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GM Authority

Chevy Camaro Sales Trail Mustang, Challenger During Q3 2021

Chevy Camaro sales decreased in the United States, Canada, Mexico, Brazil, and Argentina during the third quarter of 2021. Additionally, 14 deliveries were reported in South Korea during the same time frame.

Chevrolet Camaro Sales - Q3 2021 - United States

In the United States, Chevrolet Camaro deliveries totaled 5,203 units in Q3 2021, a decrease of about 38 percent compared to 8,366 units sold in Q3 2020.

In the first nine months of the year, Camaro sales decreased about 32 percent to 15,084 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CAMARO -37.81% 5,203 8,366 -32.13% 15,084 22,226

Chevrolet Camaro Sales - Q3 2021 - Canada

In Canada, Chevrolet Camaro deliveries totaled 282 units in Q3 2021, a decrease of about 35 percent compared to 432 units sold in Q3 2020.

In the first nine months of the year, Camaro sales decreased about 30 percent to 892 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CAMARO -34.72% 282 432 -29.93% 892 1,273

Chevrolet Camaro Sales - Q3 2021 - South Korea

In South Korea, Chevrolet Camaro deliveries totaled 24 units in Q3 2021.

In the first nine months of the year, Camaro sales increased about 6 percent to 72 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CAMARO * 24 0 +5.88% 72 68

Chevrolet Camaro Sales - Q3 2021 - Mexico

In Mexico, Chevrolet Camaro deliveries totaled 14 units in Q3 2021, a decrease of about 69 percent compared to 45 units sold in Q3 2020.

In the first nine months of the year, Camaro sales decreased about 24 percent to 76 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CAMARO -68.89% 14 45 -24.00% 76 100

Chevrolet Camaro Sales - Q3 2021 - Brazil

In Brazil, Chevrolet Camaro deliveries totaled 9 units in Q3 2021, a decrease of about 64 percent compared to 25 units sold in Q3 2020.

In the first nine months of the year, Camaro sales decreased about 16 percent to 42 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CAMARO -64.00% 9 25 -16.00% 42 50

Chevrolet Camaro Sales - Q3 2021 - Argentina

In Argentina, Chevrolet Camaro deliveries totaled 1 units in Q3 2021, a decrease of about 67 percent compared to 3 units sold in Q3 2020.

In the first nine months of the year, Camaro sales decreased about 43 percent to 4 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CAMARO -66.67% 1 3 -42.86% 4 7

Chevrolet Camaro Sales - Q3 2021 - Colombia

In Colombia, Chevrolet Camaro deliveries totaled 1 units in Q3 2021.

In the first nine months of the year, Camaro sales totaled 10 units.
MODEL Q3 2021 / Q3 2020 Q3 2021 Q3 2020YTD 2021 / YTD 2020 YTD 2021 YTD 2020
CAMARO * 1 * * 10 0

Competitive Sales Comparison (USA)

The 38 percent decrease in U.S. Chevy Camaro sales during the third quarter of 2021 keeps the Bow Tie brand’s muscle car in third place in its segment by sales volume, and by a substantial margin. In fact, the Dodge Challenger outsold the Camaro nearly three-fold and the Ford Mustang roughly two-fold.

Despite a 14 percent decline in sales volume, the Challenger remained in first place in the segment. Meanwhile, Mustang sales dropped more than 34 percent for a second-place finish. Camaro sales fell at a much faster rate than those of Challenger during the quarter, but similar to the drop experienced by Mustang.

Sales Numbers - Two-Door Muscle Cars - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
DODGE CHALLENGER -14.32% 13,994 16,332 49% 42% +15.10% 44,142 38,350
FORD MUSTANG -34.19% 9,115 13,851 32% 36% -13.80% 41,065 47,637
CHEVROLET CAMARO -37.81% 5,203 8,366 18% 22% -32.13% 15,084 22,226
TOTAL -26.56% 28,312 38,549 -7.32% 100,291 108,213

Being the segment best-seller, the Challenger had the highest segment share of 49 percent. The Mustang followed with 32 percent, while the Camaro was last with a mere 18 percent share.

The two-door muscle car segment contracted nearly 27 percent to 28,312 units, meaning Camaro sales significantly underperformed the segment average.

For reference, we are providing sales results for the expanded two-door, mainstream sports car segment below.

Sales Numbers - Mainstream Two-Door Sports Cars - Q3 2021 - USA

MODEL Q3 21 / Q3 20 Q3 21 Q3 20 Q3 21 SHARE Q3 20 SHARE YTD 21 / YTD 20 YTD 21 YTD 20
DODGE CHALLENGER -14.32% 13,994 16,332 45% 38% +15.10% 44,142 38,350
FORD MUSTANG -34.19% 9,115 13,851 29% 32% -13.80% 41,065 47,637
CHEVROLET CAMARO -37.81% 5,203 8,366 17% 19% -32.13% 15,084 22,226
MAZDA MX-5 MIATA +25.69% 2,931 2,332 9% 5% +44.44% 9,608 6,652
FIAT 124 SPIDER -85.82% 59 416 0% 1% -32.71% 932 1,385
TOYOTA 86 -98.45% 10 644 0% 1% -46.95% 1,044 1,968
NISSAN 370Z -99.41% 3 509 0% 1% -98.02% 36 1,819
SUBARU BRZ -99.87% 1 784 0% 2% -58.65% 722 1,746
TOTAL -27.57% 31,316 43,234 -7.51% 112,633 121,783

The GM Authority Take

The lackluster sales performance of Chevy’s muscle car is the direct result of two factors:

  1. Lower market demand for the Camaro when compared to its direct rivals. This has been the case since the launch of the sixth-gen Camaro for the 2016 model year.
  2. Very low inventory / dealer supply of the Camaro as a result of the ongoing microchip shortage, which has impacted the GM Lansing Grand River plant where the Camaro is made. The situation has created an on-again, off-again affair when it comes to Camaro production. As reported by GM Authority, production of the 2022 Camaro at the facility began on August 17th but was idled on September 13th. Production has just recommenced on October 4th.

The current, sixth-gen Camaro is on its final legs, and is currently set to go out of production in 2023 as a 2024 model-year vehicle. The final model year will receive a commemorative heritage special edition, as reported by GM Authority last week.

Besides inventory and supply issues, the decline in Camaro sales can also be attributed to several factors, starting with higher prices of the sixth-generation model, which pushed many price-conscious buyers to more affordable offerings from Ford and Dodge. The 2019 Camaro refresh aimed to address this competitive disadvantage via a revised trim level structure that covers a broader price spectrum. Notably, the 2019 Camaro became as much as $2,000 less expensive than the 2018 model, specifically on the mid-level LT models.

For the 2020 model year, Chevrolet made the Camaro even more affordable by introducing the all-new Camaro LT1 trim level. The V8-powered LT1 is powered by the same 6.2L V8 LT1 engine as the Camaro SS, but slots between the V6-powered LT models (1LT/2LT/3LT) and the V8-powered SS. This makes the Camaro more competitively priced than base V8-powered Challenger and Mustang models. However, even these price-related changes haven’t seemed to help the Camaro claw its way back to the top of the sales charts, a positioned enjoyed by the fifth-gen model.

Other factors that could be contributing to the Camaro not being more popular includes less-than-optimal cabin visibility, a lackluster dash and instrument panel design, often-criticized issues related to interior material quality, as well as little differentiation of the sixth-gen model from its fifth-gen predecessor in terms of “first glance” exterior styling. Chevrolet attempted to address the “little differentiation” issue with revised front and rear fascias on the 2019 Camaro. Alas, the 2019 Camaro facelift wasn’t particularly well-received for SS models, prompting Chevrolet to deliver a second facelift for the 2020 Camaro SS (and newer). It’s also worth noting that Chevy doesn’t seem to be advertising the Camaro as much as key rivals, including Dodge.

Going forward, we imagine Camaro sales improving slightly so long as there is improved availability. However, we don’t see the vehicle selling close to the Challenger and Mustang, unless Chevrolet substantially changes its strategy on the Camaro, which could include offering significant incentives on the vehicle, advertising it more prominently, or a combination of both.

About The Numbers

  • All percent change figures compared to Camaro sales for Q3 2020 sales, except if noted
  • In the United States, there were 77 selling days for Q3 2021 and 77 selling days for Q3 2020
  • South Korea sales figures reflect actual vehicle registrations rather than wholesales
GM Q3 2021 sales reports:
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Comments

  1. Not surprised. There’s no inventory. ’21’s that were sitting around waiting for microchips are just now hitting lots.

    Reply
    1. T.B.H., I don’t think a lot of buyers know the LT1 trim exists. Most people think it’s still an overpriced too small car that just happens to have a V8. Then people are going to think of it as a little overplayed in the styling department because everyone is gonna reference transformers. They should have never put the car in those movies. I also think the Challenger’s sales are gonna tank when they are forced to update the car, because the main selling point to a Challenger i.m.o. is the 5.7 R/T. It’s a modern muscle car to cruise the 48 contiguous in.

      Reply
      1. First off you have no idea what you are talking about plenty of people who actually interested in buying a camaro do know about the LT1 trim. Second you obviously once again have no clue what you are talking about because transformers generated a ton of hype for the camaro and made it to where the camaro was moving great numbers for a long time.

        Reply
    2. It is not just chips. All three of these cars sold just over 108,000 units and in the past they could move 300,000 or more each.

      It is not marketing, engineering or outward vision. The market has changed.

      I work in the performance market and in the 80’s it was all Mustang and Camaro. Today nothing. It is all Jeep and truck.

      The market has changed, the cars have changed and they are more complicated and expensive today.

      These cars were dying long before the Chip issue came along. I know some can’t handle the truth but that is the truth. Go to SEMA this year and see the focus on the Jeep Wrangler and Bronco. GM is getting hurt not having anything to offer here.

      Reply
  2. Lol is this actually news? What else is new the camaro will stay in 3rd place until it’s killed off in 23-24.

    Reply
  3. 108,000 total for all three is just a fraction of jpehst just one of these models sold years ago.

    Reply
  4. There’s none to buy!

    Even Mustang had dropped to the single thousand digits.

    Reply
  5. GM now has engineered another rwd V8 into oblivion. Just what they wanted.

    Reply
    1. The government, because of CAFE and emission-laws, is far more responsible for gas-powered RWD V8s disappearing than any decision on GM’s part. Like it or not, we are all going to have to get used to smaller ICEs. It’s just a fact.

      Reply
    2. GM no longer cares about building cars, other than the Corvette. No more Impala, soon no Malibu, no Cruze, etc. Dumped Olds and Pontiac years ago through mismanagement, and before long no more Camaro coming to a dealer near you. But if you like a lovely lookalike SUV, any size, or giant Pickup truck, you’re in luck. The other manufacturers aren’t much better. The golden days of auto design are gone. Those of you who cherish those vehicles, go ahead and give me a thumbs down, I don’t care.

      Reply
    3. Exactly, the Impala as well as the Cruze also had potential, especially when it came to the possibility of introducing the right Performance Packages that could have placed them in line with the likes of Subaru, Honda, Volkswagen, Hyundai and Toyota , it was the lack of marketing and promotion for those cars that eventually caused their demise along with a Record History of Unreliability issues from decades past that caused most customers to look elsewhere for a reliable car, hence the other competitors mentioned in this comment.

      Reply
  6. The reason the Challenger outsells the Camaro is obvious. It does so for the same reason the Mustang does…..more of a retro design. Ponycar buyers, like it or not, still have their minds in the 1960s.

    Reply
    1. No, it’s the terrible ergonomics and awkward styling to name a few.

      Reply
      1. Yes, the poor ergonomics and poor visibility don’t help, but the main reason is that it simply isn’t retro enough. The Challenger, despite its bulk and weight, is definitely more of a throwback to the original car (which, BTW, I grew up with in the late 60s/early-70s).

        Reply
        1. I strongly disagree. It’s small, you can’t see out of it and it’s mostly unnattractive. Not everything needs to be retro and this is just as retro as the Mustang anyways.

          The #1 reason is the cartoonish side windows which not only make it look bad and immature, they make it hard to see out of. You can’t even drive it with your arm out the window, they clearly have no idea who the customer is.

          Challenger is big and can be lived with as a daily.

          Reply
  7. I feel it’s always been a marketing problem.

    The Visibility in the Camaro isn’t much worse of that in a Challenger.

    GM has never done more then a 3/4 ass effort. Look what was accomplished by the ZL1 1LE. That was the last real “try” with this car and platform.

    There’s no marketing with the Camaro. Social Media runs the world. If you were a young person growing up you wouldn’t know this car existed unless you happened to see one on the road.

    I have yet to see a commercial of a Camaro sliding around sideways with Camaro at the end like dodge has done 100 ways with its challenger and Charger.

    That’s what appeals to YOUNG buyers.

    Reply
    1. All the commercials in the world won’t fix the Camaro.

      The visibility is the main factor here, and it’s amusing to hear current owners and GM try to work around it “It’s not so bad”. If it wasn’t bad, why would they feel the need to continuously remind us that it’s “not so bad”? Even the Camaro president (Al-something) mentioned it during the 6th generation release event.

      Reply
  8. Camaro sales tanking? No shyte, Sherlock. And it’s not because of some perceived styling issue, or some often-parroted “lack of visibility.”

    When was the last time anyone saw a TV ad (or even a print ad in any car mag) for the Camaro? Additionally, since the chip shortage, where gm apparently is using whatever chips it can obtain on the Silverado, you can’t find a Camaro SS—much less a ZL1—on any car lot anywhere, even with a Federal Search Warrant.

    BTW, anyone who ever got the opportunity to actually drive a ZL1 1LE will immediately tell you how well-engineered this car is. There’s NOTHING else out there at that price point to compare with it. That LT4; that suspension…………..

    GM (oops; gm) should just quit this farce and kill off the carline now, and quit making these ridiculous pressers about “restarting Camaro production soon,” and “planning a ‘heritage’ edition.” In their mad rush to stuff EVs—that nobody wants—down the public’s throat, they are wholesale dumping their heritage in the garbage can.

    Harsh? You bet. The hard truth? You bet.

    Reply
    1. Ponycars don’t need ads to sell them. They sell mostly on their heritage….which is why the retro styling is such a big factor.

      Reply
    2. Quint, you nailed it perfectly. I bought a ’17 Camaro ‘ 50 ‘ edition new, and love it. Visibility is fine, ample power, and great handling. If I didn’t like the styling, I wouldn’t have bought one. GM don’t like building cars anymore, and practically all you get is SUVs and giant Pickups. The Corvette is the only car they really care about because its
      a famous symbol for them more than a huge seller. The comments about the total absence of Camaro advertising is dead on accurate.

      Reply
  9. They all have their good and bad and if the Camaro were to actually be marketed like the Challenger I believe sales would be a lot better but hey what do I know. They are all going the way of the Mustang Mach-E anyway… 4 doors with an iconic name doesn’t mix well in my book.

    Reply
  10. I really don’t care about the numbers. I actually like the fact that my Camaro is not the highest selling of the three because I don’t need to have the most popular car. I do agree that marketing for the Camaro is almost non-existent. A few well-done tv ads might do wonders. I like most cars, including both the Challenger and the Mustang. Each has its own appeal and purpose. One of my close friends has an awesome 50th Anniversary Challenger. It is more comfortable and easier to get in and out of. However, in my personal opinion, the Camaro is sportier in appearance and way more fun to drive.
    I don’t usually post comments because of a world full of haters. I should have summed up my reply:
    I absolutely love my Camaro. Period.

    Reply
    1. Do you have the camaro with the ugly flow tie grill or whatever that embarrassment was suppose to be?

      Reply
  11. So ironic. I’m coat conscious have to be. My client see my LT1, so smitten with it. Searches Internet for week. Tx Georgia. Finds a new unit locally in Ventura, less spec’d than mine, pays Soooo much more and is so happy with his car. This is my second Camaro. This is the best car I’ve ever owned by price.

    Reply
    1. Well that’s not saying much then, you must not of owned many cars or you owned a bunch from Jose’s used car lot.

      Reply
      1. Yep correct, Im humbly happy to say Ive only owned 4 cars. ? Few sportbikes too.

        Jose’s used car lot? That gross opinion could of been given without being racist. Whats wrong with some of you?

        Best car for money spent, yep. By metric of hp its matter fact.

        Reply
        1. Keep crying. The only gross opinion is your initial one now get out of here.

          Reply
        2. The race card really? Stop it. Don’t act like you don’t have white privilege.

          Reply
        3. Lol you sir are a tool

          Reply
  12. All the name sayers most likely do not own a Camaro. #1 myth, low visibility, Not True. If you are a short person, the electric seat can be raised to a higher level. There is rarely one reason why any vehicle might not sell after a while but until you actually drive one, it’ll change your mine. 6.2L (LT1) 455HP will make you a believer. It’s nearly the same engine in the C7 Corvette. What Ford and Dodge doesn’t offer is a vehicle like the C8. I wonder how many Camaro would be buyers jump up to the Corvette. A Camaro ZL1 price point gets up in to the C8 territory.

    Reply
    1. I bet you don’t own one either.

      Reply
      1. 2019 1SS Convertible. Replace the dots with a period.
        www (dot) flickr (dot) com/photos/135926957@N03/albums/72157714872701606

        Reply
        1. Nice stolen photo

          Reply
  13. Can’t sell what’s not available, I note the LT1s are available once again when production restarted.

    Reply
  14. I have had a 2010,the 2014 and now the 2019..Love the Camaro but they keep changing it just can’t do that . The seat don’t lay all the way back now.You keep making it smaller.Why?? Hood shorter inside smaller..I loved my 2014 better than this one.Color choice basic .Bring back the Bretta purple..If it’s wasn’t broke why are you changing it..Don’t mess with it if it wasn’t broken..Maybe chevy needs to ask Camaro owners what they like..

    Reply
  15. I have been waiting since February for my Camaro to be built and delivered….Can’t sell what you don’t have. “Supposedly” getting it this Tuesday, but this is also the 4th date for delivery they have given me….so not holding my breath!!

    Reply
  16. Hard to understand the negative about this classically styled sports coupe. I have a ’20 SS, and absolutely love the car. Handling, performance, styling with a slight nod to the past, yet thoroughly modern with appropriate and modern amenities in every way. I hear about the “visibility” complaint….nope. Use your mirrors, the updated rear view cameras if needed, and get past the false narrative perpetuated by the haters. Not that I need or seek anyone’s approval however it is nice to get thumbs up where ever I go in this car and btw, kids and younger people love it too. GM (gm) seems bent on killing this car off like they have many others over the years. I understand the marketing explanation very well but I also believe you have to promote the car for better numbers and to generate enthusiasm. I hope this heritage car can live on well into the future with the awesome ICE and mild and thoughtful updates as we go forward. VIVA Camaro!

    Reply
  17. Ford did offer the GT for several years, which is roughly similar to a C8.

    Reply
  18. I agree with everything I just read you can’t sell them if you don’t make them and they’re not on the lot I own a 2012 Camaro bought it new love it it’s a one LT with a RS package the 3.6 really nice getting ready to retire ordered a 22 Camaro in August 2SS Cherry red Ted coat can’t wait to see it but I’m not holding my breath either come on GM quit making excuses and make some cars

    Reply
  19. I agree with Vernon,,,I too have a ’20 SS, red hot, black stripes on the hood, black glossy rims with a red stripe. I take it to car shows all the time in Florida and always get compliments. It drives great and I’ve always been good with mirrors. I’ll buy another one in the future if I can get one ordered.

    Reply
  20. I’ve been trying to get one. No inventory, dealers gouging, not honoring incentives….I’ll pass. Also try finding an LT1 that doesn’t have 5grand worth of useless options, like stickers and stripes…I’m gonna try again in the spring, if it’s still the same, I’m going to go brz or 86.

    Reply
  21. I am hoping to order a ZL1 1LE in ’23, Just sold my last ZL1 and thanks to the crazy market, I got what I paid for it 5 years ago. I was hoping for the Black Wing components coming for the last run of ILE’s but looks like that is not happening. So hopefully they actually start building them at some point.

    Reply
    1. That’s awesome man! Great sell✊🏽👏🏽

      Reply
  22. Camaro….dead car crawling!

    Reply

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