Chevy Corvette sales increased in the United States, Canada, and Mexico during the fourth quarter of 2020.
Chevrolet Corvette Sales - Q4 2020 - United States
In the United States, Chevrolet Corvette deliveries totaled 8,992 units in Q4 2020, an increase of about 158 percent compared to 3,491 units sold in Q4 2019.During the complete 2020 calendar year, Corvette sales increased about 20 percent to 21,626 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CORVETTE | +157.58% | 8,992 | 3,491 | +20.22% | 21,626 | 17,988 |
Chevrolet Corvette Sales - Q4 2020 - Canada
In Canada, Chevrolet Corvette deliveries totaled 430 units in Q4 2020, an increase of about 140 percent compared to 179 units sold in Q4 2019.During the complete 2020 calendar year, Corvette sales increased about 6 percent to 1,811 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CORVETTE | +140.20% | 430 | 179 | +5.91% | 1,811 | 1,710 |
Chevrolet Corvette Sales - Q4 2020 - Mexico
In Mexico, Chevrolet Corvette deliveries totaled 51 units in Q4 2020, an increase of about 467 percent compared to 9 units sold in Q4 2019.During the complete 2020 calendar year, Corvette sales increased about 267 percent to 158 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| CORVETTE | +466.67% | 51 | 9 | +267.44% | 158 | 43 |
Competition Sales Comparison (U.S.)
The triple-digit jump in U.S. Chevy Corvette sales during Q4 2020 enabled the perennial sports car to remain the best-selling model in its class. In fact, the Corvette outsold all other rivals combined, with room to spare, including the Porsche 911, Porsche 718 (née Cayman/Boxster), Mercedes-AMG GT, Mercedes-Benz SLC-Class, Mercedes-Benz SL-Class, Audi R8 (see running Audi R8 sales), Nissan GT-R, Ford GT (see running Ford GT sales), BMW i8, and Acura NSX.
Sales Numbers - Premium Sports Cars - Q4 2020 - USA
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET CORVETTE | +157.58% | 8,992 | 3,491 | 60% | 36% | +20.22% | 21,626 | 17,988 |
| PORSCHE 911 | -17.19% | 2,438 | 2,944 | 16% | 31% | -4.59% | 8,840 | 9,265 |
| PORSCHE 718 | +120.24% | 1,491 | 677 | 10% | 7% | -11.16% | 3,447 | 3,880 |
| MERCEDES-BENZ AMG GT | -31.04% | 924 | 1,340 | 6% | 14% | -17.09% | 3,489 | 4,208 |
| MERCEDES-BENZ SLC-CLASS | +59.06% | 474 | 298 | 3% | 3% | +15.33% | 2,122 | 1,840 |
| MERCEDES-BENZ SL-CLASS | +21.01% | 432 | 357 | 3% | 4% | +5.44% | 1,782 | 1,690 |
| AUDI R8 | +11.38% | 186 | 167 | 1% | 2% | +1.22% | 581 | 574 |
| NISSAN GT-R | +8.62% | 63 | 58 | 0% | 1% | -8.16% | 304 | 331 |
| FORD GT | -33.33% | 28 | 42 | 0% | 0% | -23.58% | 175 | 229 |
| BMW I8 | -83.54% | 28 | 170 | 0% | 2% | -82.67% | 191 | 1,102 |
| ACURA NSX | +25.00% | 45 | 36 | 0% | 0% | -46.22% | 128 | 238 |
| TOTAL | +57.63% | 15,101 | 9,580 | +3.24% | 42,685 | 41,345 |
The performance represents an improvement over the already-impressive Q3 2020 figures, during which time the Corvette accounted for 55 percent segment share. However, as we typically note, most contenders in this segment cost significantly more than the Corvette and naturally see lower sales volumes as a result.
The second-place Porsche 911 – the most cross-shopped rival with the C8 – sold only about a third as much as the Corvette, netting a decrease of five percent on a year-over-year basis and accounting for 16 percent segment share. The Porsche 718 line, comprised of the 718 Cayman and 718 Boxster, followed in third place with a 10 percent segment share. The Porsches were followed by a trio of Mercedes models with 6, 3, and 3 percent share each. All other models, including the Audi R8, Nissan GT-R, Ford GT, BMW i8, and Acura NSX, saw a segment share of 1 percent each or less.
The premium sports car segment expanded an average of nearly 58 percent to 15,101 units in Q4 2020, meaning that Corvette sales outpaced the segment more than two-fold.
2020 Corvette C8 Stingray Coupe
The GM Authority Take
The substantial growth in Chevy Corvette sales during the final quarter of 2020 is welcome news for several reasons. The last-generation model – the Corvette C7 – has been out of production since November 2019, and the launch of the new-generation 2020 Corvette C8 got off to quite a rocky start.
First, production was delayed due to the UAW strike toward the end of the 2019 calendar year. Then, once production actually got underway, it was quickly paused due to the coronavirus outbreak, preventing GM from building enough units to generate any substantial sales volumes. Specifically, the Corvette C8 began arriving at dealers in limited quantities in March and the COVID-19 pandemic caused production to be idled about a week thereafter, with less than 3,000 units of the C8 produced.
C8 production started back up in mid-May, but very few units actually ended up making it to dealerships and into customers’ hands by the time the second quarter of 2020 ended. It is for that reason that the Q3 2020 sales figures were so impressive for the Corvette C8.
2020 Corvette C8 Stingray Convertible
With interest in the new mid-engine Corvette at an all-time high and most C8 Corvette buyers being new to the Chevy brand, we expect Chevy Corvette sales to continue increasing in a steady fashion, so long as production continues uninterrupted at the Bowling Green plant that assembles the vehicle, and at the GM Tonawanda Engine plant, which assembles the 6.2L V8 LT2 engine used in the C8 Stingray. It’s worth noting that C8 production is holding steady at 186 cars per day.
About The Numbers
- All percent change figures compared to Chevy Corvette sales for Q4 2019, unless noted otherwise
- In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
- Corvette sales figures include all Corvette body styles, variants, trim levels and packages
- Sales figures for Lotus, Jaguar and Maserati not available as those manufacturers do not break out information on a model line basis
GM Q4 2020 sales reports:
- GM Q4 2020 sales U.S.A.
- Chevrolet sales Q4 2020 U.S.A.
- Cadillac sales Q4 2020 U.S.A.
- Buick sales Q4 2020 U.S.A.
- GMC sales Q4 2020 U.S.A.
- GM Canada sales Q4 2020
- Chevrolet Canada sales Q4 2020
- Cadillac Canada sales Q4 2020
- Buick Canada sales Q4 2020
- GMC Canada sales Q4 2020
- GM Mexico sales Q4 2020
- GM Mexico sales October 2020
- Chevrolet Mexico October 2020 sales
- Buick Mexico October 2020 sales
- GMC Mexico October 2020 sales
- Cadillac Mexico October 2020 sales
- GM Mexico sales November 2020
- Chevrolet Mexico November 2020 sales
- Buick Mexico November 2020 sales
- GMC Mexico November 2020 sales
- Cadillac Mexico November 2020 sales
- GM Mexico sales December 2020
- Chevrolet Mexico December 2020 sales
- Buick Mexico December 2020 sales
- GMC Mexico December 2020 sales
- Cadillac Mexico December 2020 sales
- GM Mexico sales October 2020
- GM China sales Q4 2020
- Chevrolet China Q4 2020 sales
- Buick China Q4 2020 sales
- Cadillac China Q4 2020 sales
- GM Brazil sales Q4 2020
- GM Argentina sales Q4 2020
- GM South Korea sales Q4 2020
- GM South Korea October 2020 sales
- Chevrolet South Korea October 2020 sales
- Cadillac South Korea October 2020 sales
- GM South Korea November 2020 sales
- Chevrolet South Korea November 2020 sales
- Cadillac South Korea November 2020 sales
- GM South Korea December 2020 sales
- Chevrolet South Korea December 2020 sales
- Cadillac South Korea December 2020 sales
- GM South Korea October 2020 sales
- GM Russia sales Q4 2020
- GM Russia sales October 2020
- GM Russia sales November 2020
- GM Russia sales December 2020
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Comments
Bang for the buck, the Chevrolet C8 Corvette offers value and performance that other cars cannot match; what would be sweet would be for Chevrolet to begin introducing special edition models of the C8.
thats like Gm version of bitcoin ….
Let the corvette team work on the camaro… oh yeah I forgot they moved them over to ev’s.
Great results for the C8, but I’m not sure this category point makes much sense. Corvette sales were up about +5,500 units in the quarter and at the same time the category, as they’ve defined it, was up the same amount…5,500 or 50%. So, the data says Corvette took essentially no volume from the rest of the category as a whole? Generally, categories don’t work that way. It suggests that Corvette’s value proposition and excitement is pulling business in from a number of buyer groups, and maybe not so much from the rest of this group.
Most of the cars that were compared to the corvette sales are way more expensive. Many more people can afford a $75K Vette than a $150K NSX or an Audi R8. Not sure if the sales comparison is apples vs apples. Kind of like comparing the sales $400K homes vs $900K homes.
Even those of us who are lucky enough to be able to afford a $150,000 car may not be willing to tie up that much money in what is essentially a toy.
I bought a new C7 Corvette with a list price of about $58,000 but would not have paid even that much, got a discount from list price of more than $10,000.
But that $400,000 home has all the bells and whistles of the $900,000 home.
Heh-heh.
It all depends on the market. One of my sons just bought a house for $410K in Poughkeepsie, New York where the market has been heated up by all the people fleeing New York City during the pandemic.
In Okemos, Michigan where I live it would be maybe a $220K house, $250K at the most.
If you think a $400,000 home has all the same bells and whistles of a $900,000 home, you haven’t shopped for a home lately…