Chevy Traverse sales decreased in the United States and South Korea but increased in Canada, Mexico, and Colombia during the fourth quarter of 2023.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRAVERSE | -17.29% | 22,556 | 27,271 | +27.42% | 123,555 | 96,965 |
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRAVERSE | +58.77% | 1,294 | 815 | +61.71% | 5,676 | 3,510 |
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRAVERSE | -48.50% | 327 | 635 | -40.26% | 1,162 | 1,945 |
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRAVERSE | +172.50% | 218 | 80 | +29.96% | 590 | 454 |
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| TRAVERSE | +22.73% | 54 | 44 | -16.07% | 188 | 224 |
Chevy Traverse sales saw the Bow Tie’s three-row crossover fall from its second-place showing during the previous quarter to eighth among 13 entries during Q4 2023 when ranked by sales volume.
The Ford Explorer (see running Ford Explorer sales) remained at the top with a five percent dip in sales to 48,667 units, followed by the Toyota Highlander in second place with a 46 percent drop to 31,365 units, likely due to sales now split with the first-ever Toyota Grand Highlander. The Hyundai Palisade, in third, saw sales jump 62 percent for 30,652 deliveries, while the VW Atlas posted a 462 percent leap to 30,139 units to place fourth. The Honda Pilot took fifth with a nine percent bump to 27,901 units, while the Kia Telluride placed sixth with a three percent slip to 26,784 units. The Toyota Grand Highlander, the new second entry from the Japanese automaker, placed seventh with 23,660 deliveries. The Chevy Traverse (see running Chevy Traverse sales) followed in eighth place with a 17 percent slide to 22,556 units. The rest of the segment entries each recorded less than 16K deliveries.
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | -5.37% | 48,667 | 51,430 | 16% | 18% | -10.05% | 186,799 | 207,673 |
| TOYOTA HIGHLANDER | -46.25% | 31,365 | 58,354 | 10% | 21% | -23.91% | 169,543 | 222,805 |
| HYUNDAI PALISADE | +61.91% | 30,652 | 18,932 | 10% | 7% | +8.25% | 89,509 | 82,688 |
| VOLKSWAGEN ATLAS | +461.66% | 30,139 | 5,366 | 10% | 2% | +16.64% | 95,675 | 82,025 |
| HONDA PILOT | +8.92% | 27,901 | 25,615 | 9% | 9% | +0.73% | 100,298 | 99,567 |
| KIA TELLURIDE | -2.94% | 26,784 | 27,595 | 9% | 10% | +10.89% | 110,765 | 99,891 |
| TOYOTA GRAND HIGHLANDER | * | 23,660 | * | 8% | 0% | * | 48,036 | 0 |
| CHEVROLET TRAVERSE | -17.29% | 22,556 | 27,271 | 8% | 10% | +27.42% | 123,555 | 96,965 |
| DODGE DURANGO | -1.74% | 15,614 | 15,890 | 5% | 6% | +24.83% | 69,196 | 55,433 |
| NISSAN PATHFINDER | -24.71% | 15,268 | 20,280 | 5% | 7% | +23.93% | 71,710 | 57,862 |
| SUBARU ASCENT | -22.73% | 13,662 | 17,682 | 5% | 6% | -4.96% | 60,543 | 63,704 |
| MAZDA CX-90 | * | 13,553 | * | 5% | 0% | * | 30,821 | 0 |
| MAZDA CX-9 | -99.90% | 11 | 11,111 | 0% | 4% | -49.53% | 17,451 | 34,580 |
| TOTAL | +7.26% | 299,832 | 279,526 | +6.41% | 1,173,901 | 1,103,193 |
The Traverse earned an eight percent market share in its segment, down two percentage points year-over-year. The Explorer posted a 16 percent segment share, also down two percentage points. The Highlander, Palisade, and Atlas each held a 10 percent share, with the Highlander down 11 percentage points, the Palisade up three, and Atlas up eight. The Pilot maintained a nine percent share, while the Telluride also earned a nine percent share, though down one percentage point. The Grand Highlander posted an eight percent share. All other models each held a five percent segment share or less.
It’s worth noting that combining sales of the Chevy Traverse with those of the GMC Acadia (see running GMC Acadia sales), which we typically categorize in a smaller segment, gives GM 33,330 deliveries to put it in fourth place behind Hyundai-Kia, Toyota, and Ford.
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | -17.29% | 22,556 | 27,271 | +27.42% | 123,555 | 96,965 |
| GMC ACADIA | -22.72% | 10,774 | 13,942 | +25.10% | 66,322 | 53,014 |
| TOTAL | -19.13% | 33,330 | 41,213 | +26.60% | 189,877 | 149,979 |
Hyundai Motor Group, represented by the Hyundai Palisade and Kia Telluride, saw 57,436 deliveries for a combined 19 percent segment share for first place overall.
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| KIA TELLURIDE | -2.94% | 26,784 | 27,595 | +10.89% | 110,765 | 99,891 |
| HYUNDAI PALISADE | +61.91% | 30,652 | 18,932 | +8.25% | 89,509 | 82,688 |
| TOTAL | +23.45% | 57,436 | 46,527 | +9.69% | 200,274 | 182,579 |
Toyota’s two entries in this space, the Highlander and Grand Highlander, saw 55,025 combined deliveries for an 18 percent segment share, far ahead of Ford.
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -46.25% | 31,365 | 58,354 | -23.91% | 169,543 | 222,805 |
| TOYOTA GRAND HIGHLANDER | * | 23,660 | * | * | 48,036 | 0 |
| TOTAL | -5.70% | 55,025 | 58,354 | -2.35% | 217,579 | 222,805 |
Sales of the two Mazda entries, the CX-9 and CX-90, resulted in 13,564 cumulative deliveries for a combined five percent segment share, remaining in last place. As a reminder, the first-ever 2024 CX-90 indirectly replaces the outgoing 2023 CX-9.
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| MAZDA CX-9 | -99.90% | 11 | 11,111 | -49.53% | 17,451 | 34,580 |
| MAZDA CX-90 | * | 13,553 | * | * | 30,821 | 0 |
| TOTAL | +22.08% | 13,564 | 11,111 | +39.60% | 48,272 | 34,580 |
For informational and comparative purposes, we also provide sales figures for crossover models that overlap in price or seating capacity with large three-row crossovers like the Traverse. These crossovers, which are generally smaller than the Traverse, are often cross-shopped with larger models like the Traverse and include:
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| HYUNDAI SANTA FE | +5.83% | 35,412 | 33,460 | +10.02% | 131,574 | 119,589 |
| FORD EDGE | +98.39% | 35,397 | 17,842 | +24.14% | 106,098 | 85,465 |
| CHEVROLET BLAZER | +0.13% | 16,653 | 16,631 | -2.58% | 65,511 | 67,246 |
| GMC ACADIA | -22.72% | 10,774 | 13,942 | +25.10% | 66,322 | 53,014 |
| MITSUBISHI OUTLANDER | -14.17% | 8,979 | 10,461 | +3.81% | 42,501 | 40,942 |
| NISSAN MURANO | -37.24% | 4,831 | 7,697 | +3.53% | 31,137 | 30,074 |
The mainstream large three-row crossover segment grew seven percent to 299,832 units in Q4 2023, meaning Chevy Traverse sales significantly underperformed the segment average.
Chevy Traverse sales performance suffered during the fourth quarter of 2023, and even combining sales of GM’s three-row mainstream crossovers, the Traverse and GMC Acadia only, placed the automaker in fourth this time around. It was beaten by the likes of Hyundai Motor Group, Toyota, and cross-town rival Ford.
Inventory supply could be partly to blame, with the UAW labor strike in late September targeting the Lansing Delta Township plant in Michigan, where the current Traverse is produced. A GM-UAW labor contract was tentatively reached a month later, at the end of October, and then ratified in mid-November.
Traverse inventory was light in November, with just a 30-day supply. As a reminder, a 60-day supply is considered optimal in the U.S. auto industry by many automotive sales organizations, such as the National Automotive Dealers Association (NADA). That means a 60-day inventory level gives dealerships enough inventory on hand to sustain sales volume for roughly the next two months.
The UAW strike was likely responsible for the delayed launch of the all-new, third-generation 2024 Chevy Traverse and The General deciding to introduce a carryover 2024 Chevy Traverse Limited model.
Looking ahead, the overhauled 2024 Traverse is an attractive option in the marketplace that should result in more interest, even from male customers, resulting in sales growth. However, generational changeovers always impact supply and sales. GM’s ability to make enough units to satisfy demand and get them to dealers is vital for the all-new model’s success.
The 2023 Chevy Traverse arrived essentially unchanged from the refreshed 2022 Chevy Traverse.
A year ago in January, Consumer Reports gave the 2023 Chevy Traverse a “recommended” rating.
The 2024 Chevy Traverse Limited is simply a carryover from the 2023 model year.
Next-generation 2024 Chevy Traverse, shown here in the crossover’s first-ever off-road-oriented Z71 trim
This past summer, GM revealed the next-gen 2024 Chevy Traverse, introducing a design that evokes “a rugged, ready-for-anything presence” along with an entirely overhauled cabin with a “best-in-class” 17.7-inch diagonal color infotainment touchscreen. Furthermore, the vaunted GM Super Cruise semi-autonomous driver assistance feature will be available for the first time ever on the Traverse, thanks to the adoption of GM’s new Global B electronic architecture, plus heated windshield wipers.
Four trim levels are currently available for the all-new 2024 Chevy Traverse, including LS, LT, and RS, plus a new off-road-focused Z71 trim for the first time ever for the nameplate, marking the first unibody vehicle to wear the Z71 badge.
The High Country trim has been dropped, though we still expect the third-gen Chevy Traverse to offer a high-end Premier trim and range-topping High Country trim sometime in the near future. The new 2024 Traverse RS is based on the forthcoming Premier trim.
The next-gen 2024 Traverse offers a single powertrain choice, an all-new turbocharged 2.5L I4 LK0 gasoline engine that develops 328 horsepower and 326 pound-feet of torque, representing an additional 18 horsepower and 60 pound-feet compared to the outgoing 3.6L V6 LFY engine – an impressive 22.5-percent increase in peak torque. The maximum trailering rating for the all-new, third-generation Traverse stays the same at 5,000 pounds.
An eight-speed automatic transmission drives the front wheels as standard on the 2024 Traverse, with all-wheel drive available on all trim levels as a “regular” system, while the Z71 trim level exclusively sports an “off-road-capable” twin-clutch system.
Production of the third-generation 2024 Traverse is now underway at the GM Lansing Delta Township plant in Michigan. Here’s what we know about 2024 Traverse deliveries so far.
At a time of year when luxury car ATP usually rises.
Sales decreased 5.6 percent to 16,670 units during the first ten months of 2024.
Specifically critical minerals supply chain development.
Scheduled for a Spring 2025 launch.
View Comments
The Chevy SUV lineup is too crowded. The Traverse and Blazer, while both offering the same amount of seating, are fighting for the same piece of the pie. It makes no sense to have two SUVs of similar size, features, and seating. The only difference being really, is the exterior styling. There really was no need to bring the Blazer back, and now that the Trax has been redesigned, and is bigger in most respects, than the Trailblazer, the latter can go, too.
Some people don’t want/ need an SUV or a crossover. They still want a car, and with the only offering being the midsize Malibu, GM again, has shot themselves in the foot, when trying to compete against the Japanese Big 3, Hyundai/Kia and VW. Which is why I’m keeping my Cruze as long as I can.
It’s the last vestige of when compact cars were cool, and GM actually cared.
Traverse has more front shoulder room in it than a Blazer. I looked at blazers and sat in them. I'm up against the driver's door just setting in them. Same as in the 2006 Colorado I had for a short while. 2019 Traverse we have has been a great SUV for us.
Most people really like the look of the 2024, 3rd generation Traverse, and are patiently waiting for them to be released. The only big question mark is the 4-cylinder turbo engine, which is the only choice of engine in the 3rd generation Traverse. (I realize that the 4-cylinder turbo has more torque and hp than the 3.6 V6.) That's why I just traded in my 2013 Traverse LS FWD, for a new 2023 Traverse Premier AWD. (My 2013 was the best vehicle I've ever owned.) I wanted to buy a Traverse in the near future but did not want a 4-cylinder turbo in an approximately 4800 lb. vehicle. That's why I pulled the trigger now, and I am loving my 2023 Traverse. There will be many cross-country trips in it this year.
The Traverse is a three row eight seater. The Blazer is a two row five seater. A totally a different animal. We own a Blazer RS V6. Love it. Don't need that extra seating of a Traverse.
Man, the current Traverse is SO much better looking than the new one.
That’s weird. I dropped a Ford Explorer for a SECOND 2023 Traverse in Q4. The Traverse is a far superior vehicle.
Still the best SUV in the segment. For me, this is going to be competing with the Blazer EV as a replacement for my Ford Fusion. I have a 2023 high country, holy cow , can the thing hassle...
Comes down to payments
Traverse sales should be down!!! When was the last time you saw any new ones on dealer lots? Haven't seen a new Traverse for ages all the while seeing loads of new Explorers, Pathfinders, Highlanders, etc. GM has done a great job of killing a very nice mid to large SUV. We gave up waiting for a new one to replace our 2018 Traverse and finally bought an Enclave. I just don't understand GM's business plans.
I have the 2023 Traverse High country. Its an excellent vehicle. I am certain the Buick is too.
Huge mistake getting rid of the V6, I know the 4 banger has the HP, but V6's sell better. The local Chevy dealer near me had about 20, 4 banger Silverado's during the factory slow down and they couldn't give them away.
Huh? A, the new gen isn't even out yet so no sales have happened (so I guess technically that is true). B, sales are down for the V6 version, seems people are waiting for the new superior engine and drive characteristics. I have driven plenty of the V6's in many models, not a bad engine but has to be revved to make any power, can't wait to get my hands on one of these torque monsters, going to be great in a heavy vehicle. The right move was made 100%, elders just need to open their eyes a little, times have changed...
Comparative sales are down vs competition because of quality of interior. Hyundai palisaide interior leads class by miles. GMs downsizing of seat dimensions and material quality does not command a north of $35k starting price much less a $50k+ top tier price. Too bad to, my 2009 Enclave cxl has been the best car I've owned. I typically buy a new vehicle every 24 to 30 months, I haven't found a current GM product that matches the interior quality of the pre 2016 models.
It is even going to be worse this year because 2024 is still not out. Many buyers switch to different manufacture.