mobile-menu-icon
GM Authority

Chevy Colorado Sales Place Fourth In Segment During Q4 2021

Chevy Colorado sales decreased in the United States, Canada, Mexico, Colombia, and South Korea during the fourth quarter of 2021. Additionally, 899 units of the (international-market) midsize pickup truck were sold in Chile.

Chevrolet Colorado Sales - Q4 2021 - United States

In the United States, Chevrolet Colorado deliveries totaled 21,453 units in Q4 2021, a decrease of about 23 percent compared to 27,709 units sold in Q4 2020.

During the complete 2021 calendar year, Colorado sales decreased about 24 percent to 73,008 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO -22.58% 21,453 27,709 -24.14% 73,008 96,238

Chevrolet Colorado Sales - Q4 2021 - Canada

In Canada, Chevrolet Colorado deliveries totaled 1,074 units in Q4 2021, a decrease of about 45 percent compared to 1,964 units sold in Q4 2020.

During the complete 2021 calendar year, Colorado sales decreased about 16 percent to 5,571 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO -45.32% 1,074 1,964 -16.20% 5,571 6,648

Chevrolet Colorado Sales - Q4 2021 - South Korea

In South Korea, Chevrolet Colorado deliveries totaled 529 units in Q4 2021, a decrease of about 68 percent compared to 1,653 units sold in Q4 2020.

During the complete 2021 calendar year, Colorado sales decreased about 26 percent to 3,754 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO -68.00% 529 1,653 -25.65% 3,754 5,049

Chevrolet Colorado Sales - Q4 2021 - Mexico

In Mexico, Chevrolet Colorado deliveries totaled 226 units in Q4 2021, a decrease of about 6 percent compared to 240 units sold in Q4 2020.

During the complete 2021 calendar year, Colorado sales decreased about 15 percent to 955 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO -5.83% 226 240 -15.41% 955 1,129

Chevrolet Colorado Sales - Q4 2021 - Chile

In Chile, Chevrolet Colorado deliveries totaled 899 units in Q4 2021.

During the complete 2021 calendar year, Colorado sales totaled 2,635 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO * 899 * * 2,635 0

Chevrolet Colorado Sales - Q4 2021 - Colombia

In Colombia, Chevrolet Colorado deliveries totaled 379 units in Q4 2021, a decrease of about 36 percent compared to 595 units sold in Q4 2020.

During the complete 2021 calendar year, Colorado sales decreased about 16 percent to 1,222 units.
MODEL Q4 2021 / Q4 2020 Q4 2021 Q4 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
COLORADO -36.30% 379 595 -16.07% 1,222 1,456

Competitive Sales Comparison (USA)

Chevy Colorado sales during the fourth quarter 2021 place it in fourth place in the midsize mainstream pickup truck segment. The Toyota Tacoma remained in first place in spite of a 31 percent drop in sales to 51,889 units. The Nissan Frontier took second place with a 543 percent leap to 22,634 units – up from 3,519 the year before. The new 2022 Frontier launched at the end of the third quarter of 2021, with most of the model’s sales being recorded during Q4 2021. The Ford Ranger took third place with a 19 percent decrease in sales to 22,049 units (see running Ford Ranger sales), followed by the Colorado with 21,453 units.

Following the Colorado was the Jeep Gladiator, which fell to fifth place with an 11 percent decrease in sales volume to 18,254 units. Finally, the Colorado’s corporate cousin, the GMC Canyon (see GMC Canyon sales), took last place with a 32 percent drop to 6,155 deliveries.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
TOYOTA TACOMA -30.99% 51,889 75,187 36% 46% +5.74% 252,520 238,806
NISSAN FRONTIER +543.13% 22,634 3,519 16% 2% +64.73% 60,693 36,845
FORD RANGER -18.78% 22,049 27,148 15% 17% -6.63% 94,755 101,486
CHEVROLET COLORADO -22.58% 21,453 27,709 15% 17% -24.14% 73,008 96,238
JEEP GLADIATOR -11.18% 18,254 20,552 13% 13% +15.69% 89,712 77,542
GMC CANYON -31.66% 6,155 9,007 4% 6% -4.23% 24,125 25,190
TOTAL -12.68% 142,434 163,122 +3.25% 594,813 576,107

On a segment share basis, the Colorado fell to 15 percent, down 2 percentage points. The Tacoma posted a 36 percent segment share, down 10 percentage points. The Frontier posted a 16 percent segment share, up an impressive 14 percentage points from a mere 2 percent the year before. The Ranger matched the Colorado with a 15 percent segment share, also down 2 percentage points. Following the Colorado, the Gladiator maintained a 13 percent segment share, and the Canyon held a mere 4 percent share, down 2 percentage points year-over-year.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 Q4 21 SHARE Q4 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
CHEVROLET COLORADO -22.58% 21,453 27,709 78% 75% -24.14% 73,008 96,238
GMC CANYON -31.66% 6,155 9,007 22% 25% -4.23% 24,125 25,190
TOTAL -24.81% 27,608 36,716 -20.01% 97,133 121,428

Combining sales of the two midsize GM pickups – the Colorado and Canyon – gives GM a cumulative 27,608 deliveries. That gives GM enough deliveries for a second place finish with a 19 percent share, behind the Tacoma by 24,281 units, but ahead of the Frontier by 1,647 units, and Ranger by 2,232 units.

Below, we provide Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2021 - USA

MODEL Q4 21 / Q4 20 Q4 21 Q4 20 YTD 21 / YTD 20 YTD 21 YTD 20
HONDA RIDGELINE +15.76% 10,483 9,056 +28.56% 41,355 32,168

The mid-size mainstream pickup truck segment contracted nearly 13 percent to 142,434 units in Q4 2021, meaning Colorado sales underperformed the segment average.

The GM Authority Take

Chevy Colorado sales dipped during Q4 2021, but so did the segment as a whole. In fact, the Colorado posted a smaller drop than the segment-leading Tacoma. Any decrease in sales volume of the Bow Tie brand’s midsize truck is directly the result of inventory constrains stemming from idled production at the GM Wentzville plant in Missouri where both the Colorado and Canyon are built. This, in turn is due to the ongoing global microchip shortage, which is expected to subside during the second half of 2022.

Beyond that, Colorado and Canyon production was down in December 2021 as well as during January 2022 due to renovation work being carried out at the plant.

Those renovations are preparing the assembly plant for production of the upcoming all-new, next-generation 2023 Chevy Colorado and 2023 GMC Canyon, which sources tell us will not be delayed by the ongoing microchip shortage.

It’s worth noting that widely-reported issues and lawsuits surrounding the Colorado’s 8-speed automatic transmission could be deterring some shoppers from purchasing the truck.

An update to the Colorado is long overdue, since the current model was introduced for the 2015 model year and has remained largely the same except for a few relatively minor updates. As we reported previously, GM decided to forego a midcycle enhancement for the Colorado, instead electing to completely overhaul (redesign and re-engineer) the truck for the 2023 model year.

When it debuts, the third-generation 2023 Chevy Colorado will feature a long list of updates and changes, including a redesigned exterior and overhauled interior, which we recently spied out in the wild, along with an updated powertrain.

So while inventory levels of the 2022 Chevy Colorado may remain limited due to supply-related production constrains and updates to the plant, the 2023 Colorado should result in a boost in sales volume when it arrives later this year. GM invested $1 billion into the Wentzville facility specifically for its next-generation midsize pickups, so the automaker is obviously counting on the new models to sell in healthy volumes once again.

Pressure from rivals is making the timing of that all the more important. Last year, Toyota introduced two upgrades to the Tacoma to take on the off-road versions of the Colorado. The 2022 Tacoma TRD Pro is aimed at the Colorado ZR2 and the 2022 Tacoma Trail Edition is taking on the Colorado Z71 and Canyon AT4. Meanwhile, Nissan redesigned its 2022 Frontier as a mode modern Colorado rival. And just this past November, Ford took the wraps off its next-generation 2023 Ranger for international markets to compete against the Colorado and Canyon.

It’ll be interesting to see the sales impact that the upcoming, all-new 2023 Chevy Colorado will have.

About The Numbers

  • All percent change figures compared to Chevrolet Colorado sales for Q4 2020, except as noted
  • In the United States, there were 78 selling days in Q4 2021 and 79 selling days in Q4 2020
GM Q4 2021 sales reports:
[nggallery id=927]

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Surprised the Nissan is doing so well. Don’t get me wrong, doesn’t seem like a BAD truck, but it does feel like it should have be released 8-10 years ago.

    Reply
  2. Can you even find one on a dealer lot?

    Reply
  3. It’s a pretty sad day when the Nissan outsells the Colorado! When I was at the LA auto show in November, I took a good long look at the new Nissan Frontier. It’s not too bad, but even in the brand new design, it’s just now getting up to the Chevy’s level. And talk about pricey!! I was shocked how expensive the new Nissan was. But then again, I think every truck over $30,000 is just too expensive.

    Anyhow, this must be the result of Nissan having more inventory to work with is all I can figure.

    Reply
    1. This is a segment that is really brand loyal. The Taco 🌮 should honestly be getting squashed given its lackluster performance and quality issues. GM’s combined sales being 2nd best is actually pretty impressive. Hopefully the refresh improves that performance.

      Reply
    2. A refreshed/sorta-new Frontier just came out and the Colorado is on the verge of a new generation. Its not surprising at all.. I owned a 2019 ZR2, love it. No way would I recommend someone buying a 2022MY this close to the new 2023MY.

      Reply
  4. I hope these new Colorado/Canyon coming out for MY23 comes with the 10sp auto.

    Reply
  5. The refresh can’t come soon enough. The high end trims (and canyon Denali) come with keys and not push button start

    Reply
  6. Of course the Colorado is in 4th place that thing has more plastic then a junk yard.

    Reply
  7. Ha. You can’t sell what you don’t have.

    Reply
    1. That’s the biggest issue, they have little to if any Colorado’s available, Computer chips are going into the big trucks most of 2021 which is GM’s big money makers.

      Nissan and Toyota don’t sale anywhere near what GM and Ford do in full size trucks. So they are going loose some ground somwhere.

      Reply
  8. My 2019 Toyota Tacoma has more plastic then any other small pickup, the plastic composite bed is made in Mexico. And still has drum brakes in the rear. When the new 2023 Chevy Colorado comes out I`m ordering a new one.

    Reply
  9. Second to last and last is exactly where they belong. I have a 2019 Colorado with the infamous 8 speed shuddering transmission that they are refusing to be accountable for. Worst vehicle I have ever owned. Had to have the diff completely rebuilt at 40,000. Transmission has been worked on several times and it’s still vibrating. Last truck was a 2006 tundra with 225,000 on it and it was never in the shop. Ran like it did when it was new when I traded it for this abomination. Gm is a despicable company that is losing market share and rightfully so.

    Reply
    1. So easy to troll on the internet, its sad when people do that. You think that’s bad, wait til I tell you about my problems and my buddies problems with their /our Toyota trucks.

      Reply
  10. Sad, But all vehicles are now considered disposables.

    Reply
  11. GM needs to get their heads out of their @$$es. Offer what people want. The refresh will only have one engine…no options. What is that? Unless you want a turbo 4 gasser of course. I hate to say it by ford, nissan and umm yota are years ahead of GM. They offer options. How can a out dated yota out sell a refreshed colly…give the people what they want! Guess i will be holding on to my 18 ccsb Z71 a little longer.
    I went to dealer last week to look at a 22 MY ( actually to by an oil filter) and no colly’s available….sales dropped, no kidding nothing to buy!

    Reply
    1. They prioritized full size trucks, because that is what most people want.
      Unfortunately, that means everyone else gets nothing.

      Reply
  12. I have a 2015 Chevy Colorado LT V6 Crew cab long bed and It has been a great truck ! I bought my truck with HD towing package and It tows my 22 FT. travel trailer with out a problem , the only time I take it to the dealer is for normal service ( Change my oil ,rotate my tires ) I have put all most 50000 miles on it ! I was planning on giving this truck to my wife and was hoping to get a 2023 Colorado Zr2, but I am getting tired of waiting !

    Reply
  13. Ok, my key question is what do you guys think in buy a brand new Colorado ZR2 diesel now with the new ones coming next year? Does depreciation will be a lot or it will keep the value?

    Reply

Leave a comment

Cancel