Chevrolet Argentina sales decreased 28 percent to 2,812 units in January 2022. The figures place Chevrolet as the sixth best-selling car brand in Argentina, behind Fiat, Toyota, Peugeot, Renault and Volkswagen.
Individual model sales performance was as follows:
- Chevrolet Cobalt sales decreased 20 percent to 4 units
- Chevrolet Cruze sales increased 40.3 percent to 1,476 units
- Chevrolet Equinox sales decreased 93.22 percent to 4 units
- Chevrolet Onix sales decreased 62.73 percent to 556 units
- Chevrolet S10 sales increased 20.99 percent to 317 units
- Chevrolet Spin sales decreased 40.83 percent to 71 units
- Chevrolet Tracker sales decreased 55.43 percent to 361 units
- Chevrolet Trailblazer sales decreased 47.73 percent to 23 units
Sales Results - January 2022 - Argentina - Chevrolet
MODEL | JAN 2022 / JAN 2021 | JANUARY 2022 | JANUARY 2021 |
---|---|---|---|
COBALT | -20.00% | 4 | 5 |
CRUZE | +40.30% | 1,476 | 1,052 |
EQUINOX | -93.22% | 4 | 59 |
ONIX | -62.73% | 556 | 1,492 |
S10 | +20.99% | 317 | 262 |
SPIN | -40.83% | 71 | 120 |
TRACKER | -55.43% | 361 | 810 |
TRAILBLAZER | -47.73% | 23 | 44 |
CHEVROLET TOTAL | -27.80% | 2,812 | 3,895 |
The GM Authority Take
The decline in Chevrolet Argentina sales surpassed the 4.8 percent decline of the local auto market during the first month of 2022. The performance represents Chevrolet‘s ninth consecutive monthly decline in the South American country, where the brand has not only faced declining inventory due to the global semiconductor shortage, but also drastic limitations on importing most other GM models that are manufactured in Brazil.
Once again, most Chevy models offered in Argentina saw a decline in sales volume in January, including the Chevy Onix and Tracker, despite a high amount of pent-up demand. Both vehicles have a significant amount of unsatisfied demand in the Argentine market as a result of difficulty import units from Brazilian plants due to factors related to the COVID-19 pandemic. It’s worth noting that the Onix has traditionally been Chevrolet’s best-selling nameplate in the country, while the Tracker has become the fastest-growing subcompact crossover in that market.
The Chevy Cruze compact car family and the S10 midsize pickup were the only Chevy models that managed to post an uptick in sales volume year-over-year, with significant double-digit gains. The Cruze continues to reinforce its position as the best-selling Chevrolet model in Argentina thanks to its advantage of being the only vehicle that GM manufactures locally in the country, a position that it hopes to take full advantage of with the recent launch of the 2022 model year, headlined by new RS and Midnight versions.
About The Numbers
- All percent change figures compared to Chevrolet Argentina sales for January 2021, unless noted otherwise
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q1 2022 sales reports:
- GM Q1 2022 sales U.S.A.
- Chevrolet sales Q1 2022 U.S.A.
- Cadillac sales Q1 2022 U.S.A.
- Buick sales Q1 2022 U.S.A.
- GMC sales Q1 2022 U.S.A.
- GM Canada sales Q1 2022
- Chevrolet Canada sales Q1 2022
- Cadillac Canada sales Q1 2022
- Buick Canada sales Q1 2022
- GMC Canada sales Q1 2022
- GM Mexico sales Q1 2022
- GM Mexico sales January 2022
- Chevrolet Mexico January 2022 sales
- Buick Mexico January 2022 sales
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- GM Mexico sales January 2022
- GM China sales Q1 2022
- Chevrolet China Q1 2022 sales
- Buick China Q1 2022 sales
- Cadillac China Q1 2022 sales
- GM Brazil sales Q1 2022
- GM Argentina sales Q1 2022
- Chevrolet Argentina January 2022 sales (this page)
- Chevrolet Argentina February 2022 sales
- Chevrolet Argentina March 2022 sales
- GM Chile sales Q1 2022
- GM Colombia sales Q1 2022
- Chevrolet Colombia January 2022 sales
- Chevrolet Colombia February 2022 sales
- Chevrolet Colombia March 2022 sales
- GM South Korea sales Q1 2022
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- GM Russia sales Q1 2022
- GM Russia sales January 2022
- GM Russia sales February 2022
- GM Russia sales March 2022
- GM Q1 2022 sales U.S.A.
Comments
Maybe this is really about semiconductors, maybe not? Every OEM is having sourcing difficulties. GM Argentina follows a wider global trend of Chevrolet vehicles not being the most desirable offerings on the market.
Only in N America does GM thrive chiefly due to trucks and truck-based SUV models. Chevrolet fails to lead in any other segments with middle of the road offerings like Nox, Traverse, Blazer.
GM will end up like FCA only focused on what it does best in select markets.