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Chevrolet Brazil Sales Decrease 31 Percent In July 2020

Chevrolet Brazil sales decreased 31 percent to 28,046 units in July 2020. The figures make Chevrolet Brazil’s second best-selling automobile brand after Volkswagen, which once again outsold Chevy to take the country’s sales crown. This chain of events, in turn, makes GM the third best-selling automaker in the country.

Individual model sales performance was as follows:

During the first seven months of the 2020 calendar year, Chevrolet Brazil sales decreased 38 percent to 162,494 units.

Sales Results - July 2020 - Brazil - Chevrolet

MODELJUL 2020 / JUL 2019JULY 2020JULY 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
BOLT EV+1,000.00% 111+4,550.00%93 2
CAMARO+62.50% 138-60.00%38 95
COBALT-97.70% 231,001-93.87%472 7,705
CRUZE-30.44% 1,2911,856-35.36%8,759 13,550
EQUINOX+124.01% 737329-10.20%2,623 2,921
MONTANA-7.46% 9921,072-42.40%4,308 7,479
ONIX-25.66% 14,92120,071-22.15%106,640 136,974
PRISMA-99.69% 268,377-98.10%933 49,223
S10-49.30% 1,5683,093-35.25%11,142 17,207
SPIN-41.20% 1,8313,114-44.59%8,582 15,487
TRACKER+369.45% 6,0701,293+73.42%17,304 9,978
TRAILBLAZER+88.18% 557296-16.83%1,557 1,872
CHEVROLET TOTAL-30.79% 28,04640,523-38.11%162,494 262,558

The GM Authority Take

Chevrolet Brazil sales declined dramatically in July, with a notable double-digit drop marking the brand’s fourth consecutive decrease in sales volume. Even so, the 28,046 units sold in July are a significant improvement over Chevrolet sales volume during the past few months. In fact, the July performance represented the highest figure since the COVID-19 pandemic began to impact the Brazilian market.

July is also the second consecutive month that Chevrolet lost its title of being Brazil’s best-selling automobile brand to Volkswagen, which is executing an aggressive strategy to increase local vehicle production in order to meet demand for its new high-volume utility vehicles. The German brand reported 31,481 new vehicle deliveries in July, outselling the Bow Tie brand by 3,435 units. Even so, Chevy remains Brazil’s best-selling auto brand in the first seven months of the year.

Despite the negative performance of Chevrolet Brazil sales during July, five of the Bow Tie brand’s models managed to increase their sales volume. These include the Bolt EV, Camaro, Equinox, Tracker and TrailBlazer (SUV). The solid performance of the utility line is particularly noteworthy, with impressive volume increases year-over-year. The all-new 2021 Tracker recorded almost five times as many sales as its predecessor in July 2019. In fact, the subcompact crossover surpassed its previous sales record of 4,075 units set in June by selling 6,070 vehicles in July.

About The Numbers

Further Reading & Sales Reporting

Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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