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Cadillac XT4 Sales Drop 28 Percent, Placing Third-Last In Segment During Q1 2024

Cadillac XT4 sales decreased in the United States, Canada, and Mexico during the first quarter of 2024.

Cadillac XT4 Sales - Q1 2024 - United States

In the United States, Cadillac XT4 deliveries totaled 4,879 units in Q1 2024, a decrease of about 28 percent compared to 6,773 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
XT4 -27.96% 4,879 6,773

Cadillac XT4 Sales - Q1 2024 - Canada

In Canada, Cadillac XT4 deliveries totaled 772 units in Q1 2024, a decrease of about 27 percent compared to 1,052 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
XT4 -26.62% 772 1,052

Cadillac XT4 Sales - Q1 2024 - Mexico

In Mexico, Cadillac XT4 deliveries totaled 1 units in Q1 2024, a decrease of about 93 percent compared to 15 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
XT4 -93.33% 1 15

Sales of the Cadillac XT4 continue to falter in spite of a refreshed model debuting a new exterior design, an updated interior, and new tech features. Shown here is the 2024 XT4 in the Sport trim.

Competitive Sales Comparison (USA)

Cadillac XT4 sales during the first quarter of 2024 had the small luxury crossover slip a spot to eighth place from the previous quarter in a segment of ten entries when ranked by sales volume. The Lexus NX kept the top spot, as it has for well over a year now, with sales up 10 percent to 17,119 units. The Buick Envision (see running Buick Envision sales), the XT4’s corporate cousin and E2 platform mate, moved up to second place with a six percent dip in sales to 13,203 units. The Acura RDX traded places to take third with a 49 percent bump for 10,117 deliveries, while Audi Q3, moving up to fourth, posted an 80 percent jump to 6,926 units. Crosstown rival Lincoln Corsair (see running Lincoln Corsair sales) moved up a spot as well to fifth with a 56 percent swell to 6,286 units, followed by the BMW X1 in sixth place with a 90 percent upswing to 6,012 units, and the Mercedes-Benz GLB-Class placed seventh with a 29 percent uptick to 5,566 units. The Cadillac XT4 (see running Cadillac XT4 sales) took eighth with a 28 percent slide for 4,879 deliveries. Meanwhile, the Mercedes-Benz’s second entry, the GLA-Class, placed ninth with a 47 percent downturn to 2,247 units, and BMW’s second entry, the X2, finished out the list with a 618 percent leap for 560 deliveries as it recovers from a generational changeover for the all-new, second-generation 2024 BMW X2.

Sales Numbers - Luxury C-Segment Crossovers - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
LEXUS NX +10.05% 17,119 15,556 23% 25%
BUICK ENVISION -6.21% 13,203 14,077 18% 22%
ACURA RDX +48.58% 10,117 6,809 14% 11%
AUDI Q3 +79.66% 6,926 3,855 9% 6%
LINCOLN CORSAIR +56.25% 6,286 4,023 9% 6%
BMW X1 +89.59% 6,012 3,171 8% 5%
MERCEDES-BENZ GLB-CLASS +29.38% 5,566 4,302 8% 7%
CADILLAC XT4 -27.96% 4,879 6,773 7% 11%
MERCEDES-BENZ GLA-CLASS -47.13% 2,247 4,250 3% 7%
BMW X2 +617.96% 560 78 1% 0%
TOTAL +15.93% 72,915 62,894

The XT4 earned a seven percent market share in its segment, down four percentage points year-over-year. The NX led with a 23 percent share, down two percentage points. The Envision earned an 18 percent market share in its segment, down four percentage points. The RDX posted a 14 percent share, up three percentage points, while the Q3 and Corsair each earned a nine percent share, both up three percentage points. Meanwhile, the X1 and GLB-Class each held an eight percent share, up three and one percentage points, respectively. Finally, the GLA-Class posted a three percent share, also down four percentage points, and the X2 held a one percent share, up from nil.

Combining Cadillac XT4 sales with those of the Buick Envision gave GM a cumulative 18,082 deliveries for an overall 25 percent segment share, enabling The General to take first place this time around ahead of Lexus and claim a quarter of all deliveries.

Sales Numbers - GM Luxury C-Segment Crossovers - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
BUICK ENVISION -6.21% 13,203 14,077
CADILLAC XT4 -27.96% 4,879 6,773
TOTAL -13.28% 18,082 20,850

Combining the two Mercedes-Benz offerings, the GLA-Class and GLB-Class, gave the German automaker 7,813 sales for an 11 percent segment share.

Sales Numbers - MBZ Luxury C-Segment Crossovers - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
MERCEDES-BENZ GLA-CLASS -47.13% 2,247 4,250
MERCEDES-BENZ GLB-CLASS +29.38% 5,566 4,302
TOTAL -8.64% 7,813 8,552

Finally, combining the two BMW offerings, the X1 and X2, netted the Bavarian automaker 6,572 deliveries for an eight percent segment share.

Sales Numbers - BMW Luxury C-Segment Crossovers - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23
BMW X1 +89.59% 6,012 3,171
BMW X2 +617.96% 560 78
TOTAL +102.28% 6,572 3,249

The luxury C-crossover segment grew 16 percent to 72,915 units during Q1 2024, meaning Cadillac XT4 sales significantly underperformed the segment average.

The GM Authority Take

Surprising us yet again, Cadillac XT4 sales fell to start out the year, mirroring its performance of the previous quarter in spite of offering a refreshed model for 2024. However, sales of the Buick Envision performed quite well, enough to combine with sales of the XT4 to put GM into first place overall in this segment, accounting for a quarter of all deliveries. That is an impressive feat against strong competition like Lexus, Acura, Audi, BMW, Mercedes-Benz, and crosstown rival Lincoln.

About Cadillac XT4

The refreshed 2024 Cadillac XT4 features an updated exterior, a new cockpit, and new tech features. Once again, The trim level lineup includes Luxury, Premium Luxury, and Sport, each featuring unique accents and available in front-wheel and all-wheel drive configurations.

The changes start with new front and rear ends, the former incorporating an updated grille design and new LED headlights with signature vertical lighting cues. The refreshed model also introduces new alloy wheel designs, including 18-inch and 20-inch options, plus three new exterior colors.

Inside, we find an overhauled cabin headlined by a new 33-inch, 9K-resolution LED color touchscreen lifted straight from the Cadillac Lyriq. The 2024 Cadillac XT4 also offers a 13-speaker audio system from AKG, wireless smartphone connectivity, and a 5G Wi-Fi hotspot, making it one of the first GM vehicles to gain 5G connectivity.

Photos have leaked online showing that the 2024 XT4 will receive the top-rated GM Super Cruise semi-autonomous driver assistance system.

Powering the small luxury crossover is the same turbocharged 2.0L I4 LSY engine, which produces 235 horsepower and 258 pound-feet of torque, mated to the GM nine-speed automatic transmission.

Production of the 2025 Cadillac XT4 is currently scheduled to kick off on June 3rd.

The first-ever 2025 Cadillac Optiq, an EV replacement for the XT4

On the all-electric front, the Cadillac Lyriq is the luxury marque’s first-ever EV and its all-electric replacement for the aging XT5. Furthermore, the first-ever all-electric Cadillac Optiq hails as Cadillac’s entry-level EV offering to eventually replace the XT4, which itself received a refresh for the 2024 model year. These models precede the recently announced first-ever 2026 Cadillac Vistiq, an all-electric three-row crossover set to round out the EV portfolio, slotting in the same space occupied by the Cadillac XT6. The Cadillac Escalade IQ full-sizer will slot above the Vistiq.

Additionally, a Cadillac V-Series EV is set to debut this year, likely as the Cadillac Lyriq-V.

The first-ever 2025 Cadillac Optiq, an EV replacement for the XT4

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Another unsuccessful tiny turbo only? Better fire that female exec who said GM customers don’t care about engine size.

    Reply
    1. every other car in the segment has the same style of smaller displacement turbocharged drivetrain, the decrease in sales probably has more to do with the strike and launch issues with the refresh. I wouldn’t be surprised if we see sales significantly increase in Q2

      Reply
  2. There is no way in Hades that I will be buying an electric Cadillac. They better have the xt4 available when I buy in 2026.

    Reply
  3. With PHEV’s returning to GM they should offer one in the XT4.

    Reply

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