GM Mexico Sales Decrease 40 Percent In September 2020

October 16, 2020 2:23 pm

GM Mexico sales decreased 40 percent to 10,286 units in September 2020 compared to September 2019 results. Sales fell at Chevrolet, Cadillac and Buick, while increasing at GMC.

Brand & Model Sales

Chevrolet sales decreased 42 percent 9,679 units:

Chevrolet Aveo sales decreased 77.7 percent to 1,549 units
- The Mexico-market Aveo is imported from China, where it is sold as the Chevrolet Sail
Chevrolet Beat sales decreased 40.14 percent to 2,984 units
- The Mexico-market Beat is the first-generation Spark, with the sales figures comprised of the Spark five-door hatch and the Spark four-door sedan
Chevrolet Blazer sales decreased 34.12 percent to 56 units
Chevrolet Bolt EV sales decreased 50 percent to 1 units
Chevrolet Camaro sales decreased 60 percent to 8 units
Chevrolet Cavalier sales decreased 66.29 percent to 390 units
- The Mexico-market Cavalier is imported from China, where it is sold by the same name
Chevrolet Colorado sales decreased 23.15 percent to 83 units
Chevrolet Corvette sales increased 3300 percent to 34 units
Chevrolet Cruze sales decreased 66.67 percent to 1 units
- The model has been discontinued
Chevrolet Equinox sales decreased 43.7 percent to 134 units
Chevrolet Express sales increased 14.71 percent to 39 units
Chevrolet Malibu sales decreased 100 percent to 0 units
- The model has been discontinued in Mexico
Chevrolet Onix sales totaled 1,666 units
Chevrolet Silverado sales decreased 27.98 percent to 466 units
- Silverado sales include sales of the Silverado (available only in the Work Truck trim in Mexico) and the up-level Chevrolet Cheyenne
Chevrolet Spark sales decreased 38.45 percent to 421 units
Chevrolet Suburban sales increased 36.05 percent to 200 units
Chevrolet Tahoe sales increased 189.8 percent to 142 units
Chevrolet Tornado sales increased 47.76 percent to 362 units
- The Chevrolet Tornado small pickup is imported from Brazil, where it is known as the Chevrolet Montana
Chevrolet Tracker sales totaled 743 units
Chevrolet Traverse sales decreased 50.94 percent to 26 units
Chevrolet Trax sales decreased 68.99 percent to 374 units

Cadillac sales decreased 37 percent to 55 units:

Cadillac ATS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being replaced by the CT4 on the low end and CT5 on the high end
Cadillac CTS sales decreased 100 percent to 0 units
- The vehicle has been discontinued and is being indirectly replaced by the CT5 on the low end
Cadillac CT4 sales have not yet commenced in Mexico
Cadillac CT5 sales have not yet commenced in Mexico
Cadillac Escalade sales decreased 71.43 percent to 8 units
Cadillac XT4 sales decreased 14.29 percent to 36 units
Cadillac XT5 sales decreased 26.67 percent to 11 units
Cadillac XT6 sales have not yet commenced in Mexico
The Cadillac CT6 was never offered in Mexico

Buick sales decreased 39 percent to 137 units:

Buick Enclave sales decreased 35.71 percent to 36 units
Buick Encore sales decreased 38.96 percent to 94 units
- Encore sales in Mexico include sales of the all-new Buick Encore GX
Buick Envision sales decreased 46.15 percent to 7 units
The Buick Regal has been discontinued in Mexico

GMC sales increased 20 percent to 415 units:

GMC Acadia sales decreased 34.43 percent to 40 units
GMC Sierra sales increased 92.97 percent to 247 units
GMC Terrain sales decreased 14.88 percent to 103 units
GMC Yukon sales decreased 32.43 percent to 25 units
The GMC Canyon and Savana are not offered in Mexico

During the first nine months of the 2020 calendar year, GM Mexico sales decreased 30 percent to 106,367 units.

Sales Results - September 2020 - Mexico - Chevrolet

MODEL	SEP 2020 / SEP 2019	SEPTEMBER 2020	SEPTEMBER 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
AVEO	-77.70%	1,549	6,946	-53.27%	23,824	50,983
BEAT	-40.14%	2,984	4,985	-33.56%	33,830	50,920
BLAZER	-34.12%	56	85	-20.15%	729	913
BOLT EV	-50.00%	1	2	-24.00%	19	25
CAMARO	-60.00%	8	20	-60.32%	100	252
CAVALIER	-66.29%	390	1,157	-58.30%	4,184	10,034
COLORADO	-23.15%	83	108	-29.67%	889	1,264
CORVETTE	+3,300.00%	34	1	+214.71%	107	34
CRUZE	-66.67%	1	3	-98.82%	3	254
EQUINOX	-43.70%	134	238	-44.73%	985	1,782
EXPRESS	+14.71%	39	34	-37.23%	177	282
MALIBU	-100.00%	0	2	-96.43%	5	140
ONIX	*	1,666	*	*	14,342	*
SILVERADO	-27.98%	466	647	+46.46%	7,292	4,979
SPARK	-38.45%	421	684	-45.50%	4,109	7,539
SUBURBAN	+36.05%	200	147	-45.09%	637	1,160
TAHOE	+189.80%	142	49	-7.92%	430	467
TORNADO	+47.76%	362	245	-23.38%	2,241	2,925
TRACKER	*	743	*	*	1,081	*
TRAVERSE	-50.94%	26	53	-48.93%	286	560
TRAX	-68.99%	374	1,206	-39.86%	6,019	10,009
CHEVROLET TOTAL	-41.74%	9,679	16,613	-29.93%	101,289	144,553

Sales Results - September 2020 - Mexico - Cadillac

MODEL	SEP 2020 / SEP 2019	SEPTEMBER 2020	SEPTEMBER 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ATS	-100.00%	0	1	-93.33%	2	30
CTS	-100.00%	0	1	-60.00%	6	15
ESCALADE	-71.43%	8	28	-57.31%	111	260
XT4	-14.29%	36	42	-28.79%	235	330
XT5	-26.67%	11	15	-34.78%	105	161
CADILLAC TOTAL	-36.78%	55	87	-42.34%	459	796

Sales Results - September 2020 - Mexico - Buick

MODEL	SEP 2020 / SEP 2019	SEPTEMBER 2020	SEPTEMBER 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ENCLAVE	-35.71%	36	56	-46.32%	292	544
ENCORE	-38.96%	94	154	-40.00%	726	1,210
ENVISION	-46.15%	7	13	-65.76%	63	184
BUICK TOTAL	-38.57%	137	223	-44.25%	1,081	1,939

Sales Results - September 2020 - Mexico - GMC

MODEL	SEP 2020 / SEP 2019	SEPTEMBER 2020	SEPTEMBER 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
ACADIA	-34.43%	40	61	-39.43%	407	672
SIERRA	+92.97%	247	128	+33.79%	1,972	1,474
TERRAIN	-14.88%	103	121	-25.69%	989	1,331
YUKON	-32.43%	25	37	-48.01%	170	327
GMC TOTAL	+19.60%	415	347	-6.99%	3,538	3,804

Sales Results - September 2020 - Mexico - GM Totals

BRAND	SEP 2020 / SEP 2019	SEPTEMBER 2020	SEPTEMBER 2019	YTD 2020 / YTD 2019	YTD 2020	YTD 2019
CHEVROLET TOTAL	-41.74%	9,679	16,613	-29.93%	101,289	144,553
CADILLAC TOTAL	-36.78%	55	87	-42.34%	459	796
BUICK TOTAL	-38.57%	137	223	-44.25%	1,081	1,939
GMC TOTAL	+19.60%	415	347	-6.99%	3,538	3,804
GM MEXICO TOTAL	-40.44%	10,286	17,270	-29.60%	106,367	151,092

The GM Authority Take

September was the seventh consecutive month during which GM Mexico sales fell considerably, deepening the negative behavior experienced by the company in the Latin country, which has suffered a dramatic drop in demand for vehicles due to the economic difficulties associated by the COVID-19 pandemic. In fact, the September performance represents an even further setback for GM in Mexico after three months of sales volume improvements, reaching the best level in August since the coronavirus outbreak with 12,114 deliveries.

The all-new 2021 Chevrolet Tahoe and Suburban went on sale in Mexico in early September

The vast majority of the vehicles offered by GM in the Mexican market suffered large declines in sales volume on a year-over-year basis, including noteworthy contractions in the deliveries of the Chevrolet Aveo and Beat – the company’s two best-sellers in the country. In fact, only six GM models managed to increase their sales in September, including the Chevrolet Corvette, Express, Suburban, Tahoe and Tornado. In addition, the GMC Sierra almost doubled its year-over-year volume and drove a healthy increase in sales for Big Red.

Meanwhile, the Chevrolet Onix once again positioned itself as the GM’s best-selling sedan in Mexico with 1,666 deliveries, while the all-new Chevrolet Tracker was the brand’s most popular utility vehicle with 743 units delivered during the first month of officially being on sale in the Mexican market. The results show that the first two members of Chevy’s family of vehicles based on the GEM platform are enjoying good levels of acceptance, despite the adverse market circumstances.