U.S. Cadillac Sales Decrease 18 Percent In Q3 2020
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Cadillac sales in the United States decreased 18 percent to 32,965 units during the third quarter of 2020.
Individual model sales performance was as follows:
- Cadillac ATS sales decreased 89.23 percent to 17 units
- The vehicle has been discontinued and is being replaced by the CT4 on the low end and CT5 on the high end
- Cadillac CT4 sales totaled 1,536 units
- Cadillac CT5 sales totaled 4,001 units
- Cadillac CT6 sales decreased 74.03 percent to 422 units
- Cadillac CTS sales decreased 86.88 percent to 148 units
- The vehicle has been discontinued and is being replaced indirectly by the CT5
- Cadillac Escalade sales decreased 55.87 percent to 4,538 units
- Cadillac XT4 sales decreased 29.39 percent to 6,345 units
- Cadillac XT5 sales decreased 23.13 percent to 9,467 units
- Cadillac XT6 sales increased 44.79 percent to 6,249 units
- Cadillac XTS sales decreased 78.94 percent to 242 units
During the first nine months of the 2020 calendar year, U.S. Cadillac sales decreased 25 percent to 86,586 units.
Sales Results - Q3 2020 - USA - Cadillac
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| ATS | -89.23% | 17 | 158 | -89.53% | 110 | 1,051 |
| CT4 | * | 1,536 | * | * | 2,168 | 0 |
| CT5 | * | 4,001 | * | * | 9,576 | 0 |
| CT6 | -74.03% | 422 | 1,625 | -47.63% | 2,972 | 5,675 |
| CTS | -86.88% | 148 | 1,128 | -92.07% | 476 | 5,999 |
| ESCALADE | -55.87% | 4,538 | 10,284 | -43.12% | 15,093 | 26,535 |
| XT4 | -29.39% | 6,345 | 8,986 | -32.94% | 15,485 | 23,092 |
| XT5 | -23.13% | 9,467 | 12,315 | -37.30% | 24,273 | 38,711 |
| XT6 | +44.79% | 6,249 | 4,316 | +252.03% | 15,454 | 4,390 |
| XTS | -78.94% | 242 | 1,149 | -90.44% | 979 | 10,242 |
| CADILLAC TOTAL | -17.51% | 32,965 | 39,961 | -25.16% | 86,586 | 115,695 |
The GM Authority Take
Cadillac sales in the United States declined significantly during the third quarter of the year, further deepening the negative trajectory started at the end of the 2019 calendar year. In this way, Q3 becomes the fourth consecutive quarter in which Cadillac sales have been in the red, following the seven percent increase in the third quarter of 2019. However, the 32,965 units sold last quarter represents the best performance that the luxury brand has achieved so far in 2020.
Most Cadillac models saw sales drop significantly in the third quarter, including the XT5 midsize crossover which remains the brand’s best-selling nameplate in the U.S. market. In contrast, the new Cadillac XT6 was the only one to post a positive sales performance, with a significant increase of 45 percent year-over-year. In addition, the three-row crossover is also the only one that managed to increase its sales volume during the first nine months of the year.
For its part, the all-new Cadillac CT5 posted its best sales performance to date, establishing itself as the brand’s most popular sedan with respectable sales figures for the segment. The new Cadillac CT4 followed with 1,536 units during its second full quarter on sale.
About The Numbers
- All percent change figures compared to U.S. Cadillac sales for Q3 2019, unless noted otherwise
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Cadillac sales results
- GM Q3 2020 sales reports:
- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A. (this page)
- Buick sales Q3 2020 U.S.A.
- GMC sales Q3 2020 U.S.A.
- GM Canada sales Q3 2020
- Chevrolet Canada sales Q3 2020
- Cadillac Canada sales Q3 2020
- Buick Canada sales Q3 2020
- GMC Canada sales Q3 2020
- GM Mexico sales Q3 2020
- GM Mexico sales July 2020
- Chevrolet Mexico July 2020 sales
- Buick Mexico July 2020 sales
- GMC Mexico July 2020 sales
- Cadillac Mexico July 2020 sales
- GM Mexico sales August 2020
- Chevrolet Mexico August 2020 sales
- Buick Mexico August 2020 sales
- GMC Mexico August 2020 sales
- Cadillac Mexico August 2020 sales
- GM Mexico sales September 2020
- Chevrolet Mexico September 2020 sales
- Buick Mexico September 2020 sales
- GMC Mexico September 2020 sales
- Cadillac Mexico September 2020 sales
- GM Mexico sales July 2020
- GM China sales Q3 2020
- Chevrolet China Q3 2020 sales
- Buick China Q3 2020 sales
- Cadillac China Q3 2020 sales
- GM Brazil sales Q3 2020
- GM Argentina sales Q3 2020
- GM South Korea sales Q3 2020
- GM South Korea July 2020 sales
- Chevrolet South Korea July 2020 sales
- Cadillac South Korea July 2020 sales
- GM South Korea August 2020 sales
- Chevrolet South Korea August 2020 sales
- Cadillac South Korea August 2020 sales
- GM South Korea September 2020 sales
- Chevrolet South Korea September 2020 sales
- Cadillac South Korea September 2020 sales
- GM South Korea July 2020 sales
- GM Russia sales Q3 2020
- GM Russia sales July 2020
- GM Russia sales August 2020
- GM Russia sales September 2020
- GM Q3 2020 sales U.S.A.
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These are the transition years and sales will continue to be flat until Cadillac begins the roll out of it’s all electric fleet in 2025; Cadillac should have a 3-5 year advantage over the competition (both foreign and domestic which means Cadillac will have the luxury electric vehicle market to themselves.
has any automaker ever had a 3-5 year advantage in anything?
Tesla.
Cadillac’s best days are long behind it. From the ATS to the CT6 to the ELR, they prove they can’t launch a hit vehicle other than Escalade. The most uninspiring leadership team in the business, so sad. Electrification won’t save it, design could.
EVs are already offered by German brands and haven’t served as game changers. Can Cadillac offer a product that blows Tesla out of the lead? Even if the technology and performance is superior can Cadillac over come the fresh and cool Tesla image?
Cadillac, much like Opel under GM, has been rebuilding for 20 years. Various naming schemes, design modifications haven’t help. The masses weren’t impressed by Alpha and Omega being the industry’s best.
IGerman and Japanese cars aren’t necessarily better but luxury shoppers are looking for the prestige and a coolness X Factor that Cadillac lacks. It’s shallow but killing the brand and this not change regardless of how many times GM updates the Crest logo. If anything the Crest represents an America that’s gone and a legacy brand that’s best days have passed. This may be why Ruess said EV is Cadillac’s last chance.
Cadillac will always make money off SUVs that share bones with other divisions but does GM really need to pump capital into yet another division unable to grow or sell sedans? Maybe GM should by Lucid and just start fresh.
4 years ago when Cadillac was in NYC a few investment banks had high Hope’s, thought Cadillac was worth 20 Billion for sale/spin off. GM should have moved quick! Even if Mary hires another German executive or fills the entire building with former BMW staff the same buzz cannot be replicated.
GM does not need Cadillac in N America when Buick GMC with Delani, Hummer and Avenir showing do much profit potential.
Any more Proof needed that GM missmanagment is destroying Cadillac??????
Seems that if you want a German sports sedan you buy a German sports sedan. Not the American knock off (no matter the substance of it). Who’d of thunk it.
Imagine wanting a Swiss watch and buying a Timex…
Maybe you can build a better German sports sedan, but should you? No matter how hard you try you’ll never be on the right side of the water. Cadillacs imitation might make sense to the Chinese, masters at imitation themselves and maybe we’ll see sales results in China show that. Not likely.
Something I think Lincoln has figured out and will reap the rewards for. An American luxury car trying to be American.
If im selling a product, and that product is in a downward sales trend for the last 30 years no matter what the parent company does. Do i still want to continue to sell that product. EV is the future, but it only works if people want the brand you are selling it in.
Oh surely it has nothing to do with the “event-free” year GM and the nation have, can any other professional cryers here post any major sales gains from other luxury car makers for the same time period or you’re trolling?…
Cadillac, along with Buick and the now defunct Old’s brand ruined their reputation back in the 80’s and 90’s. People think of those brands as my grandpa’s car. Remember the Cadillac Cimarron? It was a dressed up Chevy Cavalier that GM marketed as an alternative to the German sedans. While Cadillac may be building fine cars now, their reputation from years ago haunts them
Little Buzzard,
I agree that the ” brands” of grandpa’s car, doesn’t help.
But HOW are you able to say GM/Cadillac is building fine cars now ?
The GM 8 speed transmission in the more powerful Cadillac vehicles, have left some of the last Cadillac buyers at wits end !
The CUE systems failing in the thousands on a daily basis !
And GM sitting there and doing NOTHING for these customers !
Let alone the underpowered 2.0T as a standard engine, leaves a first impression, after a test drive, of ” this is a Cadillac ” ?
Gm/Cadillac, had the vehicles right in the 2004 to 2010 range, they were just to d4m cheap, and not refined.
The NorthStar WAS a GREAT engine, just cheapened up to junk, then fixed, then ruined, and I would bet that that BlackWing was a GREAT engine because of it ! Our ATS is a GREAT driving vehicle, GREAT !!!, Looks GREAT, JUST GREAT !!! IT IS A POS JUNK, Two CUE screens, and STILL has trouble today ! rear end still dripping on the floor like an 100 year old Chevy ! Breaks squeal to the point of embarrassment ! JUST A POS JUNK !!!! And that 2.0T with the 6 speed, just doesn’t know what gear to be in, but at least it shifts without a BANG like the GM junk 8 speed !
Again, If Cadillac would have just stayed the course, moved to the 2.7T instead of the new POS 2.0T ! RWD SUVs with the 2.7T – or the BlackWing detuned then tuned ! ALL with the new 10 speed !
And for gods sake a Cadillac interior like the Escala, Escalade, Lyriq ! Cadillac would be burning up the streets with the grandpa’s and their grandkids !
Yet here we are, My grandpa was a Cadillac owner and I am the only one left ! His son, my uncle, Mercedes ! His son, my cousin, Audi ! His son, BMW ! My son, wants a Tesla !, My wife wants a Tesla ! My sister in law, wants a Tesla !, Her daughter, wants a Tesla, there is just NO where to charge them in the cold winter ! And they will NOT buy a Lyriq after seeing them !
This Cadillac thing is a DESIGN thing !!!! NOT a propulsion thing, per say. Sure the EV will allow the Cadillac line to move once again, instead of all being a standard DUD, BLAH, Cheap Chevrolet, FWD 3.6, BLAH, or even 2.0T BLAH !! But GM could have fixed that with engines at hand, and CHOSE not to !
Its like Mihail NITULESCU, said, The CT6 WAS the BEST Cadillac, other than the Escalade, and Canceled !
But NOT with the 2.0T !
And I would NOT buy one, as they were bigger than we want !
I would have bought a Cadillac that looked just like the CT6, in and out, in the size of the CT5 or 2004 CTS as we still have in storage, but NO we get a CHEAP CT5 with plastic window, and a BLAH 2.0T, and a cheap Chevrolet interior !!!
Don’t you worry though, GM will make the same old Cadillac mistakes only now the EV will fix it !
HA !
I see the Hate-Cadillac-First crew is out in force.
In Q3 Mercedes is off 5%. Not huge but a lot of their bread and butter is down further. The traditional sedans are WAY off. C Class down 33%. The E is off 29%. S Class off 7%. A Class down 45%.
BMW as a brand was down 16%. Again, the sedans led the slide. 3 Series off 22%. 4 series down 68%. 5 series off 33%. and 7 series down 39%.
And the 6 series coupe was down 91% (27 sold). Passenger cars in total were down 25%. Even the X3 was off 10% and X4 down 28%.
Audi down 16%, as well.
Thanks, the Lincoln Lawyers here will pick on Caddy and boost inadequate luxury brands here till they cease…
Well this is no big news as is and was the onslaught of new Cadillacs !
Sure most luxury vehicle sales are down and many sales in general so I will give some of you deniers a break on your EXCUSES !
Look at the Corvette sales after the C8 !!!!
Look at the Hummer sales after the release !!!!!
How about those Bronco sales !!!!!!
Tell me, how are the sales of the HD trucks going ? even with the $20,000.00 interior in a $80,000.00 truck !!!
The last Cadillac onslaught is and was a DUD ” Blah, Blah, Blah ” jjjjjuuuuust ” Good Enough ” !
Look at the Malibu, you can now get it with the 2.0T, digital dash, in a Malibu, what is a Cadillac ?
Digital dash and super cruse in a GMC truck !!!
Is GM deliberately putting better options on lesser vehicles than Cadillacs ?
It wasn’t so much the design of the past generations of Cadillac ( it was some though ) but more so just the JUNK they sold as Cadillac and then ZERO — HORRIBLE customer support —- NONE !!!!!
The CUE and the GM junk 8 speed transmission alone — with ZERO customer support is ALOT to take and then return to the brand !
I believe that the Lyriq of the planned onslaught and the rest of the GM/Cadillac/EV lineup will not change the trajectory of Cadillac in the USA !
First off GM tried and failed to compete with German luxury, why, because GM is just to d4m cheap !!!!
Now GM wants to try to compete with Tesla, yet still GM is to d4m cheap !
Look the German luxury and even the Lexus buyer, will not come back to GM. Why the h3ll would they leave a sound vehicle brand WITH CUSTOMER SUPPORT ?
And the Tesla buyer, Ha, Ha, Ha, Ha all the way to the bank ! There is NO WAY IN H3LL a Tesla buyer will become a GM buyer. GM is viewed as a large corporate pig, to a Tesla buyer !
Look at the IPO of AirBNB the stock is through the roof ! Will this continue ? but it is the same buyer of Tesla, stock investor of Tesla. This new wealthy generation is NOT buying corrupt corporate pig stock, and the old wealthy C8 buyers are dying ! Gm got one more sale out of those people just like the last XTS buyer, one last sale.
Will the Escalade still sell good ? Yes I believe it will. Not as good as the past though as the new Lincoln is a worthy competitor now !
However EVERY SINGLE Cadillac under the Escalade, is just CHEAP GM !!!
Sure, OK, Cadillac is or was selling a few more vehicles now with three mid-sized SUVs, but not enough to pat the bills for three vehicle builds, they just eat sales from each other adding a few old GM loyal customers moving around in GM.
But those loyal GM customers are moving out once again, do to the cheap GM junk and ZERO support !
EVs are not going to EXPLODE the sales numbers at GM and for sure not at Cadillac !
I am the potential stock buyer and NO WAY !!
I am the potential Cadillac EV buyer and NO WAY, with the Lyriq !
If I could charge an EV in my area, I would have ALREADY bought a Tesla !
You can already buy EVs from the Germans !
I would have a Cadillac #6 in the garage right now if the XT4 was a Cadillac not a CHEAP Chevrolet ! 2.0T BLAH, BLAH, BLAH, FWD and a plastic fantastic interior, just d4m CHEAP junk !
I ALSO would have Cadillac #7 in the garage right now if the CT5 was a Cadillac, and not a CHEAP Chevrolet ! 2.0T, BLAH, BLAH, BLAH, plastic instead of a window in the C-pillar, and again just a d4m CHEAP plastic fantastic Chevrolet interior !
O that’s right you can get a CT5 with digital dash in a CT5 NOW, and a Malibu NOW and a Sierra NOW !
This IS NOT that hard !
If GM really wants to sell a Cadillac they need to make a GOOD vehicle and STAND BEHIND IT with CUSTOMER SUPPORT !
NOT sell CHEAP GM vehicles as Cadillacs !!!!
NOT a 2.0T – NEVER a 2.0T !!!
NOT a FWD – NEVER FWD !!!!
NOT a 8″ CUE that lasts a year, surrounded with the CHEAPEST plastic you can buy – NEVER cheap – CHEAP !!
Cadillac built at least three concepts – people LOVED them !! Did they build ONE ? NO, No they did NOT !
My favorite was the Escala !
Would I have bought one just like showed ? Nope, but in the current CT5 size, YEP ! with a twin turbo Blackwing !!!! H3ll YES !
HOW did GM build the Hummer, and get the customer to want it, and can NOT build a Cadillac that the customer wants ?
Like I have been saying for years now here !!!!!
GM has NO IDEA who the Cadillac customer is !!!!!!!!
In the USA !!!!
China, no problem. China Cadillac customers still think that the US successful want a Cadillac, so the China ” becoming successful ” want a Cadillac. They do not realize that the US successful think a Cadillac is JUNK !! other than the Escalade !
Just a perfect (though sad) review. Thank you!
Lifelong,
You actually have a coherent thought or two. It shouldn’t take you three thousand words to spit it out.
no wonder these are the sales with such an unappealing range:
0 (CT…, XT…) + 3/4 of a real good looking Escalade
with (maybe) the exception of Escalade, all the other models are fallen way, way behind the Germans. Very sad! We look at the older models with happiness, but we can hardly live in the past. Sorry Cadillac, you’re going down every year, deep down. Maybe Barra intends to sell the production facilities – she’s great at real estate. in the rest, she should apologize to the Americans!
They canceled CT6, a great car, but they kept CT4, 5… Pathetic!
Cadillac, dead brand walking? Mismanaged for at least 20 years, led by GM employees who were blind to the sea change in the automobile business. Bad products, move to NYC, poor customer service, low resale value. Can GM turn this wounded brand around? Will electric vehicles save the day?
Surveying my relatives and friends, the answer is no. To a person they all either would or have bought a Tesla. Tesla does not build great quality vehicles but they have built a strong brand. GM whiffed on electric when it killed the EV1 program. Once again not seeing the sea change of electric vehicles.
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