Chevrolet Korea sales decreased 8 percent to 5,898 units in August 2020 compared to August 2019 results.
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales decreased 80.66 percent to 41 units
- Chevrolet Camaro sales decreased 100 percent to 0 units
- Chevrolet Colorado sales totaled 96 units
- Chevrolet Damas sales decreased 0.73 percent to 273 units
- The Damas is a small van originally introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Equinox sales decreased 57.23 percent to 71 units
- Chevrolet Labo sales increased 5.8 percent to 292 units
- The Labo is a line of small trucks introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Malibu sales decreased 50.74 percent to 364 units
- Chevrolet Spark sales decreased 37.98 percent to 2,244 units
- Chevrolet Trailblazer sales totaled 1,780 units
- Chevrolet Traverse sales totaled 318 units
- Chevrolet Trax sales decreased 59.98 percent to 419 units
During the first eight months of the 2020 calendar year, Chevrolet Korea sales increased 11 percent to 53,978 units.
Sales Results - August 2020 - South Korea - Chevrolet
| MODEL | AUG 2020 / AUG 2019 | AUGUST 2020 | AUGUST 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| BOLT EV | -80.66% | 41 | 212 | -35.99% | 1,398 | 2,184 |
| CAMARO | -100.00% | 0 | 12 | -45.60% | 68 | 125 |
| COLORADO | * | 96 | * | * | 3,272 | * |
| DAMAS | -0.73% | 273 | 275 | -13.74% | 1,997 | 2,315 |
| EQUINOX | -57.23% | 71 | 166 | -40.01% | 901 | 1,502 |
| LABO | +5.80% | 292 | 276 | -9.55% | 2,103 | 2,325 |
| MALIBU | -50.74% | 364 | 739 | -48.57% | 4,564 | 8,874 |
| SPARK | -37.98% | 2,244 | 3,618 | -19.19% | 18,343 | 22,698 |
| TRAILBLAZER | * | 1,780 | * | * | 13,819 | * |
| TRAVERSE | * | 318 | * | * | 2,885 | * |
| TRAX | -59.98% | 419 | 1,047 | -44.11% | 4,625 | 8,275 |
| CHEVROLET TOTAL | -8.00% | 5,898 | 6,411 | +10.69% | 53,978 | 48,763 |
The GM Authority Take
After two consecutive months of healthy gains in June and July, Chevrolet Korea sales returned to the red in August. This new drop in Chevrolet sales in the South Korean market is mainly due to two adverse factors: the reduction in the number of sales/business days in the past month due to summer and national holidays, as well as the emergence of new outbreaks of the COVID-19 virus in the Asian country.
As a result, most of the brand’s models posted negative results in August, including the all-new Chevrolet Trailblazer – which has been the biggest driver of sales and was Chevrolet’s best-selling model in Korea in the past two months. In contrast, the Labo is the only model to have increased sales volume year-over-year, while the Spark improved its performance compared to previous months due to the positive reception of the 2021 model year recently launched in Korea.
Notably, Chevrolet Colorado sales fell significantly in the South Korean market in August, likely due to lower unit availability in the midst of the transition to the updated 2021 model year, which was introduced in Korea in late August.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in August 2019, unless noted otherwise
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q3 2020 sales reports:
- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A.
- Buick sales Q3 2020 U.S.A.
- GMC sales Q3 2020 U.S.A.
- GM Canada sales Q3 2020
- Chevrolet Canada sales Q3 2020
- Cadillac Canada sales Q3 2020
- Buick Canada sales Q3 2020
- GMC Canada sales Q3 2020
- GM Mexico sales Q3 2020
- GM Mexico sales July 2020
- Chevrolet Mexico July 2020 sales
- Buick Mexico July 2020 sales
- GMC Mexico July 2020 sales
- Cadillac Mexico July 2020 sales
- GM Mexico sales August 2020
- Chevrolet Mexico August 2020 sales
- Buick Mexico August 2020 sales
- GMC Mexico August 2020 sales
- Cadillac Mexico August 2020 sales
- GM Mexico sales September 2020
- Chevrolet Mexico September 2020 sales
- Buick Mexico September 2020 sales
- GMC Mexico September 2020 sales
- Cadillac Mexico September 2020 sales
- GM Mexico sales July 2020
- GM China sales Q3 2020
- Chevrolet China Q3 2020 sales
- Buick China Q3 2020 sales
- Cadillac China Q3 2020 sales
- GM Brazil sales Q3 2020
- GM Argentina sales Q3 2020
- GM South Korea sales Q3 2020
- GM South Korea July 2020 sales
- Chevrolet South Korea July 2020 sales
- Cadillac South Korea July 2020 sales
- GM South Korea August 2020 sales
- Chevrolet South Korea August 2020 sales (this page)
- Cadillac South Korea August 2020 sales
- GM South Korea September 2020 sales
- Chevrolet South Korea September 2020 sales
- Cadillac South Korea September 2020 sales
- GM South Korea July 2020 sales
- GM Russia sales Q3 2020
- GM Russia sales July 2020
- GM Russia sales August 2020
- GM Russia sales September 2020
- GM Q3 2020 sales U.S.A.
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