mobile-menu-icon
GM Authority

Cadillac XT6 Sales Take Six Percent Share During Q3 2021

Cadillac XT6 sales decreased in the United States and Canada, but increased in Russia during the third quarter of 2021. Strangely, GM has yet to launch the three-row crossover in Mexico.

Cadillac XT6 Sales - Q3 2021 - United States

In the United States, Cadillac XT6 deliveries totaled 4,581 units in Q3 2021, a decrease of about 27 percent compared to 6,249 units sold in Q3 2020.

In the first nine months of the year, XT6 sales increased about 15 percent to 17,722 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT6 -26.69% 4,581 6,249 +14.68% 17,722 15,454

Cadillac XT6 Sales - Q3 2021 - Canada

In Canada, Cadillac XT6 deliveries totaled 404 units in Q3 2021, a decrease of about 27 percent compared to 553 units sold in Q3 2020.

In the first nine months of the year, XT6 sales increased about 26 percent to 1,377 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT6 -26.94% 404 553 +25.87% 1,377 1,094

Cadillac XT6 Sales - Q3 2021 - Russia

In Russia, Cadillac XT6 deliveries totaled 162 units in Q3 2021, an increase of about 295 percent compared to 41 units sold in Q3 2020.

In the first nine months of the year, XT6 sales increased about 145 percent to 407 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
XT6 +295.12% 162 41 +145.18% 407 166

Competitive Sales Comparison (USA)

The sub-par Cadillac XT6 sales performance during Q3 2021 place the luxury crossover in eighth place out of 11 entries.

The BMW X5 led the three-row luxury crossover segment (lux crossover E-segment), despite a 2 percent decline in sales volume to 12,536 units. It was followed by the Mercedes-Benz GLE-Class in second, which saw sales grow 9 percent to 11,874 units, and the Acura MDX in third, with sales down 24 percent to 11,023 units. Fourth place went to the Volvo XC90 (see Volvo XC90 sales), which saw deliveries increase 17 percent to 10,116 units, while fifth went to the Enclave’s corporate cousin, the Buick Enclave in fourth (see Buick Enclave sales) with 7,623 sales. Sixth place went to the Genesis GV80 with 5,387 deliveries, while seventh place went to the Audi Q7 (see Audi Q7 sales) with 4,636 sales. The Cadillac XT6 took eighth, and the Lincoln Aviator (see Lincoln Aviator sales) finished in ninth with 3,618 sales. The BMW X6 and Infiniti QX60 brought up the last two spots with 2,063 and 68 units, respectively. It’s worth noting that the Infiniti was undergoing a generational changeover during the third quarter, explaining the substantial drop in sales volume.

Sales Numbers - Luxury E-Segment Utilities - Q3 2021 - United States

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
BMW X5 -2.29% 12,536 12,830 17% 16% +30.62% 41,780 31,985
MERCEDES-BENZ GLE-CLASS +9.36% 11,874 10,858 16% 13% +47.94% 47,579 32,160
ACURA MDX -24.39% 11,023 14,579 15% 18% +46.88% 47,814 32,553
VOLVO XC90 +17.14% 10,116 8,636 14% 10% +33.56% 30,097 22,535
BUICK ENCLAVE -23.29% 7,623 9,937 10% 12% +27.52% 33,336 26,142
GENESIS GV80 * 5,387 * 7% 0% * 15,464 0
AUDI Q7 -24.41% 4,636 6,133 6% 7% +33.12% 22,341 16,783
CADILLAC XT6 -26.69% 4,581 6,249 6% 8% +14.68% 17,722 15,454
LINCOLN AVIATOR -40.86% 3,618 6,118 5% 7% -2.06% 15,474 15,800
BMW X6 +3.41% 2,063 1,995 3% 2% +50.10% 6,675 4,447
INFINITI QX60 -98.72% 68 5,334 0% 6% -75.01% 4,374 17,505
TOTAL -11.06% 73,525 82,669 +31.25% 282,656 215,364

From a segment share standpoint, the BMW X5 held a 17 percent share, gaining a percentage point, the Mercedes-Benz GLE-Class took second with 16 percent segment share, up 3 percentage points. The Acura MDX saw its segment share slip 3 percentage points to a 15 percent share, while the Volvo XC90 gained 4 percentage points for a 14 percent share. The Buick Enclave saw its segment share drop 2 percentage points to 10 percent, and the new-to-market Genesis GV80 held a 7 percent share. It was followed by the Audi Q7 with 6 percent share, dropping a percentage point. The XT6 lost 2 percentage points to 6 percent, the Lincoln Aviator finished with 5 percent. The BMW X6 held a 3 percent share while the Infiniti QX60 had less than one percent.

Sales Numbers - GM Luxury E-Segment Utilities - Q3 2021 - United States

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
BUICK ENCLAVE -23.29% 7,623 9,937 62% 61% +27.52% 33,336 26,142
CADILLAC XT6 -26.69% 4,581 6,249 38% 39% +14.68% 17,722 15,454
TOTAL -24.60% 12,204 16,186 +22.75% 51,058 41,596

Combining sales of the Buick Enclave and Cadillac XT6 gives GM a combined 12,204 deliveries for a 16 percent share – placing the automaker second in the segment in terms of cumulative sales volume, 2,395 units behind the 14,599 deliveries of the BMW X5 and X6 yet ahead of the 11,874 units for the Mercedes-Benz GLE-Class. As a reminder, the X5 and X6 are essentially the same vehicle but with different bodies / top hats.

Sales Numbers - BMW Luxury E-Segment Utilities - Q3 2021 - United States

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
BMW X5 -2.29% 12,536 12,830 86% 87% +30.62% 41,780 31,985
BMW X6 +3.41% 2,063 1,995 14% 13% +50.10% 6,675 4,447
TOTAL -1.52% 14,599 14,825 +33.00% 48,455 36,432

The luxury E-Segment utilities segment contracted 11 percent to 73,525 units in Q3 2021, meaning that XT6 sales underperformed the segment average.

Sales Numbers - Lexus RX & RXL - Q3 2021 - United States

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 YTD 21 / YTD 20 YTD 21 YTD 20
RX -1.56% 27,981 28,425 +27.73% 84,625 66,251
XT5 -41.84% 5,506 9,467 +2.39% 24,852 24,273
XT6 -26.69% 4,581 6,249 +14.68% 17,722 15,454
NAUTILUS +16.95% 6,749 5,771 +13.23% 18,176 16,052
AVIATOR -40.86% 3,618 6,118 -2.06% 15,474 15,800
TOTAL -13.56% 48,435 56,030 +16.70% 160,849 137,830

For the sake of presenting a more complete picture of the competitive landscape, we are providing sales figures for the Lexus RX. Though the RX is a premium midsize CUV slotting in the luxury utility D segment (along with the Cadillac XT5), the vehicle is now offered in a three-row variant called RXL, which competes with the three-row luxury models mentioned above. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to bundle Cadillac XT5 and Cadillac XT6 sales. We’re also including the Lincoln Nautilus and Aviator, which are direct XT5 and XT6 rivals, respectively.

Combining sales of the XT5 and XT6 results in 10,087 units, nearly 18K units fewer compared to the 27,981 units delivered by the Lexus RX.

The GM Authority Take

The decline in Cadillac XT6 is the direct result of inventory shortages caused by idled production at the GM Spring Hill plant in Tennessee. Production was down for several months in 2021 as a result of the ongoing microchip shortage, which GM is managing by diverting the limited amount of chips to its most profitable vehicles – full-size SUVs and pickup trucks. To make matters worse, production restart dates were delayed various times. Luckily, XT6 production restarted on December 6th, and we expect XT6 sales to pick back up once inventory improves.

However, gaining sales won’t be easy given the increased amount of competition in this segment as a result of strong competition like the new Genesis GV80, which took a 7 percent segment share for a sixth place finish. Not bad for the rookie in this hot space.

Meanwhile, the Acura MDX was completely overhauled for the 2022 model year. Though it lost share during Q3 2021, we expect sales to pick back up in the near future. Additionally, Nissan’s luxury arm recently unveiled the 2022 Infiniti QX60 to rival the XT6. While it had no market share to speak of during this quarter, sales will pick back up once the new model begins to arrive at dealers.

As a reminder, the XT6 gained a new base trim level called Luxury for the 2021 model year – its second year on the market. The change is accompanied by a new standard engine in the form of the turbocharged 2.0L I-4 LSY engine. The new trim level enables the XT6 to attain a lower starting price while bringing the XT6 in line with the latest Cadillac Y-trim level strategy that’s been utilized on most other Cadillac models.

About The Numbers

  • All percent change figures compared to Cadillac XT6 sales for Q3 2020, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2021 and 77 selling days in Q3 2020
GM Q3 2021 sales reports:

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

Subscribe to GM Authority

For around-the-clock GM news coverage

We'll send you one email per day with the latest GM news. It's totally free.

Comments

  1. Please tell me the Lyriq is replacing the XT6 because everytime I see an Acadia, I want to scream: “THAT’s what you started with GM, to create a 3-row premium luxury crossover??!!” May I also add that the XT6’s continual sales slide is telling because the Volvo XC90, in its 7th model year with no significant update no less, not only holds onto 4th place, but also grows sales.

    Reply
    1. You have not read the article, the reason for sales decline is mainly because of the stock. This thing was selling well. Its much better looking than anything from the Genesis line. Yes its a stop gap vehicle but looks very nice in person. Its does exactly what people want. Because of the price its making money for GM and lets not forget making money is the most important thing, being in first place is not. GM of old only cared about how many cars they sell not how much they made per vehicle. Their cars and trucks are getting better and better. I bet the new colorado and canyon will be top of their class once they are released as long as GM can get computer parts to build them.

      Reply
      1. Joe, you are correct on all points: stop-gap vehicle (to what end?), it is clean-looking, is profitable, yes, because GM raided as much of the parts bin as the baseline. But when I read the entire article, I chose to not to acknowledge the microchip supply issues as the reason why GM can’t sell more. 2020 was covid, covid, covid, with plant shutdowns attributing to lower sales. 2021’s excuse is microchips. Enough. It’s a half-assed product. Admit it. But, ok, GM, you’re leaning on microchips to weasel yourself out of any shortcomings, so tell me: (1) Again, why is Volvo selling more XC90s this year in light of the microchip supply issue AND towards a 7 year-old vehicle and (2) Was the XT6 selling that well before covid and microchips hit? I don’t think so… all I can remember are the articles here at GMA regarding the new XT6 incentive of the month.

        Reply
      2. I just want Cadillac to do well, and GM, for that matter. And it’s so hard when they put out crappy products, which results in lackluster sales and then the spin machine gets started with covid, microchips or whatever they can point their finger at.

        Reply
  2. If the XT6 was a movie it would go straight to rental.

    Reply
  3. I now have one of these. Of the past 8 Cadillac’s, this is by far my least favorite. The handling is terrible in my opinion.

    Reply
    1. Interested Dean Miller, expand your opinion with comparisons and details? Is it with other Cadillac’s or other listed above brands?

      Reason, thinking of this as my next purchase. I test drove one and IMO, great ride with full features. I test drove the Genesis 70, BMW, and Infiniti. Not a fan of Honda, Acura or Toyota and Lexus, over rated and priced. I know mechanics in each group…lots of stuff happening in the garage and not telling people what they fix to avoid recalls…

      Obviously a test drive is not owning one…

      Thanks

      Reply
    2. My Pops bought an XT6 Platinum Sport and it handles fine for what it is. Every main outlet review also stated it handled better than they expected. Definitely handled better than my Acadia. So I would be interested in what you are comparing it to.

      Reply
  4. I attempted to buy one. Had to order it though to get an AWD and bench seat in the middle row. After I ordered it in mid Oct I got nothing but scant run around when I could get ahold of anyone at the dealership. GM could not answer the question why was my order not accepted at GM. And frankly the dealer could not answer that either. After several no call backs I finally got a hold of the dealer GM who explained what “not accepted” was but could not tell me when my order would be accepted as they only receive a few allocations rom GM every month. Now mind you I am paying FLL FRIGGIN MRSP for this car, NO DEALS, NO REBATES, cash deal. The salesman and dealership has to do exactly NOTHING to earn their portion and yet I can get no real answer. It was at this point to told them CANCEL the “unaccepted order”. Done with Cadillac and GM. Will wait for the chip shortage to resolve it self and likely buy a BMW or Audi.

    Reply
    1. Albert: You sound kind of like a little child about this. Is it frustrating? Sure. But if you open your eyes, read ANY news articles and if you read anything on here, you should fully know and understand that this is NOT the time to buy or order a new car. Period. So if you think your story is bad or unique, it’s not. At out dealership we are having the same problem with both Mazda and Volvo. Some of the models are so hard to get or order that we have resorted to just telling customers that they are no longer available until next year. If you think moving to BMW or Audi will be better, good luck with that.

      So unless you are truly in need (for real and not just wanting a new car), then hold off and look for your car or order one in the spring. But saying you are paying full MSRP and then throwing the sales person under the bus is pathetic to me.

      Reply
  5. Supply is only a small part of Cadillac’s problems. They do well enough in China but regardless of how many tweeks are made to the Crest, logo, naming nomenclature (every model soon to end in iq, PLEASE!!, GM cannot get past the fact the Americans do not view Cadillac as an aspiration product.
    Much of this is a marketing problem with too many changes and a tremendous lack of street cred. It’s coming to the point where GM should shift Cadillac to a three vehicle lineup and let GMC-Buick dealers handle higher technological trims. If Buick were to emulate the changes made by Acura over the last few years it would become a creditable rival.
    Or maybe GM should buy Lucid once investors realize the German big three have the ability to lead the race to electrification.

    Reply
  6. The XT6s existence is exactly why Cadillac is an industry joke.

    A premium brand that is perennially half-assed.

    The only proper effort they’ve ever made to actually compete with the Germans (ATS) failed on a few key parts. Namely the engines and image generators like trim. Even the yellow I’m the logo should have been replaced.

    And of course, like any good effort, it needs to be sustained for people to take you seriously. And when the ATS failed to rise to competitor sales, GM gave up, and now we have the cookie cutter CT4 with an atrociously ugly interior.

    Meanwhile. XT6. Rebadged Traverse/Acadia. I don’t even need to say any more.

    The Japanese can get away with a transverse engine layout because they didn’t have the baggage of 100 years of reputation. Not Cadillac.

    Reply
    1. I guess Lincoln needs to be lobotomized if Caddy in bad shape, they have a rwd competitor to XT6 and hardly catching it in sales…

      Reply
  7. Awkward looking.

    Reply
    1. A lot better in person. Park it next to a Volvo and they look sorta the same.

      Reply

Leave a comment

Cancel