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Chevy Blazer Sales Fall 29 Percent To Place 18th In Segment During Q2 2024

Chevy Blazer sales decreased in the United States and Canada but increased in Mexico during the second quarter of 2024, with 38 deliveries in Colombia.

Chevrolet Blazer Sales - Q2 2024 - United States

In the United States, Chevrolet Blazer deliveries totaled 12,893 units in Q2 2024, a decrease of about 29 percent compared to 18,080 units sold in Q2 2023.

In the first six months of the year, Blazer sales decreased about 12 percent to 29,488 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
BLAZER -28.69% 12,893 18,080 -11.56% 29,488 33,343

Chevrolet Blazer Sales - Q2 2024 - Canada

In Canada, Chevrolet Blazer deliveries totaled 1,048 units in Q2 2024, a decrease of about 20 percent compared to 1,311 units sold in Q2 2023.

In the first six months of the year, Blazer sales increased about 21 percent to 2,356 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
BLAZER -20.06% 1,048 1,311 +20.70% 2,356 1,952

Chevrolet Blazer Sales - Q2 2024 - Mexico

In Mexico, Chevrolet Blazer deliveries totaled 190 units in Q2 2024, an increase of about 12 percent compared to 169 units sold in Q2 2023.

In the first six months of the year, Blazer sales decreased about 19 percent to 353 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
BLAZER +12.43% 190 169 -18.66% 353 434

Chevrolet Blazer Sales - Q2 2024 - Colombia

In Colombia, Chevrolet Blazer deliveries totaled 38 units in Q2 2024, a decrease of about 44 percent compared to 68 units sold in Q2 2023.

In the first six months of the year, Blazer sales decreased about 52 percent to 86 units.
MODEL Q2 2024 / Q2 2023 Q2 2024 Q2 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
BLAZER -44.12% 38 68 -52.22% 86 180

Chevy Blazer sales were down 29 percent to 12,893 units in Q2 2024. Shown here is the refreshed 2023 Chevy Blazer RS.

Competitive Sales Comparison (USA)

Chevy Blazer sales saw the Bow Tie brand’s midsize crossover fall several spots from the previous quarter to 18th place in Q2 2024 when ranked by sales volume in the midsize and full-size mainstream crossover segment, a large market encompassing 23 models – or really 22 as a discontinued model will drop off in the coming sales periods. Starting this quarter, the next-generation GMC Acadia is now bigger and the same size as the all-new Chevy Traverse, with the Acadia competing as a full-size crossover like the Traverse.

Crosstown rival Jeep Grand Cherokee, comprised of the two-row Grand Cherokee and the extended-length, three-row Grand Cherokee L, moved into the top spot, moving 52,296 units in spite of a 26 percent slide in sales. From another crosstown rival, the Ford Explorer (see running Ford Explorer sales), one of two models from The Blue Oval, traded spots to take second with sales flat for 46,338 deliveries. The Honda Pilot moved into third place with a 17 percent bump to 36,232 units. The Hyundai Santa Fe, the first of four entries from Hyundai-Kia, followed with a six percent dip, moving 30,528 units. The Toyota Grand Highlander, the larger of the two crossovers from Toyota and the first of three entries from the automaker, has moved ahead of its smaller sibling for the first time since the first-ever model entered the marketplace, posting 30,246 deliveries to round out the top five. The Volkswagen Atlas saw sales increase by 30 percent, moving 29,062 units to sixth place. Sales of the Hyundai Palisade jumped 44 percent to 28,492 units for seventh, and those of the Kia Telluride were flat for 28,122 deliveries to place eighth. The Toyota Highlander took ninth with a 52 percent drop to 28,075 units. Finishing out the top 10, the Kia Sorento posted an eight percent uptick to 24,419 units.

Meanwhile, the Chevy Traverse (see running Chevy Traverse sales), one of three GM models, followed in 11th place with a 35 percent slide to 23,987 units. The Ford Edge (see running Ford Edge sales) took 14th  with a 37 percent drop to 16,522 units. The Blazer (see running Chevy Blazer sales), in 18th, posted a 29 percent decline to 12,893 deliveries, and the GMC Acadia (see running GMC Acadia sales) placed 20th with a 59 percent dive in sales for 10,008 deliveries. Sales of both the Traverse and Acadia may be impacted by a generational changeover this quarter.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
JEEP GRAND CHEROKEE -25.77% 52,296 70,454 10% 13% -14.57% 106,751 124,956
FORD EXPLORER -0.05% 46,338 46,362 9% 8% +0.36% 104,803 104,423
HONDA PILOT +16.58% 36,232 31,079 7% 6% +18.82% 66,283 55,783
HYUNDAI SANTA FE -6.40% 30,528 32,616 6% 6% -7.39% 56,622 61,142
TOYOTA GRAND HIGHLANDER +18,922.64% 30,246 159 6% 0% +34,731.45% 55,382 159
VOLKSWAGEN ATLAS +30.22% 29,062 22,317 6% 4% +33.87% 54,388 40,628
HYUNDAI PALISADE +43.57% 28,492 19,845 6% 4% +36.25% 53,747 39,447
KIA TELLURIDE +0.10% 28,122 28,094 6% 5% -2.87% 53,700 55,284
TOYOTA HIGHLANDER -51.53% 28,075 57,920 6% 11% -46.93% 60,108 113,264
KIA SORENTO +7.85% 24,419 22,641 5% 4% +9.01% 46,663 42,807
CHEVROLET TRAVERSE -35.43% 23,987 37,148 5% 7% -39.63% 41,462 68,681
NISSAN PATHFINDER +8.16% 20,554 19,003 4% 3% -7.50% 39,566 42,773
DODGE DURANGO -9.42% 17,792 19,642 4% 4% -11.29% 32,921 37,109
FORD EDGE -36.94% 16,522 26,202 3% 5% +11.18% 51,679 46,484
SUBARU ASCENT -16.81% 15,272 18,359 3% 3% -15.65% 27,955 33,141
TOYOTA VENZA +141.78% 13,566 5,611 3% 1% +64.62% 21,527 13,077
MAZDA CX-90 +139.52% 12,975 5,417 3% 1% +302.51% 22,959 5,704
CHEVROLET BLAZER -28.69% 12,893 18,080 3% 3% -11.56% 29,488 33,343
MITSUBISHI OUTLANDER -25.91% 10,645 14,368 2% 3% +1.28% 24,491 24,182
GMC ACADIA -58.65% 10,008 24,205 2% 4% -55.96% 17,682 40,150
HONDA PASSPORT -31.06% 8,538 12,385 2% 2% -31.55% 16,293 23,804
NISSAN MURANO -49.53% 4,413 8,744 1% 2% -56.87% 9,139 21,188
MAZDA CX-9 -99.99% 1 7,523 0% 1% -99.98% 4 17,359
TOTAL -8.61% 500,976 548,174 -4.91% 993,613 1,044,888

The Blazer maintained a three percent market share in its segment. In the lead, the Grand Cherokee earned a 10 percent segment share, down three percent points year-over-year. The Explorer posted a nine percent share, up one percentage point. The Pilot held a seven percent share, also up one percentage point. The Grand Highlander, Atlas, Palisade, Telluride, and Highlander each earned a six percent share, while the Sorento posted a five percent share. Meanwhile, the Traverse also held a five percent share, the Edge had a three percent share, and the Acadia earned just a two percent share.

GM sales in this segment, combining Chevy Blazer sales with those of the Traverse with the GMC Acadia, fell 41 percent to 46,888 deliveries and a 10 percent market share.

Sales Numbers - GM Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET TRAVERSE -35.43% 23,987 37,148 51% 47% -39.63% 41,462 68,681
CHEVROLET BLAZER -28.69% 12,893 18,080 27% 23% -11.56% 29,488 33,343
GMC ACADIA -58.65% 10,008 24,205 21% 30% -55.96% 17,682 40,150
TOTAL -40.97% 46,888 79,433 -37.66% 88,632 142,174

Meanwhile, the Ford Edge and Explorer moved 62,860 units, combined for a 12 percent segment share, with sales down 13 percent.

Sales Numbers - Ford Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD EDGE -36.94% 16,522 26,202 26% 36% +11.18% 51,679 46,484
FORD EXPLORER -0.05% 46,338 46,362 74% 64% +0.36% 104,803 104,423
TOTAL -13.37% 62,860 72,564 +3.69% 156,482 150,907

Hyundai, with the Palisade and Santa Fe, and Kia, with the Sorento and Telluride, posted 111,561 cumulative deliveries for a combined 23 percent segment share. Sales grew eight percent and account for nearly a quarter of all sales here.

Sales Numbers - Hyundai and Kia Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
HYUNDAI PALISADE +43.57% 28,492 19,845 26% 19% +36.25% 53,747 39,447
HYUNDAI SANTA FE -6.40% 30,528 32,616 27% 32% -7.39% 56,622 61,142
KIA SORENTO +7.85% 24,419 22,641 22% 22% +9.01% 46,663 42,807
KIA TELLURIDE +0.10% 28,122 28,094 25% 27% -2.87% 53,700 55,284
TOTAL +8.11% 111,561 103,196 +6.07% 210,732 198,680

The Toyota Highlander, Grand Highlander, and Venza sales combined for 71,887 units, with sales up 13 percent for a cumulative 15 percent segment share.

Sales Numbers - Toyota Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
TOYOTA HIGHLANDER -51.53% 28,075 57,920 39% 91% -46.93% 60,108 113,264
TOYOTA GRAND HIGHLANDER +18,922.64% 30,246 159 42% 0% +34,731.45% 55,382 159
TOYOTA VENZA +141.78% 13,566 5,611 19% 9% +64.62% 21,527 13,077
TOTAL +12.87% 71,887 63,690 +8.31% 137,017 126,500

Combined sales of Honda’s Passport and Pilot were up three percent to 44,770 units, for a nine percent segment share.

Sales Numbers - Honda Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
HONDA PASSPORT -31.06% 8,538 12,385 19% 28% -31.55% 16,293 23,804
HONDA PILOT +16.58% 36,232 31,079 81% 72% +18.82% 66,283 55,783
TOTAL +3.00% 44,770 43,464 +3.76% 82,576 79,587

Meanwhile, cumulative sales of the Nissan Murano and Pathfinder slipped 10 percent for 24,967 deliveries to claim a five percent segment share combined.

Sales Numbers - Nissan Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
NISSAN MURANO -49.53% 4,413 8,744 18% 32% -56.87% 9,139 21,188
NISSAN PATHFINDER +8.16% 20,554 19,003 82% 68% -7.50% 39,566 42,773
TOTAL -10.02% 24,967 27,747 -23.85% 48,705 63,961

The two Stellantis nameplates, the Dodge Durango and Jeep Grand Cherokee – which includes both the tow-row Grand Cherokee and three-row Grand Cherokee L – saw combined sales slide 22 percent to 70,088 units for a 14 percent segment share.

Sales Numbers - Stellantis Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
DODGE DURANGO -9.42% 17,792 19,642 25% 22% -11.29% 32,921 37,109
JEEP GRAND CHEROKEE -25.77% 52,296 70,454 75% 78% -14.57% 106,751 124,956
TOTAL -22.21% 70,088 90,096 -13.82% 139,672 162,065

Finally, sales of the two Mazda entries, the CX-9 and CX-90, were flat, posting 12,976 cumulative deliveries for a combined three percent segment share. The CX-90 indirectly replaces the discontinued CX-9, which moved just one unit this quarter as any remaining inventory gets sold off.

Sales Numbers - Mazda Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
MAZDA CX-9 -99.99% 1 7,523 0% 58% -99.98% 4 17,359
MAZDA CX-90 +139.52% 12,975 5,417 100% 42% +302.51% 22,959 5,704
TOTAL +0.28% 12,976 12,940 -0.43% 22,963 23,063

Eight of the 11 manufacturers represented in this space of 23 entries offer multiple models. However, some automakers with just one model in this segment sometimes outsell them. Here is the overall rank of automakers, in order:

  • Hyundai Motor Group – 23 percent segment share, four models
  • Toyota – 15 percent share, three models
  • Stellantis – 14 percent share, three models
  • Ford – 12 percent share, two models
  • GM – 10 percent share, three models
  • Honda – 9 percent share, two models
  • VW – 6 percent share, one model
  • Nissan – 5 percent share, two models
  • Subaru – 3 percent share, one model
  • Mazda – 3 percent share, two models
  • Mitsubishi – 2 percent share, one model

Sales of midsize and full-size mainstream crossovers, comprised of models with a starting price in the vicinity of $30K, fell nine percent for 500,976 units during Q2 2024. That means Chevy Blazer sales underperformed the segment average.

The GM Authority Take

Chevy Blazer sales were down a bit, underperforming the segment average here halfway through the year, reversing a trend from the previous quarter. The midsize crossover subsequently fell several spots to place 18th among 23 entries. Even combining three models from GM, The General placed just fifth overall. The top individual contender this quarter, the Jeep Grand Cherokee, earning just a 10 percent segment share, is evidence of how crowded this space is – and it included regular-length and extended-length duo. The Hyundai Motor Group was North America’s top-selling manufacturer overall for this segment.

Notably, Chevy has quite a stable of utilities, including five unibody crossovers vying for buyers. Those models include the all-new subcompact Chevy Trax, subcompact Chevy Trailblazer, next-generation compact Chevy Equinox, the midsize Blazer, and the all-new full-size Traverse (a midsize-plus utility overall). And, of course, these are joined by the Chevy Tahoe and Chevy Suburban full-size SUVs for a total of seven utilities for the Bow Tie brand. Buick and GMC each sell just four, and Cadillac has five, with all those including regular-length and extended-length SUVs. Moreover, the all-new Equinox is now larger, with interior dimensions rivaling the current Blazer’s. Perhaps it’s time for the Blazer to grow in order to differentiate itself again, which would include launching a next-gen model that’s overdue anyway.

But this may be a moot point as Chevy’s all-electric models, the Chevy Blazer EV and Chevy Equinox EV, arrive to eventually replace their ICE-based counterparts. Learn more about the former below.

About Chevrolet Blazer

The 2024 Chevy Blazer arrives with a few changes and updates over the refreshed 2023 Chevy Blazer. This includes standard heated front seats across the lineup and a new paint color complimented by five interior colorways.

Furthermore, 2024 Blazer Arctic Packages get expanded availability. Originally offered on the 3LT trim level for 2023, the Arctic Package 1 and 2 are now both available on the 2LT trim for 2024.

GM Authority has learned that the Chevy Blazer will not offer a new range-topping High Country trim level, though we think the automaker should.

The 2025 Chevy Blazer returns with only a handful of small changes and updates compared to the preceding 2024 model year, including the loss of these three paint colors.

For 2025, the Blazer continues to offer two engine options: the turbocharged 2.0L I4 LSY gasoline engine, rated at 228 horsepower and 258 pound-feet of torque, and the naturally aspirated 3.6L V6 LGX gasoline engine, rated at 308 horsepower and 270 pound-feet of torque. Both engines are mated to the GM nine-speed automatic transmission, while front-wheel drive is standard and all-wheel drive is optional.

About Chevrolet Blazer EV

In July 2022, the 2024 Chevy Blazer EV made its official debut, ushering in the Bow Tie brand’s mass-market midsize battery-electric crossover. Headlined by a maximum GM-estimated range of 320 miles from a full charge, the Chevy Blazer EV will be available in front-, rear-, and all-wheel drive configurations, while the trim level lineup will include 2LT, RS, and Blazer EV SS, along with a Police Pursuit Vehicle (PPV) model for law enforcement, making it the quickest police package ever offered by Chevy.

The first two trim levels on sale are the Chevy Blazer EV 2LT AWD and RS AWD, but the upcoming RS RWD will include a higher capacity battery pack than these trim levels.

The midsize crossover rides on the GM BEV3 platform, motivated by the GM Ultium battery and GM Ultium Drive motor technologies. As for output, the Blazer EV LT AWD and RS AWD two-motor setup delivers 288 horsepower and 333 pound-feet of torque, while the Blazer EV RS RWD’s single rear-mounted motor develops 340 horsepower and 325 pound-feet.

Check out the horsepower and torque figures of the 2024 Blazer EV RS RWD, along with the 2LT AWD and RS AWD variants.

With the new all-electric crossover, the Bow Tie brand is even introducing a Super Sport model for the first time in a long while. The Chevy Blazer EV SS will offer a standard performance AWD propulsion configuration delivering up to 557 horsepower and 648 pound-feet of torque, enabling a zero-to-60 mph time of under four seconds in the Wide Open Watts (WOW) acceleration setting. Additional performance-focused features include a specific sport-tuned chassis and Brembo front brakes.

The 2024 Blazer EV now offers a new Blackout Package and a new Black Illumination Package, both exclusively available on the 2LT trim.

The 2025 Chevy Blazer EV will offer Midnight and Sport Edition packages and gain new painted roof options but won’t offer a certain paint color.

For 2025, the 2LT trim level becomes 4LT and gets cloth seats, while the 2025 Chevy Blazer EV SS and Blazer EV FWD are set to arrive later in the model year. The 4LT trim level will be called just LT for consumers.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Can we get a 2026 ICE Blazer refresh, like it’s bigger brother Traverse just did, please? Current gen a little long in the tooth, thanks.

    Reply
    1. I can’t wait until the next gen with the .05 liter 1 cylinder as the only engine option…..

      Reply
      1. Or go with the Blazer EV AWD configuration of the SS with 557 horsepower and 648 pound-feet of torque,

        Reply
        1. Revvy went from “you don’t need high horsepower, high torque V8s, and high number of crashes and fatalities causing outrageous insurance bills, you silly car buyers” to “look at all of this amazing torque, horsepower, and speed these EVs make”. “You EV non-believers are idiots”.

          Reply
      2. An absolute disgrace for this nameplate and a pathetic performance in sales. Hey, gm sold 190
        In Mexico, good job Roger er Mary. Nothing like building them where you sell them. I don’t know who the marketing head is but he/she can go and bring Mary with you!

        Reply
    2. How about a REAL Blazer to compete with the Wrangler and Bronco?

      Reply
  2. So YTD, Blazer US sales down about 3,855 units vs last year. While YTD Blazer EV US sales are up to 7,234.

    Hmm,…wonder where the sales went to?

    Why don’t you show what the numbers look like if include blazer EV sales as “blazer” sales?

    Also, why aren’t any of your market segment comparison vehicles midsize crossover EVs?

    Reply
  3. It seriously needs a styling refresh, inside and out, to be more in accordance with the new Traverse and Equinox. I have to wonder if Ford’s discontinuance of the Edge and this not picking up the slack means that it might not survive much longer. Or it could be that Edges had fire sale prices and took sales away.

    Reply
  4. No surprise. Chevy bailed on the Blazer until the EV version’s orders were not sufficient enough maintain production at the shared Mexico plant. It wasn’t until May did Chevy realize they needed at least one more model year of the Blazer to serve as filler for the plant. And to date there is very little if any marketing to support the ICE Blazer. in fact a resent Chevy ad on their SUV lineup had no Blazer included. Chevy has no idea what they have in the Blazer and how it out shines all others in its segment. My RS AWD 3.6L ’25 model year is in production and will replace the ’20 model year one. Chevy in this instance has displayed their ignorance and arrogance.

    Reply
  5. Why the sales slump? Too much internal competition or problems or price? I like that you can still get the 3.6 v-6, that is a great engine, I would consider buying one to get that engine.

    Reply
    1. Because it’s ICE. If you include the Blazer EV in the sales figures, sales are up.

      Go look at the data, ICE sales are pretty much down across all brands and models except a few. The growth is mostly in EV sales.

      Reply
  6. I have a 22 Blazer that replaced a 21 Buick Envision. The Blazer suspension is better than the Envision, but the Buick had a better designed interior. Both had the 2.0 4 cylinder turbo which has adequate power. The Cadillac XT5 shares the same chassis as the Blazer, while the XT4 shares platforms with the Envision. The new Acadia looks excellent. Too many similar GM crossovers chasing competitors. Making them more competitive while offering fewer choices would be better in the long run. Adequate isn’t going to cut it, GM has put more effort into the EV’s. They look promising, but ICE choices must be competitive while the transition takes place. Complacency can’t be allowed in the North American market since China sales are quickly diminishing.

    Reply
  7. Another winner from gm!

    Reply
  8. Offer it with a twin turbo 3.6L and call it an SS. Price it at $60k amd watch it fly off the dealership floors!!! It needs a “jolt” of excitement back into it!!!

    Reply

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