Chevy Colorado sales increased in the United States and Canada during the first quarter of 2021.
Chevrolet Colorado Sales - Q1 2021 - United States
In the United States, Chevrolet Colorado deliveries totaled 24,083 units in Q1 2021, an increase of about 12 percent compared to 21,430 units sold in Q1 2020.MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
---|---|---|---|
COLORADO | +12.38% | 24,083 | 21,430 |
Chevrolet Colorado Sales - Q1 2021 - Canada
In Canada, Chevrolet Colorado deliveries totaled 1,956 units in Q1 2021, an increase of about 63 percent compared to 1,197 units sold in Q1 2020.MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
---|---|---|---|
COLORADO | +63.41% | 1,956 | 1,197 |
Chevrolet Colorado Sales - Q1 2021 - South Korea
In South Korea, Chevrolet Colorado deliveries totaled 940 units in Q1 2021, a decrease of about 35 percent compared to 1,456 units sold in Q1 2020.MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
---|---|---|---|
COLORADO | -35.44% | 940 | 1,456 |
Chevrolet Colorado Sales - Q1 2021 - Mexico
In Mexico, Chevrolet Colorado deliveries totaled 205 units in Q1 2021, a decrease of about 31 percent compared to 299 units sold in Q1 2020.MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
---|---|---|---|
COLORADO | -31.44% | 205 | 299 |
Chevrolet Colorado Sales - Q1 2021 - Chile
In Chile, Chevrolet Colorado deliveries totaled 348 units in Q1 2021, a decrease of about 6 percent compared to 370 units sold in Q1 2020.MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
---|---|---|---|
COLORADO | -5.95% | 348 | 370 |
Chevrolet Colorado Sales - Q1 2021 - Colombia
In Colombia, Chevrolet Colorado deliveries totaled 269 units in Q1 2021, a decrease of about 19 percent compared to 332 units sold in Q1 2020.MODEL | Q1 2021 / Q1 2020 | Q1 2021 | Q1 2020 |
---|---|---|---|
COLORADO | -18.98% | 269 | 332 |
Competitive Sales Comparison (USA)
Chevy Colorado sales during Q1 2021 place the vehicle in third place in its competitive set, behind the Toyota Tacoma (by 42,366 units) and the Ford Ranger (by only 83 units). The third place finish is equal to that of Q2 2020 and Q3 2020, when the Colorado also placed third in the segment. First quarter 2021 performance also represents a slip compared to Q4 2020, when Colorado took second in its segment.
As Colorado sales grew 12 percent, Toyota Tacoma sales shot up an impressive 24 percent to 66,449 units while those of the Ford Ranger grew 15 percent to 24,166 units (see running Ford Ranger sales). The Colorado outsold the all-new Jeep Gladiator by nearly 5,261 units, while also topping the Nissan Frontier. Last place went to the Colorado’s corporate cousin – the GMC Canyon (see GMC Canyon sales), which saw sales jump a whopping 59 percent.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2021 - USA
MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
---|---|---|---|---|---|
TOYOTA TACOMA | +23.89% | 66,449 | 53,636 | 44% | 43% |
FORD RANGER | +15.19% | 24,166 | 20,980 | 16% | 17% |
CHEVROLET COLORADO | +12.38% | 24,083 | 21,430 | 16% | 17% |
JEEP GLADIATOR | +23.35% | 18,822 | 15,259 | 12% | 12% |
NISSAN FRONTIER | +4.86% | 10,780 | 10,280 | 7% | 8% |
GMC CANYON | +59.36% | 7,144 | 4,483 | 5% | 4% |
TOTAL | +20.13% | 151,444 | 126,068 |
On a segment share basis, the Toyota Tacoma enjoyed a dominant 44 percent segment share, an improvement of 1 percentage point, while the Ranger and Colorado took 16 percent each, down 1 percentage point for both trucks. The Gladiator took 12 percent, equal to that of the year-ago quarter, while the Frontier and Canyon held 7 and 5 percent, respectively.
Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q1 2021 - USA
MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 | Q1 21 SHARE | Q1 20 SHARE |
---|---|---|---|---|---|
CHEVROLET COLORADO | +12.38% | 24,083 | 21,430 | 77% | 83% |
GMC CANYON | +59.36% | 7,144 | 4,483 | 23% | 17% |
TOTAL | +20.51% | 31,227 | 25,913 |
Combined, sales of the two midsize GM trucks – the Colorado and Canyon – totaled 31,227, outselling the Ranger by around 7,000 units, but still nearly 35,000 units behind the Tacoma. The duo accounted for 21 percent combined segment share, good enough for second place in the segment.
The mid-size mainstream pickup truck segment expanded 20 percent to 151,444 units in Q1 2021, meaning that Colorado sales slightly underperformed the segment average.
We are providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q1 2021 - USA
MODEL | Q1 21 / Q1 20 | Q1 21 | Q1 20 |
---|---|---|---|
HONDA RIDGELINE | +54.71% | 12,570 | 8,125 |
The GM Authority Take
The Chevy Colorado spent the second and third quarters of 2020 in third place in its segment before retaking its usual second-place spot during the fourth quarter of 2020. However, Q1 2021 sales saw the Bow Tie brand’s midsize truck slip to third place once again, though only by 83 units.
Rankings aside, the Colorado’s 12 percent growth rate during Q1 2021 is healthy. The increase was fueled by additional sales volume during March 2021 that was sapped from GM and other automakers in March 2020 as a result of the onset of the COVID-19 pandemic.
One of the factors working against the Colorado is its age: the current model was introduced for the 2015 model year and has remained largely the same, save for a few relatively minor updates. Widely-reported issues and lawsuits surrounding the Colorado’s 8-speed automatic transmission could be deterring some shoppers from purchasing the truck.
Chevy is minimizing some of the product-related concerns by way of a small update furnished for the 2021 Colorado model. As we reported previously, GM will forego a midcycle enhancement for the Colorado and will instead completely overhaul (redesign and re-engineer) the truck for the 2023 model year (see more on the 2023 Chevrolet Colorado).
Going forward, we expect Chevy Colorado sales to continue at roughly current levels until the all-new, 2023 model is introduced.
About The Numbers
- All percent change figures compared to Chevrolet Colorado sales for Q1 2020, except as noted
- In the United States, there were 74 selling days in Q1 2021 and 76 selling days in Q1 2020
- GM Q1 2021 sales USA
- Chevrolet sales Q1 2021 USA
- Cadillac sales Q1 2021 USA
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- GMC sales Q1 2021 USA
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- GM Canada sales Q1 2021
- Chevrolet Canada sales Q1 2021
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- GM Mexico sales Q1 2021
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- GM Q1 2021 sales by vehicle type
Comments
Well considering the plant shut downs and low inventory these are better than expected numbers. Many on the Colorado forum are having trouble getting order delivered or even placed.
The big issue here is still that the Honda sells less than half the Colorado sells. Is this a warning for the Maverick and its FWD CUV based roots? Or will looking more like a truck help?
The price point on the maverick will be key to its success. It will have to beat the ranger or colorado by a significant amount, I’m thinking $4000.
$4000k is not going to do it.
They need to be decent optioned at $10k less but that is not going to happen.
People want a Cheap truck but today mining is cheap anymore. The Ranger and S10 buyers ar $9,999 to $15,000 are lost in today’s market as they can’t build that cheap anymore. Even side by sides are more expensive.
You may have a point on your warning to the Maverick. But I would say Maverick will sell better than the Honda simply because it is a truck with an American nameplate. Case in point…Tundra, Titan, and to a degree, Ridgeline with their sales vs. the American counterparts.
To add to your point the Maverick will cost less and smaller then Ridgeline.
Better hold your horses there Bart pappy said never hold a kicker and never draw in inside straight.
It is not going to be much cheaper and it is not going to be much smaller. Bronco sport pricing is a clue to the cost and compared to the Ranger it is not much smaller.
The Santa Cruze will under cut the Ford price.
The reason Ford is trying this is the margin is much greater on a C2 platform vs the Ranger. If this works the Ranger might go away. The problem is most buyers will be CUV owners not Ranger owners. And less than half the Rangers they sell now. And that is not enough.
The Ranger would still be needed because they can subsidized the Bronco, the potential money made off Maverick and Bronco Sport would be greater then that of the Focus (though Ford still needs a US sedan).
The Ranger is global so it could live or die here.
The profit margin on the Maverick and Bronco Sort along with the Escape and other models on the C2 is why the sedan died.
If you are looking for a Ford sedan don’t bother.
Even the future of the Mustang may be based on a SUV platform. Ford I’d reducing the number of platforms to as few possible.
As said the Ranger continues with a redesign soon while supporting Bronco production for the N/A region. The “SUV platform ” you’re taking about (CD6) is already a car platform adapted to Explorer and company, just last minute Ford didn’t want to do sedans on it as of now.
Ford still makes plenty of sedans just not in America, will they switch thier minds and offer a Ford/Lincoln car is yet to be seen.
My old pappy Maverick use to say “ You can fool some of the of the people all of the time and some of the people all the time and those were pretty good odds”.
You might like to think this Japan thing is a major sticking point. But yet the Tacoma has no issue selling more trucks in the mid size class by a long shot.
This may be true in the full size segment with die hard truck buyers who are blindingly loyal. But in most other segment few are loyal to more than perceived quality and price anymore.
The quality thing is part of that fooling thing as the imports are no better anymore. And the price Hyundai is eating everyone’s lunch.
Pappy also said never cry over spilled milk as it could have been Whiskey.
Voice of Reason, The Maverick is the same as the Honda both unitize body and Both have their engine cross ways ! They both are build off front drive crossovers ! By the way the Ford Maverick is being build in Mexico and Honda Ridgeline is build in the USA
Wonder how much the Maverick might impact Ranger sales. If significant, profitability on the ranger just dropped.
The fact that Toyota still sells more Tacos than Chevy does Colorados proves people will always buy Toyota. Chevy hands down beats the Taco in every category, yet people still buy the 20 year old Taco. The Chevy is also reliable, but the reputation of the Toyota will always win.
AK2: Just like I and others on here have said before. McDonald’s still sells the most burgers, but that doesn’t make them the best burgers. Toyota can (and most likely will) continue to sell more Tacoma’s, but that only proves that there are too many feeble-minded buyers with too much money.
No one said MC d made a good burger. The point is make more money just opening the doors vs the best burger.
You can call Tacoma owners cowards but Toyota still se LS more than twice the next truck.
Car companies don’t care who buys as long as they buy.
C8.R: Until you add up all the trucks. Then Toyota runs for the hills with their tail between their legs. I just laugh every time I see the Toyota boys in their Tundra’s out here in LA running around like they own the roads while wanting to be a real truck person.
Head to head in the mid size class they own it. That is what we are speaking of here.
The other trucks are irrelevant in this discussion.
The article may be about the mid-sized, but all the trucks sold by these companies are relevant. Yes Toyota sells more in this segment where there’s less money and profit. GM and Ford and now Ram kill Toyota and Nissan in overall “truck” sales. The bigger trucks is where the profit is.
Bottom line is that the Taco sells and for no other reason than the people buying them are followers and not leaders. They buy the McDonald’s hamburger because they have the best and most marketing, not because they are the best hamburger (truck) out there.
100% this right here. The Colorado is better than the TACO by every single metric, and better than the “new” ranger which is more or less the euro-ramger with a mustang 4 banger. The reason the ranger is selling so good is nostalgia, the TACO, because it’s a toyota and some people can’t do math and realize they are buying the inferior product. The Maverick I believe will do ok, but will also struggle, and honestly, steal more sales from the ranger and colorado than the TACO and ridgeline. This is also why GM is refusing to update the Colorado. Why put more money into the current beet in class truck when the people buying this class are too stupid to shop competitively? Honestly? I would never buy a truck in this segment when a base half ton get the same MPG, more power, better towing for less money. Only reason to buy a 1/4 is because parking space.
Toyota buyers are loyal because they are happy. Hard to steal away buyers who are content.
GM had that for a long time but things got a little sour for a bit and now they are finding it hard to win back those buyers.
I will as a loyal S10 and Sonoma owner. I left when the first gen Colorado came out. It was total crap. I came back to the Canyon and I am happy. I was a loyal GM buyer is why I am back. I bought a Chevy but not a truck. Others are not loyal GM buyers.
The new truck has won over some Toyota buyers. I hope the next gen gains more. But it is not easy. This takes time.
The third gen tacoma came out in 2015, it’s not a 20 year old truck.
Jwl: still drives like a 20 year old truck.
C8.R: You say “Toyota buyers are loyal because they are happy. Hard to steal away buyers who are content.”
They keep going back because they don’t know any better. I’ll put a $100 bill on the table that says you can’t find me one Taco driver who actually went into a Chevy/GMC/Ford store and DROVE one of those trucks. So I wouldn’t say they keep going back because they are “happy”, but because they just don’t try (won’t) anything else. Because if they did, the numbers above would look quite different.
You say don’t know any better I say happen and not shopping around.
The point is the same they are happy and driving Toyota’s and not buying the better truck.
To be honest if Toyota came out with a better truck today I would still be driving my Canyon because I like it and I am a loyal buyer.
Just having the best vehicle is not a promise of dominate sales. That is why losing buyers is much tougher to win them back.
That is why if you go to drop satellite radio they offer it to you cheap to stay. It cost less to keep you than to win you back.
That may be true dan but the fact remains a new gen tacoma was released in 2015, not in 2001 like the original poster said. I just dont understand why someone would say such an outrageous claim when it takes 10 seconds in google to prove it’s a lie.
Helps that Toyota has a completely outdated fullsized truck. Toyota fans have no reason to upgrade beyond the Tacoma.
Peter G.: Yup. So your statement just shows how blindly loyal (stupidly loyal) the Toyota buyers are. Like I said above. If these Toyota drivers even went into a Chevy/GMC or Ford store and actually drove one of those trucks, the numbers above would look very different.
You just don’t get it. Just having a better truck is not enough.
GM has not had the best truck year to year and luckily the buyers find enough to remain loyal and happy.
My buddy liked my truck but still bought a Tacoma because that is the truck he always wanted. Even after his roof leaked he is still a happy owner.
Not to butt in here folks, this banter is actually pretty interesting but to DB’s point… look at the Gladiator, I am pretty confident those 18k+ buyers bought just so they could drive around in something branded ‘JEEP’….. if at least half those buyers had gone Colorado, it’s then a much different discussion here.
The Gladiator isn’t just branded Jeep, it’s a pickup Wrangler. 10-15 years ago in my area, S10/S10 Blazer guys started moving to Wranglers. Nowadays, I admire the old S10s that were SFA converted; The asking prices for Wranglers are a turnoff.
The Gladiator is a Jeep thing. People flock to the Wrangler as it has a great support system in the aftermarket. I know as I make a lot of money from those sales. Same with the Taco as there are still more aftermarket support for the Taco.
It is getting better for the Colorado but it is still behind in options.
The coupe market is failing and contracting. We used to make a good living off the Mustang and Camaro but none of the three deliver aftermarket sales as they once did. Today it is all Wrangler and full size trucks and Taco aftermarket part sales.
The Wrangler is really hitting a target with the women. Many are buying it as they love removable top and doors. They used to drive Mustang Convertibles but now Jeeps.
The Gladiator is a vehicle of those who want to be different. They are willing to pay the price. Anyone see the coming V8 is going to be $74.000?
C8.R: I am a Jeep fan and have had numerous Jeeps over the years. But the prices they are getting for them now is just silly. As everyone on here knows already, I feel all trucks are way over priced. But you are so correct in the pricing being nuts on the Gladiator. The funny thing (kind of off subject here) is how so many people on here think the new Grand Wagoneer will be way too high priced. Yet the Wrangler and Gladiator’s are not far behind. I’d take the GW in a heartbeat.
Dan Berning
I usually would use ill informed instead of stupid, but last week I met a waiter who put diesel fuel in his newer Camry. Then had it towed twice. Because the near by mechanic was only good enough to drain the tank. Changing the spark plugs required the services of his dads special mechanic, 50 miles away. Indicating multi-generational stupidity.
Peter G: Haha. Thanks for the Monday morning laugh. I can just picture exactly what you said.
It is clear that Toyota buyers like old things….It is the same here in Brazil…..worst products but Toyota buyers always clap the hands, even without any reason or numbers based on auto magazines
My old pappy said, who gives a sh$t about Ranger and Maverick on a GM website?
Still the same ignorant people trashing Toyota on here when the proofs right on the fing chart in front of them. Makes me laugh.
You are the opposite of Dan. While GM has a better truck that is no promise of winning loyal buyers away.
But just selling more product is not a promise of the best vehicle.
This is why selling vehicles and gaining buyers is not easy.
Ah, and here’s Toyota Matt showing up to wave his pom-poms for Toyota.
Yup, I hate (truly hate) Toyota and Honda and pretty much anything Japanese. But especially Toy-onda! The difference is that my dislike for them is from real experience and not just some distilled feeling I have.
So go ahead and cheer on your beloved Toyota brand Matt. You obviously can’t figure out that the most sales doesn’t mean the best. Toyota vehicles are average at best and the company is nasty to the core.
I thought I was 1000% sold on a 4Runner or Tacoma until I drove both. Ended up with a ZR2
Dan: Congrats on your ZR2. Great truck.
Lol this website was recommended to me by Google. I laugh at the brand wars you fanboys get in. “Real trucks”, etc. What a joke, just cause you blindly stick to a brand. I bought a 2017 tacoma because i liked the look (with pro grill), i liked the reliability, and i liked the resale value.
80k miles in and ZERO problems. My resale value is still in the 20ks, but I plan on driving this thing till the wheels fall off. Do I care when i go to the redneck part of town and see guys with Rams literally upset I’m not in a “real truck”?
Don’t make me laugh
Domps: Sounds like your boss at the Toyota headquarters needs your help. Get off the competition sites and get back to figuring out how to con more sheep into spending tons of money on the worst truck on the market.
Oh, and you mention “fanboys” and “real trucks” and yet here you are waving your Toilet (sorry, Toyota) pom-poms. Your a sell out.
My GMC Canyon Denali has been a joy to own and resale is still 90% of what I paid 4 years ago.
What I like better is I don’t sit in an odd position as the Taco. I have 4 piston calipers on the front wheels and disc brakes on the back vs the Taco with age old Drum brakes. My last drum Brake vehicle was 1997.
Cooled seats bed lights and much more. Oh yes the Frame is boxed in and no real flex vs the open c channel the Taco has.
Anyways both are really good trucks but even a Toyota buyer has gripes that they are still driving a truck that should have been updated more. You see it on their forums. The GM truck is due and has not had a major change since 2017.
The problem in this segment margins are small on these trucks to they tend to get less updates and investment. As long as people keep buying drum brakes Toyota will Neve up date them. The buyers in a way are hindering the updates. IF they are willing to accept less that is all they will get.
Despite the lack of production orders getting out of the door, I did not know the Colorado had an RST model pictured above. Would that bump it up in between the Z71 and ZR2/Bison… If Chevy had a “Trail Boss” Colorado, IMO, capture a lot more sales. I get it with the ZR2/Bison for the aggressive but somewhere in between them and the Z71 for the moderate outdoorsman… Instead of the Silverado Trail Boss climbing the snowy mountain trail, why not a Colorado Trail Boss… Not much to add taller and more aggressive All Terrains, a better wheel (something like the Silverado Trail Boss) and a 2″ lift above the standard Z71. IMO, I would buy one. I like the Trail Boss look but I don’t want a large truck at this time… Same for the ZR2/Bison, out of my price range…but would love to have one.
As for a comment above, I bought an 09 Colorado LT Z71 4×4 Crew Cab v8 with black leather seats and seat warmers back in 09, still drive it today as my daily driver. I did test drive all the small-mid size pick ups and obviously made my decision. I did not see the fascination with Toyota, small cabin, small seats, small console, small bed, like riding a joust machine and not enough power… Dakota v8 seemed under powered but roomy, just didn’t like the design. As for the imports, please…
Just SUV/CUV in a truck suit…
Maybe Chevy will listen and give us a Trail Boss Colorado with a black Bison grill, blackout features, black 20″ wheels on All Terrains, small step bars, taller gearing, black bumpers in a variety of exteriors colors… LOL…got carried away.
JMO
The Colorado RST was a 2019 and 2020 model year package.
ZQ8, thanks. Well, they were so lackluster I missed it each year. Unlike the Silverado version, you can see the difference. I drive through the local Chevy dealer all the time and didn’t notice… I did know when I saw a ZR2/Bison, that was a difference.
I will look again, but I think Chevy has a option here to capture more buyers with a lift kit, taller tires and larger wheels, optional skid plates, tail gate with a stamped Chevrolet, dual exhaust, and using the Bison grill while keeping the ZR2/Bison as is – above the “moderate Trail Boss” build. Do not use the Z71 grill….NO
I’ve noticed the Tacoma has that option, above the typical 4×4 standard option, the recent Nissan is producing one, the Ranger is producing one, except for GM… Not including the ZR2/Bison.
Love your posts C8:R. I used to be a die-hard American Car guy until had three bad ones in a row and cringed at resale time. Yup, you hit the nail on the head, hard to forget blowing money on bad vehicles and bad customer service. Bought a 4Runner in 2014. Never seen the dealer except oil, tires and the like. Own a Taco, a 4Runner and two Rav4’s now. All excellent, no hassle cars. Yup, you’re right, they don’t jump on the new design bandwagon every year like GM. Unlike GM, customers don’t suffer the $40-70,000 hit when they get that regular dud year from GM. Sorry, I’m not risking going back as long as my jap scrap keeps going smooth. OK, maybe if I get my taxpayer bailout discount. Not holding my breath.
PS: Mary Barra needs to confiscate all the Transformer Movies from the GM truck designer’s offices. C’mon boys, lets not go off the deep end trying to look like Megatron’s long lost son.