Buick Encore GX sales increased in the United States but decreased in Canada during the first quarter of 2024.
Buick Encore GX Sales - Q1 2024 - United States
In the United States, Buick Encore GX deliveries totaled 13,364 units in Q1 2024, an increase of about 9 percent compared to 12,279 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| ENCORE GX | +8.84% | 13,364 | 12,279 |
Buick Encore GX Sales - Q1 2024 - Canada
In Canada, Buick Encore GX deliveries totaled 1,617 units in Q1 2024, a decrease of about 15 percent compared to 1,896 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| ENCORE GX | -14.72% | 1,617 | 1,896 |
The Buick Encore GX is sold as the Encore in Mexico without the GX suffix, and sales decreased during Q1 2024.
Buick Encore Sales - Q1 2024 - Mexico
In Mexico, Buick Encore deliveries totaled 178 units in Q1 2024, a decrease of about 46 percent compared to 331 units sold in Q1 2023.| MODEL | Q1 2024 / Q1 2023 | Q1 2024 | Q1 2023 |
|---|---|---|---|
| ENCORE | -46.22% | 178 | 331 |
Competitive Sales Comparison (USA)
Buick Encore GX sales during the first quarter of 2024 kept the small premium crossover in 11th place from the previous quarter in a crowded segment of now 21 entries when ranked by sales volume.
The Subaru Crosstrek maintained the top spot with an eight percent dip in sales to 38,405 units. The Honda HR-V moved up a spot to second place with a 44 percent bump to 38,062 units. The Chevy Trax (see running Chevy Trax sales) slipped a spot to third with a 481 percent leap to 37,588 units and within just 474 deliveries of second. The CX-30 jumped up several spots to fourth with a 43 percent swell to 28,496 units, while the Jeep Compass moved down a spot to place fifth with a 19 percent uptick to 27,647 units. The Chevy Trailblazer (see running Chevy Trailblazer sales), the Trax’s corporate cousin and Chevy’s second segment entry, dropped to sixth with a 13 percent dip to 24,208 units. In addition to the two Chevy models, GM’s Buick currently fields three entries. The Buick Encore GX (see running Buick Encore GX sales), the Trailblazer’s platform mate, placed 11th with a nine percent increase to 13,364 units. The Buick Envista (see running Buick Envista sales), the Trax’s VSS-F platform mate, moved up to 14th place with 9,662 deliveries. The Buick Encore (see running Buick Encore sales), with the discontinued model being indirectly replaced by the Envista, finished last with a 98 percent drop to 55 units.
The discontinued Toyota C-HR and Ford EcoSport have both fallen off the list.
Sales Numbers - Mainstream Subcompact Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| SUBARU CROSSTREK | -7.60% | 38,405 | 41,562 | 11% | 15% |
| HONDA HR-V | +43.61% | 38,062 | 26,504 | 11% | 10% |
| CHEVROLET TRAX | +481.41% | 37,588 | 6,465 | 11% | 2% |
| MAZDA CX-30 | +43.41% | 28,496 | 19,870 | 8% | 7% |
| JEEP COMPASS | +19.12% | 27,647 | 23,209 | 8% | 8% |
| CHEVROLET TRAILBLAZER | -13.39% | 24,208 | 27,951 | 7% | 10% |
| HYUNDAI KONA | +19.95% | 23,054 | 19,220 | 7% | 7% |
| TOYOTA COROLLA CROSS | +31.10% | 19,028 | 14,514 | 6% | 5% |
| KIA SELTOS | +6.40% | 14,783 | 13,894 | 4% | 5% |
| NISSAN KICKS | +15.99% | 13,724 | 11,832 | 4% | 4% |
| BUICK ENCORE GX | +8.84% | 13,364 | 12,279 | 4% | 4% |
| KIA SOUL | -26.68% | 12,452 | 16,984 | 4% | 6% |
| VOLKSWAGEN TAOS | -12.16% | 11,808 | 13,443 | 3% | 5% |
| BUICK ENVISTA | * | 9,662 | * | 3% | 0% |
| KIA NIRO | -23.93% | 7,475 | 9,827 | 2% | 4% |
| DODGE HORNET | * | 7,419 | * | 2% | 0% |
| HYUNDAI VENUE | -31.05% | 5,932 | 8,603 | 2% | 3% |
| JEEP RENEGADE | +39.57% | 5,763 | 4,129 | 2% | 1% |
| MITSUBISHI OUTLANDER SPORT | -0.95% | 4,569 | 4,613 | 1% | 2% |
| FIAT 500X | -16.29% | 113 | 135 | 0% | 0% |
| BUICK ENCORE | -98.15% | 55 | 2,979 | 0% | 1% |
| TOTAL | +23.59% | 343,607 | 278,013 |
The Encore GX maintained a four percent market share in its segment. The Crosstrek, HR-V, and Trax each posted an 11 percent segment share, with the Crosstrek down four percentage points year-over-year, the HR-V up a point, and the Trax up nine points. The CX-30 and Compass both held an eight percent share, with the CX-30 up a point and the Compass maintaining its share. The Trailblazer earned a seven percent share, down three percentage points. The two other GM models in this space fared as follows:
- Envista earned a three percent share
- Encore’s share was nil, down a percentage point
The five GM vehicles in the mainstream subcompact crossover segment, the Chevy Trax and Trailblazer, along with the Buick Envista, Encore, and Encore GX, accounted for a cumulative 84,877 deliveries. When you combine Buick Encore GX sales with its GM siblings in this segment, it’s good for a 25 percent segment share, commanding a quarter of all sales in this space and enough to solidly keep The General in first place overall.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| CHEVROLET TRAX | +481.41% | 37,588 | 6,465 |
| CHEVROLET TRAILBLAZER | -13.39% | 24,208 | 27,951 |
| BUICK ENCORE | -98.15% | 55 | 2,979 |
| BUICK ENVISTA | * | 9,662 | * |
| BUICK ENCORE GX | +8.84% | 13,364 | 12,279 |
| TOTAL | +70.87% | 84,877 | 49,674 |
By comparison, the four Stellantis entries—the Jeep Compass, Jeep Renegade, Dodge Hornet, and Fiat 500X—combined saw 40,942 deliveries for a 12 percent segment share.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| JEEP COMPASS | +19.12% | 27,647 | 23,209 |
| JEEP RENEGADE | +39.57% | 5,763 | 4,129 |
| DODGE HORNET | * | 7,419 | * |
| FIAT 500X | -16.29% | 113 | 135 |
| TOTAL | +49.03% | 40,942 | 27,473 |
Meanwhile, Hyundai – with the Kona and Venue – and Kia – with the Seltos, Niro, and Soul – saw a cumulative 63,696 deliveries, good for a combined 19 percent segment share, placing the Korean conglomerate behind GM in second place overall.
Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (With Soul) - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| KIA NIRO | -23.93% | 7,475 | 9,827 |
| HYUNDAI KONA | +19.95% | 23,054 | 19,220 |
| HYUNDAI VENUE | -31.05% | 5,932 | 8,603 |
| KIA SELTOS | +6.40% | 14,783 | 13,894 |
| KIA SOUL | -26.68% | 12,452 | 16,984 |
| TOTAL | -7.05% | 63,696 | 68,528 |
One could argue that the Kia Soul is not part of the segment in question but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia entries total nets 51,244 deliveries for a combined 15 percent segment share, keeping the conglomerate in second.
Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (Without Soul) - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 |
|---|---|---|---|
| KIA NIRO | -23.93% | 7,475 | 9,827 |
| HYUNDAI KONA | +19.95% | 23,054 | 19,220 |
| HYUNDAI VENUE | -31.05% | 5,932 | 8,603 |
| KIA SELTOS | +6.40% | 14,783 | 13,894 |
| TOTAL | -0.58% | 51,244 | 51,544 |
Out of the 10 manufacturers represented here, three field multiple models in this space of now 21 entries, though one of those models has been discontinued and will eventually fall off this list. When combining the sales volume of those compared to automakers with a single entry, each ranks in this order:
- GM – 25 percent share, five models (the Buick Encore has been discontinued, joined now by its indirect replacement, the first-ever Buick Envista)
- Hyundai Motor Group
- 19 percent segment share, five models (including Kia Soul)
- 15 percent share, four models (not including Kia Soul)
- Stellantis – 12 percent share, four models (the Fiat 500X has been discontinued while the all-new Dodge Hornet joins the segment)
- Subaru – 11 percent share, one model
- Honda – 11 percent share, one model
- Mazda – eight percent share, one model
- Toyota – six percent share, one model
- Nissan – four percent share, one model
- VW – three percent share, one model
- Mitsubishi – one percent share, one model
Lately, it seems that automakers fielding multiple entries in this segment enjoy better sales and higher deliveries, but those with a single model, including Subaru and Honda, seem to hold their own comparatively.
GM commanded first place again ahead of Hyundai Motor Group (which includes Kia) this quarter.
Overall, sales of mainstream subcompact crossovers grew 24 percent to 343,607 units during Q1 2024, meaning the Encore GX underperformed the segment average.
The GM Authority Take
While Buick Encore GX sales last time around outperformed the already healthy growth of its segment, it underperformed this quarter, though still positive. Time will tell if the fully-refreshed 2024 Encore GX is a hit with buyers going forward as demand cools a bit. However, combining Buick Encore GX sales with the other two Buick models in this class and the two Chevy models keeps the automaker at the top, this time a full six segment share percentage points ahead of the Hyundai-Kia conglomerate fielding as many models.
Last quarter’s sales results keep GM in command of the space for nearly a quarter of all sales. We still expect Buick Encore GX sales to continue to grow in subsequent quarters as allowed by supply and production volume.
This past November, Buick ranked first in the J.D. Power 2023 U.S. Sales Satisfaction Index for the second year in a row. However, a month later, Buick ranked average in the Consumer Reports 2024 Reliability Report, though it still placed above the average dependability of U.S. automakers.
In March, Buick topped the J.D. Power 2024 U.S. Customer Service Index (CSI) study.
Most recently, Buick was among the brands with the lowest ownership costs, according to Consumer Reports.
About Encore GX
The refreshed 2024 Buick Encore GX arrives incorporating fresh styling cues and significant updates inside, including new tech headlined by Buick’s Virtual Cockpit System featuring 19 inches of screen real estate via an 11-inch infotainment screen and 8-inch configurable driver cluster screen. Consequently, the 2024 Encore GX loses the head-up display feature.
Wireless Apple CarPlay and Android Auto are included as standard, while wireless phone charging is optional.
The Buick Driver Confidence package is standard and includes many safety features, including adaptive cruise control. Finally, the 2024 model year refresh consists of some mild powertrain enhancements.
It also debuts a new standalone Sport Touring (ST) trim level, replacing the previously available optional package and a range-topping Avenir trim – both available for the first time ever on the Encore GX – while dropping the Select and Essence trims.
Outside, winged LED headlamps are standard across the range, while LED taillights are equipped higher in the range. New 18-inch and 19-inch wheel options are also on offer.
The Avenir trim level offers exclusive design cues, features, and premium materials, including a unique grille, clear LED taillights, 19-inch wheels, chrome body accents, and black carbon metallic body side molding. Inside, the Encore GX Avenir features leather seating, a 10-way power driver seat, a heated steering wheel, and an air ionizer system.
The refreshed 2024 Encore GX also reimagines the ST trim for a sportier demeanor, incorporating high-gloss black front and rear bumpers, an optional Black Roof Package, and a flat-bottom steering wheel.
Check out a walk-around video of the 2024 Encore GX from GM Authority.
Standard spec under the hood is the familiar turbocharged 1.2L I3 LIH gasoline engine, which is rated at 137 horsepower and 162 pound-feet of torque, while the turbocharged 1.3L I3 L3T gasoline engine, rated at 155 horsepower and 174 pound-feet of torque, is available as an option. Front-wheel drive is standard, while all-wheel drive is optional, with front-wheel-drive models equipped with a Continuously Variable Transmission (CVT) and all-wheel-drive models equipped with the GM 9-speed automatic transmission.
The 2025 Buick Encore GX arrives with a few notable changes and updates over the refreshed 2024 model year, including a new paint color called Aquamarine Blue Metallic and an E85-compatible engine to make it a flex fuel vehicle.
About The Numbers
- All percent change figures compared to Buick Encore GX sales for Q1 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q1 2024 and 75 selling days for Q1 2023
- GM Q1 2024 sales reports:
- GM Q1 2024 sales U.S.A.
- GM Canada sales Q1 2024
- GM Mexico sales Q1 2024
- GM China sales Q1 2024
- GM Brazil sales Q1 2024
- GM Argentina sales Q1 2024
- GM Chile sales Q1 2024
- GM Colombia sales Q1 2024
- GM South Korea sales Q1 2024
- GM South Korea January 2024 sales
- Chevrolet South Korea January 2024 sales
- Cadillac South Korea January 2024 sales
- GM South Korea February 2024 sales
- Chevrolet South Korea February 2024 sales
- GMC South Korea February 2024 sales
- Cadillac South Korea February 2024 sales
- GM South Korea March 2024 sales
- Chevrolet South Korea March 2024 sales
- Cadillac South Korea March 2024 sales
- GM South Korea January 2024 sales
Comments
That was so amazing.
That Trax is just +/- 900 less than the top and less than 500 behind the Honda in #2 spot. Keep it going and the Chevy Trax will be #1 without the help of the Trailblazer/Encore GX and Envista.
What amazes me is how many of the CX30’s that Mazda is able to turn. I challenge anyone to get in one of those and then go drive the Trax or Encore GX. If you still buy the Mazda, then you need help. Open and close the door on the Mazda’s compared to the Chevy. Sit in the Mazda where you feel like you are in a hole with the dash and door panels closing in on you. There’s a lot about the Mazda to dislike.
It’s 11th in the 21 vehicle segment. If it was 18th, your title would list the three models it outperformed. You do this all the time.
How in the hell does Jeep continue to sell so many Compasses. I drove one and it genuinely made my day worse. I don’t know how anyone could live with one, let alone drop $30k on a brand new one
Compasses have been sold with 10-15% off MSRP. That’s how.
We just bought one 2024 ST and I’m not 100% impressed, we checked all the options and it’s still missing simple things.
-The climate controls are terrible, zero readout from the knob and the screen doesn’t tell you anything
-we don’t have rain sensing wipers
-Passenger seat doesn’t have power anything
It feels simple inside like it’s getting sold towards a 60+year old and they removed things because Grandma might break the tv.
This is a $38k CDN car and missing those few things makes me question Buick. Already looking about switching the climate controls with the Avenir trim