GM Authority Executive Editor Alex Luft learned the details of the anticipated change in the sex of 2024 Chevy Traverse purchasers during an interview with Chevy Traverse Assistant Advertising and Marketing Manager Kelsi Haas.
During the interview, Haas said the current-generation Chevy Traverse has a sales mix of 70 percent female and 30 percent male buyers. However, GM believes the release of the new Z71 trim level will get more men behind the wheel of the 2024 Chevy Traverse, leading to a more equal balance between the sexes in Traverse ownership.
The 2024 Chevy Traverse will kick off the third generation of the mid-size GM crossover. Production is expected to start in December 2023, while in the meantime, GM Authority spy photographers captured camouflage-free images of what appears to be the Z71 trim level expected to sharply increase male purchases of the model.
The photos, taken earlier this month, show a tougher-looking crossover with a beefier grille, two-tier lighting, red tow hooks, and a visible skid plate for off-road protection. The images of the likely Z71 appear throughout this article.
Beyond the exterior makeover, all trim levels of the 2024 Chevy Traverse will feature a new cockpit including a. 17.7-inch diagonal color infotainment touchscreen. Other elements will include greater interior space, more comfortable ergonomics, a redesigned steering wheel, better interior materials, and new colorways.
For motivation, as GM Authority was the first to report, the 2024 Chevy Traverse will be powered by a single engine choice, the turbocharged 2.5L I4 LK0 gasoline engine developing recently revised output figures of 328 horsepower and 326 pound-feet of torque.
The LK0 engine replaces the previous naturally aspirated 3.6L V6 LFY gasoline engine. The GM eight-speed automatic transmission provides cog swaps, while the crossover features standard FWD with AWD optionally available.
Under the body panels, the 2024 Traverse will be supported by a revised version of the long-wheelbase variant of the GM C1 platform. The platform includes several upgrades, notably including the Global B digital architecture. Production will take place at the GM Lansing Delta Township plant in Michigan.