Chevrolet Korea sales decreased 4 percent to 4,978 units in February 2020 compared to February 2019 results.
Individual model sales performance was as follows:
- Chevrolet Bolt EV sales totaled 325 units
- Chevrolet Camaro sales decreased 38.89 percent to 11 units
- Chevrolet Colorado sales totaled 350 units
- Chevrolet Damas sales decreased 23.05 percent to 227 units
- The Damas is a small van originally introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Equinox sales decreased 38.35 percent to 82 units
- Chevrolet Labo sales decreased 35.06 percent to 213 units
- The Labo is a line of small vans and pickups introduced by Daewoo, which GM subsequently bought in the late 1990s
- Chevrolet Malibu sales decreased 74.33 percent to 276 units
- Chevrolet Spark sales decreased 11.91 percent to 2,115 units
- Chevrolet Trailblazer sales totaled 608 units
- Chevrolet Traverse sales totaled 240 units
- Chevrolet Trax sales decreased 42.28 percent to 531 units
During the first two months of the 2020 calendar year, Chevrolet Korea sales decreased 1.5 percent to 10,079 units.
Sales Results - February 2020 - South Korea - Chevrolet
| MODEL | FEB 2020 / FEB 2019 | FEBRUARY 2020 | FEBRUARY 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| BOLT EV | * | 325 | * | * | 336 | * |
| CAMARO | -38.89% | 11 | 18 | -24.39% | 31 | 41 |
| COLORADO | * | 350 | * | * | 1,127 | * |
| DAMAS | -23.05% | 227 | 295 | -27.71% | 454 | 628 |
| EQUINOX | -38.35% | 82 | 133 | -44.21% | 159 | 285 |
| LABO | -35.06% | 213 | 328 | -23.99% | 431 | 567 |
| MALIBU | -74.33% | 276 | 1,075 | -69.22% | 674 | 2,190 |
| SPARK | -11.91% | 2,115 | 2,401 | +3.04% | 4,704 | 4,565 |
| TRAILBLAZER | * | 608 | * | * | 608 | * |
| TRAVERSE | * | 240 | * | * | 497 | * |
| TRAX | -42.28% | 531 | 920 | -45.18% | 1,058 | 1,930 |
| CHEVROLET TOTAL | -3.84% | 4,978 | 5,177 | -1.48% | 10,079 | 10,230 |
The GM Authority Take
In January 2020, Chevrolet registered its first increase in monthly sales figures in nine months in Korea. However, February saw Chevrolet Korea sales fall, representing the first decrease for Chevrolet in Korea for the 2020 calendar year in South Korea.
The Bow Tie brand attributes the decrease to a lower number of business days in the month compared to February 2019, as well as the coronavirus outbreak (COVID-19), which was relatively new during the month of February. In any event, year-to-date sales so far this calendar year show a slight 1.5 percent contraction.
Although most Chevrolet models showed significant drops year-over-year, one positive bit is that combined sales of imported models (Bolt EV, Camaro, Colorado, Equinox, and Traverse) exceeded 1,000 units for the fourth consecutive month. Meanwhile, the Spark continues as Chevy’s most popular model in sales volume, as it was the only locally-made vehicle to register an increase in year-to-date sales.
However, the highlight is that February was the first month that the all-new 2021 Chevrolet Trailblazer was on sale in Korea. The new subcompact crossover became the second-best-selling Chevrolet vehicle during the month, registering 608 registrations, representing a solid start to the business. Sales are expected to increase in the coming months, as the local situation generated by the COVID-19 pandemic improves.
About The Numbers
- All percent change figures compared to Chevrolet Korea sales in February 2019 sales, except when noted
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- GM Q1 2020 sales numbers:
- GM Q1 2020 sales U.S.A.
- Chevrolet sales Q1 2020 U.S.A.
- Cadillac sales Q1 2020 U.S.A.
- Buick sales Q1 2020 U.S.A.
- GMC sales Q1 2020 U.S.A.
- GM Canada sales Q1 2020
- Chevrolet Canada sales Q1 2020
- Cadillac Canada sales Q1 2020
- Buick Canada sales Q1 2020
- GMC Canada sales Q1 2020
- GM Mexico sales Q1 2020
- GM Mexico sales January 2020
- Chevrolet Mexico January 2020 sales
- Buick Mexico January 2020 sales
- GMC Mexico January 2020 sales
- Cadillac Mexico January 2020 sales
- GM Mexico sales February 2020 sales
- Chevrolet Mexico February 2020 sales
- Buick Mexico February 2020 sales
- GMC Mexico February 2020 sales
- Cadillac Mexico February 2020 sales
- GM Mexico sales March 2020
- Chevrolet Mexico March 2020 sales
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- GMC Mexico March 2020 sales
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- GM Mexico sales January 2020
- GM China sales Q1 2020
- Chevrolet China Q1 2020 sales
- Buick China Q1 2020 sales
- Cadillac China Q1 2020 sales
- GM Brazil sales Q1 2020
- GM Argentina sales Q1 2020
- GM South Korea sales Q1 2020
- GM January 2020 sales South Korea
- Chevrolet January 2020 sales South Korea
- Cadillac January 2020 sales South Korea
- GM February 2020 sales South Korea
- Chevrolet February 2020 sales South Korea (this page)
- Cadillac February 2020 sales South Korea
- GM March 2020 sales South Korea
- Chevrolet March 2020 sales South Korea
- Cadillac March 2020 sales South Korea
- GM January 2020 sales South Korea
- GM Russia sales Q1 2020
- GM Russia sales January 2020
- GM Russia sales February 2020
- GM Russia sales March 2020
- GM Q1 2020 sales U.S.A.
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