GMC Yukon sales increased in the United States and Canada but decreased in Mexico during the second quarter of 2023.
GMC Yukon Sales – Q2 2023 – United States
Cumulative deliveries of the GMC Yukon family in the United States increased 30 percent to 22,269 units in Q2 2023, comprised of:
- 12,471 units of the regular-length Yukon, an increase of over 22 percent compared to 10,210 units sold in Q2 2022 and
- 9,798 units of the extended-length Yukon XL, an increase of nearly 43 percent compared to 6,860 units sold in Q2 2022
Sales Numbers - GMC Yukon - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| YUKON | +22.15% | 12,471 | 10,210 | +2.73% | 22,942 | 22,333 |
| YUKON XL | +42.83% | 9,798 | 6,860 | +18.82% | 19,050 | 16,033 |
| TOTAL | +30.46% | 22,269 | 17,070 | +9.45% | 41,992 | 38,366 |
GMC Yukon Sales – Q2 2023 – Canada
Cumulative deliveries of the GMC Yukon family in Canada increased 42 percent to 2,905 units in Q2 2023, comprised of:
- 1,599 units of the regular-length Yukon, an increase of over 26 percent compared to 1,265 units sold in Q2 2022 and
- 1,306 units of the extended-length Yukon XL, an increase of over 67 percent compared to 781 units sold in Q2 2022
Sales Numbers - GMC Yukon - Q2 2023 - Canada
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| YUKON | +26.40% | 1,599 | 1,265 | +19.10% | 2,893 | 2,429 |
| YUKON XL | +67.22% | 1,306 | 781 | +52.83% | 2,488 | 1,628 |
| TOTAL | +41.98% | 2,905 | 2,046 | +32.63% | 5,381 | 4,057 |
GMC Yukon Sales – Q2 2023 – Mexico
Cumulative deliveries of the GMC Yukon family in Mexico decreased 13 percent to 273 units in Q2 2023, comprised of:
- 110 units of the regular-length Yukon, a decrease of about 13 percent compared to 126 units sold in Q2 2022 and
- 163 units of the extended-length Yukon XL, a decrease of over 13 percent compared to 188 units sold in Q2 2022
Sales Numbers - GMC Yukon - Q2 2023 - Mexico
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| YUKON | -12.70% | 110 | 126 | -21.40% | 235 | 299 |
| YUKON XL | -13.30% | 163 | 188 | -21.50% | 325 | 414 |
| TOTAL | -13.06% | 273 | 314 | -21.46% | 560 | 713 |
Competitive Sales Comparison (USA)
Combined GMC Yukon sales – those of the regular-length Yukon and extended-length Yukon XL – maintained second place in the mainstream full-size SUV segment during the second quarter of 2023 when ranked by sales volume – a spot it earned over a year ago by outselling the Ford Expedition and all other segment rivals, with the exception of the two Chevy entries.
Individually, the regular-length Tahoe (see running Chevy Tahoe sales) placed first with a 39 percent swell to 29,258 units. The Ford Expedition (see running Ford Expedition sales), which includes the regular-length Expedition and extended-length Expedition Max, followed in second place with a 52 percent climb to 20,007 units. The Suburban (see running Chevy Suburban sales) placed third with an 87 percent jump to 16,661 units. The GMC Yukon (see running GMC Yukon sales), took fourth with a 22 percent bump to 12,471 units, while the GMC Yukon XL followed in fifth with a 43 percent jump to 9,798 units. Note that the two GMC Yukon models outsold the Ford duo on a combined basis. The Jeep Wagoneer, which includes the regular-length Wagoneer and extended-length Wagoneer L, took sixth place with a 21 percent drop to 8,075 units. The Nissan Armada placed seventh with a 104 percent leap to 5,915 units, while the Toyota Sequoia took up the last spot with 5,193 deliveries, though sales increased nearly 100-fold year-over-year with the launch of the redesigned 2023 Sequoia.
Sales Numbers - Mainstream Full-Size SUVs - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | +38.87% | 29,258 | 21,069 | 27% | 29% | +25.46% | 56,515 | 45,048 |
| FORD EXPEDITION | +52.39% | 20,007 | 13,129 | 19% | 18% | +72.30% | 39,366 | 22,847 |
| CHEVROLET SUBURBAN | +87.27% | 16,661 | 8,897 | 16% | 12% | +43.49% | 30,593 | 21,321 |
| GMC YUKON | +22.15% | 12,471 | 10,210 | 12% | 14% | +2.73% | 22,942 | 22,333 |
| GMC YUKON XL | +42.83% | 9,798 | 6,860 | 9% | 9% | +18.82% | 19,050 | 16,033 |
| JEEP WAGONEER | -20.99% | 8,075 | 10,220 | 8% | 14% | -21.07% | 13,635 | 17,275 |
| NISSAN ARMADA | +104.18% | 5,915 | 2,897 | 6% | 4% | +190.46% | 13,187 | 4,540 |
| TOYOTA SEQUOIA | +9,341.82% | 5,193 | 55 | 5% | 0% | +1,907.76% | 9,577 | 477 |
| TOTAL | +46.42% | 107,378 | 73,337 | +36.69% | 204,865 | 149,874 |
From a segment share standpoint, the Yukon and Yukon XL held a combined 21 percent share, with the Yukon at 12 percent, down two percentage points year-over-year, and the Yukon XL maintaining a nine percent share. The Tahoe and Suburban posted a combined 43 percent segment share, with the Tahoe at a 27 percent share, down two percentage points, and the Suburban at a 16 percent share, up four percentage points. The Expedition earned a 19 percent share, up one percentage point. The Wagoneer posted an eight percent share, down six percentage points. The Armada held a six percent share, up two percentage points, while the Sequoia posted a five percent share.
Combined sales of the regular-length Chevy Tahoe (see running Chevy Tahoe sales) and extended-length Chevy Suburban (see running Chevy Suburban sales) remained at the top of the charts, as they have for more than a dozen years now since GM Authority started tracking sales. The Bow Tie brand’s full-size SUV duo, which is the corporate relative of the GMC Yukon and Yukon XL, posted a combined 53 percent jump in sales to 45,919 units.
Sales Numbers - Chevy Full-Size SUVs - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | +38.87% | 29,258 | 21,069 | 64% | 70% | +25.46% | 56,515 | 45,048 |
| CHEVROLET SUBURBAN | +87.27% | 16,661 | 8,897 | 36% | 30% | +43.49% | 30,593 | 21,321 |
| TOTAL | +53.24% | 45,919 | 29,966 | +31.25% | 87,108 | 66,369 |
As noted above, Ford Expedition sales figures include those of the regular-length Expedition (a Tahoe/Yukon competitor) and those of the extended-length Expedition Max (a Suburban/Yukon XL competitor). Meanwhile, Tahoe and Suburban sales are reported separately.
Sales Numbers - GMC Full-Size SUVs - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| GMC YUKON | +22.15% | 12,471 | 10,210 | 56% | 60% | +2.73% | 22,942 | 22,333 |
| GMC YUKON XL | +42.83% | 9,798 | 6,860 | 44% | 40% | +18.82% | 19,050 | 16,033 |
| TOTAL | +30.46% | 22,269 | 17,070 | +9.45% | 41,992 | 38,366 |
Regardless, combined sales of the Tahoe and Suburban commanded the mainstream full-size SUV segment in terms of sales volume, followed by the Yukon and Yukon XL in second, while the Expedition and Expedition Max took third. Combining all four GM SUVs results in a dominant 64 percent segment share on 68,188 total deliveries, representing nearly two-thirds of all sales in this space.
Sales Numbers - GM Mainstream Full-Size SUVs - Q2 2023 - USA
| MODEL | Q2 23 / Q2 22 | Q2 23 | Q2 22 | Q2 23 SHARE | Q2 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TAHOE | +38.87% | 29,258 | 21,069 | 43% | 45% | +25.46% | 56,515 | 45,048 |
| CHEVROLET SUBURBAN | +87.27% | 16,661 | 8,897 | 24% | 19% | +43.49% | 30,593 | 21,321 |
| GMC YUKON | +22.15% | 12,471 | 10,210 | 18% | 22% | +2.73% | 22,942 | 22,333 |
| GMC YUKON XL | +42.83% | 9,798 | 6,860 | 14% | 15% | +18.82% | 19,050 | 16,033 |
| TOTAL | +44.97% | 68,188 | 47,036 | +23.26% | 129,100 | 104,735 |
The full-size mainstream SUV segment grew 46 percent to 107,378 units during Q2 2023, meaning combined Yukon and Yukon XL sales underperformed the segment average.
The GM Authority Take
Combined GMC Yukon sales were up a healthy 30 percent during the second quarter of 2023, with Big Red’s full-size SUV family continuing to outsell the Ford Expedition family. This was typically not the case until the launch of the all-new Yukon family for the 2021 model year. Not only did the Yukons alone outsell the Ford duo, they also sold more all other direct contenders with the exception of their corporate cousins, the Chevy Tahoe and Suburban.
Looking ahead, we expect GMC Yukon sales to continue at their current levels, as GM’s Arlington facility in Texas is running at full capacity, with no room to produce more units. However, the ongoing labor negotiations between GM and the UAW might disrupt production levels, thereby negatively impacting sales volume in subsequent quarters.
About GMC Yukon And Yukon XL
As noted above, the Yukon family was overhauled (re-engineered and redesigned) for the 2021 model year. With new looks, technology, enhanced performance, and optimized efficiency, Big Red’s duo, along with Chevy’s Tahoe/Suburban, continue to appeal to a wide range of customers.
For the 2023 GMC Yukon duo, GM introduced a new range-topping 2023 GMC Yukon Denali Ultimate as “the most premium Yukon ever offered.” It comes standard with Vader chrome exterior trim, 22-inch wheels, full-grain leather upholstery, open-pore wood trim, premium audio equipment, and more, including GM’s Rear Seat Media System.
The 2023 Yukon duo also gets expanded coverage for GM’s hands-free, semi-autonomous Super Cruise driver assistance technology.
A prototype of the upcoming 2025 GMC Yukon refresh in AT4 trimmings
While the 2024 GMC Yukon was originally expected to introduce a mid-cycle enhancement, GM Authority has learned that the refresh will arrive for the 2025 model year. Even so, the 2024 Yukon drops the Redwood Metallic paint color, while the 2024 GMC Yukon Denali Ultimate will offer two new wheel options.
We spied the refreshed GMC Yukon for the first time a year ago February, and a month later caught the refreshed Yukon Denali Ultimate testing. In December we spied the refreshed Yukon testing again.
The refreshed GMC Yukon AT4 was spied testing for the first time this past March. Also, the upcoming refreshed model was caught rolling on the 24-inch wheels that will be offered for the first time on the Yukon duo, a bump up from the currently available 22-inchers. Additionally, we caught a glimpse of the refreshed Yukon interior.
Arrival of the Professional Grade brand’s updated premium models will further secure GM’s domination of the lucrative full-size SUV segment, which is second only to the bread-and-butter full-size truck space.
About The Numbers
- All percent change figures compared to GMC Yukon sales in Q2 2022, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2023 and 77 selling days for Q2 2022
- GM Q2 2023 sales reports
- GM Q2 2023 sales U.S.A.
- Chevrolet sales Q2 2023 U.S.A.
- Cadillac sales Q2 2023 U.S.A.
- Buick sales Q2 2023 U.S.A.
- GMC sales Q2 2023 U.S.A.
- GM Canada sales Q2 2023
- GM Mexico sales Q2 2023
- GM China sales Q2 2023
- GM Brazil sales Q2 2023
- GM Argentina sales Q2 2023
- GM Chile sales Q2 2023
- GM Colombia sales Q2 2023
- GM South Korea sales Q2 2023
- GM South Korea April 2023 sales
- Chevrolet South Korea April 2023 sales
- Cadillac South Korea April 2023 sales
- GM South Korea May 2023 sales
- Chevrolet South Korea May 2023 sales
- GMC South Korea May 2023 sales
- Cadillac South Korea May 2023 sales
- GM South Korea June 2023 sales
- Chevrolet South Korea June 2023 sales
- Cadillac South Korea June 2023 sales
- GM South Korea April 2023 sales
- GM Q2 2023 sales U.S.A.
Yukon News
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Comments
The GMC Yukon is a superior product to the Expedition hands down. It’s not even close.
the expeditions ive seen have been cadillac priced (110k)
The Expedition really isnt even in the same class as the GMC Yukon, maybe the lower trims but a King Ranch or Platinum Expedition is a joke compared to a Yukon Denali, especially the Ultimate edition. The other big issue is quality, the QC on a GMC product vs a Ford product is night and day. Ford continues to have unbelievable recalls that literally last forever, just look at the 360 RVC issues happening now, its been a year and they just figured out a solution. Curb appeal of the Expedition vs Tahoe or Yukon isn’t even close, Expedition needs a complete overhaul to compete moving forward.