Full-size GM SUV sales, which include the regular-length Chevy Tahoe and extended-length Chevy Suburban, the regular-length GMC Yukon and extended-length Yukon XL, as well as the regular-length Cadillac Escalade and extended-length Escalade ESV, decreased in the United States, Canada, and Mexico during the first quarter of 2024.
Full-Size GM SUV Sales – Q1 2024 – United States
Cumulative deliveries of full-size GM SUVs in the United States decreased 14 percent to 60,156 units in Q1 2024, comprised of:
- 23,324 units of the Tahoe, a decrease of over 14 percent compared to 27,257 units sold in Q1 2023
- 9,684 units of the Suburban, a decrease of more than 30 percent compared to 13,932 units sold in Q1 2023
- 18,013 units of the Yukon duo, a decrease of nearly nine percent compared to 19,723 units sold in Q1 2023
- 9,135 units of the Escalade family, a decrease of one percent compared to 9,228 units sold in Q1 2023
Sales Numbers - Full-Size GM SUV Sales - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| CHEVROLET TAHOE | -14.43% | 23,324 | 27,257 | 39% | 39% |
| CHEVROLET SUBURBAN | -30.49% | 9,684 | 13,932 | 16% | 20% |
| GMC YUKON | +72.03% | 18,013 | 10,471 | 30% | 15% |
| GMC YUKON XL | -100.00% | 0 | 9,252 | 0% | 13% |
| CADILLAC ESCALADE | +65.40% | 9,135 | 5,523 | 15% | 8% |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 3,705 | 0% | 5% |
| TOTAL | -14.23% | 60,156 | 70,140 |
(Sometimes, U.S. sales figures are not broken out for the Yukon and Yukon XL but are combined, like this quarter. The same is true for U.S. sales figures of the Escalade and Escalade ESV, which are also combined this quarter.)
Full-Size GM SUV Sales – Q1 2024 – Canada
Cumulative deliveries of full-size GM SUVs in Canada decreased 17 percent to 4,474 units in Q1 2024, comprised of:
- 1,026 units of the Tahoe, a decrease of more than seven percent compared to 1,105 units sold in Q1 2023
- 676 units of the Suburban, a decrease of nearly 22 percent compared to 865 units sold in Q1 2023
- 1,192 units of the Yukon, a decrease of almost eight percent compared to 1,294 units sold in Q1 2023
- 890 units of the Yukon XL, a decrease of nearly 25 percent compared to 1,182 units sold in Q1 2023
- 462 units of the Escalade, a decrease of over 33 percent compared to 691 units sold in Q1 2023
- 228 units of the Escalade ESV, an increase of about one percent compared to 226 units sold in Q1 2023
Sales Numbers - Full-Size GM SUV Sales - Q1 2024 - Canada
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| CHEVROLET TAHOE | -7.15% | 1,026 | 1,105 | 23% | 21% |
| CHEVROLET SUBURBAN | -21.85% | 676 | 865 | 15% | 16% |
| GMC YUKON | -7.88% | 1,192 | 1,294 | 27% | 24% |
| GMC YUKON XL | -24.70% | 890 | 1,182 | 20% | 22% |
| CADILLAC ESCALADE | -33.14% | 462 | 691 | 10% | 13% |
| CADILLAC ESCALADE ESV | +0.89% | 228 | 226 | 5% | 4% |
| TOTAL | -16.58% | 4,474 | 5,363 |
Full-Size GM SUV Sales – Q1 2024 – Mexico
Cumulative deliveries of full-size GM SUVs in Mexico decreased 10 percent to 1,259 units in Q1 2024, comprised of:
- 381 units of the Tahoe, an increase of nearly seven percent compared to 357 units sold in Q1 2023
- 413 units of the Suburban, a decrease of almost 32 percent compared to 606 units sold in Q1 2023
- 91 units of the Yukon, a decrease of over 27 percent compared to 125 units sold in Q1 2023
- 146 units of the Yukon XL, a decrease of nearly 10 percent compared to 162 units sold in Q1 2023
- 228 units of the Cadillac Escalade family, an increase of over 48 percent compared to 154 units sold in Q1 2023
Sales Numbers - Full-Size GM SUV Sales - Q1 2024 - Mexico
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| CHEVROLET TAHOE | +6.72% | 381 | 357 | 30% | 25% |
| CHEVROLET SUBURBAN | -31.85% | 413 | 606 | 33% | 43% |
| GMC YUKON | -27.20% | 91 | 125 | 7% | 9% |
| GMC YUKON XL | -9.88% | 146 | 162 | 12% | 12% |
| CADILLAC ESCALADE | +48.05% | 228 | 154 | 18% | 11% |
| TOTAL | -10.33% | 1,259 | 1,404 |
(Sales of the Escalade and Escalade ESV are not broken out for the Mexico market.)
Chevy again commanded over half of total GM full-size SUV sales in the United States at 55 percent during Q1 2024. But buyers often cross-shop unibody crossovers, with some models being close to the size of their body-on-frame cousins, as is the case for the Chevy Traverse midsize crossover and Tahoe full-size SUV.
Looking at combined GM utility vehicle sales, including body-on-frame SUVs and unibody crossovers sold by Chevy, Buick, GMC, and Cadillac, has Chevy still commanding more than half of all sales, at 60 percent, with Chevy crossovers alone accounting for half of the total, at 50 percent.
Sales Numbers - GM Utility Vehicles - Q1 2024 - USA
| MODEL | Q1 24 / Q1 23 | Q1 24 | Q1 23 | Q1 24 SHARE | Q1 23 SHARE |
|---|---|---|---|---|---|
| CHEVROLET EQUINOX | +2.43% | 54,185 | 52,902 | 17% | 17% |
| CHEVROLET TRAX | +481.41% | 37,588 | 6,465 | 12% | 2% |
| CHEVROLET TRAILBLAZER | -13.39% | 24,208 | 27,951 | 8% | 9% |
| CHEVROLET TAHOE | -14.43% | 23,324 | 27,257 | 7% | 9% |
| GMC TERRAIN | +21.95% | 21,864 | 17,928 | 7% | 6% |
| GMC YUKON | +72.03% | 18,013 | 10,471 | 6% | 3% |
| CHEVROLET TRAVERSE | -44.58% | 17,475 | 31,533 | 6% | 10% |
| CHEVROLET BLAZER | +8.73% | 16,595 | 15,263 | 5% | 5% |
| BUICK ENCORE GX | +8.84% | 13,364 | 12,279 | 4% | 4% |
| BUICK ENVISION | -6.21% | 13,203 | 14,077 | 4% | 4% |
| CHEVROLET SUBURBAN | -30.49% | 9,684 | 13,932 | 3% | 4% |
| BUICK ENVISTA | * | 9,662 | * | 3% | 0% |
| CADILLAC ESCALADE | +65.40% | 9,135 | 5,523 | 3% | 2% |
| BUICK ENCLAVE | -7.97% | 8,101 | 8,803 | 3% | 3% |
| GMC ACADIA | -51.87% | 7,674 | 15,945 | 2% | 5% |
| CHEVROLET BOLT EV | +2.15% | 7,040 | 6,892 | 2% | 2% |
| CADILLAC XT5 | -13.86% | 6,275 | 7,285 | 2% | 2% |
| CADILLAC LYRIQ | +499.17% | 5,800 | 968 | 2% | 0% |
| CADILLAC XT4 | -27.96% | 4,879 | 6,773 | 2% | 2% |
| CADILLAC XT6 | -3.28% | 4,606 | 4,762 | 1% | 2% |
| CHEVROLET BLAZER EV | * | 600 | * | 0% | 0% |
| BUICK ENCORE | -98.15% | 55 | 2,979 | 0% | 1% |
| GMC YUKON XL | -100.00% | 0 | 9,252 | 0% | 3% |
| CADILLAC ESCALADE ESV | -100.00% | 0 | 3,705 | 0% | 1% |
| CHEVROLET BOLT EUV | -100.00% | 0 | 12,808 | 0% | 4% |
| TOTAL | -0.77% | 313,330 | 315,753 |
While GM full-size SUV sales fell 14 percent to 60,156 units during Q1 2024, overall GM utility sales were nearly flat for 313,330 deliveries. Utility sales fared better than SUV sales, though the latter accounted for nearly a fifth of all utility deliveries, at 19 percent.
Consequently, GM earns a substantial portion of its revenue and resulting profit from full-size SUV sales, which are crucial to the automaker’s financial health. In fact, it’s often believed that these full-size models are The General’s most profitable products on a per-unit basis, even more profitable than full-size trucks with which they share the T1 platform.
About The Numbers
- All percent change figures compared to GM full-size SUV sales for Q1 2023, unless noted otherwise
- In the United States, there were 76 selling days for Q1 2024 and 75 selling days for Q1 2023
- GM Q1 2024 sales reports:
- GM Q1 2024 sales U.S.A.
- GM Canada sales Q1 2024
- GM Mexico sales Q1 2024
- GM China sales Q1 2024
- GM Brazil sales Q1 2024
- GM Argentina sales Q1 2024
- GM Chile sales Q1 2024
- GM Colombia sales Q1 2024
- GM South Korea sales Q1 2024
- GM South Korea January 2024 sales
- Chevrolet South Korea January 2024 sales
- Cadillac South Korea January 2024 sales
- GM South Korea February 2024 sales
- Chevrolet South Korea February 2024 sales
- GMC South Korea February 2024 sales
- Cadillac South Korea February 2024 sales
- GM South Korea March 2024 sales
- Chevrolet South Korea March 2024 sales
- Cadillac South Korea March 2024 sales
- GM South Korea January 2024 sales
Comments
If the current buyer sentiment holds for Q2 towards lower-priced vehicles, they will be down that much or more again.
Better ready the Lifeboats….
Life boats were the first thing the GM masterminds cut! Only golden parachutes left!
Bubble is bursting with high interest rates & many buyers now out of this $65 to $110k or so large SUV market. Same issues with over priced large pickup market. Where will gm get profits to throw away on EV & self driving programs?
Well at least they have a portfolio of affordable sedans to fall back on…..
I’m sure we can make up for this dip with some Bright Drops and a few Blazer EV’s and Equitynoxes……
Maybe Cruise will work out?
Have they tied sticking a 1.5 turbo and CVT in the Tahoe to spike up some sales?
Buckle up…it’s only going to get worse. And from my point of view..all manufacturers/dealers deserve this recession going to hit by the way they have been price hiking these vehicles the past 3 years.
With this kind of total market share, over 50%, GM has nothing to worry about, despite what you’ve read. One quarter is not a trend.
Lifter and valve failures on brand new vehicles have finally destroyed the demand for GM 8 cylinder products, too many customers having to use the lemon law after paying outrageous prices. GM should attend a kaizen event or take reliability engineering classes from Toyota.
You haven’t been following the many issues with new Toyota/ Lexus products such as the Tundra?
Driveline issues, motors that are seizing. Dealers are refusing to take these vehicles back on trade.
GM out of Touch,Compared to last two generations of Tahoe Suburban buyers.This current generation is to tall unappealing to women buyers who don’t wanna feel like they are going to the Big foot competition.As a Man I just hang on to my older Tahoe and she will still take it to Super Market.GM was on Top in the year 2000 now at the bottom of hill in 2024 too bad.So many other choices……Back to the drawing board.