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Chevy Colorado Outsells Ford Ranger, Jeep Gladiator During Q4 2020

Chevy Colorado sales increased in the United States, Canada and Korea, while decreasing in Mexico, during the fourth quarter of 2020.

Chevrolet Colorado Sales - Q4 2020 - United States

In the United States, Chevrolet Colorado deliveries totaled 27,709 units in Q4 2020, an increase of about 9 percent compared to 25,484 units sold in Q4 2019.

During the complete 2020 calendar year, Colorado sales decreased about 21 percent to 96,238 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
COLORADO +8.73% 27,709 25,484 -21.31% 96,238 122,304

Chevrolet Colorado Sales - Q4 2020 - Canada

In Canada, Chevrolet Colorado deliveries totaled 1,964 units in Q4 2020, an increase of about 44 percent compared to 1,361 units sold in Q4 2019.

During the complete 2020 calendar year, Colorado sales decreased about 18 percent to 6,648 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
COLORADO +44.31% 1,964 1,361 -18.49% 6,648 8,156

Chevrolet Colorado Sales - Q4 2020 - South Korea

In South Korea, Chevrolet Colorado deliveries totaled 1,653 units in Q4 2020, an increase of about 31 percent compared to 1,261 units sold in Q4 2019.

During the complete 2020 calendar year, Colorado sales increased about 300 percent to 5,049 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
COLORADO +31.09% 1,653 1,261 +300.40% 5,049 1,261

Chevrolet Colorado Sales - Q4 2020 - Mexico

In Mexico, Chevrolet Colorado deliveries totaled 240 units in Q4 2020, a decrease of about 24 percent compared to 314 units sold in Q4 2019.

During the complete 2020 calendar year, Colorado sales decreased about 28 percent to 1,129 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
COLORADO -23.57% 240 314 -28.45% 1,129 1,578

Chevrolet Colorado Sales - Q4 2020 - Colombia

In Colombia, Chevrolet Colorado deliveries totaled 595 units in Q4 2020.

During the complete 2020 calendar year, Colorado sales totaled 1,456 units.
MODEL Q4 2020 / Q4 2019 Q4 2020 Q4 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
COLORADO * 595 * * 1,456 0

Competitive Sales Comparison (U.S.)

Chevy Colorado sales during Q4 2020 place the vehicle in second place in its competitive set, behind the Toyota Tacoma, but ahead of all other models. The results represent an improvement over Q2 2020 and Q3 2020, during which the Colorado placed third in its segment.

As Colorado sales grew 9 percent, Toyota Tacoma sales shot up an impressive 23 percent to 75,187 units while those of the Ford Ranger saw a 19 percent drop to 27,148 units (see running Ford Ranger sales). The Colorado outsold the all-new Jeep Gladiator by nearly 7,000 units, while also topping the Nissan Frontier as well as its own corporate cousin – the GMC Canyon (see GMC Canyon sales).

Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
TOYOTA TACOMA +22.90% 75,187 61,179 44% 38% -4.02% 238,806 248,801
CHEVROLET COLORADO +8.73% 27,709 25,484 16% 16% -21.31% 96,238 122,304
FORD RANGER -17.88% 27,148 33,059 16% 21% +13.30% 101,486 89,571
JEEP GLADIATOR +23.34% 20,552 16,663 12% 10% +93.63% 77,542 40,047
NISSAN FRONTIER -40.29% 10,558 17,683 6% 11% -49.09% 36,845 72,369
GMC CANYON +38.04% 9,007 6,525 5% 4% -23.26% 25,190 32,825
TOTAL +5.96% 170,161 160,593 -4.92% 576,107 605,917

On a segment share basis, the Toyota Tacoma enjoyed a dominant 44 percent segment share, an improvement of 6 percentage points, while the Colorado took 16 percent, equal to its position a year ago. The Ranger also accounted for 16 percent, down 5 percent. The Gladiator took 12 percent while the Frontier and Canyon had 6 and 5 percent, respectively.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 Q4 20 SHARE Q4 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET COLORADO +8.73% 27,709 25,484 75% 80% -21.31% 96,238 122,304
GMC CANYON +38.04% 9,007 6,525 25% 20% -23.26% 25,190 32,825
TOTAL +14.71% 36,716 32,009 -21.72% 121,428 155,129

Combined, Colorado and Canyon sales totaled 36,716, outselling the Ranger by nearly 10,000 units, but still nearly 39,000 units behind the Tacoma. The duo accounted for 21.5 percent segment share.

The mid-size mainstream pickup truck segment expanded nearly 6 percent to 170,161 units in Q4 2020, meaning that Colorado sales slightly outperformed the segment average.

We are providing Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q4 2020 - USA

MODEL Q4 20 / Q4 19 Q4 20 Q4 19 YTD 20 / YTD 19 YTD 20 YTD 19
HONDA RIDGELINE -6.65% 9,056 9,701 -3.50% 32,168 33,334

The GM Authority Take

After spending the second and third quarters of 2020 in third place in its segment, Chevy Colorado sales retook the second-best-selling spot during Q4 2020, a place they have held almost since the launch of the second-gen model for the 2015 model year. We attribute the increase in sales volume thanks to improved availability of the truck at retail levels, itself a result of more stable production at the GM Wentzville plant, which saw roughly four months of idled production from mid-2019 to mid-2020, first as a result of a UAW strike followed by the COVID-19 shutdown about five months thereafter.

However, the Ford Ranger was nipping on the heels of the Colorado. Ford’s offering was only 561 units behind the Chevy in terms of cumulative sales volume. It’s possible that some customers are foregoing the Chevy Colorado as a result of product competitiveness issues, as consumers might find newer, more modern offerings such as the Ford Ranger or Jeep Gladiator more appealing. In fact, all existing entries in this space – including the Tacoma, Colorado, Frontier, and Canyon – have been losing sales and market share since the Ranger and Gladiator launched en masse. Additionally, widely-reported issues and lawsuits surrounding the Colorado’s 8-speed automatic transmission could be deterring some shoppers from purchasing the truck.

Chevy is minimizing some of the product-related issues by way of the small update furnished for the 2021 Colorado model. As we reported previously, GM will forego a midcycle enhancement for the Colorado and will instead completely overhaul (redesign and re-engineer) the truck for the 2023 model year (see more on the 2023 Chevrolet Colorado).

Going forward, we expect Chevy Colorado sales to continue at roughly current levels until the all-new model is introduced.

About The Numbers

  • All percent change figures compared to Chevrolet Colorado sales for Q3 2019, except as noted
  • In the United States, there were 79 selling days for Q4 2020 and 78 selling days for Q4 2019
GM Q4 2020 sales reports:
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Comments

  1. I know Chevy is and the others may be hindered by slow production and low inventories.

    My local dealers still have few trucks. I have only seen 3 2021 Colorados and 4 Canyons.

    Reply
  2. How does the TACO do it????

    Reply
    1. Tacoma owners who don’t look at other midsized competitors so they don’t realize how unrefined and uncompetitive the Tacoma really is.

      Reply
    2. McDonalds sell a lot of burgers but are they the best?

      There is no accounting for taste.

      Reply
      1. Steven, GMC Fan and C8.R, amen to that. The Tacoma isn’t that nice looking, is old as heck in nearly every way and has one of the worst interiors known to man. After all, it’s a Toyota.

        Reply
    3. Simple. They offer an attractive, solid, high quality truck, at a competitive price with a killer lease option due to the crazy high residual/resale values. It has outstanding build detail and great brand recognition. In essence, a recipe for success.
      I’m not saying GM trucks are not good. I’m just saying that Toyota has figured out what MOST, not all, people view as important and have been able to capitalize on that.
      I have been in the car biz for over 34 years and have seen this as a nearly constant trend.
      I was trying to put a customer into a lease very recently. The Colorado WT Crew 4 cyl was still $100/mo more than a loaded Tacoma TRD Sport Crew Cab V6…all upfront fees being the same. It was a no brainer.

      Reply
      1. GEE TEE: I don’t agree. If what you say is true, then why does Toyota suck with the large pickup sales? And when you say it (the Tacoma) has “outstanding build detail”, I laugh because it actually has terrible material and build quality if you actually compare it to others in it’s class. It’s obvious from what you say that you don’t look at the competition with an open mind.

        Reply
    4. A reputation of reliability and durability that has built up over time, also its still a capable midsize truck.

      Reply
  3. The power of a brand name can easily be more powerful than the product itself. It shows itself in other products as well (John Deere, Cat). Toyota is in an excellent position with the Taco. They don’t update it much because….well as you can see why should they?

    The new Colorado cant get here soon enough. It is a solid little pickup, but it’s time is about done.

    Reply
  4. The numbers tell a different story than your headline: in this segment, it’s Taco and then everybody else.

    Reply
  5. Nice job GM! I love both my Canyon and Colorado.

    Reply
  6. GM needs to drop the awful 8-Speed ASAP, The 10-Speed is standard in every Ranger and F-150 Ford makes. Maybe even consider dropping the NA engines and replace them with 2.0 I4T and 3.0L V6TT.

    People aren’t going to stop buying the Tacoma cause it is a reliable Toyota, they don’t care about fuel efficiency, power or high tech, so GM will have to find another way to grab new customers.

    Reply
  7. the moral of the story or the lessen to be learned is that they (with Ford and Dodge/Ram) should have never left the segment in the first place handing over the mid-size truck market over to Toyota. The big 3 are now playing catch-up to reclaim a share in the segment. This lesson, the big 3 heed should heed this example as they leave the sedan market. Yes sedan sales are down but there is still a market for sedans.

    Reply
    1. tmw: Well said. I agree 100%.

      Reply
  8. Why highlight the 4th quarter sales and not mention the Ranger finished 2nd on overall sales. The Colorado and Canyon get good reviews but have lost their mojo sales wise.

    Reply
    1. This particular report is about the fourth quarter.

      The yearly figures are there, but that’s not the focus of this particular report.

      Reply
  9. YTD has the Ranger second and the Colorado 3rd so unless you are adding sales of the GM twins the 4th quarter sales are to little too late.

    Reply
  10. They better put a excellent effort on the next gen Colorado/Canyon.

    Reply
  11. I think GM should be selling the Colorado with the 2.7T with 10 speed. Have the 2.5 4cyl for lower cost models. That little truck would be a monster with that engine!

    Reply
  12. people are toyota fans and thats what they will buy no matter what there parents drove toyotas and thats what they will also

    Reply
    1. budlar: They are called sheep. They don’t look at other products. Don’t test drive other products. They just go sit in front of the Toyota drug pusher and give them an order. It’s the ONLY logical thing, because if these people actually looked at and drove other products, they would not buy the Toyota’s. Honda is nearly as bad now, although they were a much better product than Toyota in the mid-90s to about 2005. Now it’s all cost cutting and it shows.

      Reply
  13. There not many Colorado’s dealers have in stock, the largest Chevrolet dealer had the most 13 at one time.
    GM [Bara] decided to keep inventories low so how do you expect high sales volumes? Is that to drive up prices, probably.

    Reply
    1. They didn’t “decide” to keep inventories low, that decision was made for them as a result of everything going on this year…

      Reply
  14. Ford Ranger blows Chevy Colorado away and everybody knows this.

    Reply

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