Buick Encore sales decreased in the United States, Canada, and Mexico during the fourth quarter of 2021.
Buick Encore Sales - Q4 2021 - United States
In the United States, Buick Encore deliveries totaled 805 units in Q4 2021, a decrease of about 87 percent compared to 6,338 units sold in Q4 2020.During the complete 2021 calendar year, Encore sales decreased about 52 percent to 20,072 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ENCORE | -87.30% | 805 | 6,338 | -51.93% | 20,072 | 41,752 |
Buick Encore Sales - Q4 2021 - Canada
In Canada, Buick Encore deliveries totaled 367 units in Q4 2021, a decrease of about 59 percent compared to 895 units sold in Q4 2020.During the complete 2021 calendar year, Encore sales decreased about 71 percent to 1,902 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ENCORE | -59.00% | 367 | 895 | -70.65% | 1,902 | 6,480 |
Buick Encore Sales - Q4 2021 - Mexico
In Mexico, Buick Encore deliveries totaled 330 units in Q4 2021, a decrease of about 10 percent compared to 365 units sold in Q4 2020.During the complete 2021 calendar year, Encore sales decreased about 2 percent to 1,070 units.
| MODEL | Q4 2021 / Q4 2020 | Q4 2021 | Q4 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| ENCORE | -9.59% | 330 | 365 | -1.92% | 1,070 | 1,091 |
Competitive Sales Comparison (USA)
Buick Encore sales were nearly non-existent during Q4 2021, placing the small crossover nearly in last place in its segment. In fact, the Encore only outsold the Fiat 500X, which moved a measly 201 units, and the Mazda CX-3, which has been discontinued and consequently moved a single unit of remaining inventory. To that end, the Encore will be discontinued after the 2022 model year; see more on that below.
The Honda HR-V remained in first place with a 43 percent increase in sales to 31,692 units. The Hyundai Kona took second place with an 18 percent decline in sales to 19,141 units while the Nissan Kicks placed third with a 237 percent jump in sales to 18,225 units. The Jeep Compass was fourth with a 42 percent increase in sales to 17,613 units, while the Encore’s corporate cousin from Chevy, the Chevy Trailblazer (see running Chevy Trailblazer sales), was fifth with a 6 percent decline in sales to 16,263 units. The Encore’s bigger corporate cousin, the Encore GX (see running Buick Encore GX sales), was ninth, with a 41 decline in sales, to 10,068 units, while the Encore’s other corporate cousin from Chevy, the Chevy Trax (see running Chevy Trax sales), slotted just above the Encore, with a 95 drop in sales, to just 1,284 units.
Sales Numbers - Mainstream Subcompact Crossovers - Q4 2021 - United States
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | Q4 21 SHARE | Q4 20 SHARE | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|---|---|
| HONDA HR-V | +42.58% | 31,692 | 22,228 | 16% | 9% | +63.15% | 137,090 | 84,027 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | 10% | 9% | +18.12% | 90,069 | 76,253 |
| NISSAN KICKS | +237.13% | 18,225 | 5,406 | 9% | 2% | +40.95% | 82,960 | 58,858 |
| JEEP COMPASS | -41.60% | 17,613 | 30,160 | 9% | 12% | -29.94% | 75,642 | 107,969 |
| CHEVROLET TRAILBLAZER | -5.82% | 16,263 | 17,268 | 8% | 7% | +162.92% | 90,161 | 34,292 |
| KIA SOUL | -10.59% | 14,781 | 16,531 | 7% | 7% | +4.54% | 75,126 | 71,862 |
| VOLKSWAGEN TAOS | * | 13,639 | * | 7% | 0% | * | 31,682 | 0 |
| MAZDA CX-30 | +23.76% | 12,711 | 10,271 | 6% | 4% | +58.12% | 60,185 | 38,064 |
| BUICK ENCORE GX | -40.65% | 10,068 | 16,965 | 5% | 7% | +58.89% | 71,247 | 44,841 |
| KIA SELTOS | -46.24% | 9,016 | 16,771 | 5% | 7% | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | 4% | 2% | +50.24% | 26,192 | 17,434 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | 3% | 3% | +49.82% | 28,653 | 19,125 |
| FORD ECOSPORT | -53.80% | 6,165 | 13,345 | 3% | 5% | -32.84% | 40,659 | 60,545 |
| MITSUBISHI OUTLANDER SPORT | +26.82% | 5,494 | 4,332 | 3% | 2% | +18.66% | 34,216 | 28,836 |
| JEEP RENEGADE | -69.58% | 5,180 | 17,027 | 3% | 7% | -25.00% | 47,137 | 62,847 |
| TOYOTA C-HR | -64.43% | 3,319 | 9,332 | 2% | 4% | -16.84% | 35,707 | 42,936 |
| CHEVROLET TRAX | -95.08% | 1,284 | 26,106 | 1% | 11% | -59.93% | 42,590 | 106,299 |
| BUICK ENCORE | -87.30% | 805 | 6,338 | 0% | 3% | -51.93% | 20,072 | 41,752 |
| FIAT 500X | -35.78% | 201 | 313 | 0% | 0% | -18.16% | 1,181 | 1,443 |
| MAZDA CX-3 | -99.92% | 1 | 1,323 | 0% | 1% | -38.81% | 5,100 | 8,335 |
| TOTAL | -19.92% | 199,014 | 248,519 | +9.98% | 1,047,037 | 951,998 |
From a segment share standpoint, the Encore’s was nil, down 3 percentage points.
The HR-V led with a 16 percent segment share, up 7 percentage points while the Kona held a 10 percent share, up a percentage point. The Kicks held a 9 percent share, up 7 percentage points and Compass also held a 9 percent share, but was down 3 percentage points. The Trailblazer held an 8 percent share, up a percentage point and Encore GX held a 5 percent share, down a couple of percentage points. The Trax’s held a single percent in share, down an even 10 percentage points.
It’s worth noting that Buick fields two entries in this segment, the Encore and Encore GX. The two crossovers are mechanically not related despite carrying the same base name. In fact, the Buick Encore GX slots between the “regular” Encore and Buick Envision in the brand’s vehicle lineup. The two Encore models accounted for a cumulative 10,873 deliveries as sales slipped 53 percent for a 5 percent segment share, with the Encore not adding much to the Encore GX’s share.
Sales Numbers - Buick Subcompact Crossovers - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| BUICK ENCORE | -87.30% | 805 | 6,338 | -51.93% | 20,072 | 41,752 |
| BUICK ENCORE GX | -40.65% | 10,068 | 16,965 | +58.89% | 71,247 | 44,841 |
| TOTAL | -53.34% | 10,873 | 23,303 | +5.46% | 91,319 | 86,593 |
The four GM vehicles in the space, the Buick Encore and Chevrolet Trax along with the Buick Encore GX and Chevrolet Trailblazer, saw sales fall 57 percent to a combined 28,420 units with a 14 percent segment share. That puts The General solidly in second place, only outdone by the HR-V.
Sales Numbers - GM Mainstream Subcompact Crossovers - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -95.08% | 1,284 | 26,106 | -59.93% | 42,590 | 106,299 |
| CHEVROLET TRAILBLAZER | -5.82% | 16,263 | 17,268 | +162.92% | 90,161 | 34,292 |
| BUICK ENCORE | -87.30% | 805 | 6,338 | -51.93% | 20,072 | 41,752 |
| BUICK ENCORE GX | -40.65% | 10,068 | 16,965 | +58.89% | 71,247 | 44,841 |
| TOTAL | -57.38% | 28,420 | 66,677 | -1.37% | 224,070 | 227,184 |
By comparison, the three Stellantis rivals, the Jeep Compass, Jeep Renegade, and Fiat 500X, accounted for 22,994 deliveries.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | -41.60% | 17,613 | 30,160 | -29.94% | 75,642 | 107,969 |
| JEEP RENEGADE | -69.58% | 5,180 | 17,027 | -25.00% | 47,137 | 62,847 |
| FIAT 500X | -35.78% | 201 | 313 | -18.16% | 1,181 | 1,443 |
| TOTAL | -51.59% | 22,994 | 47,500 | -28.04% | 123,960 | 172,259 |
Meanwhile, the Hyundai Kona and Venue, along with the Kia Seltos, Niro, and Soul, saw 56,354 deliveries.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| KIA SOUL | -10.59% | 14,781 | 16,531 | +4.54% | 75,126 | 71,862 |
| KIA SELTOS | -46.24% | 9,016 | 16,771 | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | +50.24% | 26,192 | 17,434 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | +18.12% | 90,069 | 76,253 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | +49.82% | 28,653 | 19,125 |
| TOTAL | -17.25% | 56,354 | 68,105 | +17.52% | 271,408 | 230,954 |
A strong argument can be made that the Kia Soul is not part of the segment in question, but is rather in a segment below based on its size and price point. Removing the Soul from the Hyundai-Kia nets 41,573 deliveries.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q4 2021 - USA
| MODEL | Q4 21 / Q4 20 | Q4 21 | Q4 20 | YTD 21 / YTD 20 | YTD 21 | YTD 20 |
|---|---|---|---|---|---|---|
| KIA SELTOS | -46.24% | 9,016 | 16,771 | +10.99% | 51,368 | 46,280 |
| KIA NIRO | +69.47% | 7,121 | 4,202 | +50.24% | 26,192 | 17,434 |
| HYUNDAI KONA | -18.34% | 19,141 | 23,440 | +18.12% | 90,069 | 76,253 |
| HYUNDAI VENUE | -12.09% | 6,295 | 7,161 | +49.82% | 28,653 | 19,125 |
| TOTAL | -19.39% | 41,573 | 51,574 | +23.38% | 196,282 | 159,092 |
The mainstream subcompact crossover segment contracted 20 percent to 199,014 units during Q4 2021, meaning that Buick Encore sales significantly underperformed the segment average.
The GM Authority Take
Buick Encore sales during Q4 2021 moved less than 1,000 units, fairing only better than two dead (or almost dead) offerings. But like the CX-3, the Tri-Shield brand’s subcompact crossover will is headed to the automotive graveyard. As GM Authority was first to report, the Buick Encore will be discontinued after the 2022 model year, along with its mechanical relative – the Chevy Trax after the 2022 model year.
As a result, GM is scaling back production of the Encore to make room for more units of the Encore GX. The diminutive and once-popular crossover could be replaced by the GEM-based Encore currently sold in China, but we have since learned that this option is no longer on the table. Instead, Buick will get a new crossover in the form in the form of the three-row Envision, as GM Authority was first to recently report recently.
Buick EV concept
In addition to that, Buick is working on future battery-electric models that will ride on the GM BEV3 platform and will utilize Ultium lithium-ion batteries and Ultium Drive electric motors. On that note, GM teased a Buick EV in its Ultifi video back in October 2021 and hinted at a future Buick EV crossover just last month. The automaker recently filed to trademark the Buick Electra name in the U.S. trademarking Velite again for a potential Buick model, and to trademark a new Buick logo that could be easily backlit on future electric vehicles.
About The Numbers
- All percent change figures compared to Buick Encore sales in Q4 2020, unless noted otherwise
- In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
- GM Q4 2021 sales U.S.A.
- Chevrolet sales Q4 2021 U.S.A.
- Cadillac sales Q4 2021 U.S.A.
- Buick sales Q4 2021 U.S.A.
- GMC sales Q4 2021 U.S.A.
- GM Canada sales Q4 2021
- Chevrolet Canada sales Q4 2021
- Cadillac Canada sales Q4 2021
- Buick Canada sales Q4 2021
- GMC Canada sales Q4 2021
- GM Mexico sales Q4 2021
- GM Mexico sales October 2021
- Chevrolet Mexico October 2021 sales
- Buick Mexico October 2021 sales
- GMC Mexico October 2021 sales
- Cadillac Mexico October 2021 sales
- GM Mexico sales November 2021 sales
- Chevrolet Mexico November 2021 sales
- Buick Mexico November 2021 sales
- GMC Mexico November 2021 sales
- Cadillac Mexico November 2021 sales
- GM Mexico sales December 2021
- Chevrolet Mexico December 2021 sales
- Buick Mexico December 2021 sales
- GMC Mexico December 2021 sales
- Cadillac Mexico December 2021 sales
- GM Mexico sales October 2021
- GM China sales Q4 2021
- Chevrolet China Q4 2021 sales
- Buick China Q4 2021 sales
- Cadillac China Q4 2021 sales
- GM Brazil sales Q4 2021
- GM Argentina sales Q4 2021
- GM Chile sales Q4 2021
- GM Colombia sales Q4 2021
- GM South Korea sales Q4 2021
- GM South Korea October 2021 sales
- Chevrolet South Korea October 2021 sales
- Cadillac South Korea October 2021 sales
- GM South Korea November 2021 sales
- Chevrolet South Korea November 2021 sales
- Cadillac South Korea November 2021 sales
- GM South Korea December 2021 sales
- Chevrolet South Korea December 2021 sales
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- GM South Korea October 2021 sales
- GM Russia sales Q4 2021
- GM Russia sales October 2021
- GM Russia sales November 2021
- GM Russia sales December 2021
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Comments
You couldn’t find an Encore to buy. Encores we’re not even in my market to any extent. The once top selling Buick was replaced by the Encore GX which is a different vehicle. Better in my view but GM pulled the plug. Low sales fugues were the intended result. How about making vehicles without all the sensors. I like driving and being in control of the cars asinine SuperCruise is stupidity in motion.
Because there is no inventory, you can’t sell what you don’t have.
Well if you don’t allow dealers to put in orders or give them allocation what do you expect
Finally an article that adds up all GM sales, instead of focusing on 1 model’s sales and implying that it’s the trend for all of GM.: “combined 28,420 units with a 14 percent segment share. That puts The General solidly in second place, only outdone by the HR-V.”
I said you can sell what you don’t have in inventory. The Buick Encore was one of the best price to Performance / feature mini SUVs that were out there. Especially when you consider Buick is considered as senior citizens car and price is what matters. I really have to wonder about GM and the politics behind canceling cars and divisions as we had a larger Buick SUV that was cancelled several years ago but it was a great car / SUV and I say that because it was on a car frame. They really do themselves a disservice by raising prices and raising the model range price as well. I still would like to see your new car or SUV from Buick under $25,000. They do a real disservice to all of their future buyers by not having any entry-level Buicks like The Encore
Test
Not a very useful piece of journalism. Sales dropped because we all knew this model was ending…way before the company announced it. Tell the reader something that is not already old news.
Had a 2020 Buick Encore, it was in the shop 8 times in 2 years. Bought a new vehicle so I wouldn’t have issues, boy did I get a LEMON with this vehicle. 3 times was the turbo…
Stop having buttons n the Envisions put back those gears. It’s stupidity having gear buttons in fact it’s dangerous. But I love my Encore GX ST 2021! Gorgeous sporty car. It’s just so cute a darling vehicle 🚗 👍🏼
I thought GM was phasing out cars and sedans and focus on the SUV and CUV market that there in much greater demand. It appears now that Buick SUVs are not longer in fashion. I guess it’s time for a Buick EV SUV.
This isn’t a SUV. It’s really an econo-hatchback. It’s classified as a subcompact.
Small luxury cars don’t sell in America. You can either spend $25k on this or for just about the same, pick up an Equinox.
On my 2nd Encore love the car. If not making product yes sales go down. Awesome car
I want GM, Ford, Chrysler to go bankrupt, not get bailed out and be forced to sell these businesses to Americans who build cars for America not emerging markets. Nobody needs a self-driving car. Screw that. Don’t track me either and put crap in cars you want me to subscribe to thus adding to the burden of car ownership. These thieves want to send us a bill every month in order to drive and use the options in the car. To hell with them.