Chevy Blazer Sales Up 26 Percent, Outselling Honda Passport, Nissan Murano In Q2 2023

Chevy Blazer sales increased in the United States and Canada but decreased in Mexico and Colombia during the second quarter of 2023.

Chevrolet Blazer Sales - Q2 2023 - United States

In the United States, Chevrolet Blazer deliveries totaled 18,080 units in Q2 2023, an increase of about 26 percent compared to 14,296 units sold in Q2 2022.

In the first six months of the year, Blazer sales increased about 1 percent to 33,343 units.

Chevrolet Blazer Sales - Q2 2023 - Canada

In Canada, Chevrolet Blazer deliveries totaled 1,311 units in Q2 2023, an increase of about 36 percent compared to 966 units sold in Q2 2022.

In the first six months of the year, Blazer sales increased about 14 percent to 1,952 units.

Chevrolet Blazer Sales - Q2 2023 - Mexico

In Mexico, Chevrolet Blazer deliveries totaled 169 units in Q2 2023, a decrease of about 30 percent compared to 240 units sold in Q2 2022.

In the first six months of the year, Blazer sales decreased about 0 percent to 434 units.

Chevrolet Blazer Sales - Q2 2023 - Colombia

In Colombia, Chevrolet Blazer deliveries totaled 68 units in Q2 2023, a decrease of about 64 percent compared to 188 units sold in Q2 2022.

In the first six months of the year, Blazer sales decreased about 15 percent to 180 units.

Competitive Sales Comparison (USA)

During the second quarter of 2023, Chevy Blazer sales put the Bow Tie brand’s midsize crossover in 16^th place in the midsize and full-size mainstream crossover segment, a crowded field comprised of 22 entries when ranked by sales volume. The Jeep Grand Cherokee led the quarter with a 19 percent bump to 70,454 units; the Grand Cherokee is now comprised of the two-row Grand Cherokee and the longer, three-row Grand Cherokee L. The Toyota Highlander placed second with a 13 percent swell to 57,920 units, followed by the Ford Explorer (see running Ford Explorer sales) in third with a 23 percent drop to 46,362 units. The Chevy Traverse (see running Chevy Traverse sales), the Blazer’s corporate cousin and the Bow Tie brand’s other entry in this space, placed fourth with a 78 percent jump to 37,148 units. The Hyundai Santa Fe followed in fifth with a one percent increase to 32,616 units, while the Honda Pilot took sixth with a 38 percent swell to 31,079 units. The Kia Telluride placed seventh with a 13 percent bump to 31,079 units. The Ford Edge (see running Ford Edge sales) took eighth with a five percent swell to 26,202 units. The GMC Acadia (see running GMC Acadia sales), the Blazer’s other corporate cousin, followed in ninth with a 58 percent jump to 24,205 units. The Chevy Blazer (see running Chevy Blazer sales) placed 16^th with a 26 percent increase to 18,080 units.

Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA

From a segment share standpoint, the Blazer maintained a three percent share, the Grand Cherokee maintained a 13 percent share, and the Highlander maintained an 11 percent share. The Explorer posted an eight percent segment share, down five percentage points year-over-year. The Traverse earned a seven percent share, up three percentage points. The Santa Fe and Honda Pilot both posted a six percent share, down one and up one percentage point, respectively. Both the Telluride and Edge maintained a five percent share, while the Acadia earned a four percent share, up one percentage point.

Sales of all three GM vehicles – the Chevy Blazer and Traverse along with the GMC Acadia – grew 57 percent to 79,433 units for a combined 14 percent segment share.

Sales Numbers - GM Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA

Meanwhile, the Ford Edge and Explorer duo posted sales growth of 15 percent to 72,564 units for a combined 14 percent segment share.

Sales Numbers - Ford Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA

Hyundai – with the Palisade and Santa Fe – and Kia – with the Sorento and Telluride – saw combined deliveries of 103,196 units, with sales up two percent for a combined 19 percent segment share. That means the Korean conglomerate controlled nearly a fifth of this crowded and highly-competitive segment.

Sales Numbers - Hyundai and Kia Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA

Sales of Toyota’s Highlander and Venza grew seven percent for a combined 63,531 units and a 12 percent segment share, only slightly outpacing GM.

Sales Numbers - Toyota Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA

Cumulative sales of the Honda Passport and Pilot were up 36 percent to 43,464 units for an eight percent segment share.

Sales Numbers - Honda Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA

Meanwhile, combined sales of the Nissan Murano and Pathfinder led the segment with a 22 percent bump to 27,747 deliveries for a six percent segment share.

Sales Numbers - Nissan Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA

The two Stellantis models, namely the Dodge Durango and Jeep Grand Cherokee, saw sales grow a combined 38 percent to 90,096 units for a 17 percent segment share. As a reminder, sales of the Grand Cherokee include those of the two-row Grand Cherokee and three-row Grand Cherokee L.

Sales Numbers - Stellantis Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA

Finally, sales of the two Mazda entries, the CX-9 and CX-90, results in 12,940 cumulative deliveries for a combined two percent segment share. The first-ever 2024 Mazda CX-90 is the Japanese automaker’s new flagship three-row crossover, indirectly replacing the CX-9, which has been discontinued following the 2023 model year.

Sales Numbers - Mazda Midsize & Full-Size Mainstream Crossovers - Q2 2023 - USA

Out of the 11 manufacturers represented here, eight field multiple models in this space of 21 entries. When combining the sales volume of those compared to automakers with a single entry, each ranks in this order:

• Hyundai-Kia – 19 percent segment share, four models
• Stellantis – 17 percent share, three models
• GM – 14 percent share, three models
• Ford – 14 percent share, two models
• Toyota – 12 percent share, two models
• Honda – eight percent share, two models
• Nissan – six percent share, two models
• VW – four percent share, one model
• Subaru – three percent share, one model
• Mitsubishi – three percent share, one model
• Mazda – two percent share, two models

Overall, the midsize and full-size mainstream crossover segment, comprised of crossovers with a starting price in the vicinity of $30,000, grew 15 percent to 542,598 units during Q2 2023, meaning Blazer sales outperformed the segment average.

The GM Authority Take

Though Chevy Blazer sales increased this quarter, overall volume continued to be held back by low inventory. To wit, Blazer new-vehicle inventory supply in the U.S. was at just 15 days in May and in June, slightly improving to 19 days in July and 20 days in early August. As a reminder, a 60-day supply is considered optimal in the U.S. auto industry by many automotive sales organizations such as the National Automotive Dealers Association (NADA). That means a 60-day inventory level gives dealerships enough inventory on hand to sustain sales volume for roughly the next 60 days, or nearly two months.

It’s worth highlighting that GM placed fourth in the midsize and full-size mainstream crossover segment when combining sales of the Chevy Blazer, along with those of the Traverse and GMC Acadia.

About Chevy Blazer

The 2023 Chevy Blazer brought about a mid-cycle refresh, introducing revised front and rear fascias, different LED headlights and taillights, and a larger new infotainment display.

In December Consumer Reports gave the 2023 Chevy Blazer a “recommended” rating and in May recognized the 2023 Chevy Blazer as a quiet vehicle. The 2024 Chevy Blazer arrives with only a few changes and updates including a new paint color and standard heated front seats across the lineup.

In July 2022 the 2024 Chevy Blazer EV made its official debut, ushering in the Bow Tie’s mass-market electric crossover. Headlined by a maximum GM-estimated range of 320 miles from a full charge, the Chevy Blazer EV will be available in front-, rear- and all-wheel drive configurations, while the trim level lineup will include 1LT, 2LT, RS, and Blazer EV SS, along with a Police Pursuit Vehicle (PPV) model for law enforcement, making it the quickest police package ever offered by Chevy.

The Bow Tie brand is even bringing back a Super Sport model with the first-ever 2024 Chevy Blazer EV SS. A standard performance AWD propulsion configuration delivers up to 557 horsepower and 648 pound-feet of torque in the crossover, enabling a zero to 60 mph time of under four seconds in the Wide Open Watts (WOW) acceleration setting. Additional performance-focused features include a specific sport-tuned chassis and Brembo front brakes.

Set to go on sale this summer, we recently spotted the 2024 Chevy Blazer EV RS in black and in Radiant Red Tintcoat.

Introduction of the Blazer EV prompts us to ask: does the ICE Chevy Blazer have a future? All indicators point to the 2025 being its last model year.

Meanwhile, as we await the upcoming launch of the all-electric Blazer EV and the return of the coveted high-performance Blazer SS model, GM needs to solve supply chain and inventory issues to improve supply of the internal combustion-powered Blazer in order to improve sales of the popular crossover.

About The Numbers

• All percent change figures compared to Chevrolet Blazer sales for Q2 2022, unless noted otherwise
• In the United States, there were 77 selling days for Q2 2023 and 77 selling days for Q2 2022
• GM Q2 2023 sales reports
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