Buick Enclave Sales Down Eight Percent To Place Fourth In Segment During Q1 2024

May 11, 2024 3:31 am

Buick Enclave sales decreased in the United States, Canada, and Mexico during the first quarter of 2024.

Buick Enclave Sales - Q1 2024 - United States

In the United States, Buick Enclave deliveries totaled 8,101 units in Q1 2024, a decrease of about 8 percent compared to 8,803 units sold in Q1 2023.

MODEL	Q1 2024 / Q1 2023	Q1 2024	Q1 2023
ENCLAVE	-7.97%	8,101	8,803

Buick Enclave Sales - Q1 2024 - Canada

In Canada, Buick Enclave deliveries totaled 523 units in Q1 2024, a decrease of about 29 percent compared to 736 units sold in Q1 2023.

MODEL	Q1 2024 / Q1 2023	Q1 2024	Q1 2023
ENCLAVE	-28.94%	523	736

Buick Enclave Sales - Q1 2024 - Mexico

In Mexico, Buick Enclave deliveries totaled 129 units in Q1 2024, a decrease of about 21 percent compared to 163 units sold in Q1 2023.

MODEL	Q1 2024 / Q1 2023	Q1 2024	Q1 2023
ENCLAVE	-20.86%	129	163

Competitive Sales Comparison (USA)

Buick Enclave sales dropped the Tri-Shield brand’s premium three-row crossover into fourth place during Q1 2024 when ranked by sales volume, down from its second-place showing during the previous quarter – among eight entries in the premium three-row crossover segment. The Acura MDX stayed at the top, as it has consistently in this space, in spite of a 27 percent slide to 11,141 units. The first-ever Lexus TX moved up to second place in only its second full quarter on sale, with 9,956 deliveries. The Volvo XC90 (see running Volvo XC90 sales) moved up a few spots to third place with a 14 percent swell to 8,953 units. The Enclave (see running Buick Enclave sales) fell two spots to fourth with an eight percent slip to 8,101 units. Meanwhile, the Infiniti QX60 kept fifth place with an 11 percent downturn to 6,333 units, followed by crosstown rival Lincoln Aviator (see running Lincoln Aviator sales) with a 19 percent bump to 6,250 units. The Cadillac XT6 (see running Cadillac XT6 sales), the Enclave’s corporate cousin, took seventh with a three percent dip to 4,606 units, while the Audi Q7 (see running Audi Q7 sales) placed last with a 35 percent drop to 4,205 units.

Sales Numbers - Premium Three-Row Crossovers - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
ACURA MDX	-26.81%	11,141	15,223	19%	27%
LEXUS TX	*	9,956	*	17%	0%
VOLVO XC90	+13.47%	8,953	7,890	15%	14%
BUICK ENCLAVE	-7.97%	8,101	8,803	14%	16%
INFINITI QX60	-11.29%	6,333	7,139	11%	13%
LINCOLN AVIATOR	+19.37%	6,250	5,236	10%	9%
CADILLAC XT6	-3.28%	4,606	4,762	8%	9%
AUDI Q7	-34.51%	4,205	6,421	7%	12%
TOTAL	+7.34%	59,545	55,474

The Enclave earned a 14 percent market share in its segment, down two percentage points year-over-year. The MDX led with a 19 percent segment share, though down a segment-worst eight percentage points. The TX posted a 17 percent share, while the XC90 held a 15 percent share, up one percentage point. The QX60 earned an 11 percent share, down two percentage points, followed by the Aviator with a 10 percent share, up one percentage point, and the XT6 with an eight percent share, down one percentage point. The Q7 rounded out the list with a seven percent share, down five percentage points.

Sales Numbers - GM Segment Sales - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23
ENCLAVE	-7.97%	8,101	8,803
XT6	-3.28%	4,606	4,762
TOTAL	-6.33%	12,707	13,565

Combining GM’s two crossovers here, the Buick Enclave and Cadillac XT6, puts The General at the top with a cumulative 12,707 deliveries for a 22 percent segment share, accounting for over two-fifths of all sales.

Sales of premium three-row crossovers grew seven percent to 59,545 units in Q1 2024, meaning Enclave sales underperformed the segment average.

The GM Authority Take

Buick Enclave sales slipped a bit during the first quarter of 2024, potentially due to a production downtown from the UAW strike last fall, while a forthcoming generational changeover will impact sales later this year with the arrival of the all-new 2025 model. Yet, combining sales of the Enclave with those of the Cadillac XT6 placed GM at the top again. This is among stiff competition from Acura, Lexus, Volvo, Infiniti, Audi, and crosstown rival Lincoln.

The now-concluded UAW strike that targeted the GM Lansing Delta Township plant in Lansing, Michigan, impacted Enclave production through all of October and into November, which no doubt affected first-quarter sales. Production of the 2024 Enclave kicked off this past June, and its end was pushed back to January 12^th, likely to make up for lost production due to the aforementioned strike.

Since the Enclave is one of the oldest entries in its segment, the forthcoming next-gen model is overdue. But any sales boost from it won’t be felt till the second half of this year.

All-new 2025 Buick Enclave in first-ever Sport Touring (ST) trim

About Buick Enclave

The 2024 Buick Enclave serves as the sixth model year of the second-generation crossover, with no changes or updates compared to the preceding 2023 model year. However, pricing actually drops for 2024 in some trim levels.

The online configurator tool is live for the 2024 Enclave.

In April, GM unveiled the all-new 2025 Buick Enclave, which features a restyled exterior, larger dimensions, an overhauled cabin, and a 30-inch infotainment screen. Orders will open up later this summer for the third-generation full-size crossover.

The new sole powertrain available on the 2025 Buick Enclave is the turbocharged 2.5L I4 LK0 gasoline engine, rated at 328 horsepower and 326 pound-feet of torque. The GM eight-speed automatic transmission is standard as well.

The 2025 Enclave again offers three trim levels but with notable changes to the lineup. Joining the carry-over range-topping Avenir trim is a new base model Preferred trim and the first-ever Sport Touring (ST) variant, replacing what was previously offered as a package on the dropped Essence and Premium trims.

Production of the 2025 Enclave starts on June 17^th.