Buick Enclave sales decreased in the United States, Canada, and Mexico during the third quarter of 2020.
Buick Enclave Sales - Q3 2020 - United States
In the United States, Buick Enclave deliveries totaled 9,937 units in Q3 2020, a decrease of about 25 percent compared to 13,274 units sold in Q3 2019.In the first nine months of the year, Enclave sales decreased about 36 percent to 26,142 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ENCLAVE | -25.14% | 9,937 | 13,274 | -36.26% | 26,142 | 41,013 |
Buick Enclave Sales - Q3 2020 - Canada
In Canada, Buick Enclave deliveries totaled 518 units in Q3 2020, a decrease of about 11 percent compared to 583 units sold in Q3 2019.In the first nine months of the year, Enclave sales decreased about 29 percent to 1,323 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ENCLAVE | -11.15% | 518 | 583 | -29.29% | 1,323 | 1,871 |
Buick Enclave Sales - Q3 2020 - Mexico
In Mexico, Buick Enclave deliveries totaled 117 units in Q3 2020, a decrease of about 26 percent compared to 158 units sold in Q3 2019.In the first nine months of the year, Enclave sales decreased about 46 percent to 292 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ENCLAVE | -25.95% | 117 | 158 | -46.32% | 292 | 544 |
Competitive Sales Comparison (U.S.)
Buick Enclave sales place the large three-row crossover in second place out of seven rivals in its competitive set in terms of overall sales volume, only behind the Acura MDX. The Enclave outsold the Volvo XC90 by 1,301 units (see running Volvo XC90 sales), its corporate cousin, the Cadillac XT6, in fourth, along with the Audi Q7 (see running Audi Q7 sales) in fifth, Lincoln Aviator in sixth, and the Infiniti QX60 in seventh.
From a segment share standpoint, the MDX claimed 26 percent while the Enclave and XC90 followed with 17 and 15 percent, respectively. The rest of the pack was made up of the Cadillac XT6, Audi Q7, and Lincoln Aviator with 11 percent each. The Infiniti QX60 lagged with 9 percent.
Sales Numbers - Premium Three-Row Crossovers - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| ACURA MDX | -0.12% | 14,579 | 14,597 | 26% | 24% | -12.56% | 32,553 | 37,231 |
| BUICK ENCLAVE | -25.14% | 9,937 | 13,274 | 17% | 22% | -36.26% | 26,142 | 41,013 |
| VOLVO XC90 | -2.68% | 8,636 | 8,874 | 15% | 15% | -9.53% | 22,535 | 24,909 |
| CADILLAC XT6 | +44.79% | 6,249 | 4,316 | 11% | 7% | +252.03% | 15,454 | 4,390 |
| AUDI Q7 | -27.98% | 6,133 | 8,516 | 11% | 14% | -31.63% | 16,783 | 24,549 |
| LINCOLN AVIATOR | +222.17% | 6,118 | 1,899 | 11% | 3% | +732.02% | 15,800 | 1,899 |
| INFINITI QX60 | -39.28% | 5,334 | 8,785 | 9% | 15% | -44.64% | 17,505 | 31,621 |
| TOTAL | -5.43% | 56,986 | 60,261 | -11.38% | 146,772 | 165,612 |
The premium/luxury three-row crossover segment contracted over 5 percent to 56,986 units in Q3 2020, meaning that Buick Enclave sales fell much faster than the segment average.
For the sake of reference, we are providing sales figures for the Lexus RX below. The vehicle is now offered in both two- and three-row variants, the latter of which competes in the general space as the aforementioned three-row models. Since Lexus does not break out sales of the two-row RX from the three-row RXL, not all RX sales can be applied to the premium three-row CUV segment. Instead, a more apt comparison would be to compare RXL sales to those of the Cadillac XT5 and Cadillac XT6.
Sales Numbers - Lexus RX & RXL - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| RX | +1.13% | 28,425 | 28,109 | -13.02% | 66,251 | 76,170 |
| XT5 | -23.13% | 9,467 | 12,315 | -37.30% | 24,273 | 38,711 |
| XT6 | +44.79% | 6,249 | 4,316 | +252.03% | 15,454 | 4,390 |
| TOTAL | -1.34% | 44,141 | 44,740 | -11.15% | 105,978 | 119,271 |
The GM Authority Take
The decline in Buick Enclave sales in the third quarter of 2020 follows a 51 percent drop in the second quarter of 2020, a 30 percent drop in the first quarter of 2020, and a 30 percent decline in the fourth quarter of 2019. The crossover saw healthy growth during the third quarter of 2019, a 21 percent jump in Q2 and a 27 percent climb in Q1. Despite the steep drops in both sales volume and segment share, the Enclave has managed to retain a respectable position in a very competitive segment.
We attribute the drop in Enclave sales during Q3 2020 to the ongoing COVID-19 pandemic, which sapped supply. Additionally, the Enclave saw internal competition from a new GM product – the Cadillac XT6. Even so, adding the sales volume of the Enclave and XT6 equates to 16,186 sales, which is good enough to take 28 percent segment share for a first-place position.
Sales Numbers - Premium Three-Row Crossovers - Q3 2020 - United States
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| BUICK ENCLAVE | -25.14% | 9,937 | 13,274 | 61% | 75% | -36.26% | 26,142 | 41,013 |
| CADILLAC XT6 | +44.79% | 6,249 | 4,316 | 39% | 25% | +252.03% | 15,454 | 4,390 |
| TOTAL | -7.98% | 16,186 | 17,590 | -8.38% | 41,596 | 45,403 |
We believe that Buick Enclave sales will rebound given that supply improves, which should take place as soon as Q4. In addition, the product should gain greater competitiveness as GM readies a refresh for the vehicle. Originally, the Enclave refresh/mid-cycle enhancement was supposed to have launched for the 2021 model year, but the virus has pushed the model back by one model year. The updated version will now launch as the 2022 Buick Enclave.
A prototype of the upcoming 2022 Buick Enclave refresh
About The Numbers
- All percent change figures compared to Buick Enclave sales in Q3 2019, unless noted otherwise
- In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A.
- Buick sales Q3 2020 U.S.A.
- GMC sales Q3 2020 U.S.A.
- GM Canada sales Q3 2020
- Chevrolet Canada sales Q3 2020
- Cadillac Canada sales Q3 2020
- Buick Canada sales Q3 2020
- GMC Canada sales Q3 2020
- GM Mexico sales Q3 2020
- GM Mexico sales July 2020
- Chevrolet Mexico July 2020 sales
- Buick Mexico July 2020 sales
- GMC Mexico July 2020 sales
- Cadillac Mexico July 2020 sales
- GM Mexico sales August 2020
- Chevrolet Mexico August 2020 sales
- Buick Mexico August 2020 sales
- GMC Mexico August 2020 sales
- Cadillac Mexico August 2020 sales
- GM Mexico sales September 2020
- Chevrolet Mexico September 2020 sales
- Buick Mexico September 2020 sales
- GMC Mexico September 2020 sales
- Cadillac Mexico September 2020 sales
- GM Mexico sales July 2020
- GM China sales Q3 2020
- Chevrolet China Q3 2020 sales
- Buick China Q3 2020 sales
- Cadillac China Q3 2020 sales
- GM Brazil sales Q3 2020
- GM Argentina sales Q3 2020
- GM South Korea sales Q3 2020
- GM South Korea July 2020 sales
- Chevrolet South Korea July 2020 sales
- Cadillac South Korea July 2020 sales
- GM South Korea August 2020 sales
- Chevrolet South Korea August 2020 sales
- Cadillac South Korea August 2020 sales
- GM South Korea September 2020 sales
- Chevrolet South Korea September 2020 sales
- Cadillac South Korea September 2020 sales
- GM South Korea July 2020 sales
- GM Russia sales Q3 2020
- GM Russia sales July 2020
- GM Russia sales August 2020
- GM Russia sales September 2020
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Comments
No doubt the Cadillac XT6 and Lincoln Aviator may be stealing some sales from the Buick.
They say the devil is in the details as General Motors and Buick need to find out what is the missing 1-2 items that will push the Buick Enclave to the top spot.
Rwd/awd and a v8. Probably will get solved next generation.
BEV 3-row in 2030 with 400-500 lb-ft of torque will make the V8 in this segment obsolete.
Wow, just gotta wait 10 years………..
Traverse, XT6, Acadia…. add them up for near segment domination.
The 3rd row in the RX is a joke, but Lexus still decimates all.
I am waiting to read an article that doesn’t say it’s a competitive segment. If GM made three wheel cars they would figure out that they’re still competitive segments out there!
After 50 plus years of letting foreign made cars into the USA market, maybe GM will figure out that their name no longer matters brand wise . Cadillac Buick both no longer have cachet. It’s a combination of lousy dealerships with lousy sales and aftermarket service as well as always being the last brand to offer features and services that other cars have first. USA manufacturers have definitely fallen behind in their engineering design and marketing hopefully one of the big three will get a fireball president who can inspire both of the bean counters and engineers to create wonderful product again. Quite honestly, I’m not one to go out to spend $50,000 on a mid-level SUV that does not inspire me like a work of art. This is something GM and Ford really have to work on. I hope management is actually reading this letter and saying to themselves now I know what the consumer really wants
Article about the Enclave taking second place in its segment and you’re bashing GM…. your comments may seem relevant if the article was about the vehicle being last in its segment.