GM Russia Sales Increase 7 Percent In August 2020

September 28, 2020 4:25 pm

GM Russia sales increased 7 percent to 180 units in August 2020 compared to August 2019 results. Sales decreased at Chevrolet, while they increased at the Cadillac brand.

Individual model sales performance for GM Russia wasn’t available last month, but we do have the following information:

Brand Sales

Chevrolet sales decreased 56 percent to 40 units:

Currently, Chevrolet only offers three vehicles in Russia: Tahoe, Traverse and Camaro
The brand’s best-selling model in the country is full-size Tahoe SUV
Sales of all three vehicles have notably decreased this year in the Russian market
The Chevrolet Niva was discontinued in Russia

Cadillac sales increased 79 percent to 140 units:

Cadillac currently offers the following vehicles in Russia: CT6, Escalade, XT5 and XT6
The brand’s best-selling model in the country is the XT5 midsize crossover, closely followed by Escalade
Cadillac XT6 was launched on the Russian market in February and has a lot of sales potential
The Cadillac XT4 is about to arrive in Russia

During the first eight months of the 2020 calendar year, GM Russia sales decreased 8 percent to 1,118 units.

Sales Results - August 2020 - Russia - Chevrolet

MODEL	AUG 2020 / AUG 2019	AUGUST 2020	AUGUST 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CHEVROLET TOTAL	-56.04%	40	91	-46.12%	340	631

Sales Results - August 2020 - Russia - Cadillac

MODEL	AUG 2020 / AUG 2019	AUGUST 2020	AUGUST 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CADILLAC TOTAL	+79.49%	140	78	+33.91%	778	581

Sales Results - August 2020 - Russia - GM Totals

BRAND	AUG 2020 / AUG 2019	AUGUST 2020	AUGUST 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CHEVROLET TOTAL	-56.04%	40	91	-46.12%	340	631
CADILLAC TOTAL	+79.49%	140	78	+33.91%	778	581
GM RUSSIA TOTAL	+6.51%	180	169	-7.76%	1,118	1,212

The GM Authority Take

Due to the difficulties caused by the COVID-19 pandemic, only general sales figures for each brand in the Russian market are currently available. However, we can still see that GM Russia sales rose in August thanks to a strong recovery in Cadillac sales – which strengthens its position as GM’s best-selling brand in that country. In fact, this positive sales result follows a 6.71 percent increase recorded in July.

Although we obviously can’t back up this performance with individual model sales numbers, it stands to reason that this positive result was driven by strong sales of all three Cadillac utility vehicles. Specifically, the refreshed XT5 and the new XT6 that were recently launched in Russia, which didn’t enjoy a normal market deployment through the first six months of the year, and which are strategically important for the brand’s expansion in the Russian market.