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U.S. GM Sales Up 0.3 Percent During Fourth Quarter 2023

By Deivis Centeno

January 3, 2024 9:50 am

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GM sales increased 0.3 percent to 625,176 units during the fourth quarter of 2023 in the United States. Sales increased at Buick, while decreasing at the Chevrolet, Cadillac and GMC brands.

GM Sales Notes – U.S. Q4 2023

  • Total GM sales during Q4 2023 increased 0.3 percent to 625,176 units
    • GM Envolve (fleet) sales fell 31 percent during the quarter, which reflects the impact of the UAW strike on commercial deliveries
    • GM EV sales have now increased for six consecutive quarters
  • The Chevy Trax and Trailblazer crossovers saw record sales during the quarter
    • Combined Chevrolet small crossovers retail share is first in the segment, with a record 62,662 total deliveries during the fourth quarter
  • Cadillac Lyriq saw its highest quarterly sales ever during Q4
  • GM ended the fourth quarter with 456,686 vehicles in inventory, on target with its objective

Brand & Model Sales

Chevrolet sales decreased 0.3 percent to 412,176 units:

Cadillac sales decreased 7.0 percent to 36,378 units:

Buick sales increased 56.6 percent to 42,162 units:

GMC sales decreased 6.5 percent to 134,296 units:

BrightDrop sales totaled 164 units:

Chevrolet Silverado sales - Q4 2023 - USA

ModelQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022YTD 2023YTD 2022
Total+1%143,390141,912+6.1%555,148523,249
Silverado LD-2.2%89,39891,413+9.3%354,775324,603
Silverado HD+6.4%50,51847,462-0.1%188,544188,751
Silverado MD+14.4%3,4743,037+19.5%11,8299,895

GMC Sierra sales - Q4 2023 - USA

ModelQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022YTD 2023YTD 2022
Total+9.8%79,51072,415+22.4%295,737241,522
Sierra LD+14.7%51,54144,952+32.9%189,288142,404
Sierra HD+1.8%27,96927,463+7.4%106,44999,118

During the complete 2023 calendar year, U.S. GM sales increased 14.1 percent to 2,594,698 units.

Sales Results - Q4 2023 - USA - BrightDrop

MODELQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
ZEVO 400* 14**14 0
ZEVO 600* 150**483 0
BRIGHTDROP TOTAL* 164**497 0

Sales Results - Q4 2023 - USA - Chevrolet

MODELQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BLAZER+0.13% 16,65316,631-2.58%65,511 67,246
BLAZER EV* 463**482 0
BOLT EUV-22.06% 8,76211,242+43.52%38,881 27,091
BOLT EV-22.13% 3,7894,866+110.03%23,164 11,029
CAMARO+15.80% 6,3405,475+25.86%31,028 24,652
COLORADO-39.83% 12,39620,602-20.31%71,081 89,197
CORVETTE-2.35% 8,9159,130-0.45%34,353 34,510
EQUINOX+20.13% 58,55948,748+0.30%212,701 212,072
EXPRESS-38.18% 10,11416,360-23.12%40,660 52,888
LOW CAB FORWARD+21.02% 1,8541,532-9.66%5,207 5,764
MALIBU-47.03% 18,89335,668+12.88%130,342 115,467
SILVERADO+1.04% 143,390141,912+6.10%555,148 523,249
SILVERADO EV* 443**461 0
SUBURBAN-36.78% 10,14416,045+3.67%52,820 50,951
TAHOE-15.71% 26,23531,123+4.32%110,328 105,756
TRAILBLAZER-2.22% 18,53518,956+82.32%111,014 60,888
TRAVERSE-17.29% 22,55627,271+27.42%123,555 96,965
TRAX+835.88% 44,1274,715+311.26%109,382 26,597
CHEVROLET TOTAL-0.33% 412,176413,560+13.06%1,716,280 1,518,048

Sales Results - Q4 2023 - USA - Cadillac

MODELQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
CT4-17.20% 1,8052,180-1.37%9,144 9,271
CT5-22.17% 4,1965,391+16.97%18,593 15,896
ESCALADE+4.66% 6,6486,352+8.10%26,257 24,290
ESCALADE ESV-15.61% 3,5584,216-3.29%15,432 15,957
LYRIQ+4,341.33% 3,82086+7,403.28%9,154 122
XT4-27.97% 4,9006,803+4.28%22,707 21,774
XT5-23.09% 6,4968,446-1.95%26,808 27,340
XT6-12.47% 4,9555,661-4.66%19,119 20,053
CADILLAC TOTAL-7.04% 36,37839,135+9.27%147,214 134,726

Sales Results - Q4 2023 - USA - Buick

MODELQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
ENCLAVE+41.59% 10,9297,719+29.08%39,411 30,533
ENCORE-95.09% 1222,487-57.09%5,887 13,718
ENCORE GX+51.96% 13,7559,052+92.36%64,149 33,348
ENVISION+23.18% 9,4397,663+71.16%44,281 25,871
ENVISTA* 7,917**13,302 0
BUICK TOTAL+56.61% 42,16226,921+61.35%167,030 103,519

Sales Results - Q4 2023 - USA - GMC

MODELQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
ACADIA-22.72% 10,77413,942+25.10%66,322 53,014
CANYON-51.51% 3,1076,408-19.27%22,458 27,819
HUMMER EV PICKUP+1,045.83% 82572+104.68%1,748 854
HUMMER EV SUV* 1,203**1,496 0
SAVANA-64.41% 2,5277,100-14.79%21,788 25,569
SIERRA+9.80% 79,51072,415+22.45%295,737 241,522
TERRAIN-17.75% 17,22920,948-16.99%71,857 86,567
YUKON-18.83% 10,79313,296-5.64%45,498 48,220
YUKON XL-12.00% 8,3289,464+7.89%36,773 34,084
GMC TOTAL-6.51% 134,296143,645+8.89%563,677 517,649

Sales Results - Q4 2023 - USA - GM Totals

BRANDQ4 2023 / Q4 2022Q4 2023Q4 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRIGHTDROP TOTAL* 164**497 0
CHEVROLET TOTAL-0.33% 412,176413,560+13.06%1,716,280 1,518,048
CADILLAC TOTAL-7.04% 36,37839,135+9.27%147,214 134,726
BUICK TOTAL+56.61% 42,16226,921+61.35%167,030 103,519
GMC TOTAL-6.51% 134,296143,645+8.89%563,677 517,649
GM USA TOTAL+0.31% 625,176623,261+14.11%2,594,698 2,273,942

AboutThe Numbers

  • All percent change figures compared to GM sales for Q4 2022, unless noted otherwise
  • There were 76 selling days for Q4 2023 and 78 selling days for Q4 2022

Further Reading & Sales Reporting

By Deivis Centeno

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. I honestly don’t know how the poor Malibu even got that many sales. Zero advertising. Zero promotion. Zero lack of interest by the dealers to stock them or the lazy sales people to sell them. For the past 2 to 3 months, you can barely find a Malibu on any dealer lots at least in southern California. The dealers that do have them only have 3 or 4 or up to 7 if lucky.

    And yet, that same poor Malibu was the 4th best selling vehicle in the entire GM line! Only beat out by the Silverado, Sierra and Equinox. In fact, the Malibu alone was only 17K units behind the entire Cadillac line and 37K units behind the entire Buick line. Just imagine what could have been if………………………GM cared.

    Reply

    1. Imagine if they put a 2.5 turbo in it called it the Chevelle and sold it for 46k- there would be lines 2 miles long to get one.

      Reply

  2. malibu? rentals. thats why. if we look at the charts, GM is actually getting hammered hard here.

    hoe/burb are down hard. soon the escalade will follow as everybody that wants one will have bought one (im sure i said that a few weeks ago)

    trucks are doing bad considering all the discounts on those atm.

    they are only scraping by overall as a company because of cute low level buick models they just pumped out. this wont last.

    chevrolet is down, cadillac is down, gmc is down. this is a bad picture.

    Reply

  3. Great job. GM sales team accomplished an increase in fourth quarter sales even with months of September and October (UAW) strike.

    Reply

  4. I still don’t understand how the manufacturers are so flush with cash, with low sales numbers, and all them so called planet saving electric’s sitting around, that aren’t selling. Hmmm, must be taxpayers money keeping them afloat with cash, even though we don’t have it to give. Yet we’re still expected to buy those so called planet saving vehicles

    Reply

    1. +300,000 units over last year.. barely any discounts until Dec23/Jan 24. Hmmmm I do not know-Strike/labor deal came in under budget, EV costs dropped immensely..lots of reasons.

      Reply

  5. All gas-powered Cadillac sales are down except for the Escalde of course. Talking about how people don’t want EVs

    Reply

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