GM Utility Sales Nearly Flat At 313,330 Deliveries During Q1 2024

June 23, 2024 3:31 am

GM utility sales were nearly flat, with 313,330 deliveries in the United States during the first quarter of 2024. Utility vehicles include body-on-frame SUVs and unibody crossovers.

Sales Numbers - GM Utility Vehicles - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
CHEVROLET EQUINOX	+2.43%	54,185	52,902	17%	17%
CHEVROLET TRAX	+481.41%	37,588	6,465	12%	2%
CHEVROLET TRAILBLAZER	-13.39%	24,208	27,951	8%	9%
CHEVROLET TAHOE	-14.43%	23,324	27,257	7%	9%
GMC TERRAIN	+21.95%	21,864	17,928	7%	6%
GMC YUKON	+72.03%	18,013	10,471	6%	3%
CHEVROLET TRAVERSE	-44.58%	17,475	31,533	6%	10%
CHEVROLET BLAZER	+8.73%	16,595	15,263	5%	5%
BUICK ENCORE GX	+8.84%	13,364	12,279	4%	4%
BUICK ENVISION	-6.21%	13,203	14,077	4%	4%
CHEVROLET SUBURBAN	-30.49%	9,684	13,932	3%	4%
BUICK ENVISTA	*	9,662	*	3%	0%
CADILLAC ESCALADE	+65.40%	9,135	5,523	3%	2%
BUICK ENCLAVE	-7.97%	8,101	8,803	3%	3%
GMC ACADIA	-51.87%	7,674	15,945	2%	5%
CHEVROLET BOLT EV	+2.15%	7,040	6,892	2%	2%
CADILLAC XT5	-13.86%	6,275	7,285	2%	2%
CADILLAC LYRIQ	+499.17%	5,800	968	2%	0%
CADILLAC XT4	-27.96%	4,879	6,773	2%	2%
CADILLAC XT6	-3.28%	4,606	4,762	1%	2%
CHEVROLET BLAZER EV	*	600	*	0%	0%
BUICK ENCORE	-98.15%	55	2,979	0%	1%
GMC YUKON XL	-100.00%	0	9,252	0%	3%
CADILLAC ESCALADE ESV	-100.00%	0	3,705	0%	1%
CHEVROLET BOLT EUV	-100.00%	0	12,808	0%	4%
TOTAL	-0.77%	313,330	315,753

Chevy commanded 61 percent of total GM utility sales during the quarter, followed by GMC at 15 percent of sales, Buick at 14 percent, and Cadillac at 10 percent.

In terms of sales volume, Chevy accounted for The General’s four top-selling utilities among 25 models, while the top five were responsible for over half of all GM utility sales at 51 percent. (Notably, the Buick Encore has been discontinued, indirectly replaced by the all-new Buick Envista.)

The Chevy Equinox compact crossover again led the way with a two percent uptick in sales to 54,185 units, followed by the all-new Chevy Trax subcompact crossover with a 481 percent leap to 37,588 units, and the Chevy Trailblazer compact crossover with a 13 percent slip to 24,208 units. The Bow Tie brand’s three smallest utilities alone accounted for 37 percent, or over a third, of overall GM utility sales in the U.S. The Chevy Tahoe full-size SUV followed these with a 14 percent slide to 23,324 units, and the GMC Terrain compact crossover was next with a 22 percent bump for 21,864 deliveries.

GM sells six body-on-frame SUVs across its divisions in the U.S., namely the regular-length Chevy Tahoe and extended-length Chevy Suburban, the regular-length GMC Yukon and extended-length Yukon XL, as well as the regular-length Cadillac Escalade and extended-length Escalade ESV. Buick does not sell body-on-frame SUVs but only markets crossovers in North America.

(Sometimes, U.S. sales figures are not broken out for the Yukon and Yukon XL but are combined, like this quarter. The same is true for U.S. sales figures of the Escalade and Escalade ESV, which are also combined this quarter.)

Sales Numbers - Full-Size GM SUV Sales - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
CHEVROLET TAHOE	-14.43%	23,324	27,257	39%	39%
CHEVROLET SUBURBAN	-30.49%	9,684	13,932	16%	20%
GMC YUKON	+72.03%	18,013	10,471	30%	15%
GMC YUKON XL	-100.00%	0	9,252	0%	13%
CADILLAC ESCALADE	+65.40%	9,135	5,523	15%	8%
CADILLAC ESCALADE ESV	-100.00%	0	3,705	0%	5%
TOTAL	-14.23%	60,156	70,140

GM full-size SUV sales fell 14 percent to 60,156 units during Q1 2024, accounting for 19 percent, or nearly a fifth, of all utility sales.

Additionally, GM offers 19 unibody crossovers across all four brands, which include ICE models and EVs.

Sales Numbers - GM Crossover Sales - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
CHEVROLET EQUINOX	+2.43%	54,185	52,902	21%	22%
CHEVROLET TRAX	+481.41%	37,588	6,465	15%	3%
CHEVROLET TRAILBLAZER	-13.39%	24,208	27,951	10%	11%
GMC TERRAIN	+21.95%	21,864	17,928	9%	7%
CHEVROLET TRAVERSE	-44.58%	17,475	31,533	7%	13%
CHEVROLET BLAZER	+8.73%	16,595	15,263	7%	6%
BUICK ENCORE GX	+8.84%	13,364	12,279	5%	5%
BUICK ENVISION	-6.21%	13,203	14,077	5%	6%
BUICK ENVISTA	*	9,662	*	4%	0%
BUICK ENCLAVE	-7.97%	8,101	8,803	3%	4%
GMC ACADIA	-51.87%	7,674	15,945	3%	6%
CHEVROLET BOLT EV	+2.15%	7,040	6,892	3%	3%
CADILLAC XT5	-13.86%	6,275	7,285	2%	3%
CADILLAC LYRIQ	+499.17%	5,800	968	2%	0%
CADILLAC XT4	-27.96%	4,879	6,773	2%	3%
CADILLAC XT6	-3.28%	4,606	4,762	2%	2%
CHEVROLET BLAZER EV	*	600	*	0%	0%
BUICK ENCORE	-98.15%	55	2,979	0%	1%
CHEVROLET BOLT EUV	-100.00%	0	12,808	0%	5%
TOTAL	+3.08%	253,174	245,613

GM crossover sales grew three percent to 253,174 units in the U.S. during Q1 2024, accounting for 81 percent, or just over four-fifths, of all utility sales.

GM fields four all-electric utilities, with Chevy currently selling the Bolt EV and Bolt EUV (though production is officially over for the current generation duo till the next-gen model arrives down the road) along with the Chevy Blazer EV. Meanwhile, Cadillac sells the Cadillac Lyriq.

(Sometimes, like this quarter, U.S. sales figures are not broken out for the Bolt EV and Bolt EUV but are combined.)

Sales Numbers - GM EV Utility Vehicles - Q1 2024 - USA

MODEL	Q1 24 / Q1 23	Q1 24	Q1 23	Q1 24 SHARE	Q1 23 SHARE
CHEVROLET BOLT EV	+2.15%	7,040	6,892	52%	33%
CHEVROLET BOLT EUV	-100.00%	0	12,808	0%	62%
CADILLAC LYRIQ	+499.17%	5,800	968	43%	5%
CHEVROLET BLAZER EV	*	600	*	4%	0%
TOTAL	-34.97%	13,440	20,668