The Jeep Gladiator followed in fourth with a five percent slide to 17,912 units, while the Ford Ranger (see running Ford Ranger sales) placed fifth with a 27 drop to 17,639 units. The Colorado’s corporate cousin, the GMC Canyon (see running GMC Canyon sales), brought up the rear with a 14 percent decrease in sales to 6,160 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
TOYOTA TACOMA -19.97% 53,182 66,449 38% 44%
NISSAN FRONTIER +107.84% 22,405 10,780 16% 7%
CHEVROLET COLORADO -9.92% 21,693 24,083 16% 16%
JEEP GLADIATOR -4.83% 17,912 18,822 13% 12%
FORD RANGER -27.01% 17,639 24,166 13% 16%
GMC CANYON -13.77% 6,160 7,144 4% 5%
TOTAL -8.22% 138,991 151,444

On a segment share basis, the Colorado maintained a 16 percent share that it had a year ago. The Tacoma held a 38 percent share, down six percentage points while the Frontier held a 16 percent share like the Colorado, though the Nissan offering recorded an uptick of nine percentage points. The Gladiator held a 13 percent share, up one percentage point and the Ranger also held a 13 percent share, down three percentage points. Finally, the Canyon held four percent share, down one percentage point.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
CHEVROLET COLORADO -9.92% 21,693 24,083 78% 77%
GMC CANYON -13.77% 6,160 7,144 22% 23%
TOTAL -10.80% 27,853 31,227

Sales of GM’s two midsize pickups, the Colorado and Canyon, combined for 27,853 deliveries. That puts the duo in second place with a 20 percent segment share, with over 5K more units sold than the Frontier, but still only moving about half the volume of the Tacoma.

Below, we provide Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21
HONDA RIDGELINE -26.90% 9,189 12,570

The midsize mainstream pickup truck segment contracted eight percent to 138,991 units in Q1 2022, meaning Colorado sales slightly underperformed the segment average.

The GM Authority Take

Chevy Colorado sales put it in third place and a close second during Q1 2022 in spite of inventory constraints stemming from production disruptions at the GM Wentzville plant in Missouri where both the Colorado and Canyon are built. This is due to the ongoing global microchip shortage.

In fact, at the beginning of March 2022, Colorado national supply was just nine days. Production finally resumed on January 24th after being idled in December 2021 as well as during January 2022 due to renovation work being carried out at the plant.

Those renovations were intended to prepare the assembly plant for production of the upcoming all-new, next-generation 2023 Chevy Colorado and 2023 GMC Canyon, which sources tell us will not be delayed by the ongoing microchip shortage. According to GM Authority sources, production of the 2022 Chevy Colorado will end on October 14th and order books for the 2022 Chevy Colorado will close in July.

2023 Chevy Colorado prototype

An update to Bow Tie brand’s midsize truck is a very welcome development, since the current model was introduced for the 2015 model year and has remained mostly the same except for a few relatively minor updates. Meanwhile, as rivals continue to launch new or refreshed models. GM decided to forego a midcycle enhancement for the Colorado, instead electing to completely overhaul (redesign and re-engineer) the truck for the 2023 model year.

Toyota’s entry, the Tacoma, which continues to dominate the midsize mainstream pickup truck segment, recently debuted the 2022 Tacoma TRD Pro aimed to take on the Colorado ZR2 while the 2022 Tacoma Trail Edition is set to take on the Colorado Z71 and Canyon AT4.

Additionally, Nissan’s all-new all-new 2022 Frontier continued to gain sales ground after launching at the end of the third quarter of 2021. It took second place in the segment during the fourth quarter of 2021 and remained there this time around, just ahead of the Colorado.

This past November the next-generation 2023 Ford Ranger debuted as a forthcoming rival to the Colorado and Canyon, while the next-generation 2023 Ford Ranger Raptor was revealed in February as a direct answer to the refreshed Chevy Colorado ZR2 and upcoming all-new GMC Canyon AT4X.

2023 Chevy Colorado prototype

When it debuts, the 2023 Chevy Colorado will feature a long list of updates and changes as compared to the outgoing (and current) second-generation model. While the underlying GMT 31XX platform will carry over, including most of the frame and cab structure, just about everything else will be overhauled. In addition to a new interior, the 2023 Colorado will also adopt the GM Global B electrical architecture, also known as Vehicle Intelligence Platform (VIP) that will enable over-the-air software updates to key vehicle components, along with the proper integration of advanced semi-autonomous driving assistance systems like Super Cruise and Ultra Cruise.

2023 Chevy Colorado prototype

The exterior will also be completely redesigned. Under the hood, the 2023 Chevy Colorado will offer only one powerplant – the turbocharged 2.7L I4 L3B gasoline engine. The atmospheric 2.5L I4 LCV gasoline engine, atmospheric 3.6L V6 LGZ gasoline engine, and 2.8L I4 LWN turbodiesel Duramax offered on the current truck will not return for the 2023 model year.

Power and torque ratings for the 2023 Chevy Colorado are currently unclear, but the boosted four makes 310 horsepower and an uprated 430 pound-feet of torque in the refreshed 2022 Chevy Silverado 1500 and 2022 GMC Sierra 1500. We expect GM’s 10-speed automatic to handle cog swaps.

2023 Chevy Colorado ZR2 prototype

We recently spied the 2023 Chevy Colorado LT for the first time, after having captured a prototype of the 2023 Chevy Colorado ZR2 and 2023 Chevy Colorado Work Truck. Earlier this year, we exclusively spied the overhauled interior out in the wild.

We expect that the new model will deliver a healthy uptick in sales volume when the truck arrives later this year. GM is betting on just that, having investing $1 billion in the Wentzville facility specifically for the next-gen Colorado and Canyon.

About The Numbers

  • All percent change figures compared to Chevrolet Colorado sales for Q1 2021, except as noted
  • In the United States, there were 75 selling days for Q1 2022 and 74 selling days for Q1 2021
GM Q1 2022 sales reports:
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Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. The Colorado is a nice truck but for a few dollars more you can get a full-sized pickup.

    Reply
    1. If you want a larger pickup…

      Reply
    2. Few dollars? a solid 15-20% more… That is if you want something larger.

      Reply
  2. Not terrible sales numbers considering covid assembly shutdowns and competitors newer models out there.

    Reply
  3. Get out sold by Nissan should be embarrassing.

    Reply
    1. It’s GM….nothing embarrasses them.

      Reply
  4. The Nissan is new for this year.

    Received a new engine last yr.

    Reply
    1. …and new transmission.

      Reply
  5. Formal unveiling of the next generation Colorado and Canyon can’t arrive soon enough.

    Reply
    1. I always look forward to the new list of recalls. GM is very creative in that category.

      Reply
      1. Recalls? Ahh…you’re a Toyota or Ford guy who doesn’t like to talk facts…

        Here’s a fact about that so called Toyota reliability…Toyota settled a $3.4 billion lawsuit involving premature frame rust on its Tacomas, Sequoias, and Tundras. They did not admit fault, but they did issue a recall.

        Reply
  6. Did no other manufacturer suffer chip shortages during this period? While I understand pointing out Chevy’s issue, if some of the other manufacturers had similar issues then it really blunts the chip shortage as an excuse just for Chevy. Just trying to tease out how much other factors like design age, build quality, are impacting each manufacturer.

    Reply
    1. Whatever supply issues were there, It’s notable that Nissan took a big chunk of share away from the Tacoma. And that Ranger gave up ground, presumably, to the Maverick.

      Reply
      1. Agreed, but Nissan’s well-received redesign of the Frontier compares well to aged offerings of GM and Toyota. Ford is the one who should be most concerned here, as they can’t hide behind that excuse. Now, if Nissan did that while suffering the same supply issues, then I’m even more impressed.

        Reply
  7. I wish GM still made the 3800 engine.
    That would be great in their midsize truck.
    I don’t trust the 3.6.

    Reply

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