Chevrolet Brazil sales decreased 32 percent to 28,792 units in August 2020.
The figures shift Chevrolet to the country’s third best-selling automobile brand, being surpassed by Volkswagen and Fiat during the month. The performance also places GM as the third best-selling automaker in the South American country.
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales totaled 2 units
- Chevrolet Camaro sales decreased 93.33 percent to 1 units
- Chevrolet Cobalt sales decreased 98.59 percent to 20 units
- Chevrolet Cruze sales decreased 59.38 percent to 754 units
- Chevrolet Equinox sales increased 76.21 percent to 726 units
- Chevrolet Montana sales decreased 33.1 percent to 853 units
- Chevrolet Onix sales decreased 25.96 percent to 16,583 units
- Onix hatchback sales totaled 10,609 units
- Onix Plus sedan sales totaled 5,974 units
- Chevrolet Prisma sales decreased 99.49 percent to 37 units
- The vehicle is being replaced by the all-new Chevrolet Onix Plus
- Chevrolet S10 sales decreased 32.43 percent to 2,063 units
- Chevrolet Spin sales decreased 43.59 percent to 1,585 units
- Chevrolet Tracker sales increased 357.29 percent to 5,899 units
- Chevrolet Trailblazer sales decreased 55.1 percent to 264 units
During the first eight months of the 2020 calendar year, Chevrolet Brazil sales decreased 37 percent to 191,283 units.
Sales Results - August 2020 - Brazil - Chevrolet
MODEL | AUG 2020 / AUG 2019 | AUGUST 2020 | AUGUST 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
---|---|---|---|---|---|---|
BOLT EV | * | 2 | 0 | +4,650.00% | 95 | 2 |
CAMARO | -93.33% | 1 | 15 | -64.55% | 39 | 110 |
COBALT | -98.59% | 20 | 1,416 | -94.61% | 492 | 9,121 |
CRUZE | -59.38% | 754 | 1,856 | -38.25% | 9,513 | 15,406 |
EQUINOX | +76.21% | 726 | 412 | +0.48% | 3,349 | 3,333 |
MONTANA | -33.10% | 853 | 1,275 | -41.04% | 5,161 | 8,754 |
ONIX | -25.96% | 16,583 | 22,396 | -22.68% | 123,221 | 159,367 |
PRISMA | -99.49% | 37 | 7,251 | -98.28% | 970 | 56,472 |
S10 | -32.43% | 2,063 | 3,053 | -34.82% | 13,205 | 20,259 |
SPIN | -43.59% | 1,585 | 2,810 | -44.43% | 10,167 | 18,296 |
TRACKER | +357.29% | 5,899 | 1,290 | +105.91% | 23,202 | 11,268 |
TRAILBLAZER | -55.10% | 264 | 588 | -25.98% | 1,821 | 2,460 |
CHEVROLET TOTAL | -32.05% | 28,792 | 42,370 | -37.27% | 191,283 | 304,921 |
The GM Authority Take
Chevrolet Brazil sales suffered another noteworthy drop in August, becoming the fifth consecutive month during which the Bow Tie brand saw a contraction in sales volume in the South American country. Not only did the decline cause Chevrolet to once again lose its previously-held first-place sales title to Volkswagen, but it was also overtaken by Fiat during the month, falling to third place for the first time in the last decade. However, Chevy still remains Brazil’s best-selling auto brand during in the first eight months of the year.
Nine of the twelve models offered by Chevrolet in Brazil saw a contraction in sales, with the most significant being the declines in the discontinued Prisma and Onix. Both cars totaled 29,647 sales in August 2019, while the current Onix lineup (which includes both the Onix Plus sedan and Joy) totaled 16,583 units. That represents 13,064 units less year-over-year due to the sudden drop in demand caused by the COVID-19 pandemic. Regardless, the Chevrolet Onix firmly remains solidly the best-selling car in Brazil.
By contrast, the all-new 2021 Tracker and Equinox increased their sales significantly, driven by the boom in utility vehicle sales in the Brazilian market. The new-generation Tracker continues to perform in an excellent fashion, and is currently the second best-selling utility in Brazil, with the ambition to establish itself as the segment leader during the second half of the year. Both utility vehicles join the Bolt EV as the only models with positive numbers during the first eight months of the year.
About The Numbers
- All percent change figures compared to Chevrolet Brazil sales for August 2019, unless noted otherwise
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q3 2020 sales reports:
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- Chevrolet sales Q3 2020 U.S.A.
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