It’s no secret that General Motors markets a multitude of automotive brands all over the world. Some of these marques share common platforms and powertains (Chevy Cruze and Opel Astra, for example) while others are straight up rebadges (like the Opel Insignia and Buick Regal).
In North America, we know Opel in such vehicles as the Cadillac Catera, Saturn Aura, and Buick Regal. However, none of these products actually wear the Opel badge in their respective export markets. As such, it comes as a surprise that GM is looking to expand the Opel brand to international markets all over the world. Continue reading.
We’ve been working on this for a very long time and have something very cool to share with you today: we are finally ready to announce the GM Authority Forum.
The GM Authority Forum is a place where the ultimate General Motors fan can hang out, start and participate in interesting GM-related conversations, and even talk about stuff not directly related to The General!
Currently, the Forum is in public beta, which means you may experience a few bugs here and there. But don’t worry, we’re most likely aware of them and will be fixing them very shortly. If you do find a bug, please contact us with the details of the error using this page.
So, what are you waiting for? Register for the forum here, tell all your friends, start some topics, and go GM!
Cadillac isn’t the only GM brand set to undergo an advertising overhaul: GM head of U.S. marketing Joel Ewanick recently revealed that new Silverado ads are on their way and they will play on the Chevy-Ford truck feud that is as old as either automaker. Continue reading.
Here’s a problem you want to have: what to do when the market can’t get enough of your product and you’re on a budget? Well, if you’re smart, you get crafty. And General Motors has done just that with its Chevrolet Equinox and GMC Terrain crossover vehicles.
With the CAMI plant in Ingersoll, Ontario already running three shifts with maximum overtime and not quite enough time and money to add shifts to other plants, nor to consider reactivating a dormant one, there was little else to do. So, GM had to figure out a solution that held the combination of being effective, affordable and could be done in a pinch. What they came up with is pretty good. Continue reading.

“Consumers don’t buy General Motors. General Motors sells nothing.”
Those are the words of General Motors vice president of U.S. marketing Joel Ewanick, and they speak directly to the overall direction in which he is taking The General’s marketing department. Ewanick’s current focus is to build up the prestige and quality that lies within the Buick, Cadillac, Chevrolet and GMC brands instead of boasting that there’s a big sale every month to clear inventory. Continue reading (this is some good stuff).
For some, the high-feature 3.6 liter V6 (LLT) found in GM’s Lambda crossovers doesn’t cut it: many owners of the full size CUVs have been clamoring for GM to add more power to the Chevy Traverse, Buick Enclave, and GMC Acadia trio. And while we know GM’s new twin-turbo LF3 will make its way into future Lambda vehicles, the powerplant transplant won’t happen until at least 2013.
Coincidentally, the most recent GM Authority Weekly podcast delivered a very interesting discussion about GM’s various platforms, including the Lambda, Theta, and Epsilon (be sure to listen to the show here). But one of the more intriguing parts of the conversation centered around the Lambda architecture, with Autoblog’s Sam Abuelsamid explaining that a V8 engine is a definite “no-no” for Lambda-based vehicles. Continue reading.
In 1935, the Chevrolet Suburban was born out of the idea that consumers needed a heavy-duty, truck-based station wagon that provided incredible utility. Three-quarters of a century later, it has remained just that. Earlier this year, Chevrolet unveiled the 75th Anniversary Diamond Edition Chevrolet Suburban to commemorate all of the years it has been on the road. Continue Reading

The "Mark Of Leadership" slogan is on its way out, but what will replace it?
Joel Ewanick is proving to be quite the mover and shaker. Since his recruitment at GM this past May, he has been working on hitting the restart button on the entire marketing strategy for each General Motors brand. For example, when Ewanick shifted Cadillac’s $270 million account from the esteemed British ad agency Bartle Bogle Hegarty to Minnesota-based Fallon in July, he made a statement of the change that would certainly not stop there. Currently, Fallon is busy with launching an all-new campaign for Cadillac. But it already has the new slogan in place: “The New Standard For The World”. Continue Reading.
The August numbers are in… and they’re not as great as they were for the last several months. General Motors saw a drop in sales of 24.9 percent in the U.S. compared to the same month a year ago, when the Cash for Clunkers program was in full stride, having ended August 24, 2009. Continue reading.
When it comes to the advertising scene, no stage is bigger than the Super Bowl. It’s no wonder why companies payed out roughly $3 million for just one 30 second ad spot when over 100 million viewers tuned in this year to watch the latest NFL championship game. After skipping Super Bowl XLIV, General Motors is looking to make a return to the mass screen, this time focusing on the latest offerings from Chevrolet.
According to Automotive News, Joel Ewanick, The General’s U.S. Vice President of Marketing, plans on spearheading the mission of promoting Chevy’s new products. He has taken measures to recruit an all new ad agency that has taken steps to develop a new slogan. Continue reading.
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