Chevrolet Brazil sales increased 30 percent to 25,501 units in March 2020. The figures enable GM to continue as Brazil’s best-selling automaker and Chevrolet as the country’s best-selling automobile brand.
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales totaled 44 units
- Chevrolet Camaro sales decreased 78.57 percent to 3 units
- Chevrolet Cobalt sales decreased 98.72 percent to 18 units
- Chevrolet Cruze sales decreased 56.48 percent to 823 units
- Chevrolet Equinox sales decreased 51.99 percent to 217 units
- Chevrolet Montana sales decreased 30.68 percent to 793 units
- Chevrolet Onix sales increased 2.18 percent to 18,677 units
- Onix hatchback sales totaled 12,007 units
- Onix Plus sedan sales totaled 6,670 units
- Chevrolet Prisma sales decreased 99.2 percent to 57 units
- The vehicle is being replaced by the all-new Chevrolet Onix Plus
- Chevrolet S10 sales decreased 15.17 percent to 1,582 units
- Chevrolet Spin sales decreased 37.46 percent to 1,274 units
- Chevrolet Tracker sales increased 1.76 percent to 1,907 units
- Chevrolet Trailblazer sales decreased 57.45 percent to 100 units
During the first three months of the 2020 calendar year, Chevrolet Brazil sales decreased 11 percent to 94,725 units.
Sales Results - March 2020 - Brazil - Chevrolet
| MODEL | MAR 2020 / MAR 2019 | MARCH 2020 | MARCH 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| BOLT EV | * | 44 | * | * | 48 | * |
| CAMARO | -78.57% | 3 | 14 | -72.22% | 10 | 36 |
| COBALT | -98.72% | 18 | 1,403 | -88.03% | 423 | 3,533 |
| CRUZE | -56.48% | 823 | 1,891 | -21.58% | 4,779 | 6,094 |
| EQUINOX | -51.99% | 217 | 452 | -30.08% | 911 | 1,303 |
| MONTANA | -30.68% | 793 | 1,144 | -55.54% | 1,312 | 2,951 |
| ONIX | +2.18% | 18,677 | 18,279 | +29.05% | 71,635 | 55,511 |
| PRISMA | -99.20% | 57 | 7,122 | -95.87% | 848 | 20,544 |
| S10 | -15.17% | 1,582 | 1,865 | -3.19% | 5,765 | 5,955 |
| SPIN | -37.46% | 1,274 | 2,037 | -14.65% | 4,388 | 5,141 |
| TRACKER | +1.76% | 1,907 | 1,874 | -8.44% | 4,201 | 4,588 |
| TRAILBLAZER | -57.45% | 100 | 235 | -47.63% | 376 | 718 |
| CHEVROLET TOTAL | -29.81% | 25,501 | 36,329 | -10.98% | 94,725 | 106,409 |
The GM Authority Take
Chevrolet Brazil sales fell significantly in March as a result of the quarantine announced by the Brazilian government in the middle of the month to contain the outbreak of the COVID-19 virus. As such, the negative performance is in line with declines seen throughout Brazil’s auto industry.
The 30 percent decline in March sales caused year-to-date sales volume to decline.
Despite the 30 percent decline, Chevrolet Onix and Tracker managed to increase their sales volume. Sales of the popular Onix subcompact car range grew 2 percent in March and 29 percent in the first three months of 2019, enabling it to remain the nation’s best-selling vehicle and well ahead of its closest competitor. Meanwhile, the launch of the all-new Tracker allowed the nameplate to exceed March 2019 sales volume despite being on sale for only 15 days.
About The Numbers
- All percent change figures compared to Chevrolet Brazil sales for March 2019, except when noted
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q1 2020 sales numbers:
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
- Buick Mexico March 2020 sales
- GMC Mexico March 2020 sales
- Cadillac Mexico March 2020 sales
- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- Chevrolet Brazil January 2020 sales
- Chevrolet Brazil February 2020 sales
- Chevrolet Brazil March 2020 sales (this page)
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea
- Cadillac February 2020 sales South Korea
- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
- Cadillac March 2020 sales South Korea
- GM January 2020 sales South Korea
- GM Russia sales Q1 2020
- GM Russia sales January 2020
- GM Russia sales February 2020
- GM Russia sales March 2020
- GM Q1 2020 sales U.S.A.
Comments
GM to continue as Brazil’s best-selling automaker and only with the Chevrolet brand. Where are Cadillac, Buick and GMC?
I live in Brazil, and I can partially answer your question. Cars are very expensive here, due to taxes but also to the huge profit per unit of the automakers, something widely known here.The vast majority of cars are produced here, using Brazilian steel.
Another issue: the brazilian’s average annual income is R$30,420. A basic Chevrolet Onix is R$51,000, an Equinox Premier is R$162,000. Compare with US numbers and you will see the difference. That’s the way it is, and the Social-Democratic government of recent years doesn’t want to change that: the taxes supports our universal health care system, for example.
Going back in time, in the 70s and 80s, Chevrolet manufactured prestigious RWD and FWD sedans here, being a desired brand. From the 00’s onwards, it started selling cheap cars like Corsa and Celta, increasing the production volume and reducing the perception of quality of the brand. Today, Chevrolet is a mainstream, low-end cars brand. Buick and GMC would take a different piece of the market.
FCA recently introduced Jeep to the Brazilian market. Expensive versions of Renegade, Compass and soon Wrangler, with local production. Add the SUV boom here, the result: today, the brand sells more cars than Honda, is a desired and highly profitable brand.
The brazillian auto entusiats often wonder why GM, a hystorical company here, never intended to introduce Buick, GMC or Cadillac just like FCA did.
Just a note: 18,279 march 2019 Onix number includes only the hatchback. The sedan variant was the Chevrolet Prisma.