Chevrolet Corvette Sales Decrease 11 Percent In Q4 2019

January 24, 2020 9:47 am

Chevrolet Corvette sales decreased in the United States, Canada, and Mexico during the fourth quarter of 2019.

Chevrolet Corvette Sales - Q4 2019 - United States

In the United States, Chevrolet Corvette deliveries totaled 3,491 units in Q4 2019, a decrease of about 11 percent compared to 3,910 units sold in Q4 2018.

During the complete 2019 calendar year, Corvette sales decreased about 4 percent to 17,988 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
CORVETTE	-10.72%	3,491	3,910	-4.27%	17,988	18,791

Chevrolet Corvette Sales - Q4 2019 - Canada

In Canada, Chevrolet Corvette deliveries totaled 179 units in Q4 2019, a decrease of about 16 percent compared to 214 units sold in Q4 2018.

During the complete 2019 calendar year, Corvette sales increased about 12 percent to 1,710 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
CORVETTE	-16.22%	179	214	+12.20%	1,710	1,524

Chevrolet Corvette Sales - Q4 2019 - Mexico

In Mexico, Chevrolet Corvette deliveries totaled 9 units in Q4 2019, a decrease of about 68 percent compared to 28 units sold in Q4 2018.

During the complete 2019 calendar year, Corvette sales decreased about 48 percent to 43 units.

MODEL	Q4 2019 / Q4 2018	Q4 2019	Q4 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
CORVETTE	-67.86%	9	28	-47.56%	43	82

Competition Sales Comparison

Chevrolet Corvette sales decreased nearly 11 percent in the U.S. during Q4 2019. Despite the decrease in sales volume, the Corvette remained the best-selling model in its class, outselling all other models, including the Porsche 911, Mercedes-AMG GT, Porsche 718 (née Cayman/Boxster), BMW i8, Audi R8 (see Audi R8 sales), Nissan GT-R, Ford GT (see Ford GT sales) and Acura NSX.

Sales Numbers - Premium Sports Cars - Q4 2019 - USA

MODEL	Q4 19 / Q4 18	Q4 19	Q4 18	Q4 19 SHARE	Q4 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
CHEVROLET CORVETTE	-10.72%	3,491	3,910	39%	46%	-4.27%	17,988	18,791
PORSCHE 911	+11.77%	2,944	2,634	33%	31%	-3.96%	9,265	9,647
MERCEDES-BENZ AMG GT	+321.38%	1,340	318	15%	4%	+175.93%	4,208	1,525
PORSCHE 718	-30.64%	677	976	8%	11%	-26.46%	3,880	5,276
BMW I8	-42.18%	170	294	2%	3%	+42.75%	1,102	772
AUDI R8	-31.84%	167	245	2%	3%	-38.08%	574	927
NISSAN GT-R	-14.71%	58	68	1%	1%	-38.48%	331	538
FORD GT	+75.00%	42	24	0%	0%	+81.75%	229	126
ACURA NSX	-25.00%	36	48	0%	1%	+40.00%	238	170
TOTAL	+4.79%	8,925	8,517			+0.11%	37,815	37,772

The Corvette accounted for 39 percent of the segment’s sales volume in Q4 2019, though we should note – as we always do – that many of the other segment contenders carry significantly higher price points than the Corvette, and therefore see lower sales volumes.

The premium sports car segment expanded almost 5 percent to 8,925 units in Q4 2019. As such, Corvette sales lagged the segment average.

The GM Authority Take

The 11 percent decrease in sales volume is not unexpected, given that the C7 is no longer in production and the new 2020 Corvette C8 was unveiled earlier in the year but has yet to hit the market. To that end, the C7 Corvette was on sale for roughly six years and is one of the oldest models in its segment, initially launching for the 2014 model year.

We expect Corvette sales to pick back up, and in a very substantial way, when the mid-engine Corvette C8 actually launches.

2020 Corvette C8 Stingray

About The Numbers

All percent change figures compared to Chevrolet Corvette sales for Q4 2018
In the United States, there were 78 selling days in Q4 2019 and 77 selling days in Q4 2018
Corvette sales figures include all Corvette body styles, variants, trim levels and packages
Sales figures for Lotus, Jaguar and Maserati not available as those manufacturers do not break out information on a model level

GM Q4 2019 sales numbers: