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GMC Terrain Sales Doubled Segment Share During Q1 2022

GMC Terrain sales increased in the United States, Canada, and Mexico during the first quarter of 2022.

GMC Terrain Sales - Q1 2022 - United States

In the United States, GMC Terrain deliveries totaled 24,944 units in Q1 2022, an increase of about 47 percent compared to 16,917 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TERRAIN +47.45% 24,944 16,917

GMC Terrain Sales - Q1 2022 - Canada

In Canada, GMC Terrain deliveries totaled 2,543 units in Q1 2022, an increase of about 39 percent compared to 1,830 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TERRAIN +38.96% 2,543 1,830

GMC Terrain Sales - Q1 2022 - Mexico

In Mexico, GMC Terrain deliveries totaled 359 units in Q1 2022, an increase of about 8 percent compared to 332 units sold in Q1 2021.
MODEL Q1 2022 / Q1 2021 Q1 2022 Q1 2021
TERRAIN +8.13% 359 332

Competitive Sales Comparison (USA)

GMC Terrain sales during the first quarter of 2022 place the Professional Grade brand’s compact crossover in 11th place in its segment when ranked by sales volume. The Toyota RAV4 (yet again) placed first despite an 11 percent decrease in sales to 101,192 units, far outselling the field, while the Honda CR-V held second place with a 38 precent drop to 58,579 units. The Chevy Equinox (see running Chevy Equinox sales), the Terrain’s corporate cousin and D2 platform mate, closed in on third with an 11 percent drop to 56,036 units. The Mazda CX-5 took fourth with an impressive 24 percent gain to 50,653 units. All other contenders saw less than 50,000 deliveries each. That includes the Terrain, which took 11th place with an impressive 47 percent jump to 24,944 units.

Sales Numbers - Mainstream Compact Crossovers - Q1 2022 - United States

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
TOYOTA RAV4 -11.43% 101,192 114,255 18% 16%
HONDA CR-V -37.53% 58,579 93,766 10% 13%
CHEVROLET EQUINOX -11.36% 56,036 63,218 10% 9%
MAZDA CX-5 +24.30% 50,653 40,750 9% 6%
NISSAN ROGUE -47.84% 45,235 86,720 8% 12%
FORD ESCAPE -2.51% 39,962 40,990 7% 6%
HYUNDAI TUCSON +19.63% 39,655 33,147 7% 5%
SUBARU CROSSTREK +6.47% 37,463 35,187 7% 5%
SUBARU FORESTER -34.25% 31,358 47,694 5% 7%
FORD BRONCO SPORT +24.55% 29,089 23,356 5% 3%
GMC TERRAIN +47.45% 24,944 16,917 4% 2%
VOLKSWAGEN TIGUAN -33.13% 18,233 27,265 3% 4%
KIA SPORTAGE -26.57% 16,460 22,417 3% 3%
MITSUBISHI OUTLANDER +218.19% 13,065 4,106 2% 1%
JEEP CHEROKEE -73.42% 10,079 37,923 2% 5%
MITSUBISHI ECLIPSE CROSS +152.18% 3,992 1,583 1% 0%
DODGE JOURNEY -98.39% 111 6,880 0% 1%
TOTAL -17.25% 576,106 696,174

From a segment share standpoint, the Terrain doubled its share to four percent, up two percentage points. The RAV4 led with a 18 percent segment share, up two percentage points. The CR-V held a 10 percent segment share, down three percentage points, while the Equinox also posted a 10 percent share, up one percentage point. The rest of segment, which is comprised of 17 entries, held a single-digit segment share.

Combining GM’s two entries, the GMC Terrain and Chevy Equinox, result in 80,980 deliveries and a 14 percent segment share. That puts The General squarely in second place, ahead of the popular CR-V but still over 20K units behind the top-selling RAV4.

GM Mainstream Compact Crossover Sales - Q1 2022 - USA

MODEL Q1 22 / Q1 21 Q1 22 Q1 21 Q1 22 SHARE Q1 21 SHARE
CHEVROLET EQUINOX -11.36% 56,036 63,218 69% 79%
GMC TERRAIN +47.45% 24,944 16,917 31% 21%
TOTAL +1.05% 80,980 80,135

The mainstream compact crossover segment contracted 17 percent to 576,106 units in Q1 2022, meaning Terrain sales significantly outperformed the segment average.

The GM Authority Take

GMC Terrain sales performance finally improved despite production-related constraints. Since no 2022 GMC Terrain units were built between June and November 2021, the compact crossover was not readily available on dealer lots. In fact, the ongoing global semiconductor microchip shortage has disrupted production of the 2022 GMC Terrain on multiple occasions, impacting both available inventory and resulting sales volume. In January 2022, production finally commenced for the 2022 GMC Terrain AT4 and Denali at the GM San Luis Potosi plant, per GM’s tiered rollout cadence for the refreshed crossover. Better yet, GM announced it will increase production of the Equinox and Terrain in Mexico.

The Terrain received a refresh for the 2022 model year consisting of new front and rear fascias, along with several minor updates to the cabin and a new trim level in the form of the Terrain AT4, a new off-road-flavored trim that will be offered exclusively with AWD. The refreshed Terrain was initially planned and announced for the 2021 model year, but difficulties stemming from the COVID-19 pandemic pushed the model to the 2022 model year.

With Terrain production ramping up for the refreshed model, we expect sales to continue improving. However, GMC’s smallest crossover still faces major competitive pressures, with the latest being rivals challenging the Terrain AT4, namely the 2023 Kia Sportage X-Pro and 2023 Mazda CX-50.

The new Head Up Display (HUG) in the 2022 GMC Terrain

About The Numbers

Terrain News

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Totally agree with the comment reguarding scarce of the GMC Acadia being hard to find i personal think if gm offered a 2.0 l engine more people would buy the terrain then it would make a perfect compact c u v spending mid 40s in Canadian dollars in the Denali trim and not having a 2.0 l engine makes the terrain a little under power in my opinion.Even though sales were up in the terrain segment that only because little inventory.

    Reply
  2. I have a first gen 2017 terrain. It has been absolutely fantastic. 85,000 trouble free miles. I just got the first recall, the headlights are too bright (article on this issue is on gm authority). Im not going to bother, i dont seem to get flashed very often.

    Reply

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