Chevrolet Korea Sales Down 65 Percent In October 2021
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Chevrolet Korea sales decreased 65 percent to 2,493 units in October 2021 compared to October 2020 results.
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales decreased 100 percent to 0 units
- Chevrolet Camaro sales totaled 10 units
- Chevrolet Colorado sales decreased 71.65 percent to 146 units
- Chevrolet Damas sales decreased 100 percent to 0 units
- The Damas is a small van originally introduced by Daewoo, which GM subsequently bought in the late 1990s
- The vehicle was been discontinued
- Chevrolet Equinox sales decreased 100 percent to 0 units
- Chevrolet Labo sales decreased 100 percent to 0 units
- The Labo is a line of small trucks introduced by Daewoo, which GM subsequently bought in the late 1990s
- The vehicle was been discontinued
- Chevrolet Malibu sales decreased 52.59 percent to 256 units
- Chevrolet Spark sales decreased 58.4 percent to 1,074 units
- Chevrolet Trailblazer sales decreased 60.71 percent to 697 units
- Chevrolet Traverse sales increased 2.99 percent to 310 units
- Chevrolet Trax sales decreased 100 percent to 0 units
During the first ten months of the 2021 calendar year, Chevrolet Korea sales decreased 21 percent to 49,156 units.
Sales Results - October 2021 - South Korea - Chevrolet
| MODEL | OCT 2021 / OCT 2020 | OCTOBER 2021 | OCTOBER 2020 | YTD 2021 / YTD 2020 | YTD 2021 | YTD 2020 |
|---|---|---|---|---|---|---|
| BOLT EV | -100.00% | 0 | 54 | -32.98% | 1,016 | 1,516 |
| CAMARO | * | 10 | 0 | +20.59% | 82 | 68 |
| COLORADO | -71.65% | 146 | 515 | -13.81% | 3,371 | 3,911 |
| DAMAS | -100.00% | 0 | 292 | -21.91% | 1,989 | 2,547 |
| EQUINOX | -100.00% | 0 | 150 | -51.20% | 551 | 1,129 |
| LABO | -100.00% | 0 | 351 | -45.25% | 1,487 | 2,716 |
| MALIBU | -52.59% | 256 | 540 | -52.88% | 2,558 | 5,429 |
| SPARK | -58.40% | 1,074 | 2,582 | -31.79% | 16,107 | 23,614 |
| TRAILBLAZER | -60.71% | 697 | 1,774 | -1.13% | 16,992 | 17,186 |
| TRAVERSE | +2.99% | 310 | 301 | -17.52% | 2,858 | 3,465 |
| TRAX | -100.00% | 0 | 505 | -61.52% | 2,138 | 5,556 |
| CHEVROLET TOTAL | -64.71% | 2,493 | 7,064 | -26.78% | 49,156 | 67,139 |
The GM Authority Take
Chevrolet Korea sales suffered a significant decrease in October, further deepening the negative performance of the Bow Tie brand in the Asian country. Not only do last month’s 2,493 deliveries represent Chevrolet‘s lowest monthly sales performance so far this year in South Korea, but the result also marks the eighth consecutive drop in monthly sales volume. The performance is the result of inventory issues caused by the global semiconductors shortage as well as other supply chain disruptions that has impacted locally-manufactured as well as imported models alike.
“The global semiconductor shortage is significantly impacting domestic and export sales,” said GM Korea Vice President of Sales, Service and Marketing, Carlos Meinert, in a statement. “We will make every effort to continue providing support and benefits to our local customers in these challenging times. Our current focus is on marketing the Traverse, which is perfect for outdoor activities in this autumn season,” he added.
The vast majority of models offered by Chevy in the South Korean market suffered notable declines year-over-year, including the best-selling Trailblazer and Spark. The small hatchback incidentally regained its position as the best-selling Chevy vehicle in the country. By contrast, the Chevy Traverse was the only model that managed to post an uptick in sales volume in October, with a slight increase of three percent.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in October 2020, unless noted otherwise
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q4 2021 sales reports:
- GM Q4 2021 sales U.S.A.
- Chevrolet sales Q4 2021 U.S.A.
- Cadillac sales Q4 2021 U.S.A.
- Buick sales Q4 2021 U.S.A.
- GMC sales Q4 2021 U.S.A.
- GM Canada sales Q4 2021
- Chevrolet Canada sales Q4 2021
- Cadillac Canada sales Q4 2021
- Buick Canada sales Q4 2021
- GMC Canada sales Q4 2021
- GM Mexico sales Q4 2021
- GM Mexico sales October 2021
- Chevrolet Mexico October 2021 sales
- Buick Mexico October 2021 sales
- GMC Mexico October 2021 sales
- Cadillac Mexico October 2021 sales
- GM Mexico sales November 2021 sales
- Chevrolet Mexico November 2021 sales
- Buick Mexico November 2021 sales
- GMC Mexico November 2021 sales
- Cadillac Mexico November 2021 sales
- GM Mexico sales December 2021
- Chevrolet Mexico December 2021 sales
- Buick Mexico December 2021 sales
- GMC Mexico December 2021 sales
- Cadillac Mexico December 2021 sales
- GM Mexico sales October 2021
- GM China sales Q4 2021
- Chevrolet China Q4 2021 sales
- Buick China Q4 2021 sales
- Cadillac China Q4 2021 sales
- GM Brazil sales Q4 2021
- GM Argentina sales Q4 2021
- GM Chile sales Q4 2021
- GM Colombia sales Q4 2021
- GM South Korea sales Q4 2021
- GM South Korea October 2021 sales
- Chevrolet South Korea October 2021 sales (this page)
- Cadillac South Korea October 2021 sales
- GM South Korea November 2021 sales
- Chevrolet South Korea November 2021 sales
- Cadillac South Korea November 2021 sales
- GM South Korea December 2021 sales
- Chevrolet South Korea December 2021 sales
- Cadillac South Korea December 2021 sales
- GM South Korea October 2021 sales
- GM Russia sales Q4 2021
- GM Russia sales October 2021
- GM Russia sales November 2021
- GM Russia sales December 2021
- GM Q4 2021 sales U.S.A.
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South Korea is fine for design and manufacturing due to it’s free trade deals by Chevrolet can not keep with with Kia and Hyundai.
Globally, outside of US, Canada, China, LATAM) a GM brand should be developed selling the very best General Motors product. GMC and Buick autos are premium, high er r quality and more desirable than Chevrolet or in many cases Cadillac.
The era of GM carrying a lavish portfolio of desirable brands has passed globally. Buick is the closest VW & Toyota rival based on Chinese production and GMC makes solid, desirable Jeep rivals.
I give GM credit for trying to get into the S Korean market but the enormous volume of homegrown brands of Hyundai, Kia, and Samsung that roam the streets is truly an uphill battle.