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U.S. GM Sales Up One Percent During Second Quarter 2024

GM sales increased one percent to 696,086 units during the second quarter of 2024 in the United States market. Sales increased at Buick and GMC, while decreasing at Chevrolet and Cadillac. Additionally, BrightDrop recorded 490 deliveries during the quarter.

“We have an incredible portfolio of diverse vehicles and we’re flexible, so we can win as more customers embrace EVs and we can keep winning if they want to stay with the engine technologies they know,” said GM Senior Vice President and President, North America, Marissa West.

2024 Cadillac Lyriq Al Awael Sport trim - Middle East - Press Photos - Exterior 002 - front three quarters - DRL daytime running lights

GM Sales Notes – U.S. Q2 2024

  • Total GM sales during Q2 2024 increased 0.6 percent to 696,086 units
    • GM retail sales grew five percent
    • GM Envolve (fleet) fell 10 percent
  • GM ended the second quarter with 581,001 vehicles in inventory, per company plan

Brand & Model Sales

Chevrolet sales decreased 0.4 percent to 452,111 units:

Cadillac sales decreased 1.1 percent to 38,455 units:

Buick sales increased 6.3 percent to 45,445 units:

GMC sales increased 2.3 percent to 159,585 units:

BrightDrop sales totaled 490 units

During the first six months of the 2024 calendar year, U.S. GM sales decreased 0.4 percent to 1,290,319 units.

Chevrolet Silverado sales - Q2 2024 - USA

ModelQ2 2024 / Q1 2023Q2 2024Q2 2023YTD 2024 / YTD 2023YTD 2024YTD 2023
Total+5.4%148,916141,299+3.6%277,842268,291
Silverado LD+7.7%100,16093,004+2.6%184,746180,115
Silverado HD-2.8%45,77347,072+4.4%87,68983,955
Silverado MD+143.9%2,9831,223+28.1%5,4074,221

GMC Sierra sales - Q2 2024 - USA

ModelQ2 2024 / Q1 2023Q2 2024Q2 2023YTD 2024 / YTD 2023YTD 2024YTD 2023
Total+5.8%80,18875,810+4%148,785143,008
Sierra LD+18.1%55,05046,596+8.9%101,27392,978
Sierra HD-14%25,13829,214-5%47,51250,030

Sales Results - Q2 2024 - USA - BrightDrop

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRIGHTDROP TOTAL* 490**746 0

Sales Results - Q2 2024 - USA - Chevrolet

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BLAZER-28.69% 12,89318,080-11.56%29,488 33,343
BLAZER EV* 6,634**7,234 0
BOLT EUV-100.00% 08,518-100.00%0 21,326
BOLT EV-74.75% 1,3745,441-31.78%8,414 12,333
CAMARO-81.88% 1,7329,557-69.39%5,306 17,337
COLORADO+35.12% 26,90119,909+26.11%41,823 33,165
CORVETTE+2.33% 9,3389,125+5.20%17,914 17,029
EQUINOX-1.28% 52,27052,949+0.57%106,455 105,851
EQUINOX EV* 1,013**1,013 0
EXPRESS+1.98% 9,4109,227-5.11%16,912 17,822
LOW CAB FORWARD+4.48% 1,4231,362+33.21%3,177 2,385
MALIBU-10.73% 36,36040,731-11.59%69,109 78,169
SILVERADO+5.39% 148,916141,299+3.56%277,842 268,291
SILVERADO EV* 2,196**3,257 0
SUBURBAN-29.30% 11,77916,661-29.84%21,463 30,593
TAHOE-14.15% 25,11929,258-14.28%48,443 56,515
TRAILBLAZER-17.62% 27,89133,857-15.71%52,099 61,808
TRAVERSE-35.43% 23,98737,148-39.63%41,462 68,681
TRAX+152.74% 52,87520,921+230.33%90,463 27,386
CHEVROLET TOTAL-0.43% 452,111454,046-1.21%841,874 852,187

Sales Results - Q2 2024 - USA - Cadillac

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
CT4-35.10% 1,7682,724-35.58%3,502 5,436
CT5-28.82% 3,8415,396-31.29%6,863 9,989
ESCALADE+38.60% 10,0697,265+50.17%19,204 12,788
ESCALADE ESV-100.00% 04,290-100.00%0 7,995
LYRIQ+441.10% 7,2941,348+465.37%13,094 2,316
XT4-10.11% 5,1545,734-19.78%10,033 12,507
XT5-13.57% 5,8906,815-13.72%12,165 14,100
XT6-16.32% 4,4395,305-10.15%9,045 10,067
CADILLAC TOTAL-1.09% 38,45538,877-1.72%73,906 75,198

Sales Results - Q2 2024 - USA - Buick

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
ENCLAVE-35.50% 5,8869,126-21.99%13,987 17,929
ENCORE-96.59% 712,085-97.51%126 5,064
ENCORE GX-8.02% 16,60718,055-1.20%29,971 30,334
ENVISION-35.81% 8,65713,486-20.69%21,860 27,563
ENVISTA* 14,224**23,886 0
BUICK TOTAL+6.30% 45,44542,752+11.05%89,830 80,890

Sales Results - Q2 2024 - USA - GMC

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
ACADIA-58.65% 10,00824,205-55.96%17,682 40,150
CANYON+69.22% 11,3516,708+43.59%16,835 11,724
HUMMER EV PICKUP+6,130.57% 2,92947+9,281.63%4,597 49
SAVANA-11.94% 6,4017,269-38.01%7,479 12,065
SIERRA+5.77% 80,18875,810+4.04%148,785 143,008
TERRAIN+38.39% 27,25919,697+30.56%49,123 37,625
YUKON+71.99% 21,44912,471+72.01%39,462 22,942
YUKON XL-100.00% 09,798-100.00%0 19,050
GMC TOTAL+2.29% 159,585156,005-0.92%283,963 286,613

Sales Results - Q2 2024 - USA - GM Totals

BRANDQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRIGHTDROP TOTAL* 490**746 0
CHEVROLET TOTAL-0.43% 452,111454,046-1.21%841,874 852,187
CADILLAC TOTAL-1.09% 38,45538,877-1.72%73,906 75,198
BUICK TOTAL+6.30% 45,44542,752+11.05%89,830 80,890
GMC TOTAL+2.29% 159,585156,005-0.92%283,963 286,613
GM USA TOTAL+0.64% 696,086691,680-0.35%1,290,319 1,294,888

AboutThe Numbers

  • All percent change figures compared to GM sales for Q2 2023, unless noted otherwise
  • There were 77selling days for Q2 2024 and 77 selling days for Q2 2023

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. And the time for better incentives has arrived. Party’s over, finally.

    Reply
  2. The Trax is a genuine hit out of the park! It shows there is an extreme hunger in the market for an affordable, yet well packaged and stylish vehicle. To me, the contemporary Trax truly epitomizes the single most important reason generations of buyers chose Chevrolet in past decades; perceived value. GM needs to continue that momentum.

    Reply
    1. Too bad GM does not think enough about the history of the brand to build the Trax it in the United States.

      Reply
      1. very true , we think of it that way Gm thinks……how cheap can we make this to sell , at least lets not make the wheels falll off built it in China.. yeah that works

        Reply
    2. Yep! I knew the Trax would be a solid hit from the first time I saw it. The current Trax is the closest small Chevrolet that fits the brands traditional forte, providing value in a well designed and packaged automobile.

      Reply
  3. Great quarter, well managed company with good products. Very well positioned for the future regardless of how fast the EC transition plays out.

    Reply
  4. So basically their ICE sales are down about 10,700 units for H1 vs 2023, while EV sales are up about 5,700 units vs 2023.

    Hmmm,…but we don’t see that in the headlines cause it doesn’t fit the anti-EV propaganda from fossil fuel companies.

    Reply
    1. Umm, tesla the leader in ev’s had sales down around 6.6% for H1. But that doesn’t bother the cult, stock is up crazy amount. Crazier still is the dumbos that are buying shares are getting about another 20% dilution from the likely musk payout. retailEV’s have lost their minds.

      Reply
    2. Meh, anti-EV is matter of opinion. The Japanese auto company whose name shall not be mentioned (out of respect for overly sensitive fanboys who can’t take criticism of gm in any form) reported electrification of 40% of sales in H1. There is demand for hybrid and BEV. Popular pushback is coming from reasonable, rational people that understand the BEVs may not fit their particular needs and resent the idea that they will have to own one (at some point) by mandate, not by choice. Japanese Auto Co. recognized this and continued the hybrid path while adding BEVs. gm went all in their green dream and had to change course.

      Reply
      1. Lost me…well said!

        Reply
  5. I’ve seen a ton of Lyriqs on the road in my area. I’m genuinely surprised.

    Reply
    1. Also seeing a lot of Lyriq’s on the road in the Toronto area they do seem to be catching on here and must say they look amazing on the streets. Really attention grabbing.

      Reply
  6. Meanwhile in today’s news-
    GM will pay $146M in federal penalties because 5.9 million older vehicles emit excess carbon dioxide.

    Reply
  7. Wow.

    The Cadillac CT’s are falling fast. I wonder how long they can afford to continue building them at these low numbers, since they have a whole factory to themselves (now that Camaro is gone).

    Reply

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